music therapy - phase 2 presentation

7/31/2019 music therapy - phase 2 presentation

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MUSIC THERAPY: OBJECTIVE

Wednesday, October 10, 2012

as you may remember im brandin a music therapy center for troubled youth . this brand aims to attract these troubled adolescents,

and brin them toether with music to overcome problems, promote self-esteem and to express themselves passionately.


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AUDIENCE


this brand has two distinct audiences. the first bein the obvious, adolescents seekin an escape, particularly throuh music. the

second bein health professionals and therapists aimin to make them feel this brand is reliable and beneficial enouh to be worth

recommendin to youth patients.


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COMPARE


when explorin the few other music therapy centers, i found a couple that also focus on a specific ae-related audience. the first (music

for a cure) is focusin on children and the second, actually existin here in kansas city, focuses on elders. i havent came across any for

youth as the one im workin on, which i find surprisin because this ae roup is especially involved and moved by music.


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inspiring.

ATTRIBUTES

passionate.

comfortable.


to remind you of the brands attributes they are inspirin. passionate. and comfortable.

DIRECTION 1


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inspirin

DIRECTION 1


for my first direction, i focused solely on the inspirin aspect of the brand. this brand will inspire youth to strive to overcome their

emotional problems in enjoyable and expressive ways.

1 LOGOTYPE


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soundosemusic therapy

1: LOGOTYPE


so based on this direction, i decided to name the therapy center soundose. hintin at the idea of music actin as a medicine. for my

lootype, ive decided to drop and hihliht the d so it can also be seen as a music note.

1: BRANDMARK


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1: BRANDMARK


and like most medicine, this dose of sound leaves patients feelin better they should be feelin happy, peaceful. i decided to brin

this feelin into my brandmark by depictin literal happiness with this smilin character.

1: COLORS


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primary secondary

1: COLORS

secondarysecondary


the color palette for this direction has muted colors in conjunction with a splash of briht pinkish color. this alludes to brinin color

into these patients dull, troubled problems. or brinin color into their lives throuh music.

1: PATTERN


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the pattern is a set of colorful icons that relate to the brand, happiness and music.

1: PHOTOGRAPHY


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photos, similar to the color palette, will be colorless with a splash of color brought inby a pink overlay of the icons used in the pattern.

1: TYPE FAMILY


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music ismusic is what feelins sound like.

music ismusic is what feelings sound like.


the typefaces are very simple and light. the sans-serif, rounded type helps give ofafriendlier, more positive vibe.

1: SIGNATURE


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soundosemaking music, changing lives.



heres the brandmark and the logotype acting together with the brand essence, makemusic, change lives

1: APPLICATION


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soundose music therapysoundose.com

ashley einspahr

[email protected]


heres these brand attributes applied to a business card...

1: APPLICATION


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as well as a website that is very image heavy and continuing these splashes of color.

1: APPLICATION


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heres what some brand clothing may look like

1: APPLICATION


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i imagine the building being an older city building. heres an example of somethingsimilar with this brands logotype applied.

DIRECTION 2


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ofoabe


my second direction focuses on the attribute, comfortable this therapy center will have a welcomin, homey environment where

patients feel safe and comfortable, havin the option to work in solitude or collaboratively throuhout.

2: LOGOTYPE


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sa e&so


to allude to this comfort and safety, ive decided to call this direction safe & sound...focusing both on the environment and the music aspect.

2: BRANDMARK


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the brandmark brings together music elements to form the shape of a home, becausethe environment should feel like home to the patients.

2: COLORS


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primary secondary

secondarysecondary


this color palette has warm, muted down colors that give ofa welcoming, cozy vibe.

2: PATTERN


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the pattern takes an element from the brandmark and repeats it creating a simplestyle with movement.

2: PHOTOGRAPHY


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the photo treatment has a duotone efect using colors from the color palette. for thisdirection, more photos focusing on the atmosphere are chosen.

2: TYPE FAMILY


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musc ismusc is wat feligs sod lie.



the first typeface here gives ofa laid-back, comfortable feeling while the second isfriendly and positive.

2: SIGNATURE


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safe&sodmaking music, changing lives.

safe&sodmaking music, changing lives.


heres the signature for this direction.....


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2: APPLICATION


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as well as a website that explains and shows to its audience what makes safe &sound so unique with this quality.

2: APPLICATION


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ae&sod


a couple safe & sound t-shirts.....

2: APPLICATION


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as well as another environmental graphic.

DIRECTION 3


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passionate


my last direction focuses on passionthe brand really works to show how much of a passionate outlet music is and the unique impact

it has on us

3: LOGOTYPE


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pulseWednesday, October 10, 2012

so ive named this direction pulse.. relating both to the pulse in music as well as thehuman pulse, accelerating when something excites us... or when were moved bypassion.

3: BRANDMARK


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the brandmark uses music elements showing a beat or a pulse getting louder orfaster. this upwards progression also implies the idea of growth and transformationthrough music therapy.

3: COLORS


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primary secondary

secondarysecondary


this direction has rich, bold colors symbolizing passion, especially the redish pinkbeing the primary color.

3: PATTERN


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the pattern uses the same style as the logotype, with a choppy, more hand-written,personal type of aesthetic. the pattern makes a series of up and down movements,similar to a beat or the movement of music.

3: PHOTOGRAPHY


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3rd/chosen direction - photography


the photo style is again black and white, but with more contrast... making the photosmore dramatic and timeless.

3: TYPE FAMILY


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music ismusic is what feelings sound like



the first typeface as said before, has the feel of being written and personal, almost asthough somebody were writing a poem or a song. this is contrasted by a simpler,easier to read typeface once again with a positive, friendly feel thanks to its sans-serifness.

3: SIGNATURE


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the three elements together...

3: APPLICATION


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a business card look for this direction.

3: APPLICATION


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a website using the same style of photos.

3: APPLICATION


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apparel...

3: APPLICATION


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and a simpler form of environmental graphics.

3: DIRECTION


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soundose

safe&so


after studying the three of these carefully (click) ive chosen pulse because passion isthe core of what makes music so incredible to us. and its this passion that will drivetroubled youth to express themselves and break out of their shells. i feel that thislogo says a lot about growing and transforming through music, which is the essenceof this brand.

3: DIRECTION


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ive chosen pulse to move forward with. passion is the core of what makes music sosignificant and incredible to us. and its this passion that will drive troubled youth toexpress themselves and break out of their shells. (click) i feel that this direction canspeak a lot about transforming through music, which is the essence of this brand.

3: DIRECTION


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i feel that this direction can speak a lot about transforming through music, which isthe essence of this brand.

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music therapy - phase 2 presentation

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