Craig E. CarrollLipscomb University

1 University Park DriveNashville, TN 37211

(919) 360-9188

EDUCATIONThe University of Texas at Austin Ph.D. 2004Abilene Christian University M.A. 1995Freed-Hardeman University B.S. 1991

PROFESSIONAL EXPERIENCETeaching and Administration2012 Summer- current

Lipscomb University, Nashville, TNDepartment of Communication and Journalism, Associate Professor.

2010 Fall to2012 Spring

Lipscomb University, Nashville, TNDepartment of Communication and Journalism, Department Chair and Associate Professor.Revamped core curriculum and three majors.Hired full-time, part-time, and adjunct faculty.Launched weekly TV news program.Launched new student online news website.Developed writing, multi-media, and social media labs for core curriculum.

2007-Fall to2010-Summer

University of North Carolina at Chapel Hill, Chapel Hill, NCSchool of Journalism and Mass Communication, Assistant Professor.International Studies, Affiliate Faculty, Fall 2009-Spring 2010; Carolina Observatory on Corporate Reputation, Executive Director; Taught Advertising and Public Relations Research Methods, Public Relations Case Studies, and Introduction to Public Relations.

2003-Fall to2007-Spring

University of Southern California, Los Angeles, CAAnnenberg School for Communication and Journalism, Assistant Professor. Public Relations and Public Diplomacy faculty.Taught graduate courses in Public Relations Research Methods, Corporate Diplomacy, Corporate Reputation Management, and Business and News Media. Taught undergraduate Public Relations Research Methods.

2011 Summer University of Cambridge, Homerton College, Cambridge UK, Visiting Scholar.

2006 Fall University of Cambridge, Judge Business School, Cambridge UK, Visiting Scholar.

Spring Break 2008-2012

Instituto de Empresa, Madrid, Spain, Adjunct Instructor.IE School of Communication and IE Business School. Taught Corporate Communication Research Methods and Public Relations.

Spring Break 2008-2011

University of Lugano, Lugano, Switzerland, Adjunct Instructor.Executive MScom Program. Taught Media Theory.

Summers2000-2003

Erasmus University, Rotterdam School of Management, Rotterdam School of Management, Rotterdam, The Netherlands, Visiting Scholar.

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AWARDSTeaching

Educator of the Year, PR News, November 2008Excellence in New Communications, Society for New Communications Research,

Palo Alto, CA, December 2007Mentoring

Andrew W. Mellon Award for Excellence in Mentoring, University of Southern California, 2005

PROFESSIONAL MEMBERSHIPS AND SERVICESOrganizations Offices Held and DateAcademy of Management Member, 1998-presentCorporate Reputation, Identity, & Competitiveness Conference

1998-current.Conference presenter

International Communication Association Board of Directors, 2008-May to 2011-May.Past Chair, Public Relations Division, 2011 May-currentChair, Public Relations Division, 2008-May to 2011-MayVice Chair, Public Relations Division, 2007-May to 2008-MayMember, 1995-present

Association for Educators in Journalism and Mass Communication

Member, 2002-current.

National Communication Association Member, 1994-present.Public Relations Society of America Member, 2010-present.International Association for Business Communicators

Member, 2010-present.

Association for Business Communication Member, 1992-1996

Conference Organizing RolesConference Organizing Committee, 14th International Conference on Corporate

Reputation, Identity, & Competitiveness, Rio de Janero, Brazil, May 2010.Scientific Review Board, International Symposium on Communication in the

Millennium, Istanbul, Turkey May 2010.Program Chair, Public Relations division, International Communication Association, San

Francisco, CA May 2007.Conference Organizing Committee, 3rd International Corporate Identity/Associations

Research Group, University of Southern California, Annenberg School for Communication/Marshall School of Business, Los Angeles, CA March 2004.

Editorial Boards, Scholarly JournalsPublic Relations Inquiry Editorial Board, 2011-present.Journal of Communication Editorial Board, 2009-presentPublic Relations Review Editorial Board, 2008-presentJournal of Public Relations Research Editorial Board, 2007-presentCorporate Communication: An International Journal Editorial Board, 2007-presentCorporate Reputation Review Editorial Board, 2006-presentManagement Communication Quarterly Editorial Board, 2006-2009

Ad hoc ReviewerBritish Journal of Management 2005Communication Theory 2007–presentCorporate Reputation Review 1999–2006European Journal of Marketing 2004International Journal of Strategic Communication 2011-current.Journal of Communication 2008Journal of Management Studies 2008–presentJournal of Marketing Communications 2007Journalism 2011- currentOrganization Science 2008–presentStudies in Communication Science 2008

Ad hoc Reviewer for the following conferences, and book series: Academy of Management (Organization and Management Theory division), International Communication Association, Public Relations Association, Annual Conference on Corporate Reputation, Association for Educators in Journalism and Mass Communication, Routledge Press (New York and London), Sage Publications (Thousand Oaks, CA).

Ad hoc Reviewer for Government Research Grants: Swiss National Science Foundation (SNSF) Division of Humanities and Social Sciences, 2010-current. External Reviewer.

