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Muhammad Soban

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These Quizzes Are Done With the Contribution

Of Faizan. Company Thanks him Warmly. 

Question # 1 of 15 ( Start time: 06:25:38 PM ) Total Marks: 1

Which of the following is a company’s declaration about its business goals and aspirations as

an organization to its employees and other stakeholders?

Select correct option:

  Mission Statement

  Vision Statement

  Vision and mission statement

  Value statement

Question # 2 of 15 ( Start time: 06:28:31 PM ) Total Marks: 1

Which of the following is a company’s declaration about its business goals and aspirations as

an organization to its employees and other stakeholders?

  Logo

  Packaging

  Color  Durability

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Question # 3 of 15 ( Start time: 06:28:31 PM ) Total Marks: 1

In uncover bad promise one must convert the shortcomings into:

Select correct option:

  Strengths

  Weaknesses

  Opportunities

  Threats

Question # 4 of 15 ( Start time: 06:29:20 PM ) Total Marks: 1

Where the strategic management perspective should be emphasized?

Select correct option:

  At the top of the organization

  At the middle of the organization

  At the bottom of the organization

  Throughout the organization

Question # 5 of 15 ( Start time: 06:29:56 PM ) Total Marks: 1

Brand vision fulfills a basic purpose that is:

Select correct option:

  Consensus among management

  Commits Company to research

  Mandates telling all stakeholders

  All of the given options

Question # 6 of 15 ( Start time: 06:31:21 PM ) Total Marks: 1

You do not give the same treatment to a fake brand even if it carries the label that may look 

genuine because:

Select correct option:

  The actual brand is not there

  The actual product is not there

  The actual brand is there

  Actual product is there

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Question # 7 of 15 ( Start time: 06:32:24 PM ) Total Marks: 1

Brands are acknowledged and recognized on the basis of their:

Select correct option:

  Functionality

  Quality

  Loyalty

  Reputation

Question # 8 of 15 ( Start time: 06:33:22 PM ) Total Marks: 1

A sound mission and value statement must have all the attributes EXCEPT:

Select correct option:

  Lengthy

  Memorable

  Pragmatic  Inspiring

Question # 9 of 15 ( Start time: 06:33:57 PM ) Total Marks: 1

How many principles brand contract have?

Select correct option:

  Three

  Two

  Five

  Four

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Question # 10 of 15 ( Start time: 06:34:59 PM ) Total Marks: 1

Which of the following brings management to a platform from where they all have to agree

what level of growth the brand will generate to fulfill company’s objectives?

Select correct option:

  Brand vision

  Brand mission

  Brand objective

  Brand value

Question # 11 of 15 ( Start time: 06:36:05 PM ) Total Marks: 1

PIMS stands for which of the following?

Select correct option:

  Positioning Impact of Marketing Strategy

  Profit Impact of Market Strategy

  Price Impact of Marketing Strategy

  Promotion Impa

Question # 12 of 15 ( Start time: 06:36:48 PM ) Total Marks: 1

A company’s business model can be based on all of the fundamental factors EXCEPT:

Select correct option:

  High quality

  Affordability

  Accessibility

  Low quality

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Question # 13 of 15 ( Start time: 06:37:26 PM ) Total Marks: 1

Brand associations and the Brand Value Pyramid are half of your:

Select correct option:

  Brand image

  Brand picture

  Brand persona

  Brand contract

Question # 14 of 15 ( Start time: 06:38:55 PM ) Total Marks: 1

Strategic objective deals with __________.

Select correct option:

  Cutting cost

  Earnings per share

  Return on investment

  Dividend growth

Question # 15 of 15 ( Start time: 06:40:14 PM ) Total Marks: 1

A chain of schools cannot create perceptions of good quality education to children unless its

program of teaching relates to the central values of:

Select correct option:

  Children

  Parents

  Teachers

  Society

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Muhammad Soban

0333-7637637 

Question # 1 of 15 ( Start time: 06:44:26 PM ) Total Marks: 1

Which of the following is a set of promises that the brand makes to customers?

