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Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference March 22, 2005
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Page 1: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point

Trish MarbackLeigh Graves WolfPreetha Kannan

EDUCAUSE Midwest Regional Conference March 22, 2005

Page 2: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Oakland Community College

largest community college in the state of Michigan

14th largest community college in the nation

annual enrollment of 74,000 degree seeking and non-degree seeking students

Page 3: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

2002 – 2007 Strategic Master Plan

Increase the use of technologies with a specific focus on the instructional program

Faculty will be increasingly competent in the use of various technologies to advance the rate and depth of student learning; student learning outcomes will be improved as students become increasingly competent in the use of technology to gain access to information and advance their own knowledge development

Page 4: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Academic Technology @ OCC

New department as of June 2004 Director of Academic Technologies Manager of Online Learning

Technologies 5 Instructional Technologists Database Analyst and Snapshot

Specialist

Page 5: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.
Page 6: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Blogging 101

Page 7: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Theoretical Framework

Complexity and Ill-structured domainsErving GoffmanNon-linearity and hypertext

Page 8: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Multimodal project based collaboration

An ill-structured knowledge domain is one in which each case or example of knowledge application typically involves the simultaneous interactive involvement of multiple, wide-application conceptual structures, each of which is individually complex

Spiro, R.J. & Jehng, J. (1990). Cognitive flexibility and hypertext: Theory and technology for the non-linear and multidimensional traversal of complex

subject matter. D. Nix & R. Spiro (eds.), Cognition, Education, and Multimedia. Hillsdale, NJ: Erlbaum.

Page 9: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

The Presentation of Self in Everyday Life – Erving Goffman

3 main players… the actor the audience outsiders

Goffman, E. (1959). The Presentation of Self in Everyday Life. Garden City, N.Y.,: Doubleday.

Page 10: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

The Presentation of Self in Everyday Life – Erving Goffman

Three regions in which actions take place front region (front stage) back region (backstage) ‘the outside’ (not front or backstage)

Page 11: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Non-linearity

Although narrologists have almost always emphasized the essential linearity of narrative, critics have recently begun to find it non-linear

Landow, George P. Hypertext 2.0: The Convergence of Contemporary Critical Theory and Technology. Baltimore: Johns Hopkins UP, 1997.  

Page 12: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Analysis of the blog

just the facts…

Page 13: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Distribution of Post Content

Distribution of Post Content

2%

68%

25%

5%

Pedagogy

Teamwork

URL

Mixed

Page 14: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Teamwork

Page 15: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Pedagogy

Page 16: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

URL

Page 17: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

0

50

100

150

200

250

300

350

400

450

Pedagogy Teamwork URL Mixed

Posts

Comments

Posts and Comments by Category

Page 18: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Blog posts per month

0

10

20

30

40

50

60

aug sep oct nov dec jan

Total # of Posts

Page 19: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Comment and Post Totals

0

50

100

150

200

250

Aug Sept Oct Nov Dec Jan

Posts

Comments

Page 20: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

0

5

10

15

20

25

aug sept oct nov dec jan

Month

Po

sts

dennis

kayla

leigh

preetha

rex

trish

wendy

Page 21: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

A few definitions

Multimodal: having multiple or many modes or instances

Mode: a manner, way, or method of doing or acting; a given condition of functioning; a status.

Collaboration: has at its heart a desire to solve a problem, create, or discover something within a set of constraints. (Schrage)

Page 22: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Need: create a group interaction structure that supports persistent productive intensity and creativityConstraint: typical life-cycle of decision-making groups Challenge: transcend both the definition and life-cycle the literature suggests might be common to our type of work

Affordances/constraints in practice from the management P.O.V.

Bales and Strodtbeck, “Phases in Group Problem-Solving.” Journal of Abnormal and Social Psychology 46 (1951): 485-95.

