StorytellingSecrets shared

MyStory.org

Inspiration can change the WorldAnd storytelling is the key …

“There is no greater agony than bearing an untold story inside you.”

Maya Angelou

Stories make us more alive, more human, more courageous, more loving.

“Those who tell the stories rule the World”

Hopi American Indian Proverb.

And the best stories can come from the most surprising of

places

An introduction to

MyStory.org

Overview: To run monthly highly contagious event experiences which marry the best qualities of www.TED.com and www.TheMoth.org

MyStory will offer intimate, exclusive evenings held in inspirational, secret locations. Five carefully selected speakers will share personal stories.

The hope are for these stories to be beautiful, funny, engaging and ultimately impactful. Each evening will have a theme these stories will align to.

Attendees will be highly selected too, invite only, building a sense of honour, prestige, fun, community and excitement to participate. Drinks and finger food provided for free.

During the evening the stories will be recorded. Once edited these will be shared the following day, for free, to the public by way of podcasts and the website.

The event and their subsequent online podcasts will ultimately exist to support a 'charity of the year’ in both awareness and financial support. The charity for 2012/13 will be: www.harrisonsfund.com

At launch we will run monthly evening events. This could increase to fortnightly as momentum and infrastructure builds to a critical mass.

Brand essence:

Nurturing inspired action.

NIA will be at the heart of everything we do. From every person helping, to the font we use, from the venues we enjoy to the stories we tell.

Format:www.MyStory.org will have two parts;

A) Event.• Venue: a prestigious, inspirational and exclusive location. Possible a celebs house, or

simply a high end location. 1 Trafalgar, Paramount Club, Groucho Club etc.• Guests: Highly exclusive, invite only. Approx 35 per event. Donating £10 per person

which goes to the charity. An evening of drinks and nibbles, with likeminded folk, enjoying the stories and experiences shared by the speakers.

• Format: 5 speakers invited to spend 10-15 minutes sharing an experience and/or event which inspires and resonates with the essence of the brand and the topic of the evening.

B) Online. All events will be recorded, edited and ultimately shared for free on the brand's podcast and website.

Commercialisation:

The model will be a hybrid non-profit model. Revenues will comes from events ticket sales and offline/online sponsorship. All monies post operational cost will go to the charity of the year.

Event income

• £10 per head plus donations.• Event sponsorship will cover drinks.• Online sponsorship of £5,000 - £50,000 per annum.

Challenges to consider:

1. The speakers2. The program3. A new, exclusive venue per event4. Logistics on the night5. Bookings, invites, cash takings6. Online media, channels, branding7. Sponsors8. Cash-flow9. Corporate structure

Incredible, life changing stories exist.

… we simply want to tell them.