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Music Industry Test

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12 minsDefinitions for

1.Majors

2.Independents

3. synergy

4.back catalogue

5.conglomerate

6.Oligopoly7.Synchronization

8.Long tail

Give an example of

9. take-overs10. joint ventures

11. sell-offs

12. spin-offs

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Horizontal & Vertical integration

13. Having several labels is an example of?

14. What is the name of the type of integration that is oftendue to a take over?

15. A music company that owns companies or facilities atdifferent stages is said to be ?

What advantages are there for a music company to

be/use16. Horizontally integrated (2 positive/ 2 Negative)

17. Vertically integrated (2 positive/ 2 Negative)

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It is the number of companies within a

conglomerate (their subsidiary companies)

and the range of sectors that they work in,

that give conglomerates such power!

18. Give an example of a music industry

conglomerate?

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Synergy

19. Example?

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Stages of the music business?What is missing?

productionrecording, engineering, mixingCD manufacture, download preparation

20. ?

marketingadvertisingpromotingexchangeretail purchasingconsumption

21. What stages are threatened in the age of downloading?

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The music industry can maximize

profits it what4 ways?

22.

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Music Companies

23. What are the 3 types of music

companies?

24. Pick 1 - How has new technology helped or

hindered them?

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Answers/ refer to Prezi and handbooks

Majors - 3 massive global music companies

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Independents - independent from major commercial record labels or their subsidiaries, a process that mayinclude an autonomous, do-it-yourself approach to recording and publishing (music).

synergy - a strategy of synchronising and actively forging connections between directly related areas ofentertainment. To make maximum impact, a film release can be synchronised with other media activities(releases of games, soundtracks etc). Obviously this sort of synchronicity is easier within a large mediaconglomerate which has interests in a range of different media.

back catalogue - All the works previously produced by a recording artist or record company:http://www.theguardian.com/music/2009/aug/11/paul-mccartney-beatles-back-catalogue/print

take-overs - mid November 2011 (the only British music company of this size) was sold by its owners toUniversal Music Group - A deal like this is an example of consolidation of media ownership.

joint ventures - For a few years, Sony Music worked in partnership with BMG music.BMG music was part of the giant German global media corporation Bertelsmann Group.In 2006 the European regulators withdrew approval for the partnership.

sell-offs - Bertelsmann later decided to drop its music interests and sold them to Sony Music

Entertainment spin-offs - Warner Music Group was spun off from the giant global media group Time Warner in 2003

Conglomerate - is a large business organisation made up of a number of different companies,often linked by the area of interest that they work in.

Oligopoly - An oligopoly is when a few firms dominate a market.[9] When the larger scale mediacompanies buy out the more smaller-scaled or local companies they become more powerful within themarket. As they continue to eliminate their business competition through buyouts or forcing them out(because they lack the resources or finances) the companies left dominate the media industry and createa media oligopoly.The big 3 have control over approximately 75% of the global market.

synchronizationSelling to other media companies your right to use music in films, TV, gaming etc.

Long tailtheconcept that music in lower demand will collectively comprise a better market share thanmusic released by top-selling major label artists http://musicmachinery.com/2013/11/23/revisiting-the-long-tail/

