My styl it'sall about u

My Style (it's all about You)

Electronic Commerce Page 1

MY STYLE it's all about you

(customize printing services)

GROUP MEMBERS

Mehurnissa jalil 10539

Huma devi 10105

Sidra kanwal 10792

Uniza khan 14388

Ahsan ahmed 7637

SUBMITTED TO: Miss Naila

E-COMMERCE REPORT

09-Decemeber-2013



ACKNOWLEDGEMENT

We would like to thank our course instructor MA'AM NAILA for all of his support and

valuable assistance at every stage in the completion of this report. Thank you for imparting us the

concepts of ELECTRONICS COMMERCE in a very excellent way. I have learned a lot from

you. Thanks for always being patient and in a good mood. We’ll always look forward to your

classes. Regards!

Sincerely;

Mehrunissa Jalil 10539

Huma devi 10105

Sidra kanwal 10792

Uniza khan 14388

Ahsan ahmed 7637



Table of Contents ACKNOWLEDGEMENT ................................................................................................................ 2

Introdution about the Company ........................................................................................................ 6

Company Profile: .......................................................................................................................... 6

Our Product: .................................................................................................................................. 6

Product Design And Development Plan: ...................................................................................... 7

Business Nature Of our Company .................................................................................................... 8

Market Segmentation ........................................................................................................................ 9

Website Design Strategy ................................................................................................................. 10

Brand awareness and image building model .............................................................................. 10

Promotion model ......................................................................................................................... 10

Part 1: Drive ................................................................................................................................ 10

Part 2: Connect ............................................................................................................................ 11

Part 3: Reconnect ........................................................................................................................ 11

Part 4: Measure : ......................................................................................................................... 12

Part 5 Convert ............................................................................................................................. 12

The Consumer Buying Process in MY STYLE .............................................................................. 12

1) Need identification ................................................................................................................. 12

2) Information search .................................................................................................................. 12

3) Evaluation of alternative ......................................................................................................... 13

4) purchase and delivery ............................................................................................................. 13

5) post purchase behaviour ......................................................................................................... 14

business model ................................................................................................................................ 14

Defining MY STYLE Business Model ....................................................................................... 15

Shopping Portal ............................................................................................................................... 16



online catalogs ................................................................................................................................ 16

1) Images, copy and page elements ............................................................................................ 16

2) Design for the audience .......................................................................................................... 16

3) Making the product the centerpiece........................................................................................ 17

4) Use great product photos ........................................................................................................ 17

Web images ..................................................................................................................................... 17

Shooting your own images.......................................................................................................... 17

Market Research ............................................................................................................................. 17

Marketing Objectives ...................................................................................................................... 18

Positioning Statement ..................................................................................................................... 18

Perceptual Mapping .................................................................................................................... 19

Strategies ..................................................................................................................................... 19

Product ........................................................................................................................................ 20

Distribution ................................................................................................................................. 20

Promotion .................................................................................................................................... 20

Critical Issues .............................................................................................................................. 21

Market Growth ................................................................................................................................ 22

CUSTOMER PRIVACY LOGIN ................................................................................................... 22

PAYMENT MECHANISM ............................................................................................................ 23

ONLINE PAYMENT: ................................................................................................................ 23

OFFLINE PAYMENT: ............................................................................................................... 23

WEB PAGE LAYOUT: .................................................................................................................. 23

Memorable Logo, Simplistic Catchy Design .............................................................................. 23

About the company ..................................................................................................................... 24

Samples of our Work .................................................................................................................. 24



Categorize by Service ................................................................................................................. 24

Link to Relevant Blogs ............................................................................................................... 25

Contact Information .................................................................................................................... 26

Clear Navigation ......................................................................................................................... 26

Social Media Integration ............................................................................................................. 26

Shop Navigation.......................................................................................................................... 26

Sale Page ..................................................................................................................................... 27

Buy Now Feature ........................................................................................................................ 27

Catchy Slogans............................................................................................................................ 27



MY STYLE (customize printing services)

Today as the online shopping grows in popularity more people are turning to online shopping for all

their needs. Clothes, shoes, products, even groceries can now are purchased via the internet.Online

shopping is making things much easier specially in terms of time. The only thing you have to do is

going to the internet page, choose the product you want and buy it.

