MY

FOOD

EXECUTIVESUMMARY

WHAT THE APP DOES??...Connects with a diet sensor via Bluetooth facility.

Gives the amount of proteins,carbohydrates and fats present.

Compares with the personal database (recommended daily intake) of the user.

CONSUMER NEEDS and WANTS

Unique and personalized sensor.

Mobile nutritionalcoach.

Massive nutritional database.

WHY THIS APP ??...

To scan FOODand manageHEALTH

MARKET ANALYSIS

SIMILAR APPS IN THE MARKET

TARGETED SEGMENTS

Health conscious and

diabetic patients

OPPORTUNITIES

Consumers are in need of mobile diet advisory.

All people are turning health conscious.

THREATS

Existence of free apps.

App could not practicallysense all kind of food.

GOALS

To have maximum users.

To update databases by conducting frequent surveys.

To provide greater value at lower cost.

STRATEGY

Customers need not wastetime in meeting the dietitian

POSITIONING

POINTS OF PARITY

Specifies the calorie content.

Uses database to compare results.

POINTS OF DIFFERENCEScans the food and specifies whether it is hygienic or not.

Identifies individual ingredients.

Produces alerts

when level exceeds.

TACTICS

NAME MY FOOD

LOGO

SLOGAN YOUR ULTIMATE DIETITIAN

COMMUNICATION

Proper and frequent communication by conducting surveysand receiving feedbacks

DISTRIBUTION AND PROMOTION

IMPLEMENTATION

Proper testing of accuracy isnecessary before distribution.

Implementation based onsurveys conducted.

Regular updation.

ADVANTAGES OF MY FOOD

A complete nutritional, health and fitness hub.

Easy food logging.

Syncs with the other technology.

Massive nutritional database.

SUMMARY……

DISCLAIMERCreated by Divya Priya K, PSG College ofTechnology, Coimbatore, during a marketinginternship by Prof. Sameer Mathur, IIM Lucknow.