My Favourite Opening Title Sequence

My Favourite Opening Title Sequence

My favourite opening title sequence is ‘Superbad’. This is mainly due to the way the sequence is constructed and represented, it is pretty much abstract which is really good as it doesn't give much away the film. Furthermore, t changes traditional format, which is very interesting. This is all down to the conventions.

http://www.youtube.com/watch?feature=player_detailpage&v=PlX_O4s67Dk

Overview of Superbad

Superbad (2007) American comedy film  which is directed by Greg Mottola and starring Jonah Hill and Michael Cera. The film was written by big comedy star Seth Rogen and Evan Goldberg, whom both began writing it at the age of 13.The film's main characters have the same given names as Rogen and Goldberg being Seth and Evan.

Conventions

Conventions, the typical format, content, techniques and style used mainly across the medium. They are visual and audible clues that tell you that what you are watching is a title sequence. In essence, you could describe these as the ingredients needed to make a title sequence. There are 4 soecific conventions of a title sequence and this

Technical,

Genre

Titlling

Institutional.

Institution

Superbad were distributed and produced by Columbia Pictures, who are famous for distributing and producing blockbuster films such as Spiderman, Rocky Balboa. 2012 and many more. They are widely known for their comedy films as well.

Superbad took a traditional format of Columbia pictures, and turned it into there own style. A flicker effect has also been used to give the sequence a brilliant effect, which just naturally happened in the past in movies. This relates the era the title sequence is trying to portray in sequence.

Furthermore, there was a movement in the logo as well as the zooming in on the torch light which then carried on top the old Columbia Pictures logo

Genre

The symbolic codes from the colours used in the sequence, such as green, yellow, and blue, are very colorful and bright colours which associated with the era the 70s which could coonte the film might be set in. This also connotes that the film is going to be a comedy due to colours used which lack of seriousness.

Titling

There is a collaboration of both actors and the most important people involved. The font size of the titling isn't particularly big and bold, which could connote that they don’t want to focus on the actors name but the action going on behind it. But the actor is specifically made to stand out due to the contrast of colours, and we connote that its going to be a comedy.

Where the text is positioned varies and changes position each time.

Technical

The transitions used are very quick and snappy, which are synchronous to the music which is known as funky music, which has associations with the era this film is trying to portray. A wipe effect was used for transition from the new Columbia Pictures logo to the old,

A flicker effect has also been used to give the sequence a brilliant effect, which just naturally happened in the past in movies. This relates the era the film is trying to portray in sequence.

A silhouette effect is also used which doesn’t give much away about the way about the characters, like what they look like, other than what they like to dance and have fun, however, might not relate to the film itself. The fact that much isn't given away suggests this is abstract.

Target Audience

From seeing the editing of the Columia Pcitures logo and the fact that it is Columbia Pictures, the audience will automatically have idea of the genre, being Comedy.

Due to what you see in the Title sequence, dancing, fun and enjoyment ; very comedic. However, some many Comedy are very high certificated, usually around a 15 (which this film is), so this film is aimed at young adults and over who want a laugh. This film does contain Sex and Nudity, Violence and Gore, Profanity, Alcohol, Drugs, Smoking, and Frightening, Intense Scenes which is not sutibale for children. With actors such as Seth Rogen involved, who starred in comedy’s such as Knocked Up which had a lot of sexual scenes involved, the audience are automatically alerted.