INTRODUTION ABOUT THE COMPANY

COMPANY PROFILE:

The company ‘ MY STYLE.' incorporated in 2013. It is a home operated business which was

initiated by clump of four friends (Huma devi, Sidra kanwal. Mehurnissa jalil, Uniza khan, Ahsan

ahmed ) primarily sells a wide assortment of domestic merchandise. Domestic merchandise

includes categories such as laptop cover, shirts, caps bags Beyond Cover continues to maintain

the highest standard for materials and workmanship. The product quality, durability and our

commitment to customer service is attributing towards our prominence of the Style me. The

activity and creativity is operated from home in North Nazimabad. We are doing online business

will be further extended as the company will grow and achieve profits. Continues development of

new categories will further establish the signature style. Our business is in B2B,B2C customers.

OUR PRODUCT:

The name of our product is MY

STYLE providing with the best quality

of caps, laptop covers, shirts

accessories. We provide the best

quality material . We provide the

quality in style for the modern living of

people and enhance the living quality

of people to enrich their lives.

http://www.google.com.pk/url?sa=i&source=images&cd=&cad=rja&docid=fFijohVu2rYRIM&tbnid=8JAH0z9P0g4bAM:&ved=0CAgQjRwwAA&url=http://www.aliexpress.com/item/Cute-anime-10-10-2-10-1-Laptop-Skin-Vinyl-Protector-Decal-Cover-Notebook-Sticker-Waterproof/548034455.html&ei=WpNbUuONH-iX0AWnuIHwAw&psig=AFQjCNHp3qBYI_c10TkbYLYiOJU_e_Mi7Q&ust=1381819610556784



The name of our product is beyond covers and printing services providing

with the best quality of printing and decorative accessories. We provide the

best quality material 100% cotton and mixed cloth t-shirts and

covers/stickers. We provide the quality in style for the modern living of

people and enhance the living quality of people to enrich their lives.

We have different packages for different occasions. We also have theme packages keeping

in view the customers demand, nowadays themes based events.

The buyer behavior of this industry is influenced by 3 major factors; quality, designs and pricing.

Keeping an analysis of the major trends of the consumer’s buying

patterns and consumption leads us to the answer that the means to survive

in this competitive market is innovative products. Innovative designs and

creative ideas made with normal everyday products gives a new and fresh

look to the daily items that every person uses at their homes, offices or

daily usage our product will add not only comfort but elegance to your

lifestyle by expressing the customer’s inner self.

Our competitors include both direct and indirect competitors; direct competitors include

all those online businesses carrying the same business

of home textile items on face book or via web pages.

Our indirect competitors include all the business that

have physical existence in the market; and all the

other companies selling home textile items and

having physical existence.

PRODUCT DESIGN AND DEVELOPMENT PLAN:

Our product’s designs are made by our Designer

which is then given physical existence by using best

quality materials and accessories to make our

products unique and different from the others for you.

We are providing you with the complete customized

product in which you have the product they way you

like your choices of material, your choices of colors,



logo and design and your time of delivery. we are trying to make tailor product and give the

experiences of mall shopping at home on you figure tips

BUSINESS NATURE OF OUR COMPANY

The business nature of our company would be B2B & B2C both because we as printing company

are open to all type of customer and through this way the nature of our business well be vast, so

keeping both nature in mind we try to focus on each accordingly:

B2b – business to business focused on marketing and customer service typically

enabled for setting individual discount levels by client credit card net terms. It may

integrate directly with ERP system to add orders to workflow selling to the buyer and

to the consumer provided as a customer service option

B2C must be focused to draw in clients from search engines, they are going for

volume add-on sales important it may take a loss on one product line and make up for

it by selling accessories, warranties and other plans in short it all about price

Online Marketing For the B2C customer, we need an AGGRESSIVE online marketing campaign

which is based on company head for natural search with a Pay Per click component and email

marketing. We need to develop relationships with suppliers who sell one component of a package

and we would offer additional components. We need to develop our affiliate marketing strategy,

where we pay for web bookings that are directed from another website. For B2B, we need to

promote our service as a more efficient channel, where the client can save time and money by

doing all online rather than going out for shopping and searching it.



MARKET SEGMENTATION

Our online store and product may not appeal to everyone in the world. So to narrow it down we

had survey and on the basis of that MY STYLE identified its market.