PUBLICATIONS

Books (Monographs)

Carroll, CE, Greyser, S., & Schreiber, E. (under contract). The Communicator’s Role in Corporate Reputation Management. Williston, VT: Business Experts Press.

Books (Edited)

Carroll, CE (in press). Handbook of Communication and Corporate Reputation. Oxford, UK: Wiley Blackwell.Ch. 1: “Corporate Reputation and the Multiple Disciplinary Perspectives of

Communication.” Ch. 7: “Corporate Reputation and the Disciplines of Journalism and Mass

Communication.”Ch. 46: “The Future of Communication Research in Corporate Reputation

Studies.” Carroll, CE (2011). Corporate Reputation and the News Media: Agenda Setting Within

Business News in Developed, Emerging, and Frontier Markets. Routledge: New York.Reviewed by: Donald Shaw, Journalism and Mass Communication Quarterly, forthcoming. Christopher Sterling, Communication Booknotes Quarterly, 42(3), 140-144. Ralph D. Berenger, Global Media Journal—Arabian Edition. Fall/Winter 2010,

1:1, 72-74. Katie Delahaye Paine, The Measurement Standard, Available online at http://kdpaine.blogs.com/themeasurementstandard/2010/12/reviews-of-three-new-

books-on-public-relations-measurement.html

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Mary Power, Praxis, The Public Relations Resource Center, available online at http://www.prismjournal.org/powercarroll.html

Ch. 1: “International Perspectives on Agenda Setting Theory Applied to Business News” (pp. 3-14)

Ch. 14: “Corporate Reputation and the News Media in the United States.” (pp. 221-239)

Ch. 26: “The State of Agenda-Setting Research on Corporate Reputation and the News Media around the Globe: Conclusions, Cautions, and Contingent Conditions.” (pp. 423-441).

Carroll, CE (2006). The Strategic Use of the Past and Future in Organizational Change. Ebrary, Inc.: Palo Alto, CA. Published as e-book. Republished from a peer-reviewed issue of the Journal of Organizational Change Management (2002).

Computer Software

Hart, RP & Carroll, CE (2011). DICTION 6.0: The Text-Analysis Program. Austin, TX: Digitext, Inc.

Refereed Journal Articles

Carroll, CE. (in press). The OTRI-I Audit and the Detection and Expression of Hidden and Blind Organizational Identities Implications for Managing Reputational Intelligence, Authenticity, and Alignment. Corporate Reputation Review, 15(3).

Zyglidopoulos, S., Georgiadis, A., Carroll, CE, & Siegel, D. (in press). Does Media Attention Drive Corporate Social Responsibility? Journal of Business Research http://dx.doi.org/10.1016/j.jbusres.2011.10.021

Lee, SY & Carroll, CE. (2011). The Emergence, Variation, and Evolution of CSR on the Media and Public Agenda, 1980–2004: The Exposure of Publicly-Traded Firms to Public Debate. Journal of Business Ethics 114(1), 115-131. DOI: 10.1007/s10551-011-0893-y

Carroll, CE. (2010) Should Firms Circumvent or Work Through the News Media? Public Relations Review 36 (3), 278-280. DOI: http://dx.doi.org/10.1016/j.pubrev.2010.05.005

Einwiller, S., Carroll, CE, & Korn, K. (2010). Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Systems Dependency and Need for Orientation. Corporate Reputation Review 12(4), 299-315. http://dx.doi.org/10.1057/crr.2009.28

Carroll, CE. (2009). The Relationship between Media Favorability and Firms’ Public Esteem. Public Relations Journal 3(4), 1-32. DOI:

http://www.prsa.org/SearchResults/download/6D-030405/0/The_Relationship_Between_Firms_Media_Favorability

Carroll, CE, Lee, SY, & Huang, NCL (2009). The Syntax of Tactic(s) in Public Relations Research. Public Relations Review 35(4), 419-421. DOI: http://dx.doi.org/10.1016/j.pubrev.2009.07.006

Carroll, CE & McCombs, ME (2003). Agenda-Setting Effects of Business News on the Public’s Images and Opinions about Major Corporations. Corporate Reputation Review 6(1), 36–46. http://dx.doi.org/10.1057/palgrave.crr.1540188*Refereed Chinese translation: Carroll, CE, & McCombs, ME. (2005). “Agenda-

Setting Effects of Business News Coverage on the Public’s Images and Opinions

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of Major Corporations” [Translated into Chinese]. Journalism and Communication Monographs, 5, 1, 107–117. CHINA.

Cheney, G. & Carroll, CE (1997). Persons as Objects in Discourses in and Around Organizations. Communication Research, 24(6), 593–630. doi: 10.1177/0093650297024006002

Carroll, CE (1995). Rearticulating Organizational Identity: Exploring Corporate Images and Employee Identification. Management Learning 26(4), 467–486. doi: 10.1177/135050769502600404

Hart, RP & Carroll, CE (2011). DICTION 6.0: The Text-Analysis Program. Austin, TX: Digitext, Inc.

