‘MyHealthTime’ – Screen Network

Patient Non-Adherence in 2015

• The World Health Organisation (WHO) reports that when long-term medication is prescribed, approximately 50% of patients fail to adhere to the prescribed regimen.

• Medication non-adherence is costing EU governments an estimated €125 billion and contributing to the premature deaths of nearly 200,000 Europeans annually.

• Amongst the non-adherent patients, the most common barriers to adherence were the perception that the medication/treatment does not make a difference (44%) or the perception that their treatment will not prevent further deterioration of their condition (39%).

• Both these barriers can be addressed by appropriate patient education.

*Figures verified by the collaborative (Pfizer, Irish Patients Association, & Irish Pharmacy Union) ‘Non-Adherence in Ireland Report 2015’

Education Leads to Greater Adherence• The three factors ranked most important in ensuring people

take their medication as prescribed:

Talking regularly to the doctor (74%) Having a good understanding of the illness (42%) Having a good understanding of the medication (40%)

 • Patient education has previously been shown to improve

adherence.

• Patients who had a better understanding of their illness and associated treatment, demonstrated higher adherence rates than their counterparts.

*Figures verified by the collaborative (Pfizer, Irish Patients Association, & Irish Pharmacy Union) ‘Non-Adherence in Ireland Report 2015’’

Point-Of-Care MediaPoint-Of-Care advertising has been proven to be the most effective communication tool in terms of education, driving consumer actions, and creating awareness.

So what makes Point-Of-Care media such a lucrative opportunity for your brand? These are the facts:

• 52% of consumers take an action after viewing an advertisement at the Point-Of-Care, versus a 16% conversion rate for TV and print advertising (Harris Interactive Report, 2008).

• 55% of consumers who view educational content at a doctor’s surgery find

it to be both credible and useful (Kantar Media, 2014).

• IMS research shows that Point-of-Care Marketing campaigns produce an

average ROI on spend of 5:1.

Why MyHealthTime Point-Of-Care Media?

• Reach of 50,000 patients per two week cycle

• A targeted audience in healthcare consumers

• Proximity to Pharmacy Point-Of-Sale (1 Step Away)

• Engages audience within a captive environment (GP’s Surgery)

• Audience Analytics (CVT Software)

• Competitive rates when compared with traditional TV, Outdoor, and Print Media

• Proof of Play Guaranteed