Analyzing the target market of this product, our product target markets are young boys and girls

(university & collage going ) men and women from Middle, Upper middle and lower Upper &

upper class. Convincing this target market is a very complex market segment

Teens are far more expert at Internet than adults. And myspace, orkut, instant messaging and

online shopping records are the live working proofs. But Teens tend get impatient when they

come across some technical obstacle or something that is tough to deal with. So if you have an

ecommerce web site and your target audience are these young online shoppers you must cater to

their needs and behaviour.

Here are some starting guidelines for determining your demographic:

Gender

Age Group

Race or nationality

Geographical Location

Income

Education

Technical Ability

we focus on the demographic characteristics of the in-home shopper, in general, the higher the

level of education, income, and occupation of the head of the household, the more favorable the

perception of non-store shopping. It should be remembered that an influential factor in consumer

attitude towards non-store shopping is exposure to technology, since it has been demonstrated that

increased exposure to technology increases the probability of developing favorable attitudes

towards new shopping channels. Online shopping widened the target audience to men and

women of the middle class. At first, main users of online shopping were young men with a high

level of income and a university education. This profile is changing. Online shopping widened the

target audience to men and women of the middle class.

.



WEBSITE DESIGN STRATEGY

There are number of Models which can be used in the website Design Strategy for our company

but the model which best suited is the combination of two models 1. Brand awareness and image

building model and 2. Promotion model

through :

BRAND AWARENESS AND IMAGE BUILDING MODEL

• Web sites will provide detailed, rational information about the firm and its offerings.

• They may also serve as a indicator to current and potential customers and competitors that

the firm is on the cutting edge.

• The model reaches motivated customers with an information/image-rich communications

message. Because the entry barriers are so low, smaller firms can set up this kind of site as

well or in some cases even better than larger firms.

whereas through:

PROMOTION MODEL

• It will represents a unique form of advertising that attracts a potential customer to a site.

• The objective is to attract the user to the commercial

site behind it.

• like we can provide free gifts, discount offers to get

users’ attention.

further web management strategy for the business, and

breaking it down into what is simple, understandable, and

useful chunks. a simple diagram below, outlining the life

cycle of a comprehensive web management strategy for our

business.

PART 1: DRIVE

The cycle tends to begin with “DRIVE” once a website is launched. Despite being the start of the

cycle, this area must continually be worked at and refined to make sure you are getting the most

bang for your buck.

Basic search engine optimization (SEO) is key to getting indexed well and easily found in

Google and other search engines. Small techniques such as using location based key phrases and

well thought out page titles can make all the difference in your search result placement will be

used to find our page. Getting other well-trafficked to websites isto put a referral link back to

your website is another great way to generate targeted traffic. Social sharing is another free

technique involving adding buttons to your website that allow visitors to quickly share pages and

content on the social media they use most.



PART 2: CONNECT

Once we have successfully established traffic sources to get visitors to our website, the next step

is to connecting with them through fresh and relevant content. To do this effectively we will need

the ability to create and post fresh content to our website on an ongoing basis. The cost effective

and direct way to do this is to use a Content Management System (CMS). One great way to

connect with our customers is through news or a blog. which have used to share our information

and to connect with our customer .

Another great way to connect with our visitors is through the use of multimedia such as image

slideshows and video.

PART 3: RECONNECT

At this point, we'll hopefully have a lot of visitors who are engaged with the content on our

website. Now it’s time to convert them into a customer, and stay connected with them using all

the latest tools and techniques out there. This is more like a future prediction.

There are multiple ways to keep the dialog going with the visitors but first you need to know how

to get in touch with them. The only way to do this is ask them to share their contact information

with you. The following tools are some of the most popular and effective ways to reconnect with

our visitor. Despite the emergence of social media, capturing your visitors’ email addresses and

sending them an email newsletter as it is still an effective way to keep them informed.

Discussing best practices for this would require a blog post of its own

Social media is a well established way to reconnect with our visitors at this point, and something

you need to be considering for your web presence. Facebook “Like” and Twitter “Follow me”

buttons, foe our site visitors can now quickly connect their personal profile to our business, and

allow us to interact with them in the social media world.



PART 4: MEASURE :

Once we have designed and deployed our

website, it’s time to measure your success. This

is just as important as all other parts because until we test how well our design performs, we

won’t be able to know whether or not it is effective in fulfilling your goals.

