80,000 attendees recorded in 2013.90,000-10,000 attendees expected in 2014.
JAPANESE POP CULTURE TRADITIONAL CULTURE
MANGA , ANIME & GAME MODERN/TECH CULTURE
Special Appearances byFilm Directors and Actors
J-POP LIVE in Union Square POP GOURMET Food Festival Traditional Art Performance
Anime Premieres & Events Real Escape Game Vocaloid Events Workshop by Artists
One of the biggest Japanese festivals in Northern California!The J-POP SUMMIT FESTIVAL is an outdoor festival held every summer in San Francisco, California, focusing on Japanese pop culture since 2009. With an attractive variety of event
trucks and major sake-makers and distributors, and J-POP LIVE, a 2-hour music event that took recorded.
O U R F E S T I VA L
ATTENDEES FACTS
GENDER
FemaleMale
AGE
30 s 20 s
40 s50 s+
ETHNIC
White
Asian
Latinos
AfricanAmericans
Others
8%
12%
35%
40%45% 55%
20%
40%
20%
5%
15%
5%
10 s
Food, Culture, Language & TourismFilm, Music & Fashion
The 6th Annual J-POP SUMMIT FESTIVAL 2014
July 19 (Sat) & 20 (Sun), 2014
The NEW PEOPLE building (a J-POP culture hub)
J-POP SUMMIT FESTIVAL Committee
Consulate General of Japan, Japan Foundation
(*Major sponsors from 2013)
90,000 -100,000 attendees (*Estimated)
and provide an opportunity for marketing and promotional exchange for Japan-related companies
H I G H L I G H T S
20092010
20112012
20142013
2 0 0 9 -‐2 0 1 3
6
8
90
M U S I C
F A S H I O N
F I L M
A R T
G A M E S
A N I M E
F O O D
J U L Y 1 9 & 2 0 , 2 0 1 4 | S A N F R A N C I S C O | J - P O P . C O M
M U S I C 2 0 1 3
A R T 2013
F I L M 2 0 1 3 FOOD 2 0 1 3
FASHION 2013
NEW PEOPLE CINEMA, 1746 POST ST, SAN FRANCISCO
DAICHIKyary Pamyu Pamyu KyleeLoVendo!
JFFSF.ORG
2009
2011 2011 2012
2009 2010
POP GOURMET
HARAJUKU KAWAii!! EventsMake KAWAII Universal! “HARAJUKU KAWAii!!” (Fashion culture from Harajuku, Tokyo) made its US debut with a fashion show and pop-up shop inside of NEW PEOPLE. Kyary Pamyu Pamyu, Art Director Sebastian Masuda & Harajuku models participated in the pop-up shop opening ceremony and had a photo session with fans!
GOURMETFOOD FESTIVAL
E V E N T D E TA I L S 2 0 0 9 -‐2 0 1 3
the NEW PEOPLE Cinema for one week in conjunction with the 2013 J-POP SUMMIT Festival. Premiere showings of brand new Japanese
“How To Build A Mobile House”Premiere /Workshop by Kyohei Sakaguchi
“Dreams For Sale” Premiere and “Library Wars” Premiere and by Director Shinsuke Sato
“20th Century Boys” Premiere Guest: Takako Tokiwa (Actress)
“h.NAOTO” Fashion Show Guest: Naoto Hirooka (Designer)
“SOU ・SOU” Fashion Show Guest: Takeshi Wakabayashi (Designer)
Real Escape Gamex Evangelion
“DEVA LOKA USA” ExhibitionGuest: Yoshitaka Amano (Artist)
Autograph Session & Panel DiscussionGuest: Mori Chack (Creator)
UNION SQUARE LIVESUMMIT Festival expanded down to Union Square! The event succeeded in bringing more than 10,000+ attendees! Special guests included J-pop fashion icon KYARY PAMYU PAMYU, Sony Music Japan star KYLEE, the human beat box phenom-enon DAICHI, and a 4-piece girls rock band LoVendo! led by Reina Tanaka (a former star of “Morning Musume。”)
FoodFestival
T2013 presented sake tasting, food trucks, and Japanese beverages. At the sake tasting area,
gathered to serve their best selections of sake. Long lines formed for visitors to enjoy a great
Katsuya TeradaAutograph Session & Drawing Demonstration
© Katsuya Terada
One of Japan’s most sought-after illustrators, Katsuya Terada (Blood: The Last Vampire) had an autograph session and demonstrated his freehand drawing live on a blank wall!
