March 23, 2007 www.markwolfedesign.com

Color Psychology inBusiness Branding

September 26, 2008 www.markwolfedesign.com

Black

Authority

Power

Evil

Rich

Sensuous

HIGHLOWLOW

PreferenceRetentionVisibility

September 26, 2008 www.markwolfedesign.com

Red

Excitement

Energy

Movement

Danger

Intimacy

HIGHHIGHHIGH

PreferenceRetentionVisibility

September 26, 2008 www.markwolfedesign.com

Yellow

Sun

Outdoors

Warmth

Laughter

LOWHIGHHIGH

PreferenceRetentionVisibility

September 26, 2008 www.markwolfedesign.com

Brown

Rich

Earthy

Reliable

Stability

Friendship

HIGHLOWLOW

PreferenceRetentionVisibility

September 26, 2008 www.markwolfedesign.com

White

Purity

Clean

Neutrality

LOWLOWHIGH

PreferenceRetentionVisibility

September 26, 2008 www.markwolfedesign.com

Green

Nature

Growth

Leisure

Money

LOWLOWLOW

PreferenceRetentionVisibility

September 26, 2008 www.markwolfedesign.com

Orange

Healthy

Warm

Happy

Fun

LOWHIGHHIGH

PreferenceRetentionVisibility

September 26, 2008 www.markwolfedesign.com

Gray

Secure

Practical

Timeless

Solid

HIGHLOWLOW

PreferenceRetentionVisibility

September 26, 2008 www.markwolfedesign.com

Blue

Steadfast

Calming

Trust

Belonging

September 26, 2008 www.markwolfedesign.com

Green = Natural

Red = Movement

Blue = Dependability

September 26, 2008 www.markwolfedesign.com

Blue = ReliabilityOrange = Energetic

Red = ExcitementYellow = Fun

Blue = Reliability

Yellow = Fun

September 26, 2008 www.markwolfedesign.com

COLORS AND EMOTION CONNECTION:

Red excitement, strength, sex, passion, speed, danger

Blue trust, reliability, belonging, coolness

Yellow warmth, sunshine, cheer, happiness

Orange playfulness, warmth, vibrant

Green nature, fresh, cool, growth, abundance

Purple royal, spirituality, dignity

Pink soft, sweet, nurture, security

White pure, youthful, mild

Black sophistication, elegant, seductive

Gold prestige, expensive

Silver prestige, cold, scientific