MVSN INVESTMENT 10-2020

© 2020 MVSN TECHNOLOGIES

MVSN TECHNOLOGIESYOUR CONTENT YOUR AUDIENCE YOUR MULTI-CAST BROADCAST SOLUTION


DON’T LET YOUR ONLINE BROADCAST LOOK LIKE SINGLE STREAM TV

MVSN IMMERSES VIEWRS WITH AN ALL-ACCESS PASS TO SPORTS AND ENTERTAINMENT ACTION


© 2020 MVSN TECHNOLOGIES© 2020 MVSN TECHNOLOGIES

Important Information This document is an important legal document and should be read in its entirety. This document is issued by MVSN.TV Pty Ltd ACN 635 668 816 (MVSN). This document is neither a prospectus nor a disclosure document under the Corporations Act 2001 (Cth) (Act) and it has not been lodged with the Australian Securities and Investments Commission. This document has been prepared only for issue to, and use by, MVSN’s existing shareholders or prospective investors who qualify as Sophisticated or Professional Investors as defined in the Act and this document is not intended to be received or read by anyone other than those so qualified. This document does not constitute an offer or invitation in relation to any place in which, or to any person to whom it would not be lawful to make such an offer. No Advice This document is not investment advice and does not take into account the investment objectives, financial situation or particular needs of any person who receives or reads it (Recipient). This document is not a recommendation to invest. It is important that you consider the investment risks set out in this document in light of your personal circumstances (including financial and taxation aspects) and seek professional advice from your accountant, lawyer or other professional adviser before deciding whether to invest. Confidentiality This document is the property of MVSN. By receiving this document, the Recipient agrees to keep its contents confidential and agrees not to copy, supply, disseminate or disclose any information in relation to its content without the prior written consent of MVSN. Representations No person is authorised to provide information or to make a representation in connection with MVSN that is not contained in this document. Any information or a representation in connection with MVSN that is not contained in this document may not be relied upon as having been authorised by MVSN. No representation or warranty, express or implied, is or will be made in relation to, and no responsibility or liability (whether for negligence, under statute or otherwise) is or will be accepted by MVSN or by any of its officers, directors, shareholders, partners, employees or advisers (as relevant) as to or in relation to the accuracy or completeness of the information, statements, opinions or matters (express or implied) arising out of, contained in or derived from this document or any omission from this document or of any other written or oral information or opinions provided now or in the future to any interested party or its advisers. In particular, no representation or warranty is given as to the achievement or reasonableness of any plans, future projections, prospects or financial returns and nothing in this document is or should be relied upon as a promise or representation as to the future. MVSN expressly disclaims all liability for any loss or damage of whatsoever kind (whether foreseeable or not) which may arise from any person acting on any information and opinions relating to MVSN contained in this document or any information which is made available in connection with any further inquiries, notwithstanding any negligence, default or lack of care. In furnishing this document, MVSN undertakes no obligation to provide any additional information other than as specifically stated in this document. Forward Looking Statements This document contains forward looking statements which are identified by words such as “may”, “could”, “anticipates”, “believes”, “estimates”, “expects”, “intends”, “plans”, “forecasts” “calculates” and other similar words that involve risks and uncertainties. These forward looking statements are subject to various factors that could cause MVSN's results to differ materially from those expressed or anticipated in these statements. MVSN has no intention to update or revise forward looking statements, or to publish prospective financial information in the future, regardless of whether new information, future events or any other factors affect the information contained in this document, except where required by law. Investment Risk Warning Investment in MVSN involves a level of risk and is not suitable for investors who are unable to sustain the loss of all or part of the sum invested, or who require predictable levels of return or liquidity. Potential investors should assess their own appetite for such risks independently and consult their own advisors before making a decision to invest in MVSN. Investment in MVSN should be regarded as speculative. Investments should be considered only by sophisticated or professional investors.