Chapters in Edited Volumes (Unrefereed)

Carroll, CE & Deephouse, DL. (in press) What News Is Fit To Print? A Multi-Level Framework Explaining the Production of News about Organizations. In L. Strannegård and J. Pallas (Eds.) Organizing in New Media Landscape. Under review

Carroll, CE, Greyser, SA, & Schreiber, E. (2011). Building and Maintaining Reputation through Communications. In C. Caywood (Ed.) The International Handbook of Strategic Public Relations & Integrated Communications. (pp. 457-476). New York, NY: McGraw-Hill.

Carroll, CE (2011). “Media Relations.” In Ø. Ihlen, J. Bartlett, & S. May (eds.) Handbook of Communication and Corporate Social Responsibility. (pp. 423-444). Oxford, UK: Wiley Blackwell. doi: 10.1002/9781118083246.ch21

Carroll, CE (2011). “The Role of the News Media in Corporate Reputation Management” In RJ Burke, G Martin and CL Cooper (Eds). Corporate Reputation: Managing Threats and Opportunities.(pp. 199-216). Surrey, UK: Gower:

Cornelissen, J., Carroll, CE, & Elving, W. (2009). “Making Sense of a Crucial Interface: Corporate Communication and the News Media.” In L. Chouliaraki & M. Morsing (Eds.), Media, Organizations, and Identity. (pp. 162-178). Palgrave MacMillan Publishers: London.

Encyclopedia Entries (Unrefereed)

Carroll, CE (in press). “Frame.” In R. Heath (Ed.), Encyclopedia of Public Relations (2nd

ed.). Thousand Oaks, CA: Sage Publications. Carroll, CE (2009). “Innovation Journalism.” In C. Sterling (Ed.), Encyclopedia of

Journalism 2 (pp. 756-758). Thousand Oaks, CA: Sage Publications.Carroll, CE (2008). “Corporate Reputation.” In W. Donsbach (Ed.), The International

Encyclopedia of Communication 3 (pp. 1018–1021). Oxford: Wiley-Blackwell.Carroll, CE (2008). “Organizational Image.” In W. Donsbach (Ed.), The International

Encyclopedia of Communication 8 (pp. 3464–3469). Oxford: Wiley-Blackwell.Hart, RP & Carroll, CE (2007). “DICTION Software.” In L. Given (Ed.), The Sage

Encyclopedia of Qualitative Research Methods, Volume 2 (pp. 215–216). Thousand Oaks, CA: Sage Publications.

Carroll, CE (2005). “Frame.” In R. Heath (Ed.), Encyclopedia of Public Relations (pp. 338–340). Thousand Oaks, CA: Sage Publications.

Industry Publications (Unrefereed)

Carroll, CE (2011). “Evaluate to Communicate” Communication Director, January, 58-61. Brussels, Belgium

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Book Reviews

Carroll, CE (2000). Book Review. M. Schultz, MJ Hatch, & MH Larsen, The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (Oxford University Press, 2000). In Corporate Reputation Review, 3(3), 276–278 (2000).

Working Papers and Works in Progress

Books under Review

Carroll, CE (under review). Corporate Reputation Research and Evaluation. Under consideration with Sage Publications, Thousand Oaks, CA.

Carroll, CE (translations under review). Corporate Reputation and the News Media: Agenda Setting Within Business News in Developed, Emerging, and Frontier Markets. Routledge: New York. Under consideration for Spanish translation.

Journal Articles Under Review

Carroll, CE & Lee, SY. “The Influence of Audience Recall and Personal Experience on Corporate Reputation” Under review at Journalism & Mass Communication Quarterly.

Green, S, Jr., Carroll, CE, Huang, NCL, & Goodnight, GT. “Institutional Logics and the Rhetorical Encoding of Legitimacy: A Dramatistic Pentadic Analysis of an Emergent Field,” Revise and resubmit at Management Communication Quarterly.

Carroll, CE, Huang, NCL, & Weberling. “Conceptualizing Key Messages for Public Relations Evaluation: A Case Study of Non-Profit Organizations,” Prepared for Journal of Communication Management.

Zyglidopoulos, S., Carroll, CE, & Bantimaroudis P. “The Impact of Corporate Social Performance on Media Attention and Prominence of Business Firms: Framing the Corporate World” Prepared for Corporate Reputation Review.

Carroll, CE. “The Organizational Society Meets the Civil Society: The Media Salience of Corporations and Their Connection to Political Issues in the Public Sphere.”

Carroll, CE “How Public Relations Practitioners Initiate Relationships with Journalists.”Carroll, CE “Media Effects On and Around Organizations”Carroll, CE & Deephouse, DL. “How do Organizational Demographics relate to Media

Attention? Extending Contingency Theory to Corporate Agenda Building.” Carroll, CE, Huang, NCL, & Weberling, B. “Conceptualizing Key Messages for Public

Relations Evaluation: A Case Study of Non-Profit Organizations.” Carroll, CE, Green, S, Jr., Huang, NCL, & Goodnight, GT. “Do News Elements Confer

Status?”Carroll, CE. "Bridging and Buffering as Reputation Management Strategies in Media

Relations"

SCHOLARLY CONFERENCES (2003-current)

Research Presentations

International Conferences

Deephouse, DL & Carroll, CE (2012, September). The Influence of Corporate Demographic Characteristics on Visibility and Favorability of Business News Reporting. 3rd International Conference on Corporate Reputation, Said Business School, University of Oxford, Oxford, UK.