J -‐ P O P L I V E ! a t U N I O N S Q UA R EJ-POP SUMMIT Festival brings a big summer live event to Union Square!● Union Square of downtown San Francisco is one of the most renowned tourist spots in the world. Reference: UNION SQUARE, San Francisco: 100,000 visitors / day Times Square, New York: 120,000 visitors / day Oxford St, London: 130,000 visitors / day
● Special guests in 2013 included J-pop fashion icon KYARY PAMYU PAMYU, Sony Music Japan star KYLEE, the human beat box phenomenon DAICHI, and a 4-piece girls rock band LoVendo! led by Reina Tanaka (a former star of “Morning Musume。”)
● In 2013, with special musical guests presented by J-POP SUMMIT, the event successfully brought 10,000+ attendees into Union Square.
●
audiences in their history.
● The event received much media attention in the Bay Area, USA, and also from around the world and made news in television, newspapers, and online news sources.
● The success of the event and the huge boost in attendance maximized sponsors’ and artists’ promotional value, appealing to audiences of San Francisco as well as international visitors.
J - P O P L I V E ! at
UNION SQUARE
NEW PEOPLE Tent
SUTTER St.
WEBSTE
R St.
FILLMORE St.
GEARY St.
BACKSTAGE
POST St.
POST St.
POST St.
PEACE PLAZA
1
4
2
NEW PEOPLE
3
MUSIC
F I LM
ART
FASHION
F I LM
ART
FASHION
MUSIC
Danceroid (Ikura & Kozue)
Takako Tokiwa (Actress), Cristina Vee (Voice actor of “K-ON”), Rome Kanda (Actor/Comedian)
Yoshitaka Amano, Yuichi Yokoyama, Ken Hamazaki, Mori Chack (Gloomy), Aoi Yamaguchi
TsuShiMaMiRe, OMODAKA(Soichi Terada), Emi Meyer, Danceroid(Ikura & Kozue), ZANEEDS
Naoto Hirooka (h.NAOTO Designer), Takeshi Wakabayashi(SOU・SOU Designer)Misako Aoki (”Kawaii” Ambassador), Kumiko Uehara(BABY, THE STARS SHINE BRIGHT Designer)
We are expanding our festival grounds!Our festival takes place in the historic Japantown district of San Francisco, on a 2-block
Building (1746 Post Street). The 6th annual festival in 2014 will again feature the ‘POP
GOURMET Food Festival,’ where people can enjoy sake and the city’s popular food trucks,
more arts & crafts vendors, anime shops, autograph sessions, workshop by guests from Japan,
S P E C I A L G U E S T S i n 2 0 1 3
S P E C I A L G U E S T S 2 0 0 9 -‐2 0 1 2
Kyary Pamyu Pamyu
! Kylee
DAICHI SWEETY
Director Miwa Nishikawa Director Shinsuke Sato
Illustrator Katsuya Terada Architect Kyohei Sakaguchi Animator Hidekazu Ohara
Sebastian Masuda Model Saki Sato
Takako Tokiwa Mori ChackSebastian Masuda, Misako Aoki, Kumiko Uehara
Model EVA Model Ayumi Seto
Model YURA
M A P
❷ NEW PEOPLE Buildling
❶ POP GOURMET
❸ POST STREET ❹ PEACE PLAZA
Food Festival
● Pagoda Stage ★ Musical Performances (Artists from Japan and US) ★ Fashion Show & Contest ★ Vocaloid Dance Contest ★ Taiko Drum Performance ★
● Sponsor Booths● Promotion Opportunities by Major Sponsors●
● Food Trucks● Food Booths● Beverages (Beer, Cocktails, Tea etc.)
