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c Carolyn Barra 2011 BRAND IDENTITY CONCEPT Inspired by the muses of greek mythology, Muse - a women’s wear retailer offers a mount olympus experience. The design, embracing the column at its center, branches out like a modern tree. Each level rises up separating the spaces while engaging the customer around the store to the cashier and exit with ADA compliancy. High-contrast lighting and bold colors combine with dramatic architecture to offer a mood that’s sexy, mystical, mysterious and drama infused. carolyn barra storyboards
