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Happy Holidays !Happy Holidays !
ad
vertis
ing
ph
arm
acy
banking
What’s in yourDNA ?
CoverStory 04 07 08
CONNECT
VES COLLEGE OF
PHARMACY
M EDUCATIONALGUIDE9th Issue COVER STORY : ADVERTISING Mar-Apr 201010 pageswww.myeducationguide.in
CALL 9322251057 / 9029051057 FOR ADVERTISEMENT IN THIS NEWSPAPER
KnoelEdge
YOUR
COLLEGE
London Academyof Management Sciences
Email : [email protected] connect with Foreign UniversitiesYOUR College
Foreign Articulate Agreement (FAA)
A column for
imagination &
perspective
Creative Head, MEG.
Noel Gomes
04
|
MyEDUCATIONALGUIDE
Tel. : +91 9322251057, +91 22 26707035, +9For Stall Booking : 1 22 26204469Email : [email protected]
Cool School Fair
invitesForeign Schools
IB IGCSE GCSE
CBSE ICSE Schools
Foreign Universities
Indian Schools & Colleges
Indian Universities
|
| | |
| |
|
|
V
Date : 15th to 30th November 2010Mumbai Pune Hyderabad Bangalore Delhi Chandigarh| | | | |
to
Zoom’na
a
a
a
a
a
a
Speakers
Editor’s Blog ---------------------------------------02
College Speaks -----------------------------------02
Industry Speaks----------------------------------02
Cover Story
Advertising as a Career------------------04, 06
Career Options
in Advertising Agencies ----------------------06
Snapshot – Advertising -----------------------07
Client Servicing-----------------------------------08
Other Career Options
Pointers on Pharmacy--------------------07, 09
Pre-Banking Exams -----------------------------08
Visa Counseling ---------------------------------03
University Pick : ---------------------------03, 06
California State University East Bay
KnoelEdge------------------------------------------04
Tutorials --------------------------------------------05
Pointers on Pharmacy
Dr. Supriya ShidhayePrincipal
VES College of Pharmacy
Pre-Banking Exams
Mr. Rupesh B. JadhavManager
Dhanalaxmi Bank
Advertising as a Career
Ms. Jhahnvi BhargavaSchool of Broadcasting &
Communication
Empowering Youth
Page 2
MyEDUCATIONALGUIDE Mar-Apr 2010 02
Editor’s Blog
CALL 9323556426 / 9819964223 FOR SUBSCRIPTION OF THIS NEWSPAPER
and development. Keeping in view
the needs of society and the
challenges faced by different
professions, educational
programmes are constantly being
upgraded in all fields of
specialization.
MYEDUCATIONALGUIDE is
your guide to making wise career
choices. They provide suf ficient
information to accommodate those
who wish to get a basic education,
students preparing for professional
practice, as well as those who wish
to orient their studies toward a
research or academic career. Toward
that end, MyEducationalGuide
newspaper provides information on
school education, graduate and
postgraduate degree information.
The newspaper further matches the
educational goals with your personal
as well as professional goals. It
features detailed information of
educational programs across
numerous online and traditional
Education broadens one’s
perspective and inculcates the habit
of original, creative, and
independent thinking. While some
jobs call for a graduate,
postgraduate, or doctoral degree,
all education is aimed at attaining
an understanding of the basic
principles underlying various
disciplines in specific fields. The
postgraduate component of the
education programmes is only
meant to further develop one’s
capabilities to prepare you to
confidently undertake independent
responsibilities in complex field
situations.
Everyday successful graduates are
going on to become leaders in their
professions and are making
significant contributions to research
College
Speaks...
Dear Readers,
By the time you have this copy
most of you will be almost be done
with your examinations, or
probably “the elephant is out and
the tail is left.” I quiet remember
those burning the mid-night lamps,
staying awake all night for my
history paper, offering prayers,
visiting the temple and having a
spoonful of yoghurt and sugar from
my super mom’s hand. There is
something exciting about
examinations and something
special about them.
But, there’s a sunny picture ahead
– the summer vacation, hey that
bring to my mind about the contest
that we are coming up within this
issue. I’d like you to participate in
this contest, it is an essay
competition for students. The best
essay will be published in our MEG
July-Aug’ 2010 along with the
photograph.
As studies abroad students gear up
for their visa process, we have our
very own visa counseling column
back in this issue.
Well, FAA is this | | close to being
a runaway hit. We have aboard the
VES College of Pharmacy – India,
Lyndon Institute – USA, Thomson
River University – Canada. Now this
is a phenomenon you need to watch
out for. Having foreign universities
collaborate with Indian college under
MEG’s very own FAA program,
that’s cool. If you are watching
closely you will notice this change.
So, colleges and schools who’d like
to add up on to this list of reformers
email me at :
[email protected]
Lastly, check out the ad for the
event of the year on the cover page
of this issue. Yes readers – the Cool
School Fair is an MEG initiative.
Schools and Colleges interested in
being a part of this mega event
email at :
[email protected] .
