S.E.O.Quick Presentation by Wil

Cleland

What is S.E.O.?SEO is short for Search Engine Optimization

But What IS SEO???SEO is getting websites into

position #1 of the “free” listings

But What IS SEO???SEO is getting websites into the

#1 position of the “free” (organic)

listings

Why

Do

I Nee

d SE

O? • It is Cost Effective• It Won’t Stop Working

EVER!• Search Engines Grabbing

more & more Market-share

• Rise in Mobile Search• Your Competition Does It

The #1 Reason for “Doing SEO” though is NOT having a solid web presence and healthy content profile is damaging

Why

Do

I Nee

d SE

O?

• AND the Traffic Guarantees Results.

“Doing SEO”How to Get the Results You

Need!

The

Diffe

rent

Pie

ces o

f SEO

Choo

se a

Goo

d Pl

atfo

rm o

r CMS

When you choose a great CMS

Platform much of the work CAN be

done automatically in the background.

This Includes Key Factors Like

• Heading Tags (H1, H2, H3, H4, H5, H6)

• Colors and Active Coding Changes

• SEF Urls (Search Engine Friendly)• Sitemap Creation and Updating• Easily Add Alt Text• Easily Edit and Update

Bold/Strong

Anatomy of a Landing Page

Content is STILL KING!

Tried and True: Great SEO still

comes down to Great Content.

Include things like…

• Unique Content that drives Supply & Demand

• Include Subject & Keywords in • Title• URL• Alt Text

• Link to Category, Sub-Category and even Homepage

Back

links

DO!• Be Consistent • Optimize your Anchor

Tags• Link from Unique

DomainsDO NOT!• Buy Backlinks• Trust anyone who

guarantees #1 Organic Ranking

• Use BlackHat SEO Tactics

Never Stop!SEO Is…and Isn’t

SEO is…• A process• A tool• A free and easy way to get

noticedSEO is NOT…• A one shot deal• The only online marketing• EVER DONE

Best Way to Build Backlinks…You already know!

BLOG

GING

!

You Can Share Your Blog On• Social Media Sites Like• LinkedIn• Facebook• Twitter

• Topic Relevant Sites • Blog sites like • Bloggeries,

EatonWeb, Reddit and More!

Every TIME creating solid backlinks to your website.

Anat

omy

of a

Bl

og

Anatomy of a Blog• Headline: the 6 words

that count most• Storytelling hook• Featured image (don’t

forget the ALT)• Fewer characters per

line at first• Subheads for scanning• Content and the 1,500-

word sweet spot• Soundbites for sharing• LINKBACKS

And TH

EN

Wha

t?!? Then

• Set Goals• Research Your

Competition & Keywords

• Plan Your Strategy• Implement Changes• Measure Results• REPEAT, REPEAT,

REPEAT

Final Words of AdviceDon’t Believe EVERYTHING You

Hear…Read…See…Find...

And TH

EN

Wha

t?!?

• Ranking #1 Overnight IS IMPOSSIBLE!

• No SEO Specialist can promise you results or position. If they do STAY AWAY.

• Black Hat SEO is BAD• SEO can NOT be

automated• Google will NOT figure

it out so work WITH them