Inbound Marketing:

A data driven approach to marketing, that attracts visitors in, rather than having marketers having to go out to get prospects attention and converting them into lasting, paying customers.

How Have Things Changed:

Searchers (and engines) are demanding more from results than ever before.

People expect more relevant and fast loading results when searching on a search engine: Google, Bing etc..

Why Inbound Marketing?

Inbound reduces your marketing costs, and time wasted that would otherwise go to other outbound strategies that wouldn’t benefit your business/team, as much as the inbound methods would. And also gain you better results than traditional methods of marketing in the process.

Key Components1. Content: Without great content, and without viable research to back up that content, people refuse

to believe in you, despite your level of “expertise”.

2. SEO (search engine Optimization): The process of optimizing your website’s content that you spent so much time on, in order to gain more traffic for your website, and turn leads into customers. ( if you’re not in the top 10 search results of google, then you’re not being found)

3. Social Media: Facebook, Twitter, Linkedin etc… All used to promote your content and website. Which helps expand your online presence, and let your followers, customers and potential customers know what you’re up to.

4. Buyers Persona: Understand your customers and potential customers better, and allows you to tailor your content better to them, based on market research and insight from actual customer experience.

5. CTA’s ( call-to-action): Interesting and visually appealing buttons on your website or content that

gives people a special offer (blog, ebook etc) brings people into a...

6. Landing Pages: After clicking on a CTA, people are brought to a landing page where they fill out a form with their contact info, usually an email address, turning them into leads.

How To Incorporate Inbound?Start by making Goals for your business. See where you are now, where you want to go,

and understand how inbound marketing will help you get there.

Through marketing research and and past experience with customers, use insight to develop your buyer's persona.

Come up with information that you think will be valuable to your customers and potential customers, and use these ideas to write blogs, ebooks, webinars and other potential offers.

Optimize your website, and blogs so that you are easier to find for your potential customers, using keywords and SEOs

Become a social media fiend. The more information you come up with that has value, the more you are able to share throughout your social media. Telling your followers that you have expertise and show that you are valuable to them, while expanding your social media presence.

Smarketing: Sales + Marketing = smarketingDo Sales and Marketing speak the same language?

YES! It’s call Smarketing. It’s the process of aligning the sales and marketing teams around common goals within your business that revolve around increasing revenue. 7 Commenments to Implement:

• Both teams should have the same organizational goals

• Should view each other's individual goals as well

• Should Speak the same language

• Should Implement a service level agreement

• Should Set up closed-loop reporting

• Should Rely on Data

• Should Maintain open communications

Prospect/Visitor

Lead

MQL

SQL

Opportunity

Customer

How To Measure Results:Make sure to measure how well or poorly all the work you have done is doing. Without doing this, you’ll never know if a certain strategy isn’t working and how to change it, or if it is working and how to improve on it.

Examine all of the analytics that revolve around your marketing strategy: Views, subscriptions, new customers, website traffic, blog reads etc…

You can use tools like google analytics, and BuzzSumo to track the failure or success of your marketing content.

Test, test, test, and re-test, until you find the strategy that works best for your business.

Your Analysis:1. What are your goals for this year?

2. How will you achieve this goal? What kind of planning are you currently doing

3. What are some of the challenges you are having in achieving your goals?4. Does your website traffic increase in most months? 5. Is your company using social media to build brand awareness, engagement and traffic? 6. Do you monitor social media for mentions of your brand name, important keywords and

competitors? 7. Do you have a blog? 8. How often do you post blog articles? 9. How often do you perform keyword research?10. How often do you analyze your web sites pages to identify whether they're optimized effectively?11. How many offers (ebooks, whitepapers, webinars) do you have available on your website? 12. How many active landing pages do you have on your website? 13. Do you analyze your results each month so you can continuously improve results?

Moving Forward:Now that you know what inbound marketing is, you know that it will greatly benefit you and your business, and help increase your revenue using the inbound methodology.

We specify and individualize our services depending on your business’s specific needs.

After going through all of the questions from before, we can determine what it is that you already have, what you need, how we’ll help you improve your marketing overall, and how much it will cost. All tailored to you.

You will also have a choice.

We can instruct you on how to implement and use inbound marketing, or we will do it for you.

Real experience. Real results.