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Carroll, CE, (2012, May) Corporate Reputation Messages as Feedback and Noise. 16 th

International Conference on Corporate Reputation, Milan, Italy.Carroll, CE, (2012, May) Reputational Intelligence in New Media. 16 th International

Conference on Corporate Reputation, Milan, Italy.Carroll, CE, (2012, May) When All Else is Equal, Media Content Isn’t: The Role of

Media Literacy in the Archeological Extracts of Corporate Reputational Cues. 16 th

International Conference on Corporate Reputation, Milan, Italy.Lee, SY and Carroll, CE (2011, October). “A Limited Window and a Limited Range:

Corporations’ Published Reputation Response Strategies on CSR Topics in the News Media,” CSR Communication Conference, Amsterdam, The Netherlands.

Carroll, CE (2011, September). “The OTRI-I Audit as a Means of Assessing Organizational Identity, Issues, and Image from Stakeholder Perspectives”. International Corporate Identity Group conference, Segovia, Spain.

Zyglidopoulos, S., Carroll, CE, & Bantimaroudis P. (2011, June) “The Impact of Corporate Social Performance on Media Attention and Prominence of Business Firms: Framing the Corporate World,’ International Association of Business and Society, Bath, United Kingdom.

Carroll, CE, Greyser, S., & Schrieber, E. (2011, May). “What Corporate Communication Offers Corporate Reputation Management: An Exercise In Expectation Management.” 15th International Conference on Corporate Reputation, New Orleans, LA.

Zyglidopoulos, S., Carroll, CE, & Bantimaroudis P. (2011, April). “The Impact of Corporate Social Performance on Media Attention and Prominence of Business Firms: Framing the Corporate World,” International Conference on Corporate and Marketing Communications, Athens University of Economics and Business, Athens, Greece.

Carroll, CE. (2010, May) “Media Salience of U.S. Firms at the Highpoint and End of the Era of the Organizational Society,” 14th International Conference on Corporate Reputation, Rio de Janeiro, Brazil.

Carroll, CE (2009, May). “Where Is Public Relations in Company News about the Economic Crisis? Source Relations Re: Corporate Financial Performance,” 13th

International Conference on Corporate Reputation, Amsterdam, The Netherlands.Carroll, CE (2009, May). “The Influence of Firms’ Agenda-Building Efforts and Media

Agenda-Setting on Organizational Prominence,” International Communication Association, Chicago, IL.

Carroll, CE (2008, May). “The Effects of Media Favorability on Organizational Image: A Competing Analysis of Firm’s Focal and Peripheral Media Coverage,” 12th International Conference on Corporate Reputation, Beijing, China.

Carroll, CE, Sriramesh, SE, & Ruler, BV (2006, March). “Corporate Reputation in a Global News Media Environment,” 9th International Public Relations Research Conference, Miami, FL.

Carroll, CE (2005, November). “Reputation by Association: The News Media’s Agenda-setting Power in the Linking of Firms with Issues and Other Organizations,” 4th Corporate Identity/Associations Research Group, Rotterdam School of Management, The Netherlands.

Carroll, CE (2005, September). “Defining the Focal Firm: Sample Selection Bias in the Analysis of Firm’s Media Portrayals,” International Agenda-Setting Conference, Lugano, Switzerland.

Carroll, CE (2004, September). “The Media’s Role as a Third Party Endorsement in Restoring Public Trust,” International Agenda-Setting Conference, Bonn, Germany.

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National Conferences

Carroll, CE, Huang, NCL, & Weberling, B. (2010, March) Conceptualizing Key Messages for Public Relations Evaluation: A Case Study of Non-Profit Organizations.13th Public Relations Research Conference.

Lee, SY, & Carroll, CE (2009, August). “The Emergence, Variation, and Evolution of CSR on the Media and Public Agenda, 1980-2004: The Exposure of Publicly-Traded Firms to Public Debate,” Association of Educators in Journalism and Mass Communication, Boston, MA.

Zyglidopoulos, S., Carroll, CE, Georgiadis, A., & Siegel, D. (2009, August). “Does Media Attention Drive Corporate Social Responsibility?” Academy of Management, Chicago, IL.

Lee, SY & Carroll, CE (2008, August). “Influences on Corporate Reputation: Personal Experience, Advertising Recall, and Media Recall,” Association of Educators in Journalism and Mass Communication, Chicago, IL, August, 2008.

Zyglidopoulos, S., Carroll, CE, & Georgiadis, A. (2007, August). “The Impact of Media Visibility on Corporate Social Performance,” Association of Educators in Journalism and Mass Communication, Washington, DC.

Carroll, CE (2004, November). “Deliberating the Merit of Organizations on the Op-Ed Pages.” National Communication Association, Boston, MA.

Carroll, CE (2004, May). “The Role of Media Literacy in Understanding Corporate Reputation,” International Communication Association, New Orleans, LA.

Research Panels

International

“CSR and Corporate Communication. What can corporate communications research add to research on CSR, ethics and transparency?” CSR Communication Conference, Amsterdam, The Netherlands, October 2011.

