Date post: | 13-Jul-2015 |
Category: |
Business |
Upload: | leonardo-mercanti |
View: | 119 times |
Download: | 0 times |
• Premium Music video platform reaching consumers on www.muzu.tv
destination & through its premium syndicated partner network
• Fully Licensed by the content rights owners & agreements in place
with the rights collection societies
Largest Legal Music Video catalogue online with 120,000 videos
Diverse Content Catalogue: Multi-lingual Official music videos,
Top 40, New releases, Daily music news, Interviews, Live
performances, Artist generated videos, Festival footage, Music
tutorials, Celebrity, Fashion and more…
• Premium Ad supported model – High CPM’s and engaging ad formats
that generate revenue for content and publisher partners
ABOUT MUZU TV
MAJOR LABELS: Pan European Rights
INDEPENDENT LABELS & DISTRIBUTERS: Global Rights
MUSIC ASSOCIATED CONTENT PRODUCERS: Global Rights
CELEBRITY & LIFESTYLE: Global Rights
KEY CONTENT PARTNERS
VIDEO SYNDICATION SOLUTIONS
• Only licensee with monetization rights for ALL 4 major labels
• Multiple options for implementing music video on your properties:
MOBILITY ACCESS
• HTML5 Player enabled to stream
across Publisher Partner Network
, when viewed through a
Smartphone or Tablet
• Advertising support is in the form
of Pre Roll
• Largest Online Newspaper – 42m Unique Users
• Leading Music Magazine
• Web property of popular Music TV Channel
• Official UK Top 40 Chart
• Online Newspaper
• Online Newspaper
• Female Celebrity Magazine
• Multi-territory Video Portal
KEY PUBLISHER PARTNERS - UK
• Biggest Radio Station. Property of PRISA Radio • MUZU.TV API integration
• TOP 3 Radio Station. Property of PRISA Radio • MUZU.TV API integration
• Radio Station. Property of PRISA Radio • Embedded player integration and Hosted Page
Powered by MUZU.TV
• TOP 3 Radio Station • Embedded player integration and Cadena100 TV
KEY PUBLISHER PARTNERS - ES
• Leading Music Magazine • MUZU.TV sells all inventory and syndicates
Rolling Stone content to European network
• Spanish music site • MUZU.TV powers music video on Popelera TV
• Entertainment web site with the latest videos • Official Spanish music charts • Artists pages linked to MUZU.TV artists channels
KEY PUBLISHER PARTNERS - ES
KEY PLATFORM PARTNERS
• Live across 15 European
territories, as well as US, CA
& AUS
• 5m Streams per month
• Live across 15 European
territories
• 3m Streams per month
• Kinect voice and hand
control technology.
• 15 European territories
• 7.5m Streams per month
API INTEGRATION
• Deep Integration of music video
within a publisher’s website:
• Search results
• Specific area for music video
• API music video player delivers
premium Pre-Roll and In-Skin
advertising formats
• EG: NME, UK Official Top 40
Charts, Metacafe, Dalealplay,
Xbox, Samsung & SONY TV.
EMBEDDED MUSIC VIDEO PLAYER
• To enrich breaking New
stories, player can be
embedded
• Increase current CPMs on
editorial pages
• Embedded music video
player delivers premium
pre-roll and In-Skin
advertising
PLAYLIST VIDEO PLAYER
Showcase a playlist of Music Videos, either
inside or outside of the editorial CMS.
• Option 1 (Side), fits in the 300 PX column alongside MPU. No
need for editorial management
• Video can be viewed in either a Light-box or within the 300 PX
player.
• Option 2 (Below), fits in the editorial CMS - 600 PX column
• Increases Pre Roll
inventory
• Increasing CPMs on
editorial pages
HOSTED MUSIC VIDEO PORTAL
• Integration of music video portal
within a publisher’s website,
including:
• Homepage with editorial
control
• Search
• Top 40
• Fan Upload
• Hosted Pages include advertising
formats include: Premium Display,
Pre-Roll and In-Skin advertising
EG: 4Music, Maxim, Daily Star
RADIO WIDGET: NOW PLAYING
• Integration of Now Playing widget, at any
size:
• 300 x 250
• 300 x 620
• 728 X 90
• Syncs your On Air Playlist with Music
videos
• Opens an overlaying page, so user is still
on publisher’s site
• Displays multiple playlists of content,
including: Editorial & Search
• Advertising formats include: Premium
Display, Pre-Roll and In-Skin advertising
NOW PLAYING
WIDGET WITH VIDEO LIGHTBOX
• Integration of music video widget, at any
size: 300 x 250, 300 x 620 & 728 X 90
• Clicking on the widget opens an
overlaying page, so user is still on
publisher’s site
• Displays multiple playlists of content,
including: Editorial & Search
• Advertising formats include: Premium
Display, Pre-Roll and In-Skin advertising
EG Evening Standard, Sugarscape, OK TV
MONETISE YOUR FACEBOOK AUDIENCE
• With Unique Publisher ID, music
video content can be displayed and
shared.
• Two methods of integration of music
video within Facebook:
• Wall Posts
• App
• Include advertising formats include:
Premium Pre-Roll and In-Skin
advertising
EG NME, Metal Hammer, Official Artist’s
Facebook pages
CO MARKETING OPPORTUNITIES
MUZU TV can bring innovative Co-marketing initiatives to publishers:
• Joint Exclusives of Official Music Videos and behind the scenes
• Live Streaming of Web Chats and Live Concerts
• Joint promo and Access to artists for competitions EG:
• Meet and Greet
• Appear in a music video
• Dance on Stage with an artist
• Open for and artist on Tour
• Gig In a Fan’s House
• Fan Upload competitions through Hosted Pages
• Promo slots on MUZU.tv Homepage, MUZU TV Facebook / Twitter posts
AD FORMATS: INSKIN / PRE ROLL
INSKIN
- Integrated for publisher partners / Social Networks, with Av CTR: 1-2.5%
PRE ROLL - Up to 30 seconds, after every video, with Av CTR: 1.5-2.5%
MUZU TV COMMERCIALS
Established monetisation structure across Europe for premium Video advertising formats
MUZU TV Share includes Bandwidth & Storage
DEDUCTIONS % Remaining
- Gross after Media & Sales Commission 100
- 10 % Publishing Royalty for Music Content 90
- 50 % to Content Owner 45
70 % MUZU TV SHARE
31.50
30 % PUBLISHER SHARE 13.50 %