DISCLAIMER

http://mvsn.tv/


EXECUTIVE SUMMARY

1. WHAT IS MVSN 2. MVSN APPLICATIONS 3. WHY MVSN 4. HOW DO WE MAKE MONEY? 5. COMPETITION 6. TEAM & SNR MANAGEMENT 7. MVSN BUSINESS AND FORECAST

THE MVSN TECHNOLOGIES PLATFORM FOR THE CAPTURE, STREAMING AND BROADCAST IS REVOLUTIONISING THE ONLINE VIEWING EXPERIENCE.


1.0. WHAT IS MVSN

BETTER, FASTER CONTENT STREAMING

COST-EFFECTIVE PRODUCTION CAPABILITY

IMMERSIVE AND INTERACTIVE VIEWER EXPERIENCE

BROADCAST QUALITY OUTPUT

FULL SUITE DATA ANALYTICS

COMMERCE SOLUTIONS


1.1. CHRONOLOGY2017 - Multi-cast platform conception as a feature of the ESR You Social platform for trainers and fitness fans.

2018 - Demonstration platform completed showcasing multi-cast tech through iOS platform

2019 SYD to Hobart: MVSN demo and proof of concept during an International Yacht Race

2019 Production Studio for plug and play brand engagement

2020 iOS and Android apps launched in app stores

2020 In-App PPV and Subscription Revenue features approved by both Apple and Google

2020 Production Studio MVP features for sponsors and advertisers to roll pre-recorded content

2020 Desktop viewing application

11- 2020 Allstar Alliance 2020 Showdown Fitness Competition


iOS/ANDROID: Currently available in both the Apple and Google app stores. In-

app PPV tickets and subscription revenues approved and managed through either

account.

MANUAL MODE: Viewers direct their own experience by selecting the cameras

they want to view. Take your seat in the stands or join a commentator or corner

man to experience the action like never before.

TV MODE: Let the professionals call the shots by selecting TV Mode to enjoy a

broadcast feed from the MVSN Technologies cloud-based Production Studio.

GRAPHICS: pull up from the bottom to expose player and game stats.

RESPONSIVE & FLEXIBLE: MVSN screen adapts to viewing in portrait and

landscape orientations. MVSN screen also adapts to Apple TV Mirroring and

Chrome-Cast sharing. Click Here

2.1. MVSN VIEWING APP

pull up to view stats

select your camera view

“THE MEDIA LANDSCAPE IS INCREASINGLY DEFINED BY DIRECT RELATIONSHIPS BETWEEN CONTENT CREATORS AND CONSUMERS.”

BOB IGERON DISNEY’S DECISION TO UP ITS STAKE IN BAMTECH FROM 1B TO 2.58B USD

https://www.linkedin.com/posts/mvsn-tv_streamingmedia-livebroadcast-livesports-activity-6707584173852508160-V-j2


CLOUD-BASED: Producers and directors login to MVSN’s

Production Studio to access the approved events and

contributors.

TV MODE: Directors select the cuts that feed viewer’s TV Mode

feature. Simply view and click the source you want live from the

panel of all available cameras and pre-recorded content.

FAN CAMS: In the stadium or around the world, approved

cameras from fan engagements become live for directors to

bring fan reactions into the live broadcast.

AD MANAGER: Production Studio displays sponsor’s content

and advertisements giving directors options for automatic

triggering during live events.

FOMO: Live events remain interactive for up to 7 days before

turning into single feed episodes for subscriber channels.

RECORDING: MVSN servers record all feeds through

Production Studio for future access and licensing opportunities.

OUTPUT: The MVSN steaming platform outputs network-

quality video via RTMP feeding all broadcast sources from

network to social. Distributive production with network quality

results.

2.2. MVSN PRODUCTION STUDIO GIVES FULL PRODUCTION CONTROL ANYWHERE IN THE CONNECTED WORLD


THE MVSN PLATFORM delivers our clients a full suite of viewer

analytics including:

Location

Device and Platform

Viewing Duration

Day-part viewing habits

Stop/start points

Ad/sponsor views and clicks

Genre trends

and more.

