Live at the Mall of Asia Concert Grounds | A 20 Year Marketing Plan for the Critical Eye

Junnosuke “the Critical Eye” KatoOctober 13, 2010

Performing at the Mall of Asia Concert Grounds

• At the backstage– Vision/Mission– Roles– Monitor

• Under the spotlight– Radiologist/Musician

• The one-on-one interview– Freedom wall (Free-for-all)

• The journey in summary• Conclusion

backstage

spotlight

V/M: Always Tune (EADGBe)

• My quest starts with striking a balance between servitude by championing the interests of my family/friends and by utilizing this critical eye in diagnosing ailments of patients, and narcissism by attempting to amass wealth and fame through radiology and music. Tuning

Roles: The Rockstar/Guitar Hero is

• Loving son• Straightforward friend• Practiced bandmate• Loyal boyfriend• Approachable colleague• Knowledgeable physician• Advocate of the Poor

Loving Son

Straightforward Friend

Practiced Bandmate

Loyal Boyfriend

Approachable Colleague

Knowledgeable Physician

Advocate of the Poor

Critical Eye | My Brand

CAT O…K

Counter-check | Monitor

• Check the gear and tune to the appropriate key

• Strum to the rhythm of the band• Recognize the feedback of the band & the

audience• Bow down• Enjoy the after party with the groupies

Freedom Wall | Free-for-All

• Rules to a meaningful life (compilation)– “In order to realize our creative visions, it’s essential

that we develop the craft of our instrument. We always have to start from somewhere.” – John Petrucci

– “When you hear something you don’t like, don’t ever play it again.” – Joe Satriani

– “Play up to the final note and leave no regrets.” – Tak Matsumoto

– “I’d like to think the best of me was still hiding up in my sleeve.” – John Mayer

The Journey in Summary

Novice• 25 years old• YL8 Medical Student• Son• Significant other• Friend/Colleague• Struggling musician• Dependent• Happy-go-lucky• Student

Expert• 45 years old• Well-Acclaimed Radiologist• Father• Husband• Friend/Colleague• The rockstar• Independent• Settled• Student

Conclusion

• I have the gift of eyes.• My eyes are and will always be students of

ideal theories and varying experiences.• As the critical eye, I am keen to the needs of

what and whoever is presented to me.• These eyes will guide me to the correct path. • Correct judgment/diagnosis is its final

product.

Performing at the Mall of Asia Concert Grounds

• At the backstage– Vision/Mision– Roles– Monitor

• Under the spotlight– Radiologist/Musician

• The one-on-one interview– Freedom wall (Free-for-all)

• The journey in summary• Conclusion

Live at the Mall of Asia Concert Grounds | A 20 Year Marketing Plan for the Critical Eye

Junnosuke KatoOctober 13, 2010