Select correct option:

  Brand contract

  Brand association

  Brand persona

  Brand equity

Question # 2 of 15 ( Start time: 06:45:57 PM ) Total Marks: 1

Market is divided into groups on the basis of age, family size, gender, income, occupation,

education, religion, race, generation, nationality, or social class is the best description of 

which of the following?

Select correct option:

  Demographics

  Psychographics

  Behavioral

  Geographic

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Question # 3 of 15 ( Start time: 06:46:48 PM ) Total Marks: 1

Which of the following is a planning document that reflects your extensive efforts toward

defining the market, analyzing it and considering all the elements of brand management?

Select correct option:

  Product plan

  Brand plan

  Marketing plan

  Sales plan

Question # 4 of 15 ( Start time: 06:47:33 PM ) Total Marks: 1

Objectives are the desired ends and __________ is the means to achieve those ends.

Select correct option:

  Strategy

  Mission

  Planning

  Vision

Question # 5 of 15 ( Start time: 06:48:51 PM ) Total Marks: 1

Which one of the following brand layer is slightly wider than line brands?

Select correct option:

  Family brands

  Range brands

  Umbrella brands

  Product brands

Question # 6 of 15 ( Start time: 06:50:14 PM ) Total Marks: 1

Strategic objectives deal with:

Select correct option:

  Staging innovations

  Share value appreciation

  Earnings per share

  Revenue growth

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Question # 7 of 15 ( Start time: 06:51:15 PM ) Total Marks: 1

Building the brand vision is very serious matter and cannot be decided by just one manager

because of the issue of:

Select correct option:

  Finance

  Marketing

  Production

  Promotion

Question # 8 of 15 ( Start time: 06:52:31 PM ) Total Marks: 1

Which of the following is the component of brand identity?

Select correct option:

  Reliable

  Serious

  Durable

  Logo

Question # 9 of 15 ( Start time: 06:53:40 PM ) Total Marks: 1

According to researches, the highest brand loyalty of customers is for:

Select correct option:

  Coffee

  Shampoo

  Cigarette

  Jeans

Question # 10 of 15 ( Start time: 06:54:56 PM ) Total Marks: 1

Which of the following can be defined in terms of needs, segmentation and geography?

Select correct option:

  Markets

  Production

  Promotion

  Management

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Question # 11 of 15 ( Start time: 06:56:20 PM ) Total Marks: 1

Brands are acknowledged and recognized on the basis of their:

Select correct option:

  Functionality

  Quality

  Loyalty

  Reputation

Question # 12 of 15 ( Start time: 06:56:51 PM ) Total Marks: 1

A company’s business model can be based on all of the fundamental factors EXCEPT: 

Select correct option:

  High quality

  Affordability

  Accessibility

  Low quality

Question # 13 of 15 ( Start time: 06:57:31 PM ) Total Marks: 1

A personal computer with features relating to processor’s specifications, the size of the hard

disk and capacity of RAM is an example of:

Select correct option:

  Implicit promise

  Explicit promise

  Positive promise

  Negative promise

Question # 14 of 15 ( Start time: 06:58:51 PM ) Total Marks: 1

The point of departure toward the process is to have a clear__________ for your brand.

Select correct option:

  Vision

  Mission

  Image

  Idea

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Question # 15 of 15 ( Start time: 06:59:46 PM ) Total Marks: 1

If a market is less mature, the challenges are:

Select correct option:

  Less strong

  Intense

  Concentrated

  Deep

.

 To get the More entertain and 

Study related e-mail 

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Muhammad Soban

0333-7637637 

Question # 1 of 15 ( Start time: 07:24:08 PM ) Total Marks: 1

__________ along with brand associations provides a complete understanding of the brand

image.