Processing data and analytics helps the MVSN platform offer viewers the

most attractive content and off our partners the information they need

to stay engaged and grow their audience.

2.3. DATA ANALYTICS

PETER SONDERGAARDGARTNER RESEARCH

“INFORMATION IS THE OIL OF THE 21ST CENTURY, AND ANALYTICS IS THE COMBUSTION ENGINE”

FACTS 1. Fans want more. Access, information and content. Back-stage passes, court-side seats,

player stats, a day in the life profiles… more!

2. On-line viewing is no different from TV with different advertisers. We want innovation and we

want unique features from our second-screen experience, however, with few exceptions, we are

being delivered single-stream content.

3. Fans are global. We have all seen the shirt “I’m a big deal in Japan”, fans need

engagement and brands need high-quality solutions to engage those fans anywhere in the

world in their language and on their time.

4. Production is too expensive and isn’t delivering. It costs millions for traditional broadcasters

to build a production, however, fans are watching on their mobiles and scanning socials for the

content they really want. Mobile phones have advanced cameras - we use them and deliver a

professional broadcast network that is non-intrusive to capture.

PROBLEMS. PRODUCTION COSTS ARE PROHIBITIVE FOR MANY SPORTS TO HAVE QUALITY LIVE ENGAGEMENT WITH BOTH VIEWERS AND SPONSORS. PRODUCERS SEEK TO OFFER UNQIUE ONLINE VIEWING EXPERIENCES TO GET MORE VALUE OUT OF THIS VALUABLE ENGAGEMENT - BUT ARE LIMITED WITH THE PLUG-AND-PLAY TOOLS. FANS WANT MORE AND ARE WILLING TO PAY. SOLUTION - MVSN.


3.0. WHY DO WE NEED MVSN?

https://livestream.com/blog/ott-live-video-strategy


BRANDS SPEND BILLIONS TO CREATE CONTENT AND BILLIONS MORE TO ENGAGE MORE FANS, GET LIKES AND INSTA-HEARTS TO DRIVE COMMERCIAL VALUE.

WITH MVSN SPORTS AND ENTERTAINMENT BRANDS HAVE THEIR OWN BROADCAST NETWORK FOR THEIR MOST VALUABLE ASSETS AND CONTENT INVESTMENTS.

Google Trends 2020Neilson Data Services

CHANNEL SUBSCRIPTION Users subscribe to individual channels segmented by brands or genres. MVSN allows channel

subscription in customised formats. The classic formats with incentivised longer-term

subscriptions, e.g. 12 month subscription, 1 month free.

PAY PER VIEW With in-app ticketing, MVSN offers a premium PPV solution for individual events. PPV is an

ideal solution for one-off or big ticket live events.

CHANNEL PACKAGES Value-priced subscription channels offer brands a monetisation strategy for catalogue content.

Classic games, documentary pieces and ancillary content packaged for fans can be

complimented by bigger-ticket PPV events with incentives for the subscription tiers. VIP

receive 1 free live event and 10% off tickets. Organisation fan club value adding and up-selling

is ideally suited for the MVSN platform.

CHANNEL MARKETING Utilising the audience for channel partner marketing campaigns through In-App Messages as

well as direct to phone Push Messages and where possible EDM campaigns.

AD & SPONSORSHIPS Handled on a proposed revenue share with channel partners and affiliates, MVSN is an ideal

opportunity for sponsors to activate their investment in sports and entertainment events to a

global audience through a cutting edge engagement.


4.0. HOW DO WE MAKE MONEY?

SECONDARY CHANNEL REVENUES

CONTENT LICENSING All MVSN cameras are broadcasting and recording. Content libraries are valuable assets with

great future value. MVSN strategy includes the detailed cataloguing (incorporating AI

technologies) for licensing and rights management applications.

MVSN is in the process of securing blanket licenses from the International Performing Rights

Organisations (BMI, ASCAP, SESAC) covering the primary and secondary use of music content.

