#mwf2014 !

a Twitter narration

The only Italian company mentioned in the Social Media Today section dedicated to the most innovative social companies (Jan.1, 2014)

Buzzdetector

Buzzdetector

The event took place in Florence from Feb.18 to Feb. 21. !The main conference was in Palazzo Vecchio, Salone dei Cinquecento and Sala dei Dugento.

Museums and the Web 2014 #mwf2014

Twitter has been the Social Media of choice to follow the conference. !The official hashtag being #mwf2014.

#mwf2014

#mwf2014 - The audience

#mwf2014

W h i c h w a s t h e l anguage o f t he conference? !English, indeed!

#mwf2014 - Geolocalization

But where the tweets came from? !An international event as #mwf2014 is expected to reach an international audience. !Some attending the conference in person, others from they home-place. !The global coverage for #mwf2014 had its focus in Europe and in the East Coast of the US.

#mwf2014 - Geolocalization

While it’s not a surprise that Florence was the hottest place to deliver tweets, interesting enough is the contribution of other big cities like Milan and Turin. !Other major hubs were Paris, London, Madrid and New York.

#mwf2014 - The most active tweeps25/02/14 12:32

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558

BAMstracult

341

svegliamuseo

180

palazzomadamato

171

museweb

170

NancyProctor

162

lonelytraveller

150

34fuso

142

Madlena_P

139

addamico

elenaruas

134

CTCrossmedia

119

twittodarte

107

melenabig

83

theomeereboer

81

BNE_mu

seo

78

Museosc

ienza

66

nealstimle

r

63

BobFloyd16

59

DH_FBK

57vitalbamorelli

56 LawlessEd55

AlcaMaglie54MUDIMilano

51

gabriandreozzi

50

lamagnetica

49

flodrepublicmariapazmarques

47

museumpaige

44

andrea_viliotti

AnthladyBuzzdetector

N4ik3ThePorden

43

OrnellaCostanzo

42

claudiagerken

38

StichtingE30

37

alicebrignani

mapnoterritory

36

erfgoed20

MuseoArcheoCa

35

gillesduffau

34

HocLab

32

fremde2

31

artmeandm

orecogriesPSoem

ers

30LuciusSecundius

29

100tek

28

vargasl

27

lmelk

26

TheFlorentine

25

allegraburnette

davepatten

24

InvasioniDigita

lili_czarina

MakeTankItaly

22

arttrav

iladuva

musefirenze

Paolina_BB

19

anaps2001

doctorow

ElectaEditore

richcherry

18

GOKConservator

17

lomejor

demadri

dlvxvia

16

enrosadiraIlyaYa

rovykhIreRub

inonextomeapp

RoryInLAStealitseal

15

CoopCultureITjitt_guidesvoltarock

VidiemmeSrl

14acorollaalbasca

austrianflow

Carlotta_Ma

MandaranoN

mmventuri13

ARTEit

c_bernasconi

IZItravel

kulturkonsorten

Museo_MADRE

yakovenkomm

12

1stHistorical

Acuity_Design

arduinogirl

barnaclebarnes

Inheritage_eu

MAF_Firenzenriudor

oliviafaggi

paulasimoes

11

archeomatica

DomenicoColuccifranbertini

MWFlorence2014pandem

iapeppecaram

bolasopralluoghiYlenia74

10

AuthorUniverse

chiarezza80Gemamerchegiustig

stefaniachipa

People actively engaged with the conference and contributed with a relevant number of tweets. Here we enlisted the most active tweepers. !Are you in?

Every conference build up a network of relationship between participants. !At the center of the stage, we found the main gates of information production and distribution. !Here we have a mix of individuals, museums, consultants.

#mwf2014 - The connection

vitalbamorelli

svegliamuseo

museweb

Museoscienza

InvasioniDigita

palazzo

madamato

MUDIMilano

pandemia

addamico

allegraburnette

BAMstracult

TheFlorentine

flodrepublic

LawlessEd

lonelytraveller

NancyProctor

elenaruas

34fuso

lamagnetica

melenabig

N4ik3

arttrav

AlcaMaglie

Madlena_P

nealstimler

Buzzdetector

twittodarte

BobFloyd16

doctorow

mariapazmarques

theomeereboer

CTCrossmedia

gabriandreozzi

andrea_viliotti

artmeandmore

ThePorden

mapnoterritory

iladuva

BNE_museo

DH_FBK

MakeTankItaly

mmventuri

claudiagerken

cogries

lmelk

davepatten

IreRubino

#mwf2014 Twitter Community (Main Nodes)

The main gates for #mwf2014 can be easily identified in this main node chart.

#mwf2014 - Samples of successful contribution

#mwf2014 - The relevant words

Speakers !Notably Cary Doctorow, RJStein and Neal Stimler, the speakers talking about innovation and future, got the biggest number of mentions.

Topic !Googleglass are the superstar technology. !Crowdsourcing, community provide the feeling that Museums are no longer seen as a secluded garden. !Project is crucial to develop a strategic plan to drive Museums and Culture towards new form of interaction as well as revenues.

Contributors !An enthusiastic hi-tech community contributing to generate the hype around the event with an intense action of tweeting, RT.