Presented by Tina Shin

2013Groundbreaking

Travel-holics’Essential:Atlantis

Table of Contents•Name

•Access

•Membership

•Profile

•Posting

•Why Atlantis?

The Name: Atlantis

•Catchy yet meaningful

•Atlanta = a map

•Atlantis = a paradise• eg) I just atlantised my picture from Germany!

Access to Atlantis•Website (www.atlantis.com)

•Mobile Application

Becoming a Member

•SPEED

•Username + Birthday + Email Address

•= exclusive membership to Atlantis

Setting up a Profile

•Users will...

•1) answer a few questions

•2) be recommended users of similar tastes

Profile

Posting on Atlantis•Picture

•Ratings (0-10 scale)

•Comment (max 100 characters)

•GPS

•Recommendee

•Pre-set Categories

Monetarizing Atlantis I•Personalize Backgrounds and

Stickers

Monetarize Atlantis II

•$2.99 for adding 10 more recommendees

•$9.99 for adding 50 more recommendees

•“Featured” places

Why Atlantis?

•Targeted at rich travelers in 20s-40s

•Provide free access yet make profits from monetarizing

•Fulfill people’s desire to show and share