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Music & Arts Location-Based Event Marketing Case Study

Date post: 29-Nov-2014
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This case study shows how Beeby Clark+Meyler promoted store openings and special events with hyper-local mobile marketing. Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. For more information, contact Stuart Meyler, Principal [email protected], 203.653.7950 Visit: BeebyClarkMeyler.com Follow: @gobcm
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Music & Arts Location-Based Event Marketing
Transcript
Page 1: Music & Arts Location-Based Event Marketing Case Study

Music & Arts Location-Based Event Marketing!

Page 2: Music & Arts Location-Based Event Marketing Case Study

BeebyClarkMeyler.com | @GoBCM!

•  Drive in-store visits leveraging digital location-based media"

"•  Create awareness for nationwide Music

& Arts store openings and in-store events"

Page 3: Music & Arts Location-Based Event Marketing Case Study

BeebyClarkMeyler.com | @GoBCM!

Mobile display and paid social ads:!•  Target consumers on their smartphones with

hyper-local mobile display ads and Facebook mobile post ads announcing the store openings and in-store events"

•  Highlight offers"•  Target limited zip codes surrounding the store

locations !

Page 4: Music & Arts Location-Based Event Marketing Case Study

BeebyClarkMeyler.com | @GoBCM!

"•  Users who engaged with the ads

were driven to a branded mobile-optimized landing page containing shareable offers"

"•  The offers could be sent via SMS,

email, or shared on Facebook"

Page 5: Music & Arts Location-Based Event Marketing Case Study

BeebyClarkMeyler.com | @GoBCM!

•  Efficient Local Reach: +5.3 MM hyper-local views"

•  Ad Interaction: 16K engagements within a 15-20 mile radius of the store locations"

•  In-store Visits: Volume of foot traffic during opening weekend events surpassed similar store numbers from the previous year"

Page 6: Music & Arts Location-Based Event Marketing Case Study

BeebyClarkMeyler.com | @GoBCM!

Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. "We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. "For more information, contact Stuart Meyler, Principal"[email protected], 203.653.7950"!Visit: BeebyClarkMeyler.com!Follow: @gobcm"


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