Select correct option:

  Brand persona

  Band value

  Brand association

  Brand picture

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Question # 2 of 15 ( Start time: 07:25:00 PM ) Total Marks: 1

__________ is a name, term, sign, symbol, design or a combination of them intended to

differentiate one product from those of the competitors.

Select correct option:

  Brand management

  Marketing management

  Brand

  Marketing

Question # 3 of 15 ( Start time: 07:25:28 PM ) Total Marks: 1

Which one of the following is the part of brand management process?

Select correct option:

  Manage product

  Manage categories

  Manage brand

  Manage customer

Question # 4 of 15 ( Start time: 07:26:16 PM ) Total Marks: 1

Strategic objectives deal with:

Select correct option:

  Staging innovations

  Share value appreciation

  Earnings per share

  Revenue growth

Question # 5 of 15 ( Start time: 07:27:03 PM ) Total Marks: 1

If a market is very mature, the challenges are:

Select correct option:

  Intense

  Weak 

  Concentrated

  Deep

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Question # 6 of 15 ( Start time: 07:27:35 PM ) Total Marks: 1

Brand at the top of the brand value pyramid conforms more to a:

Select correct option:

  Brand-based model

  Brand perception

  Brand image

  Brand contract

Question # 7 of 15 ( Start time: 07:28:15 PM ) Total Marks: 1

How many principles brand contract have?

Select correct option:

  Three

  Two

  Five

  Four

Question # 8 of 15 ( Start time: 07:29:18 PM ) Total Marks: 1

Which of the following is driving force for customers’ focal point? 

Select correct option:

  Brand picture

  Brand image

  Brand value

  Brand persona

Question # 9 of 15 ( Start time: 07:30:33 PM ) Total Marks: 1

Which of the following industries generally do well during strong periods of growth and do

poorly during recessions?

Select correct option:

  Food

  Cyclical

  Pharmaceutical

  Chemical

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Quiz Start Time: 07:24 PM

Time Left 89

sec(s)Question # 10 of 15 ( Start time: 07:31:11 PM ) Total Marks: 1

One of the top responsibilities of senior management is to develop:

Select correct option:

  Business

  Brand

  Product

  Strategy

Question # 11 of 15 ( Start time: 07:32:19 PM ) Total Marks: 1

The more customers are knowledgea ble of a brand’s promises, the more they are likely to be: 

Select correct option:

  Loyal

  Satisfied

 Demanding

  Unsatisfied

Question # 12 of 15 ( Start time: 07:33:05 PM ) Total Marks: 1

While developing a brand vision, senior management contributes by providing inputs about:

Select correct option:

  What are the financial and strategic goals of the company?

  How to reinforce strengths and rectify weaknesses?

  What resources the company is willing to deploy for supporting the brand?

  All of the given options

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Question # 13 of 15 ( Start time: 07:33:33 PM ) Total Marks: 1

Which one of the following brand layer is slightly wider than line brands?

Select correct option:

  Family brands

  Range brands

  Umbrella brands

  Product brands

Question # 14 of 15 ( Start time: 07:34:03 PM ) Total Marks: 1

A sound mission and value statement must have all the attributes EXCEPT:

Select correct option:

  Lengthy

  Memorable

  Pragmatic

  Inspiring

Question # 15 of 15 ( Start time: 07:34:25 PM ) Total Marks: 1

“Market share” is the indicator of which of the following?

Select correct option:

  Brand value

  Brand strength

  Brand asset

  Brand liability

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0333-7637637 

Question # 1 of 15 ( Start time: 10:31:37 PM ) Total Marks: 1

A chain of schools cannot create perceptions of good quality education to children unless its

program of teaching relates to the central values of:

Select correct option:

  Children

  Parents

  Teachers

  Society

Question # 1 of 15 ( Start time: 10:39:11 PM ) Total Marks: 1

According to researches under brand perception, which of the following statements is NOT

TRUE?

