My Interests

GenreI have gathered from my research information that my magazine’s genre should and will be Hip-hop, Rap and R&B based music. This will also be beneficial as I already love this genre of music.For Example:

Artists like Drake, Wiz Khalifa, Rihanna, Nicki Minaj, Chris Brown, Eminem, Mac Miller

Similar Mags Collage

My IdeaThe idea I have for my music magazine is very unique and exclusive due to how I’m going to set it up.

What is the magazine called?

I went with a simple name that expresses how my genre of music makes the listeners feel. I thought of various names and sayings but came up with a simple yet powerful one word magazine. I researched if other magazines have this name and found out it is not in use yet. Therefore I am calling the magazine ‘HYPE’.

These are a few of my masthead ideas…

1

2

3

45

6 7

8

9

I made a questionnaire involving all 9 of these masthead fonts asking “which of the following mastheads do you believe is the best for the magazine and why do you believe this?”. Over 50% chose number 1 as it fits in with the name of the masthead. It also has a street style appearance which links in with the genre of hip-hop and rap.

Target AudienceIn my research I interviewed teenagers, I have decided that as my genre is based on my research my target audience will also be based on my research. Therefore,

1. My target audience is going to be teens aged 16-19.

2. My magazine will connect with all teenagers that love the Hip-Hop/Rap/R&B

3. It will cover the likes and preferences of people in their late teens.

USPMy unique selling point in my magazine is a commonly used free CD. However, it has a unique purpose, use and attraction. It will be a CD of the top single on the Hip-Hop/Rap genre, this will attract many potential customers to my product. The top single usually changes every month which is beneficial as it is the same time my magazine releases a new issue.

How is it going to work?

A simple see-through enclosed plastic compartment on the last page will contain the CD inside it, attached to the inside of the back page by double sided glue tape.

Story IdeasI have various ideas for what is going to be inside my magazine, some of the ideas are my own and some are from the feedback I have in my research Vox Pop.

From my research I have found out that I need things such as;

1. Attractive Main Image that catches the eye of potential consumers

2. Bright vibrant colours with a sophisticated yet attracting look

3. Artists gossip and general chat about Hip-Hop/Rap artists

4. Good, strong and appealing cover stories in each issue

I would also like to add things such as;

1. Life story’s on double page spreads about celebrities in the Hip-hop/Rap music scene

2. Free pull out DPS poster of an artist each week

3. Latest new songs released and possible chart toppers

FinancialVariable costs of my HYPE magazine per copy: £1.85

Fixed costs of my HYPE magazines is £30,000 per annum

Selling price of my HYPE magazine results in a sum of: £4

£30,000

£4 - £1.85 = Breakeven Units

I plan to sell over 1,250,000 magazines in my first 12 months trading.

To break even we would have to sell 13,954 units, this is more than capable after our first year of trading.

This number of sales is nothing compared to the likes of what ‘VIBE’ and ‘XXL’ sell a year. VIBE magazine sold over 2.5 Million Issues in the year of 2010 and XXL sold just under 2 million in the year of 2011. Having a target of 1.25million is respectable as its only 50-60% of what the BIG companies turn over.

MarketingSocial Networks

Twitter page under the name of ‘@HypeMagazine_’

Available at: https://twitter.com/#!/HypeMagazine_

Facebook page under the name of ‘Hype Magazine’

http://www.facebook.com/pages/Hype-Magazine/365676103465345?ref=tn_tnmn

I have created these pages to promote the magazine and create a fan base

MarketingFree Magazine Coupons

I plan a system to be put in place where staff of Hype Magazine will stand outside concerts of Hip-Hop/Rap artists in the UK and hand out free leaflets with coupons of Free Magazines on them.

This will benefit us as the brand name and company will be promoted throughout the Hip-hop/Rap artists fan base.

PublishersAs my magazine is mainly based in the United Kingdom I will be basing my publishers in the United Kingdom also.

They are a qualified publishing company called Adrenaline Media and are based in West London (which is very convenient and nearby)

Their Address is:

Adrenaline Media Ltd129 Finchley RoadLondon NW3 6HY

There website is: http://www.adrenalinemedia.plc.uk/

I chose these because they work with “Screw Fix” “News on the Block” and “Auto Trader” magazines, this means they have loads of experience when it comes to publishing magazine. This company is perfect for my music magazine and won’t charge as much as the big branded and already famous publishing institutions.

Eventually when the company grows in size, profit and experience I will start to create publishing centers abroad.

DistributionMy distribution method and company is completely unique to any others as it’s a family friends vehicle provided distribution service.

“Ioannou Motors & Trucks LTD” are based in North London, this is convenient and nearby to my company so therefore it will be easy to get from the production stage to the distribution stage.

They will distribute my magazine in trucks and lorries all over the UK to various supermarkets, whole-salers and newsagents.

While also managing the online distribution method, shipping nationally and overseas to many numerous buyers.

Eventually when the company grows in size, profit and experience I will start to create distribution centers abroad.

Models

Ellie Martin

Aged 17

Good Looking, Elegant, Well Dressed Hip-Hop Model

Adem Ismail

Aged 17

Suarve, Swaggered and Rudely dressed teenager with a

‘Gangster’ Attitude

Myself

Ross Georgallides

Aged 17

Matt Wilton Aged 17

Smart, Happy and Stylish model

with a banterers attitude

LocationsLocations for photo-shoot's are fairly simple and easy accessible places, giving a strong expression of Hip-Hop and Rap throughout.

Green Screen

Used to edit easier

on photoshop for Hip-Hop/Rap back grounding.

Graffiti Wall

Used to give a street style, gangster and hip-hop look to the images

Brick Wall

Used specifically to give the image a street style and roadside expression. Tells the audience that the music is from the ‘ghetto’.

Outro…

Thank you for taking the time to listen to my magazine pitch today.

Any Questions?