Date post: | 01-Nov-2014 |
Category: |
Technology |
Upload: | patrick-coleman |
View: | 1,508 times |
Download: | 0 times |
Multimedia and Contiguity Principle
By Patrick Coleman
Ed Tech 513 - Summer 09’
Learning Objective:
At the end of this presentation, the learner will be able to correctly explain & identify the elements of the multimedia and the contiguity principles with 100% accuracy.
The Multimedia Principle asserts that “people will learn more deeply from words and graphics than from words alone.” (Clark and Mayer, 2008)
Turtle
> Or Turtle
Graphic Type Definition Example
1. Organizational Added for aesthetic value Clip art that is unrelated to
the content
2. Representational Illustrates an object in the Screen capture of content software page application
3. Organizational Show qualitative relationships Concept Map
4. Relational Show quantitative relationships Graph or Pie Chart
5. Transformational Show changes of time Screencast of how to use a software program
6. Interpretive Make otherwise intangible Drawing of neurons items tangible firing in brain
Below you’ll find the 6 graphic types that are utilized in multimedia presentations:
The Contiguity Principle states that “in multimedia presentations, printed words should be placed near correlating graphic(s) in order to create a connection to the learner.” (Clark and Mayer, 2008)
A good example of the Contiguity Principle:
Football Futbol
Contiguity Principle con’t:
A “not so good” Example: notice how the position of the the respective words do not give the learner any clue or hint as to which is which?
Football
Futbol
Review
Words + Graphics = Multimedia
Words + Graphics + Proximity = Contiguity
Assessment
Explain the “multimedia principle”?
Assessment
Explain the “multimedia principle”?
Graphics should be relevant to the text and they should be presented together.
Assessment
Explain the “contiguity principle”?
Assessment
Explain the “contiguity principle”?
Graphics and text/spoken word should be placed in close proximity to one another.
Assessment
The image and text seen below represents:A. Multimedia PrincipleB. Contiguity PrincipleC. Both Multimedia & Contiguity Principles
Football Futbol
Assessment
The image and text seen below represents:A. Multimedia PrincipleB. Contiguity PrincipleC. Both Multimedia & Contiguity Principles
Football Futbol
Resources
*Information: Clark, R., & Mayer, R. (2008). e-learning and the Science of Instruction. San Francisco: Pfieffer.
*Images: Microsoft Clip Art