EXPLORING TYPOGRAPHIC STYLES

SZE SHENG CHAN

BA (HONS) DESIGN FOR GRAPHIC COMMUNICATION

TYPOGRAPHIC STYLES

to improve my research skills.

to learn how to manage a project from the planning stage to completion more efficiently.

to improve my skills in writing professional proposals and my presentation skills.

to increase my subhect knowledge and learn how to make critical judgements.

to broaden portfolio and create a body of experimental work

to work with a range of different media and asian cultures

to explore a range of creative processes

to understand the difference between western and asian culture about typographic style

PERSONAL GOALS

GOALS

FOCUS / THEMEFashion and Graphics is the area that is of great interest to me. I am interested in typography and Asian graphic design. The theme for this project will be exploration of visualisation / transformation between typography and fashion.

After I read the references / books about typography/ typographic styles, I became completed hooked on typography in everywhere especially all editorials pages and shopping displays, I discovered that although there are many kinds of typography, there is usually not many interaction between the letters.

To display an enthusiasm for the fashion that can assemble typographic, photographic, graphic communications more, which will be rework as the structure of fashion graphics.

So I would like to make typographic designs or fonts that make up random stories when they are written because I believe that words are montage in a picture that shows the full story or full definition of each word. But font itself has no function of delivering messages without reading it. That is why I believe image is message. So font can show messages without placing alphabetical. Perhaps, the project would look at how this could be communicated to the public through look books or magazines and a window display, for example in a large shopping store like Selfridges and Liberty by sending emails or make appointments, and i collect images and editorial pages from magazines that I have collected.

FOCUS / THEME

TARGETAUDIENCE

I still consider about my target audience for these focus / theme and problem. So, I have to make a list of my target audience generally.

Anyone who is interested in any areas of art and designs as they pass through these environment, using and interacting with them. Perhaps, the age range of general public should be young adult to mature and possibly art students and working people in the creative industry.

Last but not least is designers who would view my portfolio for future job opprtunities.

Maybe not everyone is ever care about the typography in the fashion industry. However, Typography is a key element to help editorial and display become extraordinary in different ways.

Generally, most of typographic designs for fashions always use similar typefaces or same techniques of graphic communications for fashion.

PROBLEM

HOW TO VISUALISE FASHION WITH TYPOGRAPHY?

HOW CAN TYPOGRAPHY REFLECT FASHION?

CONTEXT

Masashi Kawamura + Itaru YonenagaJapanhttp://www.designboom.com/weblog/cat/8/view/12080/typeface-t-shirts-by-masashi-kawamura-itaru-yonenaga.html

1

Yvette Yun Jung, YangSouth Koreahttp://www.nmyv.com/

2

She did this works not only for her self-initiated Project and her outcome. But she use her fonts for some Korean fashion magazines especially Vogue Korea.

2

James Kyung Mo, YangSouth Koreahttp://www.nmyv.com/

James Kyung Mo, Kang is concenrating on typography for his works and school projects from SVA. His works won several awards from Type Directors Club Award, Art Directors Club Merit Award and more.

3

3

Jessica WalshAmericahttp://jessicawalsh.com/

Jessica Walsh has some absolutely beautiful graphic design work in her portfolio. All of her work is typograhic style as she mentions that she loves typography.

4

M/M ParisParishttp://mmparis.com/

5

M/M (Paris) works within a design framework on the cusp of art, music and fashion with a strong typography design. They introduces a lot of interesting typefaces especially, the pradalphabet, which contains a lot of formats like t-shirts, and packages.

5

Studio ThomsonLondonhttp://www.studiothomson.com/

6

Studio Thomson has a lot of art directions and works related to fashion industry. They design for printed matters for fashins brands too. They enjoyed to explore their process of works and uses of materials especially paper.

6

Hugo HoppmannBerlinhttp://www.hugohoppmann.com/

7

Hugo Hoppmann presents his some typographic design work in his portfolio. All of his work is mostly typefaces and he also showed research book of his development for projects from his website.