Holidays make up special-
memories-page in our diaries, so
go loud and sweat it out. Have a
EduBee BuzzzEduBee BuzzzEduBee BuzzzEduBee BuzzzEduBee BuzzzM e t e o r o l o g i c a l
department plans
scholarships to
attract young talent
New Delhi: The India
M e t e o r o l o g i c a l
Department (IMD)
will offer scholarships
to hundreds of
science postgraduates to attract them
towards meteorology and staff a
department that is facing nearly 33
percent human resource shortage.
”We are ready to give stipend for
the entire last year of the M.Sc
students. The aim is to attract them
to this branch of science,” Earth
Sciences Minister Prithviraj Chavan
said at the 135th foundation day of
IMD here on January 15, 2010.
The minister also inaugurated the
installation of a super-computing
device at the IMD headquarters here,
which will improve the accuracy of
short and medium term weather
forecasting.
Civil Services Prelims exam
replaced by Aptitude Test from
2011
New Delhi: The Union Public
Service Commission (UPSC) has
decided to overhaul the civil services
examination from next year, as the
aspirants are likely to face a different
pattern of examination.
Replacing the existing preliminary
examination which shortlisted
candidates for the main exam, it will
now be replaced with Civil Services
Aptitude Test (CSAT), in which they
will have to appear in two objective-
type papers having special emphasis
on testing their ‘aptitude for civil
services’ as well as on ‘ethical and
moral dimension of decision-
making.’
Both these papers will be given equal
weightage and will substitute the one
common paper (general awareness)
and one optional paper (any
particular subject of choice) which
emphasized on subject knowledge.
Sibal finally nods for common
science, maths syllabus from 2011
New Delhi: The Union Human
Resource Development (HRD)
Minister Kapil Sibal announced on
February 16, 2010 from the 201 1
academic year, all school boards
across India will have a common
curriculum in science and maths for
classes XI and XII, to give students
a level playing field and help them
in taking competitive examinations.
There will be a core curriculum in
the science stream (both science and
mathematics) for all school boards
across India. This will be
implemented in 2011,” Sibal told
reporters.
blast!
HA :P:P Y
HOLI :D AYS
Ms. Jyotsna Kadam
[email protected]
DR. KISHOR PILLAI
Principal
RIMS International Education School & Jr. College
schools in Child Education,
Business Education, Medical
Education College Admissions &
SAT and much more. Above all,
the information you’ll find here is
designed both for students as well
as working professionals.
Its our pleasure to be associated
to MyEducationalGuide at RIMS
International school and junior
College and look forward a
continual relationship
Suggestions : MEG should
highlight various international
undergraduate and post graduate
programmes available in India forI n d i a n
students to
attain foreign
qualification
on Indian
Soil.
I N D U S T R YI N D U S T R YI N D U S T R YI N D U S T R YI N D U S T R YS P E A K SS P E A K SS P E A K SS P E A K SS P E A K S
This is a very good idea of
providing information related to
various career opportunities
available in India and Abroad.
This type of career oriented news-
paper will help students and
industry as well, in the sense that
MR. MANOJ DAVE
Asst. Manager Finance
HIRCO
students will
get guidance
on proper
career to
a p p r o a c h
and industry
will get right
candidates.
School / College Name : ______________________________
Affiliation / Governing body (if any) :_____________________
Principal Name : _____________________________________
Principal Contact Tel. No. : ____________________________
Principal Email ID : ___________________________________
Contact Person Name : _______________________________
Contact Person Tel No : _______________________________
Contact Person email id : ______________________________
Alternate Tel No. (if any) : _____________________________
School / College Website : _____________________________
To connect YOUR College
with Foreign Universities
Email the filled FAA form at
[email protected]
FOREIGN ARTICLE AGREEMENT (FAA) FORM$ $
Page 3
MyEDUCATIONALGUIDE STUDY ABROAD Mar-Apr 2010 03
The recent changes in the visa
rules of several countries (UK,
Australia, USA) are part of their
government’s crack down on
potential abuse of the system.
While all countries want foreign
students to come and study, no one
wants to encourage the illegal entry
of immigrants.
UK visa changes:
ñ From 1st Feb, 2010 students
will have to schedule an
appointment through an email
before attending visa application
centres in India to submit a Tier
4 student visa application.
ñ UK has implemented the
Point Based System (PBS)
whereby; only tier 4 list of institutes
can accept international students
thereby, reducing the overall
number of institutes in UK.
ñ UK institutes henceforth will
be the sponsor, and student will
need to obtain 40 points from their
visa, 30 points of which will be
obtained on Confirmation of
Acceptance for studies (CAS) from
their prospective sponsor. The
remaining 10 points will depend
on funds availability.
ñ Prospective student need to
get an IELTS score of minimum
4.0 in each band for all below
foundation degree level, including
those coming to study English
language.
ñ Students will not be able to
bring their dependants for a course
of 6 months or less under tier 4.
ñ Student registered for a below
degree level course can now work
only for 10 hours per week from
earlier 20 hours per week. Moreover,
dependent under this category can
no longer be able to work. There has
been no change for student registered
for degree level programs.
