Sean McManusManager, Voice Solutions, Platform Product Management

BlackBerry® Mobile Voice System (BlackBerry® MVS)

How It Works and How It Can Benefit your Organization

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BlackBerry Enterprise Solution PlatformMobilize Email, Applications, Voice

BlackBerry MVS v4.6What’s new?

BlackBerry MVS:• Tighter integration with BlackBerry

Enterprise Solution• Improved Serviceability

• Installation wizard

• BlackBerry MVS works for users across multiple BlackBerry Enterprise Servers

• Components run as a service to improve administration

• Improved on-device user self-administration

• Improved Call Reports• Localized Clients (EFIGS + D)

Additional changes for BlackBerry MVS for Cisco Unified Communications Manager 6.1 or later:• Architected and optimized for use with

Cisco Unified Communications Manager 6.1 or later

• Utilizes a direct SIP interface for greater scalability

• One Single Number reachability

• One single place to check voicemails

• Easy access to corporate directory

• Ability to handle mobile calls efficiently

• Improve collaboration with colleagues

Employee

• Improve business processes

• Increase productivity

• Improve customer satisfaction

• Control & manage mobile costs

• Leverage existing investments

• Invest in long term needs

IT ExecutiveIT Admin

• Gain control & management of mobile

devices, users and voice service

• Maximise company security through secure call

setup & authentication

• Extend & leverage existing platform & system

capabilities

Business Drivers

BlackBerry Mobile Voice System (BlackBerry MVS) components include the following:BlackBerry MVS Client• adds desk phone features to BlackBerry smartphones• integrates directly with the native phone application• can be installed wirelessly on BlackBerry smartphonesBlackBerry MVS Services• enables communication between the BlackBerry Enterprise Server and the BlackBerry MVS Server• allows control over voice management and security functionality through IT policies• secures authentication between BlackBerry smartphones and the corporate telecom environment. BlackBerry MVS Server• interfaces between the BlackBerry Enterprise Server and the corporate Private Branch Exchange (PBX) system• designed to mobilize a variety of PBX telecom environments• includes configuration options for specific PBX systems, as well as for mixed TDM and IP PBX environments

BlackBerry MVS Components

Connect your corporate and mobile infrastructures with

BlackBerry Mobile Voice System.Mobilize your Enterprise.

BlackBerry MVS ArchitectureBlackBerry MVS

• Seamless user experience • One business number, one voicemail• Functions integrated into native phone client• Intuitive visual menus• Outbound mobile calls display desk phone number

• Secure• Telecom authentication via secure BlackBerry data

channel• Manageable

• Mobile telecom administration• Enterprise voice IT policies

• Infrastructure and network agnostic• Existing telecom infrastructure• Extend BlackBerry investment

“One Email, One Phone Number”

Research In Motion (RIM) enterprise voice mobility leverages the BlackBerry solutions strengths

BlackBerry MVSKey Selling Points

BlackBerry MVS provides office desk phone functionality to mobile users:• SINGLE, INTEGRATED, User-friendly

interface• One phone number, one voicemail• Consistent caller identity• Transfer a call• Fixed-Mobile call switching• Call filtering• Join a party to a call

(Ad-hoc Conferencing)• On device self administration

BlackBerry MVSClient Overview

Administrators get security, manageability and cost control, including:• Converge telecom infrastructure

– Multi-Vendor, TDM, IP, IP-SIP– Consistent features for all users

• Mobile calls anchored in PBX– Standard dialing permissions– Central call detail and recording

• Secure call authentication through BlackBerry Enterprise Server

– Eliminate Call-ID ‘spoofing’ and PINs• Enterprise Voice IT Policies

– Add/remove/limit services• Administrative Console

– Easy to manage profiles and settings – Web GUI

BlackBerry MVSAdministration Overview

BlackBerry MVS offers organizations the ability to…• Simplify and enhance collaboration • Improve user productivity• Enhance responsiveness• Provide a seamless user experience• Turn phone numbers into corporate assets• Control costs of mobile phones and telecom systems• Leverage and add value to existing telecom systems

Key Differentiators:• Intuitive Visual Menus Integrated Into Client• Heterogeneous PBX Support• Secure Call Authentication • Manageability