●
● Artist Alley (San Francisco Bazaar)●
● Game & Automobile Exhibition Area● Traditional Arts Booths● S ponsor & Corporate Booths● “Meet & Greet” with Artists
● Japan Film Festival of San Francisco / JFFSF.org ( B1 F a)● HARAJUKU KAWAii!!! Pop-up Shop (M ezzanine: MARUQ)● Crown & Crumpet Afternoon Tea Party (1 F)● BABY, THE STARS SHINE BRIGHT / SOU・SOU / /
❺ UNION SQUARE●
We
bste
r
Lag
una
Fillmo
re
Hyd
e
Pow
ell
Stoc
kton
Va
n Ne
ss
GEARY
POST5JAPAN
TOWN
MEDIA LIST 2009 ~ 2013
I n c r e a s i n g M e d i a E x p o s u r e
The J-POP SUMMIT FESTIVAL garners attention
from various local, nationwide and international
media.
・ Festival Promotional Materials
(Festival guide, Posters, Flyers, etc.)
・
(j-pop.com, jffsf.org)
・ Email Newsletters
・ Online Advertisement Campaign
・ Social Media Network and Online Marketing
( )
M E D I A S P O N S O R S
C O N TA C T
2 0 0 9 -‐2 0 1 3
For any inquiries, please contact:
Takeshi Yoshida INC.)
[email protected] / Tel 415.699.1459 (USA)
D I A M O N D L E V E L P L AT I N U M L E V E L G O L D L E V E L
$30,000 $20,000 $10,000 $5,000
$2,500
P R E S E N T I N G L E V E L
$50,000
S I LV E R L E V E L
G E N E R A L L E V E L
● Booth at BEST LOCATION
- Japantown (up to 10ft x 40ft)
★ Union Square (up to 10ft x 30ft)
● LOGO (The Largest & BEST PLACEMENT):
- Poster & Flyer
- Festival guide book
- Websites* (j-pop.com, jffsf.org)
- Festival trailer
- Newsletter - Press release
- Festival badges (Logo or ad)
- Photo backdrop (Step&repeat)
- All street banners (Japantown)
★ Stage banners & Pop-up banners
(Japantown, Union Square)
★
● Advertisement:
★ Festival guide book (2 full-pages)
- Websites* (j-pop.com, jffsf.org)
★ 5-min cinema trailer plays as part of
cinema lobby screens (loop)
- PR opportunity inside cinema
- Social media promotions
★ Promo bags/goods distribution at
cinema, Japantown & Union Square
★ Promotional opportunity at both
outside stages at Japantown &
Union Square
- Announcement by MC
- Promotional presentation by sponsor
★ Billboard banner at NEW PEOPLE 3F
(up to 30’x12’, 1 month duration)
★ Events at Union Square
★ 『J-POP LIVE! at Union Square』 ex: “J-POP LIVE! Presented by
YOUR BRAND NAME”
● News Post:
- Festival guide book
★ Websites* (j-pop.com, jffsf.org)
- Dedicated page
- Press release - SNS
- Newsletter
(General + Dedicated e-blast)
● ★ Festival badges
(up to 50 )
- Invitation to VIP Party
- Press interview opportunities
- Event opportunities at cinema
- Photo sessions with celebrities
- Opportunities to sponsor our festival
costs required)
★ Opportunities to host VIP reception
for branding and sampling
★
● Booth at BEST LOCATION
- Japantown (up to 10ft x 40ft)
★ Union Square (up to 10ft x 20ft)
● LOGO ( BEST PLACEMENT) :
- Poster & Flyer
- Festival guide book
- Websites* (j-pop.com, jffsf.org)
- Festival trailer
- Newsletter - Press release
- Stage banners
(Japantown, Union Square)
★ Festival badges (Logo or ad)
★ Photo backdrop (Step&repeat)
★ All street banners (Japantown)
● Advertisement:
★ Festival guide book (Full-page)
- Websites* (j-pop.com, jffsf.org)
★ 3-min cinema trailer plays as part
cinema lobby screens (loop)
- PR opportunity inside cinema
- Promo bags/goods distribution
at cinema
- Promotional opportunity at
outside stages at Japantown
- Announcement by MC
- Promotional presentation by sponsor
★ Social media promotions