Select correct option:

  25 percent of customers spend no time in their decision making

  56 percent of customers spend less than 8 seconds in decision making

  The brand messages must not be so simple and much focused

  Customers use little information in routine purchases of low involvement items

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Question # 2 of 15 ( Start time: 10:40:38 PM ) Total Marks: 1

A brand contract may also contain __________ but it must be eradicated from the contract?

Select correct option:

  Negative promises

  Positive promises

  Doubtful promises

  Implicit promises

Question # 3 of 15 ( Start time: 10:41:55 PM ) Total Marks: 1

Which of the following is the characteristic of personality of a brand?

Select correct option:

  Logo

  Packaging

  Color

  Durability

Question # 4 of 15 ( Start time: 10:43:09 PM ) Total Marks: 1

Building the brand vision is very serious matter and cannot be decided by just one manager

because of the issue of:Select correct option:

  Finance

  Marketing

  Production

  Promotion

Question # 5 of 15 ( Start time: 10:44:37 PM ) Total Marks: 1

When we say that brands are staying contemporary than it means:

Select correct option:

  Bringing about innovations

  Living up to consumers’ likes and expectations 

  Engaging into a brand contract

  All of the given options

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Question # 6 of 15 ( Start time: 10:45:33 PM ) Total Marks: 1

A brand must offer a:

Select correct option:

  Superior value proposition

  Lower value proposition

  Medium value proposition

  Best value proposition

Question # 7 of 15 ( Start time: 10:46:18 PM ) Total Marks: 1

Brands are acknowledged and recognized on the basis of their:

Select correct option:

  Functionality

  Quality

  Loyalty

  Reputation

Question # 8 of 15 ( Start time: 10:47:40 PM ) Total Marks: 1

The more customers are knowledgeable of a brand’s pr omises, the more they are likely to be:

Select correct option:

  Loyal

  Satisfied

  Demanding

  Unsatisfied

Question # 9 of 15 ( Start time: 10:48:21 PM ) Total Marks: 1

Which of the following is a company’s declaration about its business goals and aspirations as

an organization to its employees and other stakeholders?

Select correct option:

  Mission Statement

  Vision Statement

  Vision and mission statement

  Value statement

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Question # 10 of 15 ( Start time: 10:49:04 PM ) Total Marks: 1

__________ is a name, term, sign, symbol, design or a combination of them intended to

differentiate one product from those of the competitors.

Select correct option:

  Brand management

  Marketing management

  Brand

  Marketing

Question # 11 of 15 ( Start time: 10:49:28 PM ) Total Marks: 1

Financial objective deals with __________.

Select correct option:

  Revenue growth

  Winning greater market share

  Overtaking competitors on quality

  Staging innovations

Question # 12 of 15 ( Start time: 10:50:31 PM ) Total Marks: 1

If a market is less mature, the challenges are:

Select correct option:

  Less strong

  Intense

  Concentrated

 Deep

Question # 13 of 15 ( Start time: 10:51:19 PM ) Total Marks: 1

Which of the following is a planning document that reflects your extensive efforts toward

defining the market, analyzing it and considering all the elements of brand management?

Select correct option:

  Product plan

  Brand plan

  Marketing plan  Sales plan

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Question # 14 of 15 ( Start time: 10:52:01 PM ) Total Marks: 1

One of the top responsibilities of senior management is to develop:

Select correct option:

  Business

  Brand

  Product

  Strategy

Question # 15 of 15 ( Start time: 10:52:43 PM ) Total Marks: 1

A brand manager is responsible for the destination planning of the brand in terms of its future

movements related to all, EXCEPT:Select correct option:

  Marketing research

  Distribution improvements

  Overtaking competition

  Markets to serve

 To get the More entertain and 

Study related e-mail 

Kindly visit and Join the group.

 VU And COMPANY. 

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Muhammad Soban

0333-7637637 

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Question # 1 of 15 ( Start time: 10:55:15 PM ) Total Marks: 1

Brand picture is based on which one of the following?