“Media and Reputation,” 12th International Conference on Corporate Reputation, Beijing, China, May 2008.

“Media and Agenda-Setting,” 11th International Conference on Corporate Reputation, Oslo, Norway, May 2007.

National

“Business and Labor Reporting: Challenges, Criticisms, and Responsibilities,” Association of Educators in Journalism and Mass Communication, Boston, MA, August, 2009.

“Managing Conflicts in Expectation between Theory and Practice,” Association of Educators in Journalism and Mass Communication, Chicago, IL, August, 2008.

“Advancing Public Affairs through the Editorial and Op-Ed Pages,” 10th International Conference on Corporate Reputation, Identity, and Competitiveness, New York, NY, May 2006.

“Taking Stock of the Rhetorical Approach to Public Relations: The Health of the Discipline,” National Communication Association, Boston, MA, November, 2005.

“Facilitating and Promoting Cross-National Public Relations Research,” International Communication Association, New York, NY, May 2005.

“Moving Forward with Organizational Rhetoric: Organizational Identity as an Organizational-Rhetorical Constitution,” National Communication Association, Chicago, IL, November 2004.

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“Corporate Reputation and the Mass Media,” with S. Einwiller, International Communication Association, New Orleans, LA, May 2004.

“Reporting on Organizations,” Academy of Management, Seattle, WA, August 2003.

Panel Chair/Moderator/Respondent

International

“Reputation, Responsibility, and Regional Issues in Public Relations” International Communication Association, Phoenix, Arizona, May 2012.

“The Whole Truth and Nothing but the Truth: Communicating During Controversies” 15 th

International Conference on Corporate Reputation, New Orleans, LA, May 2011.“Crisis, Measurement, and Global Communications,” International Communication

Association, Singapore, Singapore, June 2010. “Deriving Strategic Insights from Media Analysis,” 12th International Conference on

Corporate Reputation. Beijing, China, May 2008.“Crisis, Reputation, and CSR,” International Communication Association, Montreal,

Canada, May 2008.“Business and Media,” 11th International Conference on Corporate Reputation, Oslo,

Norway, May 2007.“Public Relations and Framing,” International Communication Association, Dresden,

Germany, June 2006.“Corporate Reputation and the News,” 9th International Conference on Corporate

Reputation, Identity, and Competitiveness, Madrid, Spain, May 2005.

National

“History and Corporate Social Responsibility” Association of Educators in Journalism and Mass Communication, Chicago, IL, August 2012.

“Corporate Reputation in Theories and Contexts of Organizational Communication.” National Communication Association, Orlando, FL.

Chair’s Panel, “The Resonance of ‘Public Relations’ as the Division Label for Scholars Around the World: A Roundtable,” International Communication Association, Chicago, IL, May 2009.

“Building Individual Trust and Organizational Reputations,” Academy of Management, Anaheim, CA, August 2008.

“From Local to Global: How Public Relations Contributes to Ethical and Socially Responsible Practices,” Association of Educators in Journalism and Mass Communication. Chicago, IL, August, 2008.

“International Perspectives on Corporate Reputation and the News Media Around the World,” Academy of Management, Philadelphia, August 2007.

“Looking Back: The Silver Anniversary of Organizational Rhetoric, Part I: The Contributions of Roderick Hart,” National Communication Association, Chicago, IL, 2004.

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TEACHING

Undergraduate Courses

Lipscomb University (Associate Professor) CO 2134 Persuasion and Advocacy Fall 2010, Spring 2011, Fall 2011, Spring 2012 CO 3064 Public Opinion and Reputation Management Research Methods Fall 2010,

Fall 2011 CO 3911 Practicum in Journalism Spring 2011, Fall 2011, Spring 2012 CO 3941 Practicum in Public Relations Spring 2011, Fall 2011, Spring 2012 CO 4013 Internship: Organizational Communication/Public Relations Spring 2011,

Fall 2011, Spring 2012 CO 4023 Internship: Journalism/New Media Spring 2011, Fall 2011, Spring 2012 CO 4033 Internship: Public Communication/Leadership Spring 2011, Fall 2011,

Spring 2012 CO 4823 Capstone: Public Communication/Leadership Spring 2011, Spring 2012 CO 4833 Capstone: Organizational Communication/Public Relations Spring 2011,

Spring 2012

University of North Carolina at Chapel Hill (Assistant Professor) JOMC491 Corporate Reputation Data Visualization & Manipulation JOMC490 Corporate Reputation Research & Evaluation JOMC 431 Public Relations Case Studies JOMC394 Media Portrayals of Organizations JOMC296.085 Media Portrayals of Organizations JOMC279 Advertising and Public Relations Research Methods JOMC 130 Principles of Public Relations

University of Southern California (Assistant Professor) JOUR 499 Business and the News Media JOUR490 Corporate Public Affairs JOUR 463 Public Relations Research & Evaluation

Graduate Courses

University of Lugano, Switzerland (Adjunct Professor)Executive Master of Science in Communications Management.

