My Technology Choices For My Ag Law Practice

American Agriculture Law Association Agriculture Law Symposium

October 20, 2012By Cari B. Rincker, Esq.

Why Is Technology Critical For My Ag Law Practice?

• I set up shop in NYC.• I’m a true solo. • I travel. • I market online.• It’s my brand.

My Technology

• My Devices• My Software• Social Media

My Devices

• iMac computer at office– HP LaserJet P3015

• Macbook pro at home (travel)

• iPad 1• iPhone 4• Fujitsu ScanSnap

S1500M

My Software Choices• Microsoft Office for Mac

(2011)– Word, Powerpoint, Excel,

Outlook• Home & Business Version • Microsoft Exchange

(Email)

– Prefer over iMail, Keynote, Numbers & Pages

• Adobe Acrobat Pro

My Software Choices

• Things– Synchs via iCloud– Synchs via Bluetook to iPhone

and iPad– To do list for “Areas” (e.g.,

Clients, Speaking Engagements, Marketing, Personal) and “Projects” (e.g., client name, conference)

– Reminder dates– Recurring reminders

My Software Choices Within Windows Parallels

• PC Law– Front office billing – Back office accounting

• WordPerfect• MatMaster• Stamps.com• Internet Explorer• Windows 7• Considering downloading Outlook for Windows

My Software Choices

• Bento– Synchs via Bluetooth to

iPad and iPhone– Usernames/passwords– Bar licenses/federal court

admissions/ notary– Software license numbers– Travel rewards numbers– Membership numbers– Pithy Quotes

My iPad• iPad 1 (no camera)– Statutes in iBooks– Quickoffice– FastCase– SignMyPad– Square.com– GoToMeeting– DropBox/ DocsToGo– NetNewsWire/Reader– Evernote– News

Social Media

• Facebook– www.facebook.com/ri

nckerlaw– NetworkedBlogs

automatically pulls in posts

– Linked with JD Supra, LinkedIn & Twitter

Social Media• Blog– Wordpress– SEO– Branding– Linked with

Twitter, Facebook & LinkedIn

Social Media

• LinkedIn– Linked with JD Supra,

Slideshare, & Blog– Online resume– Professional

relationships

Social Media• Twitter– I use 2 accounts -

@CariRincker & @RinckerLaw

– 3rd Party Applications• HootSuite• Tweetdeck• Timed Tweets

– Hashtags• #aglaw #foodlaw #agchat

#foodchat #haytalk #ranchlife #agproud #AALA12

Social Media

• Skype

Website• Online

Brochure– Branding– Services

available– SEO

Additional Technology Resources (From Other Lawyers)

• Macs in the Law Office Google Group

• Solosez Listserve– http://www.americanbar.or

g/groups/gpsolo/resources/solosez.html

What’s Next For Me?

• Want to tackle video blogging – iMovie

• Email marketing– FileMarker– Email Campaign– Constant Contact

Final Thoughts

• Importance of Backing Up– Time Machine/ External Hard drive– Should you use the Cloud?

• Ability to Swipe Smartphone/Tablet if Lost/Stolen – FindMyiPhone

• Security Numbers/Passwords

Please Stay in Touch• Send Me Snail Mail: 535 Fifth Avenue, 4th Floor, New

York, NY 10017• Call Me: (212) 427-2049 (office)• Email Me: cari@rinckerlaw.com• Visit My Website: www.rinckerlaw.com • Read My Food & Ag Law Blog: www.rinckerlaw.com/blog• Tweet Me: @CariRincker @RinckerLaw• Facebook Me: www.facebook.com/rinckerlaw • Link to Me: http://www.linkedin.com/in/caririncker • Skype Me: Cari.Rincker