MUSIC MAGAZINE SURVEY ANALYSIS

HOW OFTEN DO YOU BUY MUSIC MAGAZINES?This is the first question in my survey and was answered by all the people who took my survey. Half of the people asked said that they never buy music magazines so in order to sell mine I will have to make it appeal to the majority. 37.50% of the people asked said they buy magazines every few months whilst 12.50% said they buy a magazine every month. My magazine will be published monthly as this makes the most sense as whilst the majority never buy music magazines the other said they do so every few months or every month.

HOW MUCH IS THE MOST YOU WOULD SPEND ON A MUSIC MAGAZINE?43.75% said that the most they would spend on a magazine would be £2. If I where to publish my magazine every month it would mean that it would cost about £4 as its not published as often. I would include more articles and interviews than a magazine that is published every month. Even though the majority of people asked said that the most they would spend is £2 if the magazine is to be published monthly like the majority of people who bought music magazines said then the magazine would cost in-between £3 or £4 as there would be more on offer than if it were a weekly magazine.

HOW OLD ARE YOU? 81% of the people asked said that they where between 16 and 20 years old. This means that when I make my magazine I should aim it at a younger audience as the majority of people who answered the survey and in-between 16 years of age and 20. The second most popular option was under 16 years with 12.50% of those asked choosing that option whilst 6.25% of those asked where between 40 and 50.

WHAT IS YOUR GENDER? 75% of the people who answered the survey are female whilst 25% of those asked where male. This wont affect how I produce my magazine much as music magazines tend not to be aimed at either males specifically or females specifically so it shouldn’t really matter too much about the gender of the people who took the survey.

WHAT KIND OF MUSIC DO YOU LISTEN TO?

37.50% of the people asked said that they listen to pop music the most. When I make my magazine I wont do it on pop music despite it being the most popular option its not one I know a lot about. The face that pop music is the most popular makes sense as the majority of those asked in the survey where between 16 and 20 years of age or younger than 16 and stereotypically the younger generation enjoys pop music more than the older. The second most popular answer with 25% of people asked choosing it was Indie. My magazine will be on mostly indie music as it is a genre I know more about than pop. The third most popular option was rock followed by other then by classic rock. However on the responses for other one of the answers isn’t really relevant so I will ignore that response.

WHAT ATTRACTS YOU TO A MAGAZINE?

46.67% of the people asked said that they where interested in the band that is featured in the magazine so in order to draw attention to my magazines cover page I will make sure that the featured band is in the centre and clearly visible. The second most popular choices where genre of the magazine, posters and other. In the other section the responses apply to options that are already there and so can be ignored as they aren’t helpful to my survey. In my magazine I will have posters as my magazine will be aimed at a younger audience as the majority if the people asked are between 16 and 20 so posters will appeal to them more than they would if the magazine was aimed at the older generation. Articles and Freebies are the third most popular choices with 6.67% of the people asked choosing them. I will not include a freebie with my magazine however I will include articles as they are vital to the magazine.

WHAT IS THE MOST IMPORTANT FEATURE OF THE MUSIC MAGAZINE?80% of the people asked said that they thought the most important part of the magazine is the interviews with bands. Interviews with bands are a fairly important element of a music magazine so I will include them anyway. The second option chosen with 20% of the people choosing it is the pictures used throughout. Even though they weren’t the most important feature according to the survey I will still include articles, posters and competitions as they help inform the reader and keep them interested. I will include posters as my magazine will be aimed at a younger audience.

HOW DO YOU LISTEN TO MUSIC?Unlike the other questions in the survey this one was a multiple choice and so I can get a broader idea of how the people who answered listen to music. The most popular option was YouTube with 81.82% of people choosing it and the second most popular option was Spotify or other music downloader sites with 54.55% of the people asked choosing it. This shows that as the majority of people asked where between 16 years and 20 that the younger generation listen to music online instead of through the radio. I will use this when I make my magazine so that I can make the magazine more appealing to the audience. CDs and Vinyl where the third most popular choices with 27.27% of people choosing them and radio and tv being the least popular ways with just 9.09% of people who took the survey saying they listened to music this way.

WHAT KIND MUSIC MAGAZINE DO YOU MOST OFTEN READ?

5 of the people who took the survey skipped the question. This is probably because they don’t know many of the magazines listed. 45.45% of people asked said that they read NME the most often. NME is usually associated with pop music and as pop music was the most popular choice when asked what music people listen to the most. The second most popular choice was no music magazines and the third choice was Q. Again Q is associated with pop and modern music which makes sense as pop was the most popular genre chosen. The fourth choice was KERRANG! With 18.18% of people choosing it.