ñ Biometric data collection
includes a digital finger scan of all
ten fingers and a digital photograph.
Australian visa changes:
ñ Upgrading the interview
program to confirm the genuineness
of the applicant and to check the
financial capacity
ñ In student visa, living cost and
evidence of funds have been
increased to AUSD 18,000 per year
from AUSD 12000 per year from 1st
January, 2010.
ñ e-Visa access has been either
removed or restricted for agents
where there has been evidence of
fraud or inactivity. Students are
advised to apply for visa minimum
12 weeks prior to start of the
program.
ñ IELTS score of minimum two
years will be valid for student visa.
USA Visa change:
ñ Starting Feb 1, 2010, USA has
replaced DS-156,157 and 158
applicable to one electronic form DS-
160.
ñ It is important that you save
the online DS-160 form in regular
interval to avoid loss of data.
ñ The new online visa form
requires you to upload the visa
photograph. The photograph must
be minimum 2 inches by 2 inches,
plain background and having 300
dots per inch or 300 pixels per inch.
The digital photograph should be
saved as a high quality (low
compression) JPEG file.
ñ The applicant will get a
confirmation page upon
completion of the DS-160 having
CEAC barcode
ñ Schedule an appointment
through VFS using CEAC bar code
and HDFC bar code (received by
paying visa fees)
Canada Visa changes :
In contrast to other countries,
Canada is making it easier for
international students to study and
find employment. Canada has
introduced in India a pilot based
Student Partners Program (SPP) in
May 2009 with twenty government
funded Canadian colleges with an
aim to improve its visa approval
rate for colleges.
The SPP test is modeled for
expecting the student visa process
and delivering higher approval
rates while maintaining program
integrity. Students interested in
applying through SPP need to
achieve an overall 6 band in IELTS,
and not below 5.5 bands in each
module; student academic
percentage in 10 th, 12 th or in
Bachelors should be minimum
50%.
Student who has received an offer
from Canadian community
colleges under SPP and with study
loan from approved nationalized
or multinational banks of India has
witnessed a high visa success rate.
The program has received excellent
response and it has been able to
meet its objective of improving the
overall student visa success rate
for Canadian colleges. The
MR. RICHARD LASRADO
Education Abroad [email protected]
C a n a d i a n
C o n s u l a t e
based on the
feedback and
good results
has now
e x t e n d e d
the SPP till
Dec. 2010.
1. Give me the Top5 reasons for
international students to
choose California State
University East Bay ?
5 reasons as to why CSU east
bay are:Price, Product, Place,
Leaning Process, and Job
opportunities.
Reason 1: Price
CSU East Bay rates high in
value with among the lowest
fees in the U.S. for comparable
institutions and among the
lowest housing fees in the CSU
system.
Reason 2: Place
Located in San Francisco,
Wales the most sought after
place in US, with a choice of
more than 100 career-focused
fields of study, two scenic
campuses—one in the Hayward
Hills overlooking San Francisco
Bay and the other in the Concord
foothills of Mt. Diablo—plus a
professional center in dynamic
downtown Oakland, Cal State
East Bay is where all your
possibilities come into view.
Reason 3: Product
CSUEB is known for award
winning programs, expert
instruction, small classes, a
highly personalized learning
environment—and a choice of
more than 100 career-focused
fields of study.
Reason 4: Individualized
Learning
Our Undergraduate class size
average 26 students, and have
a student-to-faculty ratio of
23:1. We have a faculty with
PhD from the reputed institutes
>> page 06
BLOGBOARDC . O . N . T . E . S . T
You are required to write an essay
in 1000 words on the topic :
“What is it to have a productive
vacation ?”
In the 1st para : definition /
general idea of a productive
vacation.
In the 2nd, 3rd, 4th para :
elaborate with an example the
different ideas of having a
productive vacation.
In the last para : give a conclusion
to your essay.
The Winner of the contest will
have his / her essay published
with a photo & school/college
details in July-Aug. 2010 issue.
Indian Govt. clears bill to allow
foreign universities
New Delhi : On 15th March, theunion cabinet cleared the much-awaited Foreign EducationalInstitutions (Regulation of Entry &Operations, Maintenance of
Quality & Prevention ofCommercialisation) Bill 2010.
Fulbright-Nehru fellowships for
2011 offered
New Delhi: The United States-IndiaEducational Foundation (USIEF) onFebruary 16, 2010 announced theopening of its Fulbright-Nehru &other fellowship opportunities for
study, research & teaching in theUS.
A total of 110 fellowships will beoffered to Indian candidates for 2011.
The last day for application is 1stMay, 2010.
Australia launches website to
connect Indian students.
Melbourne : A new networkingwebsite has been launched for Indianalumni and students in Australia -www.MyOzNetwork.com.
This initiative is supported byAustralian Govt. to enhance the
experience of international studentsin Australia.
QSTUDY ABROAD
CAFE
MEG Diary 2010
19TH FEBRUARYA Presentation on US VISA by Mr. Richard
Lasrado and a GRE Workshop by Mr. Noel
Gomes at Nagpur.
