Audiences and Institutions Section B

The move to ‘digital’ music has ruined the music industry

Digitalisation has been a massive benefit to the music industry

Introduction toSection B

Lesson Aims:Understand the requirements for Section B G322

Consider your own role as Music Industry

Audiences

Key Media Concepts G322

When? 9th January 2012How Long? 2 Hours- 45 minutes each questionWorth How Much? 100 Marks- 50% of your A-Level

Key Media Concepts G322

Audiences Institutions

The British Music Industry

The impact on file sharing and web 2.0 has had on the music

industry and audiences

Key Questions

How have new technologies

changed the way music is produced,

distributed and consumed by audiences?

The way that major and independent

record labels operate in targeting

audiences.

How will I be assessed?

Knowledge and Analysis 20

Examples and Evidence 20

Terminology 10

Task: Working with a partner you will need to brand and market an unsigned music artist.

-1)Create a name and image for the band/artist- -How will they be represented? Clothing/hair make up/style? Genre?-Sketch a mock up for their CD cover or website

2. Who is the primary and secondary audience for this artist.Age, gender, ethnicity, hobbies and interests, media consumption

3. Which record label would you sign them to and why?

4. What is your marketing campaign:

Homework Task

You select one of the artists and tracks from the unsigned act website. You then need to act as an A&R executive and create a

marketing package for this artist.

1. Create an image for the band/artist- How will they be represented? Clothing/hair make up/style?

2. Who is the primary and secondary audience for this artist.

Age, gender, ethnicity, hobbies and interests, media consumption

3. Which record label would you sign them to and why?

4) How would you advertise (videos/posters/magazines/TV/web), publicise

(interviews/gigs and concerts etc) and promote (merchandise, giveaways, sponsorship)

them to appeal to the audience that you identified earlier?

Collating Contemporary Evidence

Contemporary issue in the music industry:Summarise key points of the article:

Date/Article/Source