7

PILOT RESEARCHIDEAS / CONCEPTS

As graphic designers we live in a world where we sit in front of a computer for hours and use fonts stored in our hard drive. I have some ideas to encourage designers to draw type inspired by images from magazines / campaigns.

“So, typography can change like fashion like how wide trousers are, people’s hair cuts, or the shape of a chair”Enric Jardi{ }

Postcards ofCampaigns S/S 11

I researched about how possible dohuman body shapes related to typography. As I grew up and became a designer the obsession changed to typography. I have connected my obsessions and translated it through this poster or postcards.V

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Ver

sace

Y fo

r YSL

Accordion Book contains fashion pictures without text.(Human Alphabet)

This accordion book contains black and white pictures without text. I do my works to photocopy to test with screen-printing. I would like to try with lithography which i trained in the workshop last year.

MS

W

Y T

Illustrative-Face typesEach letter of “Face Type” created by each individual from a different country, and I tried to analyze their own handwritten letters. Then I will create new letter from them by using illustrator with black and white colors. It could be used by screen-printing for my possible outcomes.I also would like to take photo of human beings around streets to pose types shaped as models usually poses for fashion industries.

Print on editorial pages.I chosen some strong editorial designs and tried to use graphic techinques with a different materials ( colour papers) as I created as illustration layout. After all, I visited to Brick Lane to look for type sets and bought two type sets. I would like to try Letterpress with my some draft illustration layouts.

Experiments Photography

Cutting pieces of papers (Handmade Typographic)

Inkjet printer

3D objects

Scanner

Sitching (maybe)

cut & paste

die-cut

photocopyprinting

techniques

- CREATING TYPEFACE

- VISUALISING FASHION WIT!H GRAPHIC DESIGN

- TYPOGRAPHY REFLECT FASHION

- APPLYING TO DIFFERENT FORMATS?

POSSIBLE OUTCOMESIt will be typgraphic ot illustrative, not only print-based.

- Tabloid style (Newspaper)

- Other method to be explored could be 3D, textiles, shirts, or etc.

- Typographic displays (shopping display windows)

EXAMPLES FOR OUTCOME

ACTION PLAN

BEGINNING FROM:

MARCH,APRIL,MAY,

& JUNE

14th March - 20th March-Collecting further secondary research research-Collecting possible materials/media to work with -Reading the books and references

21st March - 27th March- Meeting with classmates to get more feedbacks.-Start collecting primary research: surveys, interviewsetc.

28th March - 4th April-Idea development and prototypes -Tutoirals for feedback and idea development

11st April -24th April-Use a wide range of media-Design Experiments-Tutorials for these weeks.

25th April - 7th May -Start to work towards: final idea or ‘piece’-Plan for materials or facilities I will need to make final piece.- Narrows some idea developments

8th May - 21st May-Design Development and Experiments-Tutorials for more feedbacks

23rd May - 5th June- Work towards finaising my finished piece / pieces & backup sketchbook work showing my development for my PDF

6th June- THE FINAL MAJOR PROJECT deadline.

BIBLIOGRAPHYWEBSITES1.http://www.dazeddigital.com/fashion/article/8848/1/graphic-design-for-fashion

2. http://www.dezeen.com/2009/10/08/arena-homme-by-neville-brody/

3. http://www.gestalten.com/

4. http://www.designboom.com/weblog/cat/8/view/12080/typeface-t-shirts-by-masashi-kawamura-itaru-yonenaga.html

5. http://www.nmyv.com/projectsyv/-tokyo-design-festa/

6. http://mslk.com/fashion-graphic-design/

7. http://www.andrewbyrom.com

8. http://tmagazine.blogs.nytimes.com/2011/03/02/graphic-content-andrew-byrom-2/

9. http://odedezer.blogspot.com/

10. http://ilovetypography.com/

11. http://www.typophile.com/

12. http://www.typographyserved.com

13. Google

BOOKS

TYPOGRAPHY & FASHION

“the audience always demands something new and unexpected from the fashion designer all the way through to the graphic communication or the message will become unclear or insincere. “ Jay Hess

QUESTION: How to explore typography & its process and develop in unusual way for fashion?

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