Courtesy : Universal Placements, Nagpur.
22ND FEBRUARYBhavans College, Andheri with Association
of Non-Government Colleges (A.N.G.C.)
organised a Workshop on Controlling and
Counseling Students to Guard Against
Suicidal Behaviour at SPJIMR Auditorium in
the Bhavan’s Campus. The key speaker for
the event was Dr. Shubhangi R. Parkar, Prof.
& Head of Dept. of Psychiatry, Seth G. S.
Medical College & KEM Hospital, Parel.
For regular updates
www.facebook.com/myeducationguide
To inform & cover college events contact us
at : [email protected]
( 022-26707035
CHANGES
Page 4
Ticker NewsTicker NewsTicker NewsTicker NewsTicker News
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MyEDUCATIONALGUIDE ARTICLES Mar-Apr 2010 04
points so that, through advertising
and communications, the gap can be
minimized.
Market Research Executive
Every good ad plans, start with
research. This department surveys
the market and analyzes consumer
behavior on a product or service.
The research studies provide basic
information to the manufacturer, for
planning a new product.
Media Planning / Research
Executive MPE / MRE
Responsibility of media planning
department starts at the point when
the ad is complete and is set to take
off. The Media Department is
responsible for the planning,
scheduling, booking and purchasing
of space and time (in newspapers,
magazines, radio and TV, and
outdoor hoardings, internet). The
MPE/MRE must therefore devise the
most effective use for an advertising
budget and economically transmit a
campaign message to the target
audience.
Media Planners who decide the
different media where the ads would
be featured in order to get maximum
viewership.
Creative Department
The Creative department consists of
copy writing department and art
department. This department designs
On my face
book account I
posted the
status, “The A
in Advertising
stands for
Attention!” In
response to
Jyotsna’s (The
Editor, MEG)
one can reach the top. It is an ideal
profession for a creative individual.
Careers in Advertising
Advertising field offers a range of
lucrative, interesting careers. The job
in this field is categorized into two,
Executive and Creative.
Executive side includes Client
Servicing, Market Research and
Media Research. Creative side
consists of copywriters, script-
writers, visualizers, photographers
and typographers.
The executive department
understands client needs, finds new
business and retains existing
business. It also selects the
appropriate media, analyzes timing
and placement of advertisements and
negotiates the financial aspects of
the deal.
Creative department creates the
advertisement copy. They verbalize
and visualize the specific needs of
the client.
As ad films are also a part of film
making ; career options in film are
related to this field.
Executive Department
Client Servicing Executive
The Client Servicing department is
the link between the client and the
agency. It involves a study of the
client, the product and the market;
an analysis of consumer behaviour
and marketing; knowledge of all
available media and their cost
effectiveness, and a strategic plan to
be presented to the client.
To be an effective client-servicing
person, the candidate has to have a
thorough knowledge of the client’s
business and also know his weak
and conceptualizes the
advertisement. Copy writing
department works on text for the
ad and themes for campaign while
the Art department visualizes the
campaign.
Copywriters
The Copywriter decides a theme
for the campaign and provides the
text for advertisements. They are
responsible for making the ad look
attractive and delivering the
message to the point. They work
out the campaign slogan, jingles,
scripts and promotional literature
of the product or service as well
as proposals, concept notes and film
treatments. Copywriters need to
have a flair for writing backed up
by the knowledge of advertising
and oral communication skills, to
become successful.
Typographers
Today Typographers are
responsible for making the format
of textual matter who give advice
on fonts, lettering etc.
Visualisers
The Visualisers work on the visual
concepts and decide how the ad
shall eventually look. Their job
profile includes overall layout of
message including graphics,
sketching etc. A degree/diploma
Connotation of a Cup of Coffee
Someone asked me what comes to
mind when you hear the word
Coffee? In the bubble above my
head, I flickered the book of my
life and ran through it, scanning
for the word Coffee, and here it
is: grandmother’s stories on the
grounds left in the cup,
grandfather’s WWII souvenir from
his friend in the army, a something
17 oz. can of Mehmet Efendi
Turkish Coffee placed on his table
in his study. My high school days
during exams my mom made me
cups of coffee to keep me up,
hmmm.... during college days a
coffee shop, my new college
friends took me to; Beverly’s coffee
colored eyes, Joanne’s coffee
colored hair,Andy’s coffee colored
lipstick, my school ice hockey team
jersey, the logo of my first vacation
job was in coffee color, oh oh oh
on a second thought had I not being
asked what the word coffee bring to
mind I wouldn’t have known that
my life in a flicker would be a sepia
colored film.
Seriously, Coffee: the aroma, the
dates over a cup of coffee, the nights
I’ve stayed up working on my first
book, “hold my hand”, the times
when I was tummy sick, mom made
those strong black non
sugar filter coffee. My
first break up was over
coffee, Cassandra
always loved her latte
with the so feminine
latte art, I remember the
first date she asked for
a heart shape art, I know it is so
cliché but then you need to cream
your heart (then, Cassandra). To me
it is like having a tattoo on your
coffee, I was glad she couldn’t see
the bubble above my head. Ok
people you may have noticed the
soap of my thought has so much
froth to bubble about. So now what
you may be wondering happened to
Cassandra well like all good things
come to an end she ordered a latte
with an art of broken heart on it.
