CAUSE, SURROGATE & GUERILLA MARKETING FAD OR TREND

PREPARED BY : PRIYANKAROLL NO : 16

CAUSE MARKETING DEFINITION :Partnership Between A Non Profit And ForProfit Organization.

JAY ALDUOUS Explain That There Are Three Forms Of Cause Marketing That Exist Today.

CAUSE MARKETING

1. Traditional Cause-related Marketing2. Consumer Fundraising3. Event, Initiative, Or Program

Sponsorship

EXAMPLES OF CAUSE MARKETING

•Visa Committed To Donate $1 Million To Children’s Literacy Programs

•Johnson & Johnson Contributed Portion Of Sales From Children’s Toiletries To World Wildlife Fund

MANY LARGE COMPANIES ARE USING SOCIAL MEDIA FOR THEIR CAUSE MARKETING EFFORTS IN A PARTICULARLY EFFECTIVE WAY

 Johnson’s Mother’s Day Campaign

SURROGATE MARKETING Definition Duplicating Brand Image Of One Product Extensively, In Order To Promote, Another Product Of The Same Brand

ORIGINATED IN BRITAIN.

EXAMPLES OF SURROGATE MARKETING

. BACARDI RUM

SURROGATE MARKETING

KINGFISHER

SURROGATE MARKETING

GUERRILLA MARKETING 

DEFINITION :unconventional

methods and techniques to promote

a product, service and/or organization.

COINED BY JAY CONARD

LEVINSON

EXAMPLES OF GUERRILLA MARKETING

GUERRILLA MARKETINGTYSKIE BEER

COCA-COLA INTERACTIVE GUERRILLA MARKETING CAMPAIGNS

COCA-COLA INTERACTIVE DANCING MACHINE IN SOUTH KOREA