MUSIC INDUSTRY REVISION 2017
A2 MEDIA STUDIES
MS4 AUDIENCES & INSTITUTIONS
Today you will
LEARN:
To enhance your revision skills in relation to the three case study
contemporary Music Industry.
Why ? To improve your revision skills and develop your wider
knowledge of the key MUSIC texts for the exam.
You can …….evaluate the level
of knowledge you have, and if
you can apply it to all the
different exam questions.
.
Progress will be demonstrated by showing
You can ……. identify the
key features of the case
study MUSIC texts in relation
to exam criteria.
You can ……. Then create
your own MUSIC revision
materials that relate to your
case study texts and re-visit
them to show how you have
developed your
understanding over time.
Music Industry REVISIONArctic Monkeys- Genre (+generic conventions)
GENRE & GENERIC CONVENTIONS:
1. GENRE TYPICAL VIDEOS:
2. SETTINGS:
3. AUTHENTIC PERFORMANCE?
4. STAR PERSONA?
5. KEY COSTUMES / PROPS
6. U S P:
7. ADHERE TO / CHALLENGE / DEFINE?
Music Industry REVISIONLady Gaga- Genre (+generic conventions) GENRE & GENERIC CONVENTIONS:
1. GENRE TYPICAL VIDEOS:
2. SETTINGS:
3. AUTHENTIC PERFORMANCE?
4. STAR PERSONA?
5. KEY COSTUMES / PROPS
6. U S P:
7. ADHERE TO / CHALLENGE / DEFINE?
Music Industry REVISIONEd Sheeran- Genre (+generic conventions) GENRE & GENERIC CONVENTIONS:
1. GENRE TYPICAL VIDEOS:
2. SETTINGS:
3. AUTHENTIC PERFORMANCE?
4. STAR PERSONA?
5. KEY COSTUMES / PROPS
6. U S P:
7. ADHERE TO / CHALLENGE / DEFINE?
Music Industry REVISIONArctic Monkeys Narrative (+structure)
NARRATIVE:
1. Are the video Illustrative? Do they relate to the lyrics to tell a story?
2. Are they videos disjunctive? Do they bear no relationship with the lyrics and are there to dazzle the viewer?
3. Are the videos performance based? Do they focus on the singing /
instrument playing / dancing ability of the artist?
4. What is the narrative of the artist? What has happened to them in their life & career?
Music Industry REVISIONLady Gaga - Narrative (+structure)
NARRATIVE:
1. Are the video Illustrative? Do they relate to the lyrics to tell a story?
2. Are they videos disjunctive? Do they bear no relationship with the lyrics and are there to dazzle the viewer?
3. Are the videos performance based? Do they focus on the singing /
instrument playing / dancing ability of the artist?
4. What is the narrative of the artist? What has happened to them in their life & career?
Music Industry REVISIONEd Sheeran- Narrative (+structure)
NARRATIVE:
1. Are the video Illustrative? Do they relate to the lyrics to tell a story?
2. Are they videos disjunctive? Do they bear no relationship with the lyrics and are there to dazzle the viewer?
3. Are the videos performance based? Do they focus on the singing /
instrument playing / dancing ability of the artist?
4. What is the narrative of the artist? What has happened to them in their life &
career?
Music Industry REVISIONArctic Monkeys REPRESENTATION
GENDER REPRESENTATION:
1. The artist
2. Male Characters in the
videos
3. Female characters in the
videos
RACIAL REPRESENTATION:
1. White characters
2. Black characters
3. Asian characters
4. Hispanic characters
LOCATION REPRESENTATION
1. Britain
2. America
3. Urban spaces
4. Suburban spaces
5. Performance spaces
Music Industry REVISIONLady Gaga REPRESENTATIONGENDER REPRESENTATION:
1. The artist
2. Male Characters in the
videos
3. Female characters in the
videos
RACIAL REPRESENTATION:
1. White characters
2. Black characters
3. Asian characters
4. Hispanic characters
LOCATION REPRESENTATION
1. Britain
2. America
3. Urban spaces
4. Suburban spaces
5. Performance spaces
Music Industry REVISIONEd Sheeran REPRESENTATIONGENDER REPRESENTATION:
1. The artist
2. Male Characters in the
videos
3. Female characters in the
videos
RACIAL REPRESENTATION:
1. White characters
2. Black characters
3. Asian characters
4. Hispanic characters
LOCATION REPRESENTATION
1. Britain
2. America
3. Urban spaces
4. Suburban spaces
5. Performance spaces
Music Industry REVISION
Arctic Monkeys INSTITUTIONS
1. WHICH BIG STUDIO DISTRIBUTES AND MARKETS ARCTIC MONKEYS?
2. WHICH CREATIVE STUDIO MADE ARCTIC MONKEYS?
3. HOW MUCH WAS SPENT ON THE PRODUCTION AND MARKETING OF ARCTIC MONKEYS?
4. WHERE DID THE MONEY GO IN TERMS OF PRODUCTION? (EG’S)
5. WHERE DID THE MONEY GO IN TERMS OF MARKETING? (EG’S)
Music Industry REVISION
Arctic Monkeys AUDIENCES
1. HOW SUCCESSFUL WAS THIS WITH MUSIC REVIEWERS / CRITICS?
2. WHO IS THE TARGET AUDIENCE FOR THIS MUSIC?
3. WHO IS THE SECONDARY AUDIENCE FOR THIS MUSIC?
4. HOW WAS THIS MUSIC TARGETTED AT THESE AUDIENCES?
5. HOW SUCCESSFUL WAS THE MUSIC WITH ITS FANS? (ALBUM SALES)
6. WERE THERE ANY RECORDS BROKEN OR STATISTICS YOU CAN QUOTE TO BACK UP THE MUSIC’S STATUS?
7. WHAT AUDIENCE / USER DEBATES DOG THIS MUSIC?
Music Industry REVISION
Arctic Monkeys MARKETING1. HOW WAS THIS MUSIC ADVERTISED BY A HIGH PROFILE ABOVE THE
LINE MARKETING CAMPAIGN?