MERCHANDISING For channel partners utilising the platform for merchandise sales, as physical channel partners

and online stores, receive an affiliate sales commission.

DATA & TREND REPORTING The future business will develop data and trend reporting revenues from viewer habits,

commercial partnership engagement trend information.



4.1. WHO ARE WE TALKING TO?

SPORTS LEAGUES Major and Minor sports leagues are looking for better audience engagement while reducing costs. MVSN offers multiple opportunities to achieve premium results, maximising engagement, through a diverse broadcast platform. MVSN is being used to capture niche sports with Global Fan Potential like the Southern 80 Ski Race and MotorSport Aus SXS Racing. MVSN is also enabling head-to-head competition for Australia’s All-Star Alliance.

MUSIC INDUSTRY While many streaming platforms have come alive since COVID restrictions have challenged the lucrative live-music industry, leading industry professionals from record labels, promoters and venue owners, as well as managers and artists have responded to our platform as truly innovative. Multi-cast viewing, In-app ticketing, Plug-n-Play production and mobile management with marketing channels are key features which distinguish our platform. The addition of the variable control delay and Dolby Atmos™ will make this more viable platform in music.

TV PRODUCTION MVSN’s quality and innovation gives great opportunity to distinguish online and television viewing. From contemporary production for User-Generated style content as well as differentiated online viewing. Current conversations include the utilisation of MVSN as a satellite feeder for broadcast content as well as the unique online viewing potential during the upcoming awards show season.

MEDIA INFLUENCERS MVSN is working with media personalties and influencers who have a commercial impact on their audience and are sought after by brands - not for social media numbers, but for inspiring, educational and commercially viable consumer and trade content. As an example, please see the Love Beauty channel on MVSN’s app. Live events coming for commercial demonstration and virtual trade events.

BRANDS & AGENCIES Offering bespoke engagements for leading brands to engage online with viewers is common activity for leagues and sponsors. MVSN offers solutions for user-generated content engagement within professional quality broadcast. Pre-recorded sponsor content, data analytics and engagement make this an attractive platform to build bespoke campaigns. Leagues and events have invested millions in offering distinguished perspectives and “virtual seats” where MVSN offers are far greater and more bespoke - “once in a lifetime” opportunity.


Production +Network

Production +Network Network only Production +

Network Network only Network only Production tool only Network only Analytical tool

not fan view

TV Style Single Feed ✓ ● ● ● ● ● ● ● ●

Multi-Camera Editing ✓ ● ● 3rd party tool 3rd party tool 3rd party tool ●

Bespoke viewer ✓ ● ● ● ● ●

Multi-Casting (Viewer Control) ✓

HD Video ✓ ● ● ● ● ●

Multiple SourcesGoPro/Drone/RTMP/Phone ✓

PPV ✓ ● ●

Subscription ✓ ● ●

Bring viewers into the broadcast ✓ ● ● ●

Complete Viewer Analytics ✓ ● ● ● ●

In-Programming Ad Roll ✓ ● ● ● ● ●

est viewers <100k 500,000 2 billion 700 million 141.5 million na 15mm day <100k

url mvsn.tv epicentre.tv kayosports.com youtube.com facebook.com instagram.com grabyo.com twitch.tv spiideo.com

5.0. COMPETITION

MVSN OFFERS BOTH THE PRODUCTION TECHNOLOGY AND THE VIEWER PLATFORM FOR PREMIUM VIEWING

MVSN FACILITATES LOW-COST PRODUCTION WITH NO EXPENSIVE GEAR

MVSN IS THE ONLY PLATFORM TO OFFER A MULTI-CAST IMMERSIVE EXPERIENCE

http://mvsn.tv

http://epicentre.tv

http://kayosports.com

http://youtube.com

http://facebook.com

http://instagram.com

http://grabyo.com

http://twitch.tv

http://spiideo.com


MVSN IS TRULY DISRUPTIVE. It enables low-cost production,

as easy as mobile phones, and creates a full-scale production

studio enabling anyone to connect with their global audience

for a fraction of the costs.