Select correct option:

  Brand image

  Brand value

  Brand mission

  Brand vision

Question # 2 of 15 ( Start time: 10:56:08 PM ) Total Marks: 1

When brand management becomes the heart of marketing then which one becomes the heart

of brand management.

Select correct option:

  Owner’s equity

  Brand equity

  Brand assets

  Brand value

Question # 3 of 15 ( Start time: 10:56:53 PM ) Total Marks: 1

Financial objective deals with __________.Select correct option:

  Revenue growth

  Winning greater market share

  Overtaking competitors on quality

  Staging innovations

  Bookmark 

Question # 4 of 15 ( Start time: 10:57:16 PM ) Total Marks: 1

Market is divided into groups on the basis of age, family size, gender, income, occupation,

education, religion, race, generation, nationality, or social class is the best description of 

which of the following?

Select correct option:

  Demographics

  Psychographics

  Behavioral

  Geographic

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Question # 5 of 15 ( Start time: 10:57:46 PM ) Total Marks: 1

The business growth that takes place because of the internal working of the different parts

within an organization is known as which of the following?

Select correct option:

  Acquisition

  Organic growth

  Rapid growth

  Licensing

Question # 6 of 15 ( Start time: 10:58:49 PM ) Total Marks: 1

The key belief and core values of the brand is called its __________.

Select correct option:

  Identity

  Image

  Persona

  Source

Question # 7 of 15 ( Start time: 10:59:54 PM ) Total Marks: 1

Which of the following is a company’s declaration about its business goals and aspirations as

an organization to its employees and other stakeholders?

Select correct option:

  Mission Statement

  Vision Statement

  Vision and mission statement

  Value statement

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Question # 8 of 15 ( Start time: 11:00:27 PM ) Total Marks: 1

__________explain/s what brand value means to consumers and how a brand creates that

value.

Select correct option:

  Brand equity

  Brand characteristics

  Brand image

  Brand identity

Question # 9 of 15 ( Start time: 11:00:56 PM ) Total Marks: 1

To be successful, the company must have all its __________ at work to deliver superiorvalue.

Select correct option:

  Resources

  Brands

  Employees

  Communication

Question # 10 of 15 ( Start time: 11:02:14 PM ) Total Marks: 1

Building the brand vision is very serious matter and cannot be decided by just one manager

because of the issue of:

Select correct option:

  Finance

  Marketing

  Production

  Promotion

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Question # 11 of 15 ( Start time: 11:03:14 PM ) Total Marks: 1

Objectives are the desired ends and __________ is the means to achieve those ends.

Select correct option:

  Strategy

  Mission

  Planning

  Vision

Question # 12 of 15 ( Start time: 11:04:13 PM ) Total Marks: 1

Which one of the following is the characteristic of brand strength?

Select correct option:

  Price premium

  Patents and rights

  Perceived brand personality

  Brand reputation

Question # 13 of 15 ( Start time: 11:05:41 PM ) Total Marks: 1

According to researches, the highest brand loyalty of customers is for:

Select correct option:

  Coffee

  Shampoo

  Cigarette

  Jeans

Question # 14 of 15 ( Start time: 11:06:25 PM ) Total Marks: 1

Which of the following is a strategic process in which all departments must get together in

offering value?

Select correct option:

  Brand management

  Product Management

  Marketing Management

  Sales Management

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Question # 15 of 15 ( Start time: 11:06:59 PM ) Total Marks: 1

Which of the following is a set of promises that the brand makes to customers?

Select correct option:

  Brand contract

  Brand association

  Brand persona

  Brand equity

 To get the More entertain and 

Study related e-mail 

Kindly visit and Join the group.

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Muhammad Soban

0333-7637637 

Question # 1 of 15 ( Start time: 11:13:09 PM ) Total Marks: 1

Market is divided into groups on the basis of age, family size, gender, income, occupation,

education, religion, race, generation, nationality, or social class is the best description of 

which of the following?

