My Personal CORE Strategy: Brand, Customers, Goals

© The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com

CORE

05/14/14

Skool OS

Jose Caballer


CORE Webinar

2

Want to see a LIVE Demo of the Skool OS CORE?

Sign Up Here:

TheSkoolRocks.com


CORE Brand Attributes

3

Culture Co-Creators Voice Feeling Impact X-Factor

How would your community to describe

you?

How would you describe your co-

creator?

How do you sound to others?

How others feel after interacting with you?

What tangible impact do you have

on others?

How are your different from others? What makes you special?

CreativeQuirky FunObnoxiousInfectious WorldlyMulti-Cultural KindGivingOpen Spontaneous Entrepreneurial Fast Paced World ChangingDriven

CreativeTech BusinessMarketing DrivenAuthentic GivingOpen Minded Innovative Change Makers ProgressiveIntuitiveObnoxiousSuccessful Powerful

WiseUrgentStrongHumorous Witty BluntAuthenticUnfilteredTruthful Educational Caring

Nurtured EmpoweredEnlightened EducationalTransformedInformed HopefulThat there are opportunities Tranquil Peace of MindSatisfied Fulfilled ReliefHappyJoy

Make Money KnowledgeBigger NetworkSave Money Save TimeLess MistakesAssurance

LIVEOpen Unfiltered Willing to share “the secrets” InsightfulQuirkyVisualConcise SimpleEasyInclusive Tactile Interactive

1. Brainstorm Six (2 min) 2. Choose Top Three (1 min) 3. Choose Top One (1 min)

Culture

provides to

in a

customers

environment with a

Voice

voice. Helping them feel

Feeling

Customer

Impact

and be

Name Product / Service

Tea Haus provides custom teas to health consciouscustomers in a sophisticated environment with a wisevoice. Helping them feel mindful and be re-energized.

Example:

Jose Live Training & Facilitation Powerful

Quirky Caring Empowered

Assured

X-Factor: Visual Archetype: Joker, Friend


CORE Community Members

4

Demographics

Male56Los Angeles Married 2 Kids, in College, Married Studied CS, Berkley MBA USC

His Back Story (Problems)

- Investing in Media Companies - Gung Ho on Video- Has startups that are struggling to

gain traction - Looking to optimize his portfolio - Saw what Jose is doing in L.A.- Likes The Skool’s YouTube- Needs his startups trained for high

velocity and fidelity

His Needs & Why

- Needs to see a pilot concept for The Skool as a reality show

- Needs to see a working business model (in action)

- Validation vs Peer Validation (Other investors)

- A Personal Connection to Jose - Someone to vouch for him

How do I Exceed His Needs?

- Quality level of UX and visual design - Track record of execution - Steadfastness- Integrity - Share Experience - Powerful Training / Skool OS- Provide A Process Framework

Peter Anderson, The Investor

Image Courtesy of: Shutterstock.com

http://www.shutterstock.com/index-in.mhtml




5

Demographics

Male43Minneapolis Lives in NYC Married Recently No Kids 250k a year CEO at large AdTech Company


- Just sold his previous company - Looking to start a new company - Needs to train his team so that new owners / investors are happy- Has access to VC’s and investors - Wants an experienced product designer

His Needs & Why

- Someone he can trust - Experience - Velocity - A proven process- To use CORE for his new startups - Someone who really knows UX &

Visual Design - Someone who can speak his language

and understand business


- Trusts & likes Jose- Intellectual alignment - Well systemized process - Simplicity - Bluntness- High fidelity design ability - Help raise money and mitigate risks

Ben Abrams, The CEO






6

Demographics

Female

31

Director for a consulting firm

Divorced

No Kids

Lives in Brooklyn


- Very successful strategist - Has launched many major products- Looking to go out on her own- Wants to start a media company- Doesn’t know where to start - Meets Jose at NYC event

His Needs & Why

- Needs permission to go out on her own / Validation of her idea

- Needs a strong example and mentors - Needs someone who she can relate to

and who she is comfortable with- Someone who can be a co-creator - She is “Dorky, Flakey”, she needs someone who is “Obnoxious”


- Someone who is creative and can build something big

- Sharing Experience - Is open and transparent - Connections to future opportunities - Revenue - Strong leadership but collaborative

approach - Shared vision for impact and giving

back.

Rebecca Noble, The Co-Creator





CORE Priorities

7

Term Description Desireablity Doability Total

M Business Plan / Rev Model 10 8 18

S Finish CORE Training Product 10 8 18

S Finish CORE Kit 10 7 17

L Membership Site 9 6 15

M Key Partnerships 8 8 16

L Corporate Consulting 7 8 15

S Corporate Training 10 9 19

L Corporate Speaking 10 9 19

Revenue: What will generate revenue?


CORE Priorities

8


S Services One Pager 10 9 19

M Media Kit 7 8 15

S Training One Pager 10 9 19

M Business Cards 10 8 18

M Website Redesign (The Skool) 10 6 16

S Linkedin Page for The Skool 10 9 19

M Personal Website for Speaking 8 7 15

M Video (Skool CORE) 7 6 13

S Register with Speakers Bureau 8 8 16

L Book 10 6 16

M Press Opportunities 9 6 15

Awareness: How will you get people to hear about you?


CORE Priorities

9


M Email Newsletter Templates 9 10 19

M Editorial Calendar 8 7 15

M Ecommerce Automation 9 7 16

M Marketing Automation 9 7 16

S Training Process Delivery 10 8 18

Efficiency: How can you systemize and simplify?


CORE Webinar

10

Want to see a LIVE Demo of the Skool OS CORE?

Sign Up Here:

TheSkoolRocks.com

Date post:	21-Oct-2014
Category:	Business
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