If your goal is to increase the number of sign-ups to your service, measure it and see if our

changes are making a positive impact.

PART 5 CONVERT

At this point we can expand and grow our business and convert it in to big shop, this is our goal

with in 5 years which MY STYLE wants to achieve.

THE CONSUMER BUYING PROCESS IN MY STYLE

1) NEED IDENTIFICATION

The purchasing process begins with identifying or anticipating a material or service needed by a

user, and electronic documents may be used in any of the following forms

Purchase requisitions from internal users

Forecasts and customer orders (electronically)

Routine reordering systems (barcodes)

Stock checks

Material requirements identified during new product development.

The people after identifying MY STYLE product move to information search..

2) INFORMATION SEARCH

The MY STYLE customers may take after they have recognized the problem or need in order to

find out what they feel is the best solution. This is the buyers' effort at searching the internal and

external business environments to identify and observe sources of information related to the focal

buying decision. MY STYLE Consumers can rely on print, visual, and/or voice media for getting

information. The customers want in these types of products is comfort plus style and design and

should also be catchy to their eyes. like laptop covers, mugs by their printed choice e-t-c Material



quality is the most important factor being considered in these type of products. MY STYLE do

not compromise on quality measures.

3) EVALUATION OF ALTERNATIVE

consumer has a good idea of what they want, now they are looking at the options that exists &

MY STYLE provide best quality materials and accessories to make our products unique and

different from the others . They are evaluating the features of products and brand.

Evaluation criteria reflect what drives the decision. Using this stage, consumers evaluate all of

their products or brand options on a scale of attributes which have the ability to deliver the benefit

that they are seeking.

In order for a marketing organization to increase the likelihood that their brand is part of the

evoked set for many consumers, they need to understand what benefits consumers are seeking and

specifically, which attributes will be most influential to their decision-making process.

It is important to note that consumers evaluate alternatives in terms of the functional and

psychological benefits that they offer, but MY STYLE customer re-purchase their products more

During this stage, consumers can be significantly influenced by MY STYLE attitude as well as

the degree of involvement that they may have with the product, brand, or overall category.

Ultimately, consumers must be able to effectively assess the value of all the products which we

are providing or brands in their evoked set before they can move on to the next step of the

decision process.

4) PURCHASE AND DELIVERY

We have improved our online store with shopping cart functionality so that you can purchase

multiple items in one single order.

consumer is processing the information from the information search and deciding on the products,

store, payment options. More importantly, they are making the decision to move forward with the

purchase or not.



5) POST PURCHASE BEHAVIOUR

The behaviour after a product purchase is called Post purchase behaviour. Generally after a

product purchase the buyer undergoes post purchase dissonance means the buyer regrets his /her

purchase.

This dissonance can be due to: -

Large number of alternatives

The other alternatives have better features

It was a difficult buying decision

Performance risk of the product

High financial commitment towards the product

Wear and tear of the product

But if the performance of the product is good the customer is satisfied.Now based on the

satisfaction or dissatisfaction the consumer will rebuy the product or discontinue the product.

Example: - A customer buys toothpaste and doesn’t like the taste, this will cause dissonance and

he will discontinue the product and use some other brand.

Understanding each step in the process and how it relates to our job as ecommerce marketing

gurus is important, and where we will spend our week. How can we influence the consumer along

each step of the process.

Now that you have an overview of the process, we will talk about each step the consumer goes

through and how we can influence it!

BUSINESS MODEL

A method of doing business by which MY STYLE can generate revenue to sustain itself.

Function of MY STYLE business model

describe the major busines processes of a company

describing the business model (the venture) positinng with the value network. linking

supplier and customers (include identification of potentiol competitor) also describe the

supply and value chain.

articulate the value propostion.

we identify the market segment (who will use the technology for what purpose specifing

the revenue-generation process;where the company will operate)

o Estimate the cost structure and profit potential.



DEFINING MY STYLE BUSINESS MODEL

A business model isn't something you build from the ground up. When management-types ask

about a business model — as in, "So what's your business model?" — they really want an answer

to a much more direct and basic question: "How do you plan to make money?"