Today when I look around, I am
amazed to know that lot and what
happens over a cup of coffee. Many
relationships build over coffee the
most popular one is that of the lovers.
The amazing thing is the statistics
of cups of coffee in a relationship.
The rate of frequency
reflects the life of
relationship. The ones
with frequent over-the-
coffee meet ups were
like easy to understand
that it wasn’t them who
needed the stimulant but
their relationship, and an easy
prediction - a broken heart latte art
coffee. While there were couples
who made their coffee and had it
too, were the ones who put every
bit of love within to the coffee
(intended allegory) of their life.
How I wish I could tell people the
coffee you choose to have reflects
who and what you are. I like my
coffee hot, strong, fresh and pure.
Somehow, I find coffee avec du
lait like doing something just the
opposite of having coffee, the metal
black coffee with snow white milk,
to me it is like sipping a coffee
flavoured milk. Coffee is one of
the openly and widely used
stimulants. I understand with things
taking its toll, coffee needs to come
into play. We all need a push, when
the force lies within then push it
up with a cup of coffee.
I have rephrased one of my own
quotes; Coffee will take you this
far, Interest that far and Passion
very far. Originally, the word
M o t i v a t i o n
was used in
place of
Coffee. If you
were watching
carefully you
may still
notice - It all
begins over a
cup of Coffee.
question: Why advertising? – As
a career option.
Advertising – An Introduction
Advertising is a service industry
geared towards the communication
of information and ideas to and on
behalf of others. Advertising is the
means of informing as well as
influencing the general public to
buy products or services through
visual or oral messages. A product
or service is advertised to create
awareness in the minds of potential
buyers. Some of the commonly
used media for advertising are T.V.,
radio, websites, newspapers,
magazines, bill-boards, hoardings
etc. As a result of economic
liberalization and the changing
social trends advertising industry
has shown rapid growth in the last
decade.
A career in advertisement is quite
glamorous and at the same time
challenging with more and more
agencies opening up every day.
Whether its brands, companies,
personalities or even voluntary or
religious organizations, all of them
use some form of advertising in
order to be able to communicate
with the target audience. The salary
structure in advertising is quite high
and if you have the knack for it>> page 06
Advertisingas
a careerMS. JHAHNVI BHARGAVA
School of Broadcasting
& Communication
Iwas
asked...
MR. NOEL GOMES
Creative Head,
MyEducationalGuide
KnoelEdge
Students of Arts and Science stream after HSC can now join the Commerce Stream
Page 5
The TOEFL Reading Section
No. of Passages: 3 to 5 passages
No. of Questions: 12 to 14
questions per passage.
Multiple choice questions
Duration: 20mins each
Each approximately 700 words
Score scale: 0 - 30
This tutorial is the continuation of
The TOEFL Reading Section series,
from the earlier issue Jan-Feb’2010.
In the last issue I covered the first
three types of questions.
TOEFL Reading question types:
1. Factual Information questions
(3 to 6 questions per set)
2. Negative factual Information
questions (0 to 2 questions)
3. Vocabulary questions (3 to 5
questions per set)
4. Sentence Simplification
questions (0 to 1 questions per
set)
5. Inference Questions (0 to 2
questions per set)
6. Rhetorical Purpose questions
(0 to 2 questions per set)
7. InsertText question (0 to 1
questions per set)
8. Prose Summary (0 to 1
questions per set)
9. Fill in a table (Classification
and Categorization).
THIS IS A TWELVE PART
SERIES COVERING MAJOR
TOPICS OF CET (MBA), CAT &
GMAT MATHEMATICS. THIS
IS THE NINTH PART.
THIS IS A TEN PART SERIES
ON THE TOEFL iBT. THIS IS
THE FOURTH PART.
TUTORIAL
TOEFL
GMAT
MyEDUCATIONALGUIDE Mar-Apr 2010 05
4. Sentence Simplification
questions (0 to 1 questions per set)
This type of question needs
you :
To choose from the four choices a
sentence that is similar in meaning
to the highlighted text in the passage.
One of the four choices is the
paraphrased sentence similar in
meaning to the highlighted text.
E.g. Which of the following best
expresses the necessary information
in the highlighted sentence?
5. Inference Questions (0 to 2
questions per set)
This type of question needs you: To
comprehend the passage, and to draw
a conclusion to the implied text.
E.g. Which of the following can be
inferred from paragraph 1 about X?
Make sure you understand the logical
implications made by the author.
6. Rhetorical Purpose questions
(0 to 2 questions per set)
This type of question needs you: To
understand why the author has
presented a particular piece of
information in a particular place or
manner. This type of question checks
your comprehension skills on the
rhetorical function of a statement or
paragraph as it relates to the rest of
the passage. One of the question of
this type can also be on to identify
on how does one paragraph relates
to another.
E.g. Why does the author mention
….this?
The author discusses this….in order
to?