Select correct option:

  Demographics

  Psychographics

  Behavioral

  Geographic

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Question # 2 of 15 ( Start time: 11:13:50 PM ) Total Marks: 1

A sound mission and value statement must have all the attributes EXCEPT:

Select correct option:

  Lengthy

  Memorable

  Pragmatic

  Inspiring

Question # 3 of 15 ( Start time: 11:15:10 PM ) Total Marks: 1

Where the strategic management perspective should be emphasized?

Select correct option:

  At the top of the organization

  At the middle of the organization

  At the bottom of the organization

  Throughout the organization

Question # 4 of 15 ( Start time: 11:15:41 PM ) Total Marks: 1

Which of the following is a strategic process in which all departments must get together in

offering value?

Select correct option:

  Brand management

  Product Management

  Marketing Management

  Sales Management

Question # 5 of 15 ( Start time: 11:16:20 PM ) Total Marks: 1

One of the top responsibilities of senior management is to develop:

Select correct option:

  Business

  Brand

  Product

  Strategy

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Question # 6 of 15 ( Start time: 11:16:53 PM ) Total Marks: 1

If a market is less mature, the challenges are:

Select correct option:

  Less strong

  Intense

  Concentrated

  Deep

Question # 7 of 15 ( Start time: 11:18:14 PM ) Total Marks: 1

Brands are acknowledged and recognized on the basis of their:

Select correct option:

  Functionality

  Quality

  Loyalty

  Reputation

Question # 8 of 15 ( Start time: 11:19:40 PM ) Total Marks: 1

A brand must offer a:

Select correct option:

  Superior value proposition

  Lower value proposition

  Medium value proposition

  Best value proposition

Question # 9 of 15 ( Start time: 11:20:02 PM ) Total Marks: 1

When a brand is just able to address the basic needs, it is at the:

Select correct option:

  Lowest level of associations

  Highest level of associations

  Medium level of associations

  None of the given options

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Question # 10 of 15 ( Start time: 11:20:36 PM ) Total Marks: 1

While developing a brand vision, senior management contributes by providing inputs about:

Select correct option:

  What are the financial and strategic goals of the company?

  How to reinforce strengths and rectify weaknesses?

  What resources the company is willing to deploy for supporting the brand?

  All of the given options

Question # 11 of 15 ( Start time: 11:21:29 PM ) Total Marks: 1

Objectives are the desired ends and __________ is the means to achieve those ends.

Select correct option:

  Strategy

  Mission

  Planning

  Vision

Question # 12 of 15 ( Start time: 11:22:04 PM ) Total Marks: 1

When we say that brands are staying contemporary than it means:

Select correct option:

  Bringing about innovations

  Living up to consumers’ likes and expectations 

  Engaging into a brand contract

  All of the given options

Question # 13 of 15 ( Start time: 11:22:27 PM ) Total Marks: 1

Which of the following brings management to a platform from where they all have to agree

what level of growth the brand will generate to fulfill company’s objectives? 

Select correct option:

  Brand vision

  Brand mission

  Brand objective

  Brand value

8/7/2019 My Mkt624 Quiz 2 Mega File by Soban

http://slidepdf.com/reader/full/my-mkt624-quiz-2-mega-file-by-soban 28/28

 

Question # 14 of 15 ( Start time: 11:23:15 PM ) Total Marks: 1

While defining the industry for developing brand vision, brand manager must consider:

Select correct option:

  The range of products and services offered by the industry

  Industry growth and size

  Key growth factors

  Industry lifecycle

Question # 15 of 15 ( Start time: 11:24:35 PM ) Total Marks: 1

Which one of the following is related to the brand?

Select correct option:

  Cooking oil

  Shampoo

  Detergent

  Dalda

 To get the More entertain and 

Study related e-mail 

Kindly visit and Join the group.

 VU And COMPANY. (http://groups.google.com.pk/group/vu-and-company?hl=en) 

Muhammad Soban

0333-7637637