Research Profile
Yi, Ling Ph.DAssistant Professor
College of Business Administration TUI University, U.S.A
Faculty Website
https://cnsss.tuiu.edu/public/faculty_list_view.php?ID=618&page=l
Introduce Myself • Ph.D Graduate from Bar-Ilan University , Israel second large
University, MBA and B.A Graduate in China’s University.
• Taught in CTBU University , China(associate professor), Bar-Ilan University Israel(teaching assistant) , TUI University U.S.A (assistant professor), Tecnologico De Monterrey University, Mexico ( Visiting Teacher) and IILM India (Visiting Teacher )
Short Term Visiting Faculty in Tecnologico De Monterrey University, Mexico and IILM India
Industrial Background
• Worked in variety of industries inside 24 countries in 6 continentals, Management experience was accumulated in: international business strategy development, international supply chain development, international distribution management.
• Deeply involved in China exporting industry and Chinese company global extension.
Research Strategy
Country Image
International Marketing Case
Studies
Macro Marketing
• Nation Branding • National Image Measure
• Chinese Companies Global Development
• International Business Marketing Management
• Channel Structure Revolution
• Distribution Effective TheoryApplication
Pursuit of Last Update in Research of Channel Structure Revolution
•Been invited to presentation in academic Conference AFSKON (Marketing Conference 2005, Odense, Denmark)•Supervisor: Prof Euegen.D.Jaffe
Ph.D Thesis
•Article 1 been published in Pacific Journal of Marketing and Logistics,•Vol. 19 No. 1, 2007 pp. 22‐39•This article has been collected Emerald research data base
Been invited to presentation Hongkong Economic Association 2008 fifth Biennial Conference
•Article 2 been published in International Business Review (2007), doi:10.1016/j.ibusrev.2007.04.001•Been collected in Social Sciences Citation Index (SSCI) Database 2007 (ScienceDirect)
Article 3 under review
7
What Are the Drivers of Channel Evolution?Distribution Reform in the People’s Republic
of China
Eugene D. JaffeVisiting Professor of MarketingCopenhagen Business School
Professor of Marketing and International BusinessGraduate School of Business Administration
Bar-Ilan University, Israel
Yi LingInstructor
Chong Qing Technology and Business University, China
Presentation at the Marketing ConferenceSouthern Denmark University, Odense
April 14, 2005
I Published Two Articles in Top Journals and Was Invited to Presentation Hongkong Economic Association 2008 fifth
Biennial Conference
International Marketing Research
•Article 1 Been Published in Marketing 2001,1 and 2001,2 China People University
•Article 2 been published in China Distributors 2002, 9
Cases Studies
•Article 3, been published in Chongqing University Bulletin 2004, 5
•Dr.Lu Xianghu & Dr.Ling Yi
Been collected in the Chinese highest level social science
journal Xin Hua Wenzhai 2006, 4 China People Publication •Will the Olympic Games
Rebrand China's Country Image?
•National Image and Competitive Advantage
Been invited to presentation in Asia Media and
Communication Forum 2008
Published International Marketing Research Articles in Top Chinese Journal ----Xinghua WenZai and Journal of Chongqing University , I was invited to
presentation in Asia Media and Communication Forum 2008
Research Cooperation Team
TUI University Faculties and
Researcher Team
Chinese University
Faculties and Researchers
Israel Faculties and
Copenhagen Business School