This type of question typically
focuses on the logical links between
sentences and paragraphs.
7. Insert Text question (0 to 1
questions per set)
This type of question needs you: to
take the sentence given in the
question and try to fit it in the right
place in the passage. You will be
given a sentence and asked where
in the passage it would best fit. You
need to understand the logical and
grammatical connection of this
sentence with the place you would
insert the text.
Look at the four square [ ] that
indicate where the following
sentence could be added to the
passage.
This made it easy for the artists to
paint and display them for the rest
of the cave dwellers.
Where would the sentence best
fit ?
Click on the square [ ] to add
the sentence to the passage, and then
you have a paragraph of 4 to 5
sentence at the end of each sentence
you need to insert the sentence in
question in the paragraph given.
8. Prose Summary (0 to 1 questions
per set)
This type of question needs you: to
understand and recognize the major
ideas and relative importance of
information in a passage.
You will be given 6 answer choices
from which you need to choose 3
answer choices that express most
important ideas in the passage. This
question is worth 2 points.
9. Fill in a table (Classification
and Categorization).
This type of question needs you: to
understand and recognize major
ideas and other important
information from the passage.
You will be given a partly completed
classified table; you need to go to
the answer choices drag and drop
the answer options mentioned below
into the corresponding blanks in the
table.
The space constraint deprives me to
get elaborate on the last three
questions. I could therefore only give
a gist or a snippet on these questions.
With this I end the TOEFL Reading
Section.
Definitions Related to Circles
Arc : a curved line that is part
of the circumference of a circle.
Chord : a line segment within a
circle that touches 2 points on the
circle. The DIAMETER is the
longest chord of a circle.
Circumference : the distance
around the circle.
Diameter : the longest distance
from one end of a circle to the
other Longest chord of a circle.
Origin : the center of the circle.
Pi (πππππ) : A number, 3.141592...,
or 22/7 and equal to (the
circumference) / (the diameter of
any circle.
Radius : distance from center of
circle to any point on it. Radius
is the ½ diameter.
Sector : is like a slice of pie
(a circle wedge).
Tangent of circle : a line
perpendicular to the radius that
touches ONLY one point on the
circle.
AREA OF CIRCLE SECTOR :
(With central angle θ)
If the angle θ is in degrees, then
AREA OFTHE SECTOR OR PIE
= (θθθθθ / 360) x Pi r2
The area of the sector or the wedge
or the pie is the fraction of the
TOTAL AREA of the circle covered
by the pie. The fraction of the total
area of the circle covered by the
sector is the ratio of the central angle
of the sector to the total angle of a
circle, 360 degrees.
EXAMPLE : Find the area of
sector with central angle 45
degrees of a circle of radius 8
inches.
45 degrees is 45 / 360 of the total
angle at the center of the circle.
The area held by the sector with
central angle 45 degrees with be
45 / 360 of the TOTAL AREA
of the circle.
AREA OF THE SECTOR
WITH CENTRAL ANGLE 45
DEGREES = (45 / 360) (Pi 82)
= 8(Pi)
DIAMETER = 2 x radius of circle
CIRCUMFERENCE OF CIRCLE
= Pi x diameter = 2Pi x radius
where Pi = π = 3.141592...
= 22/7 (use the fraction 22/7 as the
value of π if required.)
For example, 14 π is 14 times
22/7 = 44. Most answers will be in
terms of π.
AREA OF CIRCLE :
area of the circle = Pi r2
Length of a Circular Arc :
(with central angle θ)
if the angle θ is in degrees, than
LENGTH OF THE ARC =
θθθθθ / 360 x (2Pi) x r
EXAMPLE : Find the length of
the arc having a central angle of
55 degrees, if the radius of the
circle is 6 inches.
Length of the arc = (55/360) x
2Pi x 6 = 1/6 (11(Pi). The length
of the arc is the fraction of
circumference covered by the arc.
r
A SQUARE INSCRIBED
WITHIN A CIRCLE and a
CIRCLE INSCRIBED WITHIN
A SQUARE
Diameter of the Circle is Equal to
the value for the side of square.
AREA OF THE CIRCLE =
πππππ/4 (Area of Square)
Diameter of the circle is equal to the
diagonal of the square.
AREA OF CIRCLE =
πππππ/2 (Area of Square)
Guidance on UNIVERSITY ESSAYS and TUTORIALS
email : [email protected]
Page 6
from Page 03
from Page 04
ads and commercials. The media
department deals with the ad
budgets, working out the strategies
for releasing ads targeted towards
the right audiences, negotiate and
buy airtime in Radio, TV, Print and
Outdoor advertising. The market
research team analysis data’s and
studies on consumer behaviours, their
likes, dislikes and perceptions and
draw conclusions on buyer
preferences. The business
development team and the account
executives make sales pitches, client
presentations and the day to day
coordination between the client and
the agency. The financial and the
administration team look after client
billings, payrolls and general
management.