During the 1990s, when the business world was buzzing with talk about a new economy and new

business rules, people — even business gurus — seemed to forget the part about making money,

and businesspeople sidelined the use of business models. But when the dot-com boom began to

bust, suddenly everybody started asking about business models again.

Following are terms that MY STYLE has in their journey to profitability:

In the black: If your revenues exceed your costs, you're in the black.

Red ink: If you're not in the black, your company is losing money, which means that you could be

drowning in red ink.

Fixed costs: Some of these costs — office rental or salaries, for example — don't change often

and must be paid on a regular basis, no matter how good (or bad) your company is looking. These

are fixed costs or overhead.

Variable costs: Other costs, called variable costs, fluctuate with our sales volume. They include

the materials that go into producing our product or service.

To keep out of the red ink, we need enough money coming in to cover all our costs. But to break

into the black, we need to price our products cover our costs plus a little (or more than a little) for

our bottom line. That's called profit. Don't leave our business plan without it!

Timing your future

How MY STYLE expect to make money is one part of MY STYLE business model, but when

you expect the money to roll in is another important factor. Some companies run up costs and

spend cash months (even years) before a revenue stream begins to flow. For that reason, our

business model must include a timeline that takes the following into account:

• The upfront costs we expect to incur when setting up our business

• A schedule showing when we expect revenues to pour in

The question of timing isn't only for big companies with factories to build and products to design.

Timing can have a real impact on businesses of any size.

• Knowing how customers pay

• An effective business model also takes into account how customers pay. When customers

buy a product or service, they typically have a number of payment options. The most

common choices include paying in one lump sum or spreading the purchase price over

monthly installments. In some businesses, customers also have the choice to pay as they

go or to prepay for unlimited use of a product or service. Other times, a company invites

customers to buy or to rent, to finance their purchases, or to lease products instead of

purchasing them.



Each option has financial consequences that affect our business model. As you establish the

purchasing options you plan to offer customers, consider how each selection will affect MY

STYLE revenue picture.

SHOPPING PORTAL

A shopping portal is a program that rewards you for shopping. They are

generally run by companies that get a commission for sending you to

the retailer’s website. The retailer gives these companies a referral fee

for sending them business, and in turn, the portal gives You a portion of

the fee to entice you to use it. There is really no reason I can think of

NOT to use a shopping portal if you’re shopping online. There is no cost to you for using it.

our MY STYLE popular shopping portal is. If you sign up, you will get what We are offering

exclusive packages with best quality 100% stylish and exquisite designed items, giving the

feeling of comfort and style with quality.There's no reason to feel guilty about shopping when a

portion of the sales go toward charity. The one downside is that this is one donation that you

won't get to write off.

ONLINE CATALOGS

Sometimes people buy to fill a need but most of the time people buy

because of want. They buy something they want because they envision

feeling better, more satisfied after they have exchanged their hard-

earned money for the product or service you have to sell. The art of

creating the desire to buy is appealing to the customer's desire to attain a

particular lifestyle. Show the customer the lifestyle they can attain and

desire and you will sell more product.

1) IMAGES, COPY AND PAGE ELEMENTS

Therefore, orient all the elements of your catalog around conveying

lifestyle. Do this at all levels. Your catalog might have an overall lifestyle theme while the

individual products might have modifications or even mini-lifestyle themes of their own. The text

and copy should not only describe the product in sufficient detail that the consumer can make a

buying decision but it should tell the reader how this item will help them achieve the lifestyle they

want.

2) DESIGN FOR THE AUDIENCE

Tailor our catalog design to appeal to our audience. A business-to-business catalog (B2B) should

be very different than a business-to-consumer (B2C) catalog. Catalogs for young people will have

a different look than a catalog for older folks. Make the style of our catalog match the style

desires of our MY STYLE audience. we shall gain more affinity and hence more sales.



3) MAKING THE PRODUCT THE CENTREPIECE

A rule of thumb in catalog design is the larger the product photo the greater the product's sales. To

this end we generally strive to maximize the size of the product's image, especially in conjunction

with each product's profit value - the more total profit a product generates the larger the product

photo should be. Then support the product with compelling copy.

Some catalog companies attempt to save money on photography and printing by grouping items

together in photographs. This often results in poor sales because in such a photo no product stands

out to draw the customer in. It is better to show items individually or in very small, related

groups. We prefer to show most products with no background and with a subtle drop shadow.

