My Book

The Bookof Juan Pablo Sánchez

Brussels

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lunes 25 de mayo de 2009

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Welcome to my creative book, here you will find some of the projects i had develop, I´m happy to share it with you and hope you will find also some inspiration. Please contact with me if you need more information with some of the projects.

Enjoy it

Juan Pablo Sánchez


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Juan Pablo Sanchez- Fundador asmalljob 34 years old

Born in Barcelona

My Blog:www.comunicacionenvivo.com

Education

B.B.A. Business Admin & Marketing M.A Communication

Certificate HP Performance improvement & Brand Management

Relevant Experience & Skills

4 Years Communication strategies Director and Creative Production

Director

4 Years Director of Performance Improvement Programs

Consulting Marketing & Communication

Strategic Planner

ESADE speaker.

Experiential Marketing and measurement Teacher in the Barcelona Autonomic

University

Writer in the “Organiza” Magazine ( Below the line and experiential marketing)

Hp World Wide Brand & Communication consulting

Miembro del CdeC

Hobbies

Diving (Apnea), Sailing, Air Pilot (working).

Heroes

Jacques Mayol,

Cv and some of the brand i had work for

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Latest Jobs

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2009

Digital Signage systemExivitors Campaign

Visitors Campaign

Event 2009Tradeshow

Event 2009 tradeshow entry

Event 2009Workshops


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2009

ScenographyScenographyScenography

Event 2009Tradeshow

Ambient

Event 2009 tradeshow entry

Event 2009Workshops


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2008

Master ClassConsultingPresentation

Desing

M.A. EducationalCatalan Goverment

Maka Ecoturism


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2008

ScenographyAdvertisementScenography

Event WorkshopsEvent trade-showEvent Exhibition zone


2008

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UICN(World environment

congress )

Stage ManagerPierre Fabre

(anual convention)

Technical Direction Eular

(CCIB, Barcelona)

Opening Ceremony


2008

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Euroscience Congress

Projection Design

Event trade-show

Integrated communication

Euroscience Congress

Stage Management


2007

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Electronic Arts

experiential themeEular

(CCIB, Barcelona)

Opening Ceremony

World environment day

Ambient Marketing


2007

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mci-groupAdvertaisment

Roche 75 aniversaryGala Dinner

Roche ( spain)Product Launch


2007

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HP Large format printers

Global CampaignMahou /San Miguel

ConventionSiemens ( spain)

Aniversary party


2006

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Mahou San MiguelGuerrilla Campaign

EVENTOPLUS(best event awards in Spain)

Awards ceremonyBMS, EMEA product

Launch

Global campaign


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CreationOpening ceremony EULAR 2007 (Spain 2008)

Challenge

Engage the audience and make them dream about the Congress.

Solution

We have hire one of the famous spanish dancer in order to mix different acts between the official speakers in order to engage the audience. the dancer crew was composed by 25 dancers and 10 musicians.

Production: We play with live cameras, a huge screen integrated with the scenography and a detailed show calling with different screen setups in order to create a complete immersive atmosphere.

ResultsAudience feedback recognize the opening has been the the best one.


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ChallengeCreate the first awards ceremony for the Spanish event sector.

SolutionTheme based creativity focus in the brand and the colors of the brand. we develop a complete solution from scrips, scenography,show calling, folsom system with live video)

ResultsStill today people remember the ceremony as well done and with a really good rithming

Technology Use it ( most relevant)

Folsom system ( 3x12.000 Lumens)

20 background, 65 PIP´S

45 city colors, 40 mobile lights

40 technical staff

Opening CeremonyPremios eventoplus(Spain 2008)


Challenge

Create a networking space that helps people relationships and improve them. a VIP inside the trade-showSolution

We have use lateral thinking in order to create a non conventional space using tends instead of typical wood construction. The space was layout like a VIP lounge and illuminated by city-colors.

Technology Use it ( most relevant)

14 City colors, 25 spots

10mX12m Trust

12m High X 100 long special tend ( ignifugate)

Setup done in less then 6 hours.

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ScenographyEvent el evento de los eventos (Spain 2008)


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ScenographyEvent el evento de los eventos (Spain 2008) workshops

ChallengeFirst was to create a space for a 3 days workshops for 140 people in an outdoor place in July. The workshops will work as a discussion group and not as the typical speaker speech.

SolutionWe develoop with an exhivitor the use a Outdoor Tend with 500 sm.., Inside we create a white concept. Deco was minimalist looking to not over “deco” the result was a cleaning and luxe space.

Production: The tend was with a A/C system, live cameras, sound system, Folsom system, Plasma wall, stage of 8x3, Show control for all crew. And a Tiger(1)

(1) i had bring a tiger for the opening cocktail that take place in the carpet, witout notification i walk with the tiger arround it as it was a dog.


IFEMA MADRID18, 19, 20 JunioChallenge

Create a global concept and a campagin for the first tradeshow focus in the event marketing sector for the spanish market.

I decide to use the color as a common denominator, the tone and style is fresh, direct with a point of humor.

Some of the pieces create

Website www.eleventodeloseventos.com

Banners ( three themes, 5 version per theme)

Magazine´s Ad´s 3 versions

All the merchandaising ( more them 30 pieces including branded bottels of water, backs, Patches, Big banners,etc.. )

2 Ad´s for internet and for use it in the tradeshow

Had hoc media plan ( more them 20 medias on-off line)

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AdvertEvent el evento de los eventos (Spain 2008)


http://www.eleventodeloseventos.com

http://www.eleventodeloseventos.com

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Projection Design&Stage ManagerEuroscience (Spain 2008)

Challenge

a low budget for Audiovisuals and less then 48 hours to setup and rehearsals.Five days before the client give me the challenge.I had take care of Stage Management, Show calling and AV design.

Solution

Use of one big and central screen with full HD projection and two digital cameras for live. Using Edirol mix table to create PIP with the powerpoint. We also use pro-presenter,scripts and keynotes in order to delivery a high-tech event.

ResutsStill today people remember the ceremony as a emotive and with a really good rithming.


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Experiential themeElectronic Arts (Oct 2007)

Challenge

Create a full experience for top procurement director of the most important companies. duration must be only 1 day and agency was quite full.

Solution

I create a full experience based on the simpsons video game. The idea was simple a Virus called “Paranoia” the guess will receive a official secret enrollment in order to block the Virus. This is where the history starts..

Resuts75% Turnover power came.8,5 was the global score for the eventMassive product experience


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Guerrilla campaignSan Miguel (Oct 2006)

Project Type: Micaela y Amigas (guerilla Marketing)

Venue: Barcelona

Audience: Final Consumer

Challenge: Increase usage of product and engage brand evangelist with a low cost action. Engage more of the San Miguel’s target market.

Solution: Was to Create a 360º ExperientialCampaign. A university Celebration and party would be organized to present thebrand. A university location was decided since San Miguel’s target consumer would be more concentrated in that area than any other location

Results: 1250 emails were received and 250 party ideas were given. 500 people attended the night party.The ROI was 260%.


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Ambient MarketingWorld enviroment day (2007)Challenge

a low budget campaign the world environment day the challenge was to get attention from medias and from the city of Barcelona.

Solution

WE had create a garden with the same size of two cars blue zone parking and we had literally use the car´s place. the message was clear “ Less Co2 More Nature Please”

Resuts

Amazing coverage with media with more them 10 minutes live connection with morning programs, News coverage, Radio and press coverage, The ROI in terms of publicity was more them 1000 % ( Cost of the project 3500 €)

All material use it was 100% recicle.


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