http://www.theguardian.com/music/musicblog/2009/jan/08/long-tail-myth-download

http://www.theguardian.com/music/2009/aug/11/paul-mccartney-beatles-back-catalogue/printhttp://www.theguardian.com/music/2009/aug/11/paul-mccartney-beatles-back-catalogue/printhttp://musicmachinery.com/2013/11/23/revisiting-the-long-tail/http://musicmachinery.com/2013/11/23/revisiting-the-long-tail/http://musicmachinery.com/2013/11/23/revisiting-the-long-tail/http://www.theguardian.com/music/musicblog/2009/jan/08/long-tail-myth-downloadhttp://www.theguardian.com/music/musicblog/2009/jan/08/long-tail-myth-downloadhttp://www.theguardian.com/music/musicblog/2009/jan/08/long-tail-myth-downloadhttp://www.theguardian.com/music/musicblog/2009/jan/08/long-tail-myth-downloadhttp://www.theguardian.com/music/musicblog/2009/jan/08/long-tail-myth-downloadhttp://www.theguardian.com/music/musicblog/2009/jan/08/long-tail-myth-downloadhttp://www.theguardian.com/music/musicblog/2009/jan/08/long-tail-myth-downloadhttp://www.theguardian.com/music/musicblog/2009/jan/08/long-tail-myth-downloadhttp://musicmachinery.com/2013/11/23/revisiting-the-long-tail/http://musicmachinery.com/2013/11/23/revisiting-the-long-tail/http://musicmachinery.com/2013/11/23/revisiting-the-long-tail/http://musicmachinery.com/2013/11/23/revisiting-the-long-tail/http://musicmachinery.com/2013/11/23/revisiting-the-long-tail/http://musicmachinery.com/2013/11/23/revisiting-the-long-tail/http://musicmachinery.com/2013/11/23/revisiting-the-long-tail/http://www.theguardian.com/music/2009/aug/11/paul-mccartney-beatles-back-catalogue/printhttp://www.theguardian.com/music/2009/aug/11/paul-mccartney-beatles-back-catalogue/printhttp://www.theguardian.com/music/2009/aug/11/paul-mccartney-beatles-back-catalogue/printhttp://www.theguardian.com/music/2009/aug/11/paul-mccartney-beatles-back-catalogue/printhttp://www.theguardian.com/music/2009/aug/11/paul-mccartney-beatles-back-catalogue/printhttp://www.theguardian.com/music/2009/aug/11/paul-mccartney-beatles-back-catalogue/printhttp://www.theguardian.com/music/2009/aug/11/paul-mccartney-beatles-back-catalogue/printhttp://www.theguardian.com/music/2009/aug/11/paul-mccartney-beatles-back-catalogue/printhttp://www.theguardian.com/music/2009/aug/11/paul-mccartney-beatles-back-catalogue/print

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13. Horizontal integration

14. Horizontal integration

15. Vertical integration

16. See Prezi17. See Prezi

18. Sony, Warner, Universal

19. Using a film or a game or a game of a film or a film of a game tohelp sell music is synergyor synergistic marketing.

20.distributionphysically or online

21. exchangeretail purchasing

22. Vertical & Horizontal integration, synergy, having a huge back

catalogue.23. Majors, independents & Newer ones

24. See Prezi

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Money

https://www.flickr.com/photos/floorsixtyfour/

4889667148/

https://www.flickr.com/photos/floorsixtyfour/4889667148/https://www.flickr.com/photos/floorsixtyfour/4889667148/https://www.flickr.com/photos/floorsixtyfour/4889667148/https://www.flickr.com/photos/floorsixtyfour/4889667148/

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The Music Industry

Learning Objectives:- To examine how the music industry categorises different styles

of music.

Task One

1. Try to list as many styles of music as you can.

2. Look at your list. Which styles of music are most popular

today?

3. Give an example of a popular band or singer for each

style.

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How do record companies promote

their artistes?

Music

Promotion

Posters

Radio

airplay

Music

video

Tie-ins: film, TV

soundtracks,

adverts

Television/

radio/web

appearances

The music

press

Live

performances

Internet:

MySpace,

official/unofficial

web pages

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PostersRadio

airplay

Music

video

Tie-ins: film, TV

soundtracks,

adverts

Television/

radio/web

appearances

The music

press

Live

performances

Internet:

MySpace,

official/unofficial

web pages

1. Which methods do you think are the most effective for

promoting an artiste?

2. Which methods do you think are the most expensive?

3. Which methods are small independent record labels

more likely to use?

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How important is the image of an

artiste?

The visual image of a band or singercommunicates important messages to theaudience.

Audiences often associate the look of anartiste to a style of music.

Some audiences idolise bands and singers andsee them as sex symbols and fashion icons.