Date post: | 26-Jun-2015 |
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Business |
Upload: | aiesecgreece |
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My AIESEC story
We need to communicate AIESEC
In Greek
SIMPLY
Story telling
Simplicity & Story telling
People buy WHY you do it, not what you do!
Simplicity & Story telling has two conditions:
AIESEC understandi
ngPersonal
experience understanding
Golden circles theory
WHY
• Empowering young people for “peace and fulfillment of humankind’s potential
HOW
• Value-based platform• Exploration and development of leadership
potential accessible to high volume of young people
• Experiential learning, cross-cultural understanding and creating positive impact
WHAT
• AIESEC XP and programs• Value proposition
What is your own?
Take a piece of paper
Why am I in AIESEC now?(instead all the other options I had)
How does this connect with my personal future plans and dreams?
What have I gained from my XP in AIESEC?
Would I recommend this XP to other people? and if yes why?
Share your own WHY-HOW-WHAT
Communicating AIESEC to different stakeholders
It’s not about…
Imagine doing a classroom presentation to 50 students.
(Economics 1st year)
How would you present AIESEC in order to attract them?
2 minutes!
Imagine meeting a professor. (English Department)
How would you present AIESEC in order to attract them?
1 minute!
Imagine having a conversation with your parents.
How would you present AIESEC in order to make them understand it
and agree on your decision to join it?2 minutes!
Tips
Give examples/share stories Use arguments with data Customize your message according to type of audience Efficiency of communication depends on how well you
know your audience! Try to “sell” your personal XP with honesty Communicate through simple examples
Story telling VS Branding
Information that I want to communicate
To have clean clothes
Washing machine
Brand washing machine
Final Message
Clean clothes
We are all brand ambassadors!
Keep it simple and real ;)
Thank you