Typically advertising agencies
consist of people working as:
qqqqq Business Development /Business Development /Business Development /Business Development /Business Development /Client ServicingClient ServicingClient ServicingClient ServicingClient ServicingExecutivesExecutivesExecutivesExecutivesExecutives
qqqqq Market ResearchersMarket ResearchersMarket ResearchersMarket ResearchersMarket Researchersqqqqq Creative Art DirectorsCreative Art DirectorsCreative Art DirectorsCreative Art DirectorsCreative Art Directorsqqqqq VisualizersVisualizersVisualizersVisualizersVisualizersqqqqq CopywritersCopywritersCopywritersCopywritersCopywritersqqqqq Graphic DesignersGraphic DesignersGraphic DesignersGraphic DesignersGraphic Designersqqqqq PhotographersPhotographersPhotographersPhotographersPhotographersqqqqq Studio ManagersStudio ManagersStudio ManagersStudio ManagersStudio Managersqqqqq AdministratorsAdministratorsAdministratorsAdministratorsAdministrators
Qualification: Advertising agencies
recruit people with degrees from
different streams like arts, business
management, advertising and mass
communication
(BA, B.com
BMS, BMM
etc). Agencies
prefer MBA’s
in client ser-
vicing, media
planning and
m a r k e t i n g
r e s e a r c h
departments .
The creative
section hires
talent from fine
art institutions and colleges with
added qualifications in graphic
designing packages like Adobe
Photoshop, Illustrator, In-design,
CorelDraw etc. Many agencies offer
internship for students wanting to
break into the ad world. Advertising
clubs, associations and the internet
portals like adfaqs offer job listings
and a host of other information on
current advertising.
Starting salaries tend to be higher
at larger agencies though smaller
agencies provide the best
opportunities for hands on
experience in all areas of the
advertising business. Though pay
scales are considered to be higher
in the advertising industry, there is
little job security and termination
notices are very frequent. Midsize
and smaller agencies tend to close
down faster as work seems to dry
out with intense competition from
new players pitching for existing
business. Professionals also tend to
MyEDUCATIONALGUIDE ARTICLES Mar-Apr 2010 06
Indian advertising and
entertainment industry has seen
major growth during the last few
years and is expected to reach over
Rs.1,00,000 crore by 2011. The
need for advertising professionals
therefore will increase to fulfill the
growing requirements of the
advertising sector.
Advertising is considered to be a
glamorous business with high
expense accounts, creativity, talent
hunting, celebrity endorsements,
brain storming and a continuous
search for innovative concepts and
ideas.
People in the advertising business
are talented and they work in teams
- they generally have out-standing
communications and presentation
skills apart from vivid imagination,
ingenuity and out of the box
thinking. A career in advertising
can be both intense and satisfying
apart from the high pressure of
meeting deadlines and adaptability
to work routinely for long hours.
A typical advertising agency is
divided into planning, creative,
production, media, market
research, account services and
administration. The creative
department works out the ad
campaign, develop the concepts,
visual designs, graphics and
illustrations, copywriters write out
copy, photographers shoot images
in coordination with the creative
and production team to produce
in commercial arts or fine arts as
well as the knowledge of designing
software like Photoshop, Pagemaker,
and Corel Draw etc. is the required
qualifications.
Photographers
Photographers should have an idea
about angles and lighting effects. A
sound technical abilities and know-
how of cameras and lenses are the
essence of photography.
Eligibility & Course Areas
Educational
Most advertising agencies recruit
candidates with a formal
management or advertising/mass
communication qualification.
Preference is given to MBAs for
positions in the market research,
client servicing and media planning
departments. In the creative
department, on the other hand, a
general BA with a command of
language communication plus
knowledge of designing packages
like Photoshop, coral draw or fine
arts is the requirement.
There are also specialized courses
in advertising/mass communication
at diploma level and post graduate
level for which basic qualification
is graduation.
Personal attributes
Basic qualities like creativity, flair
for writing and ability to translate
ideas into a visual format. One
should be people’s person, a team
player, and good interpersonal skills.
Market and media researchers should
be good in analysis and logics. Those
in creative field should possess
artistic abilities to make the ad
appealing to the masses.
FRANKLIN P. BARRETTO
Director
Crosspoint Communications
Mumbai Based Ad Agency
move frequently for better
prospects. Transnational agencies
hire the best talents and they get
the opportunities to work with
international clients and brands.
In the advertising business you work
your way up. Very few start at the
top. A majority of people working
in the field started at the bottom
rung of the ladder, possibly even
working for free or minimum wages
just to get started in the industry.
With all the plus and minuses
advertising is well respected and is
considered to be better paying
industry apart
from being a
challenging,
satisfying and
self fulfilling
c a r e e r
options.
in world. We follow an
Interactive learning, and a
non - memorizing learning
methodology. At CSUEB, we
also have the state-of-the-art
teaching technologies to aid
knowledge sharing and learning
process.
In 2009, the Princeton Review
rated East Bay a “BestCSU
in the West” college for the sixth
consecutive year. CSU East Bay
was also named a “Best
Business School” for the fourth
year in 2009 by The Princeton
Review.