Media Theory and Management (Spring Break 2010, Spring Break 2011) Media Theory (Maymester 2009; Spring Break 2008)

Instituto de Empresa, Madrid Spain (Adjunct Professor)Masters in Corporate Communication

Research Methods in Corporate Communication (Spring Break 2011, 2012) Masters in Marketing Management.

Course: Public Relations (Spring Break 2008)

University of Southern California (Assistant Professor) JOUR 599: Corporate Reputation Management JOUR 504: Public Relations Research & Evaluation

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HONORS

Invited Addresses

Keynote Address, “The Future of Public Relations Research: Opportunities During Times of Crisis,” Public Relations Research Association of Spain, Vigo, Spain, May 2011.

Keynote Address, “Reputation Management and Media Monitoring” European Communication Summit 2009, European Association of Communication Directors, Brussels, Belgium, July 2009.

Closing Keynote Address, “Should Firms Circumvent or Work with the Media?” 3rd Symposium on Reputation Management, European Centre for Reputation Studies, Rome, Italy, November 2008.

Keynote Address, “Innovation Journalism and Its Implications for Corporate Reputation,” 4th Innovation Journalism Conference. Stanford University, Palo Alto, CA, May 2007.

Opening Keynote Address, “Influences on the Production of Business News,” Center for International Business and Management’s Global Symposium on Business and Media, University of Cambridge, UK, February 2006.

Closing Keynote Address, “Trends in Global Corporate Reputation Research: The Global Agenda-Setting and Media Literacy Project,” 7th International Agenda-Setting Conference, Bonn, Germany, October 2006.

Invited Research Colloquia

International

Instituto de Empresa Communication School, Madrid, Spain, June 2011. “Corporate Reputation and the News Media: Recent Findings and Future Research” Adobe Connect Webinar broadcast to faculty, students, alumni, and prospective students of IE Communication School.

Department of Communication, University of Jyväskylä, Finland, June 2007 Department of History and Ethnology, University of Jyväskylä, Finland, June 2007 Departments of Sociology and Communication, University of Zürich, Switzerland,

April 2007 Athens School of Economics and Business, Athens, Greece, April 2007 Judge Business School, University of Cambridge, UK, November 2006 Leeds Business School, Leeds, University of Leeds, UK, November 2006 University of Amsterdam, The Netherlands, June 2006 Judge Business School, University of Cambridge, UK, November 2005 University of Lugano, Lugano, Switzerland, November 2005 Chinese University of Hong Kong, Hong Kong, China, March 2005

National

Mendoza School of Business, University of Notre Dame, October 2006 Tuck Business School, Dartmouth College, May 2006 Medill School of Journalism, Northwestern University, May 2006 Department of Marketing, University of Southern California, February 2006

Local/Regional

College of Business, Lipscomb University, December 2011. School of Journalism and Mass Communication, UNC-Chapel Hill, September 2009 School of Library & Information Science, UNC-Chapel Hill, September 2008

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School of Journalism and Mass Communication, UNC-Chapel Hill, February 2008

Visiting Scholar

Homerton College, University of Cambridge, July 2011.Organizational Evolution and Dynamics, Department of History and Ethnology,

University of Jyväskylä, Jyvaskla, Finland, June 2007Judge Business School, University of Cambridge, England, August–December 2006Amsterdam School of Communications Research (AMSCOR), University of Amsterdam,

The Netherlands, June–July 2006Integrated Marketing Communications, Medill School, Northwestern University,

Evanston, Illinois, May 2006Corporate Communication Centre, Rotterdam School of Management, Erasmus

University, Rotterdam, The Netherlands, Summer and Winter Breaks 2000–2003

Research Honors

Invited to serve as special issue editor of peer-reviewed journal, the Journal of Organizational Change Management: “The Strategic Use of the Past and Future in Organizational Change” 15(6).

GRANTS & GIFTS

Sub-Contractor/ Co-Principal Investigator

“Legitimation of Nanotechnology and Nanotechnology Firms,” National Science Foundation, Award No.SES-0531146, Nanotechnology in Society. Dates: September 15, 2005–September 15, 2010. Principal Investigators: Richard B. Freeman (Harvard), Lynne G. Zucker (UCLA), Michael R. Darby (UCLA), Stephen R. Barley (Stanford), Vivian Weil (Illinois Institute of Technology).

Gifts-in-Kind

CustomScoop. 20 licenses for media monitoring portal for capturing online, print, and radio archives of OCR-tracked companies. $375,000 (July 1, 2008–June 30, 2009); $375K (July 1, 2007–June 30, 2008).

TV Eyes. 20 licenses for media monitoring portal for capturing broadcast TV news OCR-tracked companies. $125K (July 1, 2008–June 30, 2009).

K.D. Paine & Partners. Media monitoring portal for converging teaching, research, and service interests in corporate reputation and the news media. $124.9K (July 1, 2008–June 30, 2009).

Lenovo Hope Fund of Triangle Community Foundation. 10 laptop computers for Carolina Observatory on Corporate Reputation. &16K (June , 2009).

Grants

Lexis-Nexis: Dissertation grant for updating Lexis-Nexis “topical index terms” to include corporate reputation indicators. February–December 2002.

The United Methodist Church, General Council on Ministries: Stipend to study their international and millennial strategic planning meeting in Cleveland, Ohio. May 2000.

