My own brand--Eve By Joyce Wang
Goals
Create my own brand ⏎ Create my own style Start an online store Write a business plan
Process—create my own brand
• Name of the brand Slogan: Do you want to have your own personal style of
accessories? Eve will satisfy you forEVEr.
• Logo /character
• Customers
• Products
Goals
Create my own brand Create my own style ⏎ Start an online store Write a business plan
Process—create my own style
• Use of Colors
• Inspiration
• Use of materials
• Photoshop
Goals
Create my own brand Create my own style Start an online store ⏎ Write a business plan
Process—start an online store
• iWeb: make a website
• Dreamweaver: cart
• Price
Goals
Create my own brand Create my own style Start an online store Write a business plan ⏎
Process—write a business plan
• Market analysis
• Strategy and implementation
• Web plan
• Financial analysis
Goals
Create my own brand Create my own style Start an online store Write a business plan
Challenges
• Keep the style same
• Make the logo and character effective
• Technology
• Make the business realistic
Skills and knowledge
• iWeb: make a website • Dreamweaver: shopping cart • How to write a business plan • Come up with new ideas of design
Conclusion
• I learned how hard to start a real business. • I learned how hard to be a designer.
I really enjoyed the whole process.