MVSN IS FLEXIBLE. For full-scale productions wanting to offer

their on-line audience something different from the TV

audience, MVSN offers a simple plug-and-play solution to

immerse the audience into new levels of interactive sports

viewing.

MVSN IS SOCIAL. Hosting events is easy with MVSN. Chrome

Casting and Apple TV Functionality are all enabled on the

MVSN viewing app

MVSN IS COMMERCIAL. Offering brands and content partners

the ability to charge both subscription and PPV directly through

in-app purchasing. MVSN offers merchandise and affiliate store

integration for in-app purchasing.

“PEOPLE WANT TO SEE WHAT THEY CAN’T SEE, TO GET BEHIND SECURITY WITH AN ALL-ACCESS PASS.

MVSN IS DISRUPTIVE - ALL-ACCESS PRODUCTION.”

PETER FRIEDMANNIKE, PGA TOUR, MCCANN


6.0.TEAM

JOHN FENGA CEO

STEVE LEWIS Dir. St rategy

PETER FRIEDMAN Dir. Product ion

NIGEL MIGUEL Americas/BD.Sport

MATT DAVIES AU/Motor Sport

KELLY SEIF AU/Combat+Fi tness

JOHN MARKOS Advisor

ALEXEY STRAKH Sr. iOS Lead

SYDNEY/MELBOURNE USA/BELIZE

ALEX SOROKOLETOV Sr. Android Lead

YANINA PANFILENKA Dev Manager

AMBER MAYO Market ing/Partnersh ips

JAMES MELI Legal/Tax


6.1. SENIOR MANAGEMENT

PETER FRIEDMAN Dir. Product ion

Friedman's wealth of experience includes Head of Global Television Broadcast Production for sports giant Nike, General Manager of PGA TOUR Entertainment, EVP/Head of Broadcast Content for McCann Erickson, and Director of Lucasfilm Commercial Productions. These job functions bring traditional and multimedia production knowledge and discipline to the MVSN technology and content channel partners.

STEVE LEWIS Dir. St rategy

Lewis’s experience as a creative and commercial strategist has been employed by global brands Microsoft, MasterCard, Levis, Samsung and entertainers from Aerosmith, Lenny Kravitz, Andrea Bocelli as well as Australian icons Margaret Fulton AM and Mal Meninga AM. A story-teller at heart, Lewis has developed a reputation for communications and brand strategies.

JOHN FENGA CEO

Tech entrepreneur, sports fanatic and investor John Fenga’s vision for an immersive social platform with premium quality content production is realised with MVSN. Fenga’s passion for better technology has been realised in finance and medical communications and management platforms adopted globally. Fenga manages a code development team across Europe, USA and Australia.


7.0. MVSN BUSINESS AND FORECAST

$220,000 Technology Budget which includes UX, UI/brand with new features and improvements

$45,000 Legal/Accounting - basic live event and channel subscription templates, T&Cs, Licensing agreements.

$20,310 Monthly Burn includes: • Satellite Servers • AWS Servers • SEO • SEM • Social Media • Min PR budget • ancillary expenses

$57,000 Team/month with 3 full time, 6 part-time which could escalate quite significantly. Events are well supported by 3rd party production companies and contractors. • Leadership • Account Management • Marketing/Communications

12 Month Spend: $1,192,720

INDICATIVE EXPENDITURES TARGET REVENUES

$4.7 million yr 1 PPV Ticket Revenue. Targeting 24 live events with tickets from 7.99 - 15.99 with 300,000 viewers in year 1

$2.9 million yr 1 Subscription Channels - based on live event content, channels with avg price of 7.00/month

$1.5 million Confined Space Mgmt - a lucrative off-label use of the MVSN technology with estimated revenues from Ish24

$1.5 million Licensing and Production Services - network use (Dick Clark Productions / Joe Lewis Productions) to use our platform to capture content for their shows including the iconic Rockin’ New Years and American Music Awards

