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Mumbai Indians
Ruchi Sharma:2010154 Click to edit Master subtitle style Harjyot Sachdeva: 2010122 Sahil Shelly: 2010157
3/4/12
Introduction
Brief History about Mumbai Indians Purchasing The Franchise: Business Model: 98.3% by relaince. 1.7 % by teesta retail ltd.
3/4/12
Hierarchy
Reliance industries ( Mukesh Ambani). Director T.A Sekhar. Coach-Robin Singh. Captain Sachin Tendulkar. 3/4/12
Promotional Strategies
Digital Marketing Agency: Social Networking Sites : 112th largest brand page on Facebook.
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Promotional Strategies
Live Updating about News.
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Sponorors For Mumbai Indians
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Strategies Used for Promotion of Mumbai Indians
Marketing & HR Strategies
WRISTBANDS- FOR EDUCATING YOUNG CHIlDREN
HOW CAN I HELP ?3/4/12
Answer 5 questions and win prizes. Impact of Little Master Inviting friends, Playing Games.
Strategies Used for Promotion of Mumbai Indians
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FINANCIAL STRATEGIES
INCREASE IN TICKET SALES DUE TO ICONIC PLAYERS .
RS 25 CRORE FOR LEAD SPONSORSHIP 4-10 CRORE FOR ASSOSCIATE 3/4/12 SPONSORSHIP SLOT.
Loss Incurred By Mumbai Indians
Loss of Captain in the First Edition. Suspension of Key Players.
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Loss Incurred By Mumbai Indian:Revenue
a. Broadcasting Rights - 35 b. Team Sponsors - 20 c. Gate Receipts - 14 Total Revenues(a+b+c) 69
Expenses3/4/12
Franchise Fees - 45
Conclusion
Improvement in the Financials of the Company.( ICL T20 2011). Increase in number of sponsorships. Increase in Number of Fans for Mumbai Indians.3/4/12
Thank You
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