Music Mags• The front cover is a persuasive selling tool. They attract

and motivate audiences to purchase the product.

They go to great lengths to make their magazine jump out from the shelf & establish their own identity to cultivate a brand loyalty.

The front cover shapes readers expectations and reader are invited to join communities with distinct cultural identities.

We read from left to right and from top to bottom. So the prime position for important info is on the top left hand corner.

Consider the layout and graphology ( the size & shape of the font) & colours used.

Sentence Functions

•Declaratives: making a statement

•Imperatives: giving orders

•Interrogatives: asking questions

•Exclamatives: surprise or alarm

Tricks of Language

•Rhyme

•Alliteration

•Sibilance

•Assonance

Intertextuality

•Where we are reminded of another form of media or saying.

•eg ‘Boys r us’.

•In music mags often refer to films

•Enticements

•plugs

Contents Page

•We read magazines in a non linear fashion.

•use contents page to orienteer

•we can skip to articles or bands we are interested in

•a set agenda which remains constant througout issues

Information value: the placement of elements that relect their imortance

Saliance- the relative size of subjects that reflects it worth

Framing devices- connect or disconnect elements

Editorial

Consider the relationship between the text producer

and the reader.In a music magazine it is primarily to review and

recommend. In the editorial the style

corresponds to the style of the magazine