Seamless Desk Phone Mobility

BlackBerry MVSValue Proposition – Customers

Single number identity, not just single number reach

Mobile calls anchored in PBX

BlackBerry MVS Value Proposition

“One Email, One Phone Number, One Voicemail, One Phone”

Integrated Client

Platform and Network Agnostic

Integrated into BlackBerry® Enterprise Server management framework Authentication

Tried, Trusted and True Security Model

Cost Savings Potential– Use PBX least-cost routing for internal and site to site traffic– Reduce international roaming costs where

— mobile terminated calls are more economical than mobile outbound calls— landline long distance calls are more economical than wireless long

distance calls– Set policy controls

– permit/deny: long distance, international dialing, 411, time controls– Desk phone replacement/device consolidation– Phone number as corporate asset: reduces customer shrinkage

Productivity Benefits– Increased responsiveness

– Ability to take calls to your office phone when you are away from your desk

– Increased efficiency– Less time spent checking voicemail and returning calls, less “phone tag”

– Increased customer satisfaction– Faster response to customers/clients/vendors; cost of a missed call

BlackBerry MVSCost Savings and Productivity Benefits

BlackBerry MVS Call FlowBlackBerry MVSBlackBerry is Calling Party PBX-Initiated Outbound

BlackBerry® Enterprise Server with

BlackBerry® MVS Services

Corporate Firewall

Internet

Wireless Networks

BlackBerry® MVS Server

BlackBerry® Smartphones

with BlackBerry® MVS Client

Voice Network

Existing Corporate PBX Environment

Called Party Desk phone

Data Path

Voice Path

1. BlackBerry MVS user dials internal extension or external phone number

2. Secured data packet is created containing the

BlackBerry MVS signaling for call setup.

3. BlackBerry Enterprise Server decrypts secure packet and

passes call setup info to BlackBerry MVS Server.

4. BlackBerry MVS Server responds back with data message informing the BlackBerry

smartphone a call will be delivered to it.

5. BlackBerry MVS Server instructs the PBX to initiate a call to the BlackBerry smartphone.

6. BlackBerry smartphone matches incoming call with the expected calling line ID and

automatically answers the call.

7. BlackBerry MVS Server instructs PBX to initiate a call to

the dialed number.

8. BlackBerry MVS Server connects the two call legs.

BlackBerry MVS Call FlowBlackBerry MVSBlackBerry is Called Party BlackBerry-Initiated Inbound

Corporate Firewall

Internet

Wireless Networks

BlackBerry® MVS Server

Voice Network

Existing Corporate PBX Environment

Data Path

Voice Path

1. Calling party calls BlackBerry MVS user’s extension.

2. BlackBerry MVS Server receives incoming call for

BlackBerry MVS user.

3. The incoming call rings all devices in the user’s profile

including BlackBerry smartphone4. BlackBerry MVS Server sends a data

message, including calling party name and number, instructing the BlackBerry smartphone to initiate a call into the

BlackBerry MVS Server.

5. BlackBerry Enterprise Server encrypts data

message and passes onto BlackBerry smartphone.

6. BlackBerry smartphone calls BlackBerry MVS Server using DNIS pool number then rings

displaying calling party number and name.

7. BlackBerry MVS Server matches expected incoming call with BlackBerry smartphone and

automatically answers call.

8. BlackBerry MVS Server connects the two call legs,

dropping extra call legs

Outside Caller

Called Party Desk phone

BlackBerry® Smartphones

with BlackBerry® MVS Client

BlackBerry® Enterprise Server with

BlackBerry® MVS Services

BlackBerry MVS Call FlowInternational Calling Example

Data Path

Voice Path

Corporate Firewall

Internet

Wireless Network

BlackBerry® MVS Server

Voice Network

New York Office PBX

Called Party Desk phone

BlackBerry® Smartphones

with BlackBerry® MVS Client

BlackBerry® Enterprise Server with BlackBerry®

MVS Services

New York

Wireless Network

BlackBerry® Smartphones

with BlackBerry® MVS Client

Voice Network

Corporate WAN

London Office PBX

London