This allows the product to stand out from the clutter of the page. Then we add lifestyle shots with

a subtle background to add variety to the design and convey lifestyle moods.

4) USE GREAT PRODUCT PHOTOS

The Pitfalls of Scrimping on Product Photos Creating a catalog is expensive and we all want to

cut costs when possible. However perhaps the single most important catalog element - the product

photo - tends to be the place where clients cut first and it hurts their success every time.

WEB IMAGES

About half of our MY STYLE new customers began life as a web-based company and the images

they've created so far are low resolution web images. Other times the images received from the

supplier are web resolution images. These images are not acceptable for print catalogs! They are

less then 1/4 the resolution and have no clipping paths. If you use them your products will be

blurry, the design will suffer and so will your sales.

SHOOTING YOUR OWN IMAGES

The third way clients hope to save money is by taking their own photos. The physical process of

shooting the photograph is but about 1/3 the cost of preparing a digital image for use in catalog

design but is most important to the resulting quality of the finished image in MY STYLE. We

highly recommend using a volume product photography service such as ourselves or one of the

many others available. If you feel you must do your own photography we provide an article with

suggestions on making the best photograph possible but be prepared to pay extra at the design

side to prep those photos for printing.

MARKET RESEARCH

Before the launch of My Style, a research was carried out, to find out the potential of customized

products. Especial emphasis was given to customized clothing, to get a clear picture about the

potential of the target market of My Style. Secondary research was also conducted by analyzing

the competitors and the product category, in order to create an effective category membership.



This research helped to create the right value prepositions for the customers. The research also

helped in establishing a competitive edge over the competitors.

After the launch of My Style, the sales, the market and the customers will be closely monitored.

For My Style to do well it will be important to create brand awareness, that will be evaluated from

time-to-time. Information on the sales and the consumer preference will give a picture about the

consumer attitude towards My Style and the other competing brands. This information will give

us a proper feedback of the customer response to the offerings of My Style.

The change in the fashion or trend will also be closely monitored. Incase the market trends are

shifting; My Style will try to accommodate the changing trends. Potential fads will also be

explored, in order to create short bursts of profits from time to time. Keeping the market and the

consumers into consideration will help My Style establish strong brand equity

MARKETING OBJECTIVES

Increase product awareness among the target audience by 25 percent in one year.

Inform target audience about the qualities of our product and its competitive advantage.

Position this product as a good quality product and work on to make My Style a household

brand name, easily recognizable and one that is always appreciated.

Gain at least a 15% market share in the compatible market in the first year.

POSITIONING STATEMENT

For those, choice savvy consumers who love to have self designed attire, My Style is a

product that provides you with a complete clothing solution in the most customized

manner possible. Unlike others, be it the size, fabric, color or the picture, its you, who

have to design your own outfit. My Style is your ultimate and the most personalized

clothing experience.



PERCEPTUAL MAPPING

The Perceptual Map of Pic-Shirt above noticeably shows that Pic-Shirt is exceptionally placed at

the highest of the level of distinctiveness in this map. Although it is positioned here along with

the huge internationally acclaimed brand names like Levi’s and Hang ten it remains high on its

distinctiveness due to a highly customized and made-to-order approach of its products.

Other brands like Fiction and Leisure club are comfortably positioned with less distinctiveness

and high affordability while other local brand names are almost not at all distinct but are very

affordable which means that they only cater for lower end customers and does not pose any threat

to the potential growth of Pic Shirt.

STRATEGIES

The entire marketing strategy will seek to position My Style as the most customized Clothing

accessory available in the market. In essence there is nothing in a My Style product that a

customer can not shape according to his/her own choice. The messages that My Style needs to

convey will be done conveyed through several different methods.

Being an entirely new concept My Style require a strong marketing effort to enter this industry

with a success. For this the Marketing Mix needs to be both effective and efficient.

Less Distinctive

Highly affordable

Less affordable

Levi’s

Hang ten

Fiction

Leisure Club

Other Local brands

Highly distinctive

My Style



PRODUCT

The entire description regarding My Style has been discussed in prior section of product offering.

Some improvements in My Style products can be an introduction of cardigans, blazers or sweaters

with My Style characteristics.