2. HOW WAS THIS MUSIC ADVERTISED BY BELOW THE LINE, VIRAL /
GUERILLA MARKETING?
3. WHAT ROLE DID MERCHANDISING PLAY IN THE MARKETING OF THIS
MUSIC?
4. WHAT WERE THE MOST EFFECTIVE ASPECTS OF ITS MARKETING
CAMPAIGN?
Music Industry REVISION
Lady Gaga INSTITUTIONS
1. WHICH BIG STUDIO DISTRIBUTES AND MARKETS LADY GAGA?
2. WHICH CREATIVE STUDIO MADE LADY GAGA?
3. HOW MUCH WAS SPENT ON THE PRODUCTION AND
MARKETING OF LADY GAGA?
4. WHERE DID THE MONEY GO IN TERMS OF PRODUCTION?
(EG’S)
5. WHERE DID THE MONEY GO IN TERMS OF MARKETING? (EG’S)
Music Industry REVISION
Lady Gaga AUDIENCES1. HOW SUCCESSFUL WAS THIS WITH MUSIC REVIEWERS / CRITICS?
2. WHO IS THE TARGET AUDIENCE FOR THIS MUSIC?
3. WHO IS THE SECONDARY AUDIENCE FOR THIS MUSIC?
4. HOW WAS THIS MUSIC TARGETTED AT THESE AUDIENCES?
5. HOW SUCCESSFUL WAS THE MUSIC WITH ITS FANS? (ALBUM SALES)
6. WERE THERE ANY RECORDS BROKEN OR STATISTICS YOU CAN QUOTE
TO BACK UP THE MUSIC’S STATUS?
7. WHAT AUDIENCE / USER DEBATES DOG THIS MUSIC?
Music Industry REVISION
Lady Gaga MARKETING1. HOW WAS THIS MUSIC ADVERTISED BY A HIGH PROFILE ABOVE THE
LINE MARKETING CAMPAIGN?
2. HOW WAS THIS MUSIC ADVERTISED BY BELOW THE LINE, VIRAL /
GUERILLA MARKETING?
3. WHAT ROLE DID MERCHANDISING PLAY IN THE MARKETING OF THIS
MUSIC?
4. WHAT WERE THE MOST EFFECTIVE ASPECTS OF ITS MARKETING
CAMPAIGN?
Music Industry REVISION
Ed Sheeran INSTITUTIONS
1. WHICH BIG STUDIO DISTRIBUTES AND MARKETS ED SHEERAN?
2. WHICH CREATIVE STUDIO MADE ED SHEERAN?
3. HOW MUCH WAS SPENT ON THE PRODUCTION AND
MARKETING OF ED SHEERAN?
4. WHERE DID THE MONEY GO IN TERMS OF PRODUCTION?
(EG’S)
5. WHERE DID THE MONEY GO IN TERMS OF MARKETING? (EG’S)
Music Industry REVISIONEd Sheeran AUDIENCES
1. HOW SUCCESSFUL WAS THIS WITH MUSIC REVIEWERS / CRITICS?
2. WHO IS THE TARGET AUDIENCE FOR THIS MUSIC?
3. WHO IS THE SECONDARY AUDIENCE FOR THIS MUSIC?
4. HOW WAS THIS MUSIC TARGETTED AT THESE AUDIENCES?
5. HOW SUCCESSFUL WAS THE MUSIC WITH ITS FANS? (ALBUM SALES)
6. WERE THERE ANY RECORDS BROKEN OR STATISTICS YOU CAN QUOTE
TO BACK UP THE MUSIC’S STATUS?
7. WHAT AUDIENCE / USER DEBATES DOG THIS MUSIC?
Music Industry REVISIONEd Sheeran MARKETING
1. HOW WAS THIS MUSIC ADVERTISED BY A HIGH PROFILE ABOVE THE
LINE MARKETING CAMPAIGN?
2. HOW WAS THIS MUSIC ADVERTISED BY BELOW THE LINE, VIRAL /
GUERILLA MARKETING?
3. WHAT ROLE DID MERCHANDISING PLAY IN THE MARKETING OF THIS
MUSIC?
4. WHAT WERE THE MOST EFFECTIVE ASPECTS OF ITS MARKETING
CAMPAIGN?
MUSIC REVISION
-TIMED ESSAY RESPONSE
Refer back to the past paper question sheet. (You answered one
question on games)
Look over the remaining 5 questions.
Answer a question from a different section – i.e. not Section A if you
did Section A last time, and attempt to write an essay response on
Music Industry.
You should spend 50 minutes writing your answer.