Page 23: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Our five team emphases

CMS implementation, support, research

Campus-based faculty support for teaching and learning with technology

College-wide projects

Training (partnership with PDTC)

Retaining an IT and team identity

Page 24: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Our projects: type range

Programming-partnership

Vision/orientation/focus

Publishing

Usable objects for faculty and students

Information design, information artifact development

Technology management

Page 25: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Our projects: structure, hierarchy

No solo projects

Each team has a leader and at least two helpers

Cross-team communication essential (to address defined project gaps and overlaps, avoid duplication of effort)

Team reports published to blog

Director acts as de facto member on request

All work lateral, all deliverables team deliverables

Accountability at the peer/social level

Page 26: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Our projects: a listPortfolio templates

Web design

Emphasis on teaching

Desktop image for ADA and TLTC’s

Blog/wiki/emerging tech/open source dev lab

Marketing

CMS skins

Page 27: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Our projects: a list

TLTC inventory

Institute book project

Online student start-up packet

Assistive technology expertise/training

Bb 6.2 migration

Project-based course redesign

Page 28: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Six lessons learned (or, how to do it better than we did)

Page 29: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Successful creative, flexible exploration and use of a single mode/medium depends absolutely on strong adoption of that mode/medium as your group’s primary, preferred mode.

Multimodal Precept #1

Page 30: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Multimodal Precept #2

Engage without dominating.

Page 31: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Some on your team will resist your choice/adoption.

Multimodal Precept #3

Page 32: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Multimodal Precept #4

Resistance to your mode/tool of choice will make long-term commitment stronger, not weaker.

Page 33: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Multimodal Precept #5

Remain flexible in the way you as leader think about and employ the dominant mode/tool.

Page 34: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Multimodal Precept #6

Stroke your engaged internal team leaders. Privately.

Page 35: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

The blog from the team member P.O.V

Adoption curveAffordances and ConstraintsData AnalysisSuccess & FailureSummary

Page 36: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Blog experience, factor of adaptability?

Informal survey suggests that prior blog experience was a factor of adaptability

Early adopters in the team were experienced bloggers

Experience translated into higher number of posts and faster response times.

Page 37: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

SurveyRanking Communication Tools

Preference of Communication Tools – Team Rankings

IMTelephone

Blogs

E-mail

Face-To-Face

Page 38: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Constraints in practice(in no specific order)

Blogger technical glitches Time Stamps on comments Inability to share documents Inability to receive notifications

Direction of flow Misunderstanding messages

Page 39: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Constraints in practice

Sense of disconnect Archival nature Non-threaded nature of discussion No acknowledgement of posts

Page 40: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Non-linearity

Communication points arise at different levels and on different topics

Non-linear in terms of its structure, content and design

Spontaneous conversations Postings were not ‘closed’ or locked

after a certain point in time Chronological display – too linear?

Page 41: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Non-linearity

Not moderated, not based on hierarchy A direct ‘reporting to’ relationship is not

required in this form of communication Interruptions from unintended

audience

Page 42: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Concept of blog linearity

Blogs are closely connected to the rhythm of daily lives. The postings are structured not by importance, topic or sensationalism, but by time. This way we get a journal which - while it's submitting to the strict linearity of time, it also submits to the non-linearity of how things happen.

Mortensen, Torill, 2002 http://blogonblog.blogspot.com/2002_11_01_blogonblog_archive.html#84914978

Page 43: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Factors for Acceptance

Formalize thoughts Brainstorming tool Documenting ideas/online

reporting/status tool Easy access Push button publishing Asynchronous mode Egalitarian Ethic

Page 44: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Unsuccessful ventures...

Creation of ‘sub-blogs’ for smaller teams or project groups Marketing and Web team blogs Was actively in use for 2 months, with

posts mainly from the project leader End result – Preferred to meet f-2-f and

did not pursue sub-blog

Page 45: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

User P.O.V. Summing up

Constraints were mostly software limitations

Dominant communication tool in practice was not majority tool of choice

Team adapted over time Success and failure Formal and informal communication

styles

Page 46: Multimodal Approaches to IT Projects, with Blogosphere as the Starting Point Trish Marback Leigh Graves Wolf Preetha Kannan EDUCAUSE Midwest Regional Conference.

Questions?


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