★ Billboard banner at NEW PEOPLE
2F (10’x10’, 1 month duration)
● News Post:
- Festival guide book
- Websites* (j-pop.com, jffsf.org)
- SNS - Press release
★ Newsletter
(General + Dedicated e-blast)
● ★ Festival badges
(up to 30 )
- Invitation to VIP Party
- Press interview opportunities
★ Event opportunities at cinema
★ Photo sessions with celebrities
★ Opportunities to sponsor our festival
costs required)
● Booth:
- Japantown (up to 10ft x 40ft)
★ Union Square (up to 10ft x 10ft)
● LOGO:
- Poster & Flyer
- Festival guide book
- Websites* (j-pop.com, jffsf.org)
- Street banners
- Festival trailer
- Stage banners
(Japantown, Union Square)
★ Newsletter ★ Press release
● Advertisement:
★ Festival guide book (1/2 page)
- Websites* (j-pop.com, jffsf.org)
★ 1-min cinema trailer plays as part
cinema lobby screens (loop)
★ Promotional opportunity at
outside stages at Japantown
- Promotional presentation by sponsor
★ Promo bags/goods distribution
at cinema & PR time
● News Post:
- Festival guide book
- Websites* (j-pop.com, jffsf.org)
- SNS ★ Press release
★ Newsletter (Dedicated e-blast)
● ★ Festival badges
(up to 20 )
- Invitation to VIP Party
- Press interview opportunities
● Booth:
★ Japantown (up to 10ft x 30ft)
● LOGO:
- Poster & Flyer
- Festival guide book
- Websites* (j-pop.com, jffsf.org)
- Festival trailer
★ Street banners
★ Stage banners
(Japantown, Union Square)
● Advertisement:
★ Festival guide book (1/4 page)
★ 30-sec cinema trailer plays as part
cinema lobby screens (loop)
- Promo bags/goods distribution
at cinema
★ Promotional opportunity at
outside stages at Japantown
- Promotional presentation by sponsor
● News Post:
- Festival guide book
- Websites* (j-pop.com, jffsf.org)
- SNS
- Newsletter (General post only)
● ★ Festival badges
(up to 10 )
- Invitation to VIP Party
★ Press interview opportunities
● Booth:
★ Japantown (up to 10ft x 20ft)
● LOGO:
★ Poster & Flyer
- Festival guide book
- Websites* (j-pop.com, jffsf.org)
- Festival trailer
★ Stage banners (Japantown)
● Advertisement:
★ Festival guide book (1/8 page)
★ Promo bags/goods distribution
at cinema
● News Post:
- SNS
★ Festival guide book
- Websites* (j-pop.com, jffsf.org)
★ Newsletter
● ★ Festival badges
(up to 4 )
★ Invitation to VIP Party
★
● Booth:
- Japantown (up to 10ft x 10ft)
● LOGO:
- Festival guide book
- Websites* (j-pop.com, jffsf.org)
- Festival trailer
● News Post:
- SNS
● - Festival badges
(up to )
● Opening ceremony presenter
● Festival goods sponsor
● Opportunities to sponsor/
co-sponsor a program
● Advertisement in festival guide book
● Film sponsorship
● Shipping expenses
● Consumption taxes on products
● Costs for booth decoration and equipments
● Travel and accommodation fees
● Labor costs for sale staff or interpreters
● Individual advertising activities
Other Opportunities:
● Booth tent, table & chairs
● Receiving/storage for the materials
before the event
● Consignment sale after the event
(Negotiable)
Festival will provide you...
Responsibility of sponsor:
● Please provide your own booth
administration and personnel
● For electrical power please contact
us in advance
● Booths will generally be outdoors
Important notice:
All the info in this page is subject to change
● J-POP SUMMIT Festival
www.j-pop.com
● Japan Film Festival of San Francisco
www.jffsf.org
*
S p o n s o r / E x h i b i t o r Pa c k a g e 2 0 1 4