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BrandGuard Solutions 1 INNONATION 2017 Blockchain - based Serialization BrandGuard LTD www.brandguardpro.com Chaim Bechor, VP R&D
| Date post: | 22-Jan-2018 |
| Category: |
Business |
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BrandGuard Solutions
1
INNONATION 2017
Blockchain - basedSerialization
BrandGuard LTD
www.brandguardpro.com
Chaim Bechor, VP
R&D
BrandGuard Solutions
2
INNONATION 2017
About BrandGuardP r o t e c t i n g B r a n d ’ s A s s e t s
• 1st Generation
anti-fraud system
launched at the
end of 2016
• Patented Algorithm
to detect fake-
products via Cloud
AI
• Serving first group of
customers from
Israel, Europe
BrandGuard Solutions
3
INNONATION 2017
What is Serialization?P r o t e c t i n g B r a n d ’ s A s s e t s
Unique Code per Item The product’s ‘ID
Card’
A
B
C
BrandGuard Solutions
4
INNONATION 2017
Serial Number must
connect to a
Cyber-secure
database
P r o t e c t i n g B r a n d ’ s A s s e t s
A
B
C
Is this Code in the
Database?
?
BrandGuard Solutions
5
INNONATION 2017
Why Serialize?P r o t e c t i n g B r a n d ’ s A s s e t s
Detect Fakes
Is this the real
product I
want to buy?
BrandGuard Solutions
6
INNONATION 2017
Why Serialize?P r o t e c t i n g B r a n d ’ s A s s e t s
Track
Distribution
Is my
distribution
reliable?
BrandGuard Solutions
7
INNONATION 2017
Why Serialize?P r o t e c t i n g B r a n d ’ s A s s e t s
Verify Returns
Is the returned
product the same
as the one
bought few days
ago?
= ?
BrandGuard Solutions
8
INNONATION 2017
Affected Industries & Lost RevenuesP r o t e c t i n g B r a n d ’ s A s s e t s
Pharma Wineries Cosmetics Luxury
Hundreds of $$ Billions damages per
year
BrandGuard Solutions
9
INNONATION 2017
Unique Cloud-based IntelligenceP r o t e c t i n g B r a n d ’ s A s s e t s
Original
A
Uniqu
e
Patented Algorithm
Based on –
Location
# Device ID
Time
BrandGuard Solutions
10
INNONATION 2017
Unique Cloud-based IntelligenceP r o t e c t i n g B r a n d ’ s A s s e t s
Original
A
Fake!
Multiple
illegal
copies
B B B
Uniqu
e
Patented Algorithm
Based on –
Location
# Device ID
Time
NO NEED for
SPECIAL APP!
i.e. Can Use
WeChat!
BrandGuard Solutions
11
INNONATION 2017
DemoP r o t e c t i n g B r a n d ’ s A s s e t s
Sample
QR-Code
BrandGuard Solutions
12
INNONATION 2017
Our SolutionP r o t e c t i n g B r a n d ’ s A s s e t s
+
Software for
Printed &
Electronic
Tags
Low
cost
High
Price
BrandGuard Solutions
13
INNONATION 2017
Our SolutionP r o t e c t i n g B r a n d ’ s A s s e t s
Complete
Track & Trace
System
BrandGuard Solutions
14
INNONATION 2017
Our SolutionP r o t e c t i n g B r a n d ’ s A s s e t s
Campaign Builder
In the Cloud
BrandGuard Solutions
15
INNONATION 2017
Why are we moving to BlockChain?P r o t e c t i n g B r a n d ’ s A s s e t s
Cooperative, Highly Secure Database for
Logistics and Transactions
“The Future of Serialization”
BrandGuard Solutions
16
INNONATION 2017
Why are we moving to BlockChain?P r o t e c t i n g B r a n d ’ s A s s e t s
Cooperative, Highly Secure Database for
Logistics and Transactions
Non-Modifiable Data Distributed Trustable
“The Future of Serialization”
BrandGuard Solutions
17
INNONATION 2017
We are looking for…P r o t e c t i n g B r a n d ’ s A s s e t s
Business
Partnership
+Strategic Investment (Access to Chinese Market)
BrandGuard Solutions
18
INNONATION 2017
Thanks!BrandGuard LTD
E-mail:
www.brandguardpro.com