DISTRIBUTION

Being a highly customized product, My Style will only be available through the My Style

website. Payments will be accepted through credit/debit cards and cash will also be accepted on

delivery. A 3-5 days “free” delivery policy will be introduced at first so to promote the product

and encourage people to order My Style products. Distribution can be worked like waiting to get

minimum number or optimum number of orders in an area for 3 days then deliver in one go thus

eliminating substanial costs by delivering one by one. Also in case of no orders from an area for 3

days My Style distribution network will bear the high transportation costs involved and deliver

the item to the customer for repeated sales and also increase the customer satisfaction.

PROMOTION

My Style is a new product and will require some effective and integrated marketing

communication messages.

First of all some eye catching and incredibly startling pamphlet will be distributed among

students of private sector universities throughout the city, which are our prime target

audience. These pamphlets are designed keeping in mind the intellectual level of average

target audience. (A model of this pamphlet is attached in Appendix A)

Intensive promotional activities will be carried out in these colleges and universities.

Prototypes of My Style will be displayed and students would be encouraged to order on

the spot.

For the important niche such as sports wear, target market audiences can best be reached

at the point of ticket sale at multiple Bank branches. Pamphlets (Appendix A) and banners

will be distributed and displayed respectively at these bank outlets. The pamphlets will be

circulated at the entry and exit points of these outlets and streamers will be placed right

above the point where the tickets for the event would be on sale.

A less expensive but effective technique of word-of-mouth influence will be utilized with

the help of Opinion leaders in key target locations to create brand awareness of My Style

among the desired target audience. These opinion leaders will be persuaded to wear

different My Style shirts and to promote it through personal levels among their friends and

peers.

Political and Social groups are a vital target market for My Style; and personal selling can

be the most effective marketing tool for this niche. My Style’s sales agent will personally

visit the central offices of these groups and will explain and market the entire product

concept to them.



Once My Style establishes itself as a prominent brand in the industry, large scale

advertising could be done through newspaper ads and television commercials to reach

other markets and increase market share.

My Style will be promoted through its facebook page and orders will be taken through it,

the page can be accessed at:

http://www.facebook.com/pages/My-Style/164758390244845

Sample

CRITICAL ISSUES

Initially it would be important for My Style’s success that My Style make more and more people

know about the product in a positive sense and establish itself as a highly customized clothing

solution. My Style has to ensure in all circumstances that even in high growth time the quality of

My Style products remains the same and large quantities should not in any way affect the

Product’s quality. This will be a backbone for sustainable growth.

My Style should constantly focus on customer satisfaction through customer feedback and next

time purchase patterns.

The printing is done on quality fabric with superior printing materials.

Customer’s

chosen Pic

?

My Style’s

Logo

http://www.facebook.com/pages/My-Style/164758390244845



MARKET GROWTH

The market is growing by 6% every year due to more and more people coming to the city each

year and also due to rising income standards.

Given that we are just launching My Style for the first time therefore any predictions or

extrapolation regarding its growth will only be possible after the first year of its sales.

Karachi has many large Public sector universities where numerous public gatherings will be

started to be held. This is after the new Government of Pakistan, under PPP, has recently allowed

gatherings of students by lifting the ban on student union rallies.

CUSTOMER PRIVACY LOGIN

COLLECTION AND USE OF PERSONAL INFORMATION

Personal information is data that can be used to uniquely identify or contact a single

person.

We may ask our customers to provide their personal information anytime they are in

contact with company’s website. Our company may share this personal information with

each other and use it consistent with this Privacy Policy. We may also combine it with

other information to provide and improve our products, services, content, and advertising.

WHAT PERSONAL INFORMATION WE COLLECT

When you create “MY STYLE” ID, register your products, apply for commercial credit,

purchase a product, download a software update, participate in an online survey, we may

collect a variety of information, including your name, mailing address, phone number,

HOW WE USE YOUR PERSONAL INFORMATION

The personal information we collect allows us to keep you posted on MY STYLE’s latest

product announcements, software updates, and upcoming events. It also helps us to

improve our services, content, and advertising. If you don’t want to be on our mailing list,

you can opt out anytime by updating your preferences.

We also use personal information to help us develop, deliver, and improve our products,

services, content, and advertising.

From time to time, we may use your personal information to send important notices, such

as communications about purchases and changes to our terms, conditions, and policies.

