A guide to the brand

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4 Introduction5 Objectives6 Logo10 Typography11 Color12 Interactions

4 INTRODUCTION

People love to classify

themselves

Anything from what color they are, what food

they are, or what celebrity they should be with

to what horoscope they are born under or how

quick to anger they should be, people seek to

possess factors of identification and enjoy being

part of a select group.

Beyond a general interest and fascinating dis-

coveries, studying the psychology of personality

is extremely important for self-awareness, self-

acceptance, and self-improvement, as well as

understanding and improving interactions with

others on a daily basis. Analyzing personality

helps increase integrity, building a stronger

sense of self to aid in informed decision-making

and interactions with the world. It helps individ-

uals understand wants and needs and control

actions; recognizing patterns in life leads to the

ability to prevent negative actions and to improve

life. Furthermore, understanding the thought

patterns of others opens eyes to differences and

similarities and increases respect and tolerance.

Introduction

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5OBJECTIVES

The Museum of Personality strives for the following:

To educate guests

on their individual

personalities through

interactive and

engaging activities.

To help guests eval-

uate their personality

types and traits to

increase awareness,

acceptance, and im-

provement of self, and

to understand actions

and improve informed

decision-making.

To help guests

maintain positive

interactions by

understanding the

thoughts and be-

haviors of others.

Objectives

6 LOGO

LogoThe museum logomark is a blend of two symbols.

The result is an elegant, interlocking mark rep-

resenting the merge of psychology studies and

understanding of the mind. The mark is strong

and bold, speaking confidently of personality.

TriangleThe triangle connotes a plethora of personal

meanings: spirit, mind, and soul; energy; change,

the trinity, stability.

PsiAncient Greece being the birthplace of personality

studies, its symbol of psychology, the mind,

and the soul is appropriate.

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8 LOGO

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10 TYPOGRAPHY

Typography

Carton

abcdefghijklmnopqrstuvwxyz

A

AaAsap

Regular

ABCDEFGHIJKLMNOPQR STUV W X YZ

abcdefghijklmnopqrstuv w x yz

Italic

ABCDEFGHIJKLMNOPQRSTUV W X YZ

abcdefghijklmnopqrstuv wx yz

Bold

ABCDEFGHIJKLMNOPQR STUV W X YZ

abcdefghijklmnopqrstuv w x yz

Bold Italic

ABCDEFGHIJKLMNOPQRSTUV W X YZ

abcdefghi jklmnopqrstuv w x yz

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Color

PMS 1765

0 38 21 0

248 175 174

PMS 157

0 19 60 0

249 162 94

PMS 134

0 11 45 0

255 225 155

PMS 365

12 0 29 0

226 237 195

PMS 3375

35 0 25 0

165 217 201

PMS 2645

40 36 0 0

154 156 205

COLOR

12 INTERACTIONS

InteractionsAs guests move through the museum, they will

complete personality classification activities

to learn about their traits and characteristics.

The Museum of Personality presents seven

classification exhibits.

Favorite color

Indicates general

personality tendencies

Left vs. right brain

Logical tendencies

vs. creative tendencies

Type A and B theory

Indicates mood

tendenceis

Temperaments

The fundamental

personality types

Big 5 personality traits

The five main descriptive

factors of personality

Nature vs. nurture

Innate qualities compared

to personal experiences

Myers-Briggs type

indicators

Measure of psychological

preference and perception

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Each test is associated with a hue, and each test’s

result is represented by a value of its hue.

(Favorite color)

Left vs. right brain

Left

Right

Type A and B theory

A

B

C

D

Temperaments

Melancholic

Choleric

Sanguine

Phlegmatic

Big 5 personality traits

Cautious vs.

Curious

Organized vs.

Careless

Reserved vs.

Outgoing

Cold vs.

Friendly

Sensitive vs.

Confident

Nature vs. nurture

Mostly nature

Mostly nurture

Myers-Briggs type

indicators

ENTP

INTJ

ENFP

INFJ

ESTP

ISTJ

ESFP

ISFJ

ENTJ

INTP

ESTJ

ISTP

ENFJ

INFP

ESFJ

ISFP

14 INTERACTIONS

Each guest’s individual triangle is activated with

his or her favorite color. Upon completing

classification activities, the colors of the results

will be added to each guest’s triangle to create

a unique triangle.

Examples are shown.

John

Favorite color: blue

Left-brained

Type B

ESTP

Mostly nurture

Average of big 5 traits

Melancholic

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Jane

Favorite color: yellow

Left-brained

Type D

INTJ

Mostly nature

Average of big 5 traits

Choleric

16 INTERACTIONS

Peter

Favorite color: green

Left-brained

Type C

ISFJ

Mostly nature

Average of big 5 traits

Phlegmatic

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Alyssa

Favorite color: red

Right-brained

Type A

ISFJ

Mostly nurture

Average of big 5 traits

Melancholic

18 CONCLUSION

If ever in doubt, refer to this guide. Make us

proud by using the Museum of Personality

brand to express uniquenss and individuality.