The United Methodist Church, General Commission on Communication: Stipend to conduct an organizational identity and reputation audit for their denomination, the results of which were used to design a corporate image campaign on CBS and cable TV. April 1998.

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International Priority Management Network: Research stipend to study the impact of redefining an established corporate identity for M.A. thesis. August 1994.

SERVICE

C. University

Lipscomb University

President’s Faculty Club, 1892. University President’s advisory committee on intellectual entrepreneurship, Spring 2012-current.

Undergraduate Student Research Symposium, Organizing Committee, Spring 2012. School of Creative Media, Exploratory Committee. Fall 2010-current. Lipscomb on Leadership: Theory into Practice Faculty Working Group, Fall 2010-

current. Church 360 News. Organizing committee for launch of new university magazine. Arts & Science Alumni Magazine, Organizing committee for launch of new College of

Arts & Science alumni magazine. Arts & Science Communication Committee, Advisory committee for strategic

communications for LU College of Arts & Science. Study Abroad: Greece Curriculum committee, Spring 2010. Vienna Curriculum

Committee, Fall 2012. Trustees Scholarships Committee, Spring 2010 Connect 2011, Fall 2010-Spring 2011 Service Learning Courses

o CO 4823 Capstone: Public Communication/Leadership Spring 2010o CO 4833 Capstone: Organizational Communication/Public Relations Spring

2010 LU Friday, participated in each LU Friday.

University of North Carolina at Chapel Hill

Office of Undergraduate Research Guest Lecturer, Carolina Research Scholar Program, IDST 195 Modes of Inquiry, Fall

2008, Fall 2009 Interviewee, Carolina Research Scholar Program, Finding a mentor and research

program development, Fall 2008, Fall 2009 Moderator, OUR Celebration of Undergraduate Research Symposium. Moderated a

session with six undergraduate research presentations, April 2009

ITS Teaching and Learning Evaluator, Fall 2008–present SAKAI Workshop. ITS Brownbag presentation on the scholarly use of SAKAI for

teaching and research, March 2009. ITS SAKAI Video, Interview on use of SAKAI in the classroom. Carroll, CE & Caldwell, SE, “Teaching with Technology: Engaging Students with

Clickers in Large Classes” with Suzanne Caldwell. UNC Center for Faculty Excellence, Sept 23 2008.

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D. Department Level

Lipscomb University

Department of Communication and Journalism Chair, CO 1003 Intro to Communication, Course Coordinator. Multi-media labs for Core-Curriculum, Course Coordinator. Writing Labs for Core-Curriculum, Course Coordinator. COMMA, Communication Majors and Minors Association, Faculty Sponsor Faculty Sponsor, COMMA field trip to Atlanta, GA to visit Coca-Cola and CNN

headquarters, Fall 2011. PRSSA, Faculty Sponsor LUmination Network, Student Media Network, Advisory Board Practicums, Adviser for all departmental practicums Internships, Superviser for all departmental internships

University of North Carolina

School of Journalism and Mass Communication Park Fellowships Interviewing, Ph.D. applicants MA Admissions Committee, Spring 2008 Scholarships Committee, Spring 2008, Spring 2009, Spring 2010 Director, Carolina Observatory on Corporate Reputation Professional Development Workshops Corporate Communication and the News Media. Business Journalism 101: Back-to-

Basics Workshop for Business Journalists and Editors. Co-sponsored by the School of Journalism and Mass Communication, Kenan-Flagler Business School and Progress Energy, Freedom Forum Conference Center, UNC-Chapel Hill in cooperation with the 2007 SABEW Fall Conference. October 18, 2007.

Guest Lecture Scholarly use of technology, Prof. Ruth Walden’s Pedagogy doctoral seminar, Spring,

2008, Spring 2009 DICTION 6.0, Prof. Dan Riffe’s Content Analysis doctoral seminar, Spring 2009

ADMINISTRATIVE

Lipscomb University

Department Chair Designed alumni magazine (under review with Office of Alumni Relations) Established 5-year strategic plan for the department Established community college agreements (Spring 2010) Established degree plans for three majors (Spring 2010) Course Director, Intro to Communication course (Fall 2010-current) Coordinator, Multi-media labs for core curriculum (Fall 2010-current) Coordinator, Writing labs for core curriculum (Spring 2010-current) Launched TV newscast from the department (Spring 2010) Revamped departmental internships and practicums (Spring 2010) Launched new student professional association, COMMA (Fall 2010) LU Pizza & Politics, Organized and promoted (Fall 2010-current) LU Media Masters, Organized and promoted (Fall 2010-current). Co-sponsored “Leadership and Civility in the Digital Age” with Nelson and Sue

Andrews Center for Civic Leadership. (Spring 2011).

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COMMUNITY ENGAGEMENT

A. Advisory Boards

International Reputation Institute’s faculty for reputation management certification program:

webinars delivered with worldwide audience of communication executives. 2009—present.