Karachi’s

massive

population

increase since the

year 1840

https://appleid.apple.com/



Because this information is important to your interaction with My Style, you may not opt

out of receiving these communications.

We may also use personal information for internal purposes such as auditing, data

analysis, and research to improve MY STYLE’s products, services, and customer

communications.

If you enter into a sweepstake, contest, or similar promotion we may use the information

you provide to administer those programs.

PAYMENT MECHANISM

We accept payment both ways; via online as well as via offline.

ONLINE PAYMENT:

We have set up online payments via our Web site. We have outsourced payment solution. We

used all-in-one solution, services like PayPal and ProPay which makes easy to accept credit cards

and other forms of electronic payment from our site. When a customer enters his or her

information on our site, our payment service authorizes the transaction and transfers funds to our

account. These services charge a processing fee per transaction.

OFFLINE PAYMENT:

We accept offline payment as well but for offline payment we charge pre-payment before deliver

of respective product inclusive of delivery charges which is Rs. 250 per item.

WEB PAGE LAYOUT:

link to wed page http://mehrunissajalil.wix.com/mystyle

MEMORABLE LOGO, SIMPLISTIC CATCHY DESIGN

We have focused the saying "Less is more" for our website. We focused on creating a simplistic,

easy-to-navigate website for our potential clients to peruse. If our visitor is unable to find out

what we actually do or cannot figure out how to contact us, chances are they will hit their

browser’s back button and move on. So we made sure that once we have our potential client on

your website, we try to keep them there. We know a catchy design is essential. A logo or

memorable image to represent our portfolio is helpful. Additionally, we make sure that the design

of our site matches the look and feel of work we have done, and that which we want to do in the

future.

http://www.paypal.com/

http://www.propay.com/

http://mehrunissajalil.wix.com/mystyle



ABOUT THE COMPANY

First we have mentioned everything what we offer to our

clients. We Kept it personal, but professional. We shared

information about our company that what is the purpose of our

company and why should people opt for our products.

SAMPLES OF OUR WORK

The bread and butter of any portfolio website is, well, the

portfolio

Only the best

First, we have chosen our best work. Our absolute best and only the best. This not only shows off

the cream of the crop, but it will also keep us from overwhelming our potential clients. They want

to get a good idea of what we do. We picked our absolute favorite works, and posted them for our

visitors to see.

CATEGORIZE BY SERVICE

Second, we categorized our portfolio samples into different kinds of products. Like we created

sample folder for mugs, shirts, caps and mobile covers. By categorizing our portfolio, we can help

our visitors easily navigate and find samples of what they are looking to hire us to complete for

their own company.



LINK TO RELEVANT BLOGS

We also run our own blogs where we post articles, updates, and information that is relevant to our

related line of work. Showing knowledge in our area of expertise just solidifies our professional

abilities in the design field, and can give our potential clients a better idea of how we function,

what we know, and how informative and well-versed we are in our career of choice.

Link :. http://mystyleecom.blogspot.com/

http://mystyleecom.blogspot.com/



CONTACT INFORMATION

We can't stress enough that most crucial business detail is contact information— which is why it

has its own section. How many times our visitors visit a website and think 'how hard is to contact

this company?' We have a number, email, address and a contact form easily accessible and

visible.” It makes a difference because there's nothing more frustrating than being unable to get in

touch with a needed business or service.

CLEAR NAVIGATION

A website is useless without clear navigation. We made sure we use easy-to-understand and

logical names for the various pages of our site — contact, about, FAQ, etc. Being clever or

cryptic will just be a turnoff for users.

SOCIAL MEDIA INTEGRATION

Twitter, facebook, youTube, google+. There are a lot of social platforms out there,

and we promoted our presence on them on our website, because social media is

critical part of marketing our business.

SHOP NAVIGATION

We made shopping page in which we clearly showed pictures of each items with

prices.

http://mashable.com/category/twitter/

http://mashable.com/category/facebook/

http://mashable.com/category/youtube/

http://mashable.com/category/google-plus/



SALE PAGE

We made a different page named “sale” of items which are on sale

BUY NOW FEATURE

We have showed pictures of credit cards which are accepted by

us on our website for making payment.

CATCHY SLOGANS

We have added catchy slogans on our website to attract visitors.



Date post:	19-Jun-2015
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