Name: Trang NguyenStudent ID: 2009122251

The world’s First social exchange

Introduction

1. Social Network’s privacy issues 2. Introduction of MyCube3. Background4. Features and Platforms5. SWOT analysis6. Visions of future 7. Conclusion8. References

Presentation Agenda

1. Social network’s privacy is-sues

Social network pri-vacy and security is becoming controver-sial issue77% of users do

not want to be pro-filed

Source: Burst Media 2010

700 million users not using because of pri-vacy concerns

Source: Wall Street Journal 2010

Quit facebook day

Introduction

However,

2. Introduction

“400 million new social networking users 1.5 billion new social network user accounts 2011-2015”

Source: Radicati Group 2011

Network social market is still very potential and it requires new platform of social network which can meet the urgent demand of users of having their control and security over their information.

Solu-tion

Introduction

2. Introduction

Interface of MyCube

MyCube VaultAllow users to make on de-mand or auto mated back-ups of their social media, then can be stored in the computer’s hard disk

MyCube ExchangeUser-centric, content-rich next generation of network where users have complete control over their privacy and interactions on the Web.

Introduction

2. Introduction

Following founding principles

Privacy, ownership and control Complete control of user’s data, information and content

Internet GridSharing information via the topic and controlling shared and received

informationMonetization

Nano payment system – “cube”Opt-in advertising system

Users can earn money from selling content and putting ads.

“MyCube is the World’s first Social Exchange…

“… a content-centric, privacy-focused social network. MyCube offers users complete control of their information and interac-tions…”

3. Background

CEO & Management

board

Founded 2008 by Swedish en-trepreneur Johan Stael von Holstein

Over ₤5,000,000 raised to date 42 staff incorporating a senior

management team (Netscape, Network, Yahoo, eBay, PayPal, Amex, EA, Fair Digital)

Strong and full of experienced team.

Revenue source

Resource 1 Nano payment system - digital money (cube)70% of the money collected is distributed to the content gener-ator30% goes to MyCube

Resource 2 Revenue from sales of digital currency “Cube”.

Business model

3. Background

A. The Trust and the MyCube commercial organization are separate legal entitiesB. The technology infrastruc-ture e.g. servers, hardware & software etc on which user content is stored are assets owned by the TrustC. MyCube operates the web-site and provides services under a license based on the Trust Deed, with strictly defined service levels and protocols for Privacy protection Access controlTRUST = MyCube’s Brand

value

Introduction4. Features and Platform

Find people and content within your own interest

Introduction

4. Features and Platform

Create our own content and pub-lic it

Set privacy and price before publishing

Introduction4. Features and Platform

Integrate with the other social network

Setting Pri-vacy

Introduction4. Features and Platform

Platform: MyCube VaultUnique Making on-demand or automated

backups of online content Being able to store them securely on

the hard drive.

Social Functional social sys-

tem Interest centricity Social search Web 3 = new genera-

tion of information sys-tem

Introduction5. SWOT analysis

Strength and Opportunities Weakness and Threats- Have full control over our information+ able to choose whom the will share information and content+ able to download their online content on their hard disk-> Advantage competitiveness

-Unlimited friends

-Monetization principle enhances po-tential creators

-Skillful and experienced management boards.

- Create new market for Social network

-Limitation of information flows

-Unknown brand- Users might deny purchasing stuffs of strangers

-Public always ask for free source of information

-Their applications are pretty similar to other existing social network- Strong competitors such as facebook, myspace, google-Ethic problems when sharing online in-formation

- Copy right !!! ( some people might use the intellectual content of other people to collect profit)

Introduction

"MyCube's vision is to give users complete control of their online lives,"

by Johan Stael von Holstein, MyCube CEO

Conclusion

MyCube is very new and it has potential to become new social market in future.

MyCube needs time and efforts to complete itself

Some users might consider MyCube as normal social network like Facebook or Myspace, some might think MyCube is new form of social media interface where people can gather, buy and purchase information and stuffs. It all depends on each user’s purposes and needs.

MyCube doesn’t really fight in one market with Facebook or Google. It created it own market where most of users of MyCube would be users of Facebook and Google.

Summer 2011, MyCube started recruited internship for MyCube Digital Academy, which attracted thousands applications from high school and college students from all over the world. It could be considered as very ex-cellent marketing strategy when first launching MyCube into market. ( within 1 month ~ 15 000 Applications from over 50 countries)

We will look forward to seeing how MyCube would develop in future.

6. Visions of future and Conclu-sion

Introduction

http://www.labnol.org/internet/web-3-concepts-explained/8908/ http://news.mycube.com/ http://beta.mycube.com/ http://www.mycube.com/charter.html http://www.fastcompany.com/1754416/what-if-facebook-paid-you-for-your-data http://articles.cnn.com/2010-05-13/tech/facebook.delete.privacy_1_facebook-users-pr

ivacy-settings-facebook-friends?_s=PM:TECH 

http://www.finsmes.com/2011/05/mycube-raises-8m-funding.html http://www.labnol.org/internet/web-3-concepts-explained/8908/ http://www.thelocal.se/29008/20100915/ http://www.wildberry.sg/2010/10/social-exchange-platform-digital-marketplace-will-m

ycube-work-in-reality/

http://blog.mycube.com/?p=78

And many other articles

8. References