Future Trends Forum, Fundacion de la Innovacion, Bankiter, Madrid, Spain. 2008–present

Ph.D. program, Corporate Communication, Instituto de Empressa, Madrid, Spain 2008–present

Carrotmob, Nonprofit Organization, Palo Alto, CA, 2007–present European Centre for Reputation Research, University of Zürich, Zürich, Switzerland,

2007–present

National Religious Communicators Council, National Awards Judge, 2012

Local Nashville, Tenn. chapter of International Association for Business Communicators,

Gold Pen Awards Committee Recognizing the achievements of the very best marketing, communication, advertising, design and public relations professionals, from a variety of industries in the Nashville area.

Nashville, Tenn. chapter of Public Relations Society of America, Committee Co-Chair for Diversity

B. Administrative Engagement

National Academy of Arts & Science, 26th Regional Emmys Nashville/MidSouth Chapter, Sponsored videostreaming,

Take the Stairs: Steps to improve your self-discipline Public event. Co-sponsored community event featuring CEO of Southwestern Consulting and author, with Green Hills YMCA. February 2012.

Tennessee Economic Summit for Women, Arranged key note speaker for conference and provided filming service of the event, Fall 2011.

Media Masters Speakers Series. Honors communications professionals whose body of work stands as a model and inspiration for the next generation. Recipients included Professor Stephen Greyser (Emeritus, Harvard University), Alan Kelly (author of Elements of Influence, current FCC Commissioner Robert McDowell, former FCC Commissioner Debi Tate.

Pizza and Politics (co-sponsored with Lipscomb Departments of History, Politics, and Philosophy and Nelson and Sue Andrews Institute for Civic Leadership). Speakers in the past included Paul Monteiro of the Obama White House Office of Public Engagement, Tennessee Congressman Jim Cooper, Professor Donald Shaw (Emeritus, UNC Chapel Hill) and Roderick Hart (University of Texas at Austin).

C. Teaching Engagement

Faculty adviser for Nashville 101: Welcome to Nashville: A 2-hour orientation program for journalists and media workers at The Tennesseean and ABC, NBC, and

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CBS Nashville, Tenn. affiliates who moved to Nashville in last 6 months. Runs on campus twice a year.

Faculty adviser for Lipscomb-WNPT (Nashville, Tenn. PBS Affiliate) partnership: Student team was selected as one of five university teams in the U.S. to partner with PBS for the development of spots challenging gender stereotypes in the media.

D. Research Engagement

Research Consultant, Lenovo Corporation, “Worldsourcing Worldwide: An Audit of Key Message Integrity,” Fall 2008.

Research Consultant, SAS Institute, “Text Mining and Corporate Reputation Analytics,” Summer 2008.

Research Consultant, Federal Reserve Board, Washington, DC: DICTION 6.0. Research Consultant, Ketchum Communications, San Francisco, CA: CEO Media

Visibility.

E. Research Related Internship Supervision

World Economic Forum: Media Relations Internship, Annual Meeting of World Economic Forum, Davos Switzerland, January, 2005–2009—UNC Student Advisees: Natalie Williams and Leslie Gray

Lenovo Corporate: Media Relations Internship, Media monitoring of “worldsourcing” concept, Carolina OCR—Leslie Gray

SAS Institute: Text Mining: Identifying news release influence on news coverage—Sun Young Lee, Ph.D. Student

KDPaine & Partners, New Hampshire: Carolina OCR Internship—Rebecca Denison The Playmaker’s Standards, Washington, DC: Carolina OCR Internship—Rebecca

Denison

F. Service Learning Industry Reports

Assessing News Coverage of Prominent North Carolina Companies’ Link to Economic Decline: A Pilot Project. Media analysis written by 12 OCR students mailed to members of state legislature. July 2009.

Assessing Message Integrity of Nonprofits’ Key Messages. Media analysis written by 90 undergraduate students in teams of 5, mailed to 18 national non-profits. July 2008.

G. Media Interviews and Mentions

IE School of Communication Blog, Madrid, Spain. Available online at:http://ieschoolofcommunication.blogs.ie.edu/2011/10/12/corporate-reputation-and-the-news-media-the-state-of-media-effects-research-on-organizations/

Corporate Social Responsibility Wire (CSR Wire), Executive Spotlight: Gaining Broader Media Perspective at Lipscomb. Available online at:

http://www.csrwire.com/blog/posts/214-csrwire-executive-spotlight-gaining-broader-media-perspective-at-lipscomb

Communication Director, Magazine for Corporate Communications and Public Relations, Brussels, Belgium, Spring 2011 issue.

Nashville Business Journal, New to Nashville, November 12, 2010. Communication Director, Magazine for Corporate Communications and Public

Relations, Brussels, Belgium, Summer 2009 issue. WRAL-TV, Journalism Class Studying North Carolina’s Most Prominent Companies:

Implications for Economic Development.

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PR News Vol. 64, 43, p. 8. November 10, 2008. All-Stars Issue. Features Profiles of PR News “Educator/Research Experts of the Year.”

Chartock, David, S. Measuring the ROI of Integrated Marketing: Nightmare or Dream Come True?” Bulldog Reporter: The Leading Source of PR Views, News and Tools, September 25, 2008.

Baker, David R., “Chevron Campaign Tries to Balance Need for Oil with Global Warming,” San Francisco Chronicle (September 28, 2007): C1.