$9.1 million year 1 revenue


7.1. PROPOSED MULTI-NATIONAL STRUCTURE

MVSN TECHNOLOGIES INC. Based in Delaware USA 100mm Shares 7 Member Board Protected Holding for IP

United States

WITH TEAM ON 3 CONTINENTS AND APPLICATIONS IN-COUNTRY, MVSN IS ABLE TO BENEFIT FROM THE GLOBAL NATURE OF PRODUCTION, DIGITAL CONTENT DEVELOPMENT, CODING TALENT MANAGED OUT OF AUSTRALIA, USA AND BELIZE.

MVSN NETWORKS AUS P/L. Wholly-owned Subsidiary 5 Member Board Trading Vehicle for Sports and Entertainment Content

MVSN NETWORKS USA Inc. Wholly-owned Subsidiary Trading Vehicle for Sports and Entertainment Content

Australia

MVSN NETWORKS USA INC.

MVSN NETWORKS AUSTRALIA P/L

Subsidiary Subsidiary

Investment

MVSN TECHNOLOGIES INC.Parent


Media technologies have shown some amazing success stories.

Triller Triller relies solely on organic growth and has more than 23 million downloads, with celebrities from Kevin Hart to Vanessa Hudgens regularly using the app to create their own music videos. Triller raised a $4.5M seed round in May 2016 and a $5M Series A funding round in February 2018, with plans to expand its AI technology and develop the brand as a talent discovery platform. Pressure on TikTok could be Triller’s greatest asset.

Quibi Having raised more than 2 billion based on its founding team, Quibi’s bet was on short content by A-list creators. The problem is Quibi delivers exactly what Netflix and Stan deliver with no additional features or tech/data benefits.

BAMTech A great success - streaming technology with robust data analytics. Initially adopted by Major League Baseball and HBO, Disney made 2 investments totalling more than 2.5 billion USD to use this tech for ESPN and Disney + consumer programs. MVSN’s data/analytics backend coupled with an innovative viewer experience makes us a unique and valuable product investment.

7.2. WHY ARE WE VALUABLE

OUR TEAM SOUGHT TO BUILD A HIGH-QUALITY PLATFORM FOR CONTENT MANAGEMENT AND INNOVATIVE LIVE BROADCAST. WE DELIVERED. INVEST IN MVSN - INNOVATIVE QUALITY OF PRODUCT AND PEOPLE.


7.3. DEVELOPMENT BUDGET 12 MONTHS

ADVANCED AUDIO INTEGRATION We are commencing work with Dolby Audio technologies to integrate the Dolby Atmos™ product into the MVSN audio channels. This will give us industry-leading audio quality. While most platforms apply to Dolby for this, their engineers invited MVSN for this relationship as a unique technology.

VARIABLE-CONTROL DELAY Having a variable control delay, we can improve the viewer experience to premium levels for different types of content. Live sport applications including racing and league sports may require 100 millisecond delays while premium music and performing arts request 30 second plus delays for quality management. By building a variable delay we offer that as a controlled feature.

SATELLITE BROADCAST ROUTING We use gaming-style servers and satellite broadcast technology. This has a viewer cost that when you add up multiple cameras and RTMP links, gets expensive on a per-user basis. By reconfiguring our data flow we can utilise our AWS functionality by building a budget between the live data and AWS that reduces our per user costs by 88%.

ADVANCED PRODUCTION FEATURES Adding to the Production Studio app, our tech team are working on innovations to offer partners features common to traditional broadcast studio practices including:

PATCH AND PUNCH TWO-WAY MONITOR SPLIT SCREEN VIEWING GRAPHICS PRE-SET SOCIAL OUTPUTS


THE ONLY MULTI-CAST VIEWER SUBSCRIPTION PLATFORM

THE ONLY MULTI-CAST VIEWER SUBSCRIPTION PLATFORM

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MVSN INVESTMENT 10-2020

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