Reason 5 : Job opportunities
The CSUEB Career Deve-
lopment Center offers a variety
of resources to assist students and
alumni with career planning and
job placement
2. What are the popular programs
amongst international students
apply to California State
University East Bay?
The popular programs are
Undergraduate Majors in
Business, Liberal Studies,
Psychology, Biology, Criminal
Justice, and Sociology. All our
campuses are known for
Business & Computer Science
programs at graduate &
undergraduate level.
3. Do international students
qualify for scholarships for
degree programs and which are
they?
Being a state funded university,
our fees are low. We offer limited
financial assistance. The demand
for education in California is very
strong and hence universities
don’t need to provide discounts
& scholarships. We have 20,000
international students in CSUEB
system.
International Students work on
campus and that becomes a
support system for them to meet
the expenses.
4. Does the university have
placements programs and how
does it benefit international
students.
The career office helps the
students to learn about job
markets, how to approach job
markets & to provide
networking through
companies.
The career office plays a key
role in getting them ready for
their careers. But it is
UNIVERSITY PICKInterview with Dr. Raymond Wallace
networking
usually in
first 2-3
weeks on
c a m p u s
that will
get those
jobs much
quicker.DR. RAYMOND WALLACE
International Director
California State University-
East Bay
Prospective students interested
to apply for CSU-East Bay
can email their resume at
[email protected]
ADVERTISING AS A
CAREER
l
ll
l
Page 7
MyEDUCATIONALGUIDE ARTICLES Mar-Apr 2010 07
About Advertising
Advertising involves the process
wherein a message is designed so
as to promote a product, a thought,
an idea or even a service.
Nature of Work
Contrary to popular belief,
Advertising is a difficult career.
The working hours are long, jobs
are demanding, personal lives are
nonexistent and starting salaries are
low. The sheer work pressure keeps
an individual from getting affected
by the abundant glamour all
around. But the rewards when they
arrive are worthwhile.
Job Positions
Job positions and earnings in an
agency vary with its size and
turnover. Job positions given here
may be considered as of a fairly
good agency. Remuneration
package is proportional to proven
career record. Positions vary from
General Manager, Creative
Director, Copywriter, Copy
Training, Finishing Artists, Media
Manager, Traffic Manager, Art
Director, Print Production Manager
etc. The salary varies from
Rs. 4,000 to 1,45,000 per month
depending on the designation.
POSITIVE ASPECTS
Effective communication skills is
a must
Excellent copy writing and
presentation skills are a must for
the entry level advertising.
Creativity - a must factor
A successful advertiser is the one
who can create a commercial
message that the consumer will
remember.
Globally Oriented Players Needed
The field of advertising is one of
the most global business career
options available.
Online Oriented People Wanted
The burgeoning world of web
advertising and e-commerce is
injecting new, dynamic growth into
a traditional field. Look for huge
opportunities in designing,
arranging and selling online
advertising.
Be a Team Player
The ability to work in a team or
to perform individual excellence
is important because you will have
the opportunity to do both.
You Get Satisfaction / Satisfaction
involved.
There aren’t many jobs which
allow your creativity and strategies
to come to life to be observed by
thousands or even millions of
people. Work results are very
apparent !
NEGATIVE ASPECTS
Difficulties in Handling Clients
Advertising and PR jobs require
the individual to work closely with
a client base who can be difficult
and demanding.
Not for the faint of heart
Continual deadlines in advertising
can cause high levels of stress and
pressure. The advertiser may have
to work all night or weekends to
ensure a presentation is properly
prepared to meet a pressing
deadline.
Competition is Bloody
Competition for beginning
advertising jobs is intense. You
must be willing to start at the
bottom and work your way up. An
internship in the advertising field
is a MUST! Many of these
internships will not pay so be
prepared to struggle financially.
Don’t Expect to Get Rich
Starting pay is probably going to
be low. Remember, there are a lot
of people that want that
advertising job and the advertisers
know it. Be willing to start for low
experience you gain salary.
INDIAN INSTITUTES
Xavier Institute of
Communication, Mumbai
http://www.xaviercomm.org/
National Institute of Advertising,
Delhi
http://www.niaindia.org/
MET- Institute of Mass Media
http://www.met.edu/
Mudra Institute of
Communications
http://www.indiaedu.com/
WLC College of India
http://www.wlccollege.org/
School of Broadcasting &
Communications
http://www.sbc.ac.in/
FOREIGN INSTITUTES
International Academy of Design
and Technology
http://www.academy.edu/
The Art Institute
http://www.artinstitutes.edu/
Academy of Arts University
http://www.academyart.edu/
Miami Ad School
http://www.miamiadschool.com/
University for the Creative Arts
http://www.ucreative.ac.uk/
Wigan and Leigh College
http://www.wigan-leigh.ac.uk/
RMIT
http://www.rmit.edu.au/
Snapshot
Advertising
pay knowing that as you gain
What is pharmacy?
Pharmacy is a health profession that
deals with discovery, development
& use of medication for patient care.
Medication is an agent intended for
use in diagnosis, treatment, cure or
prevention of disease.
Who is a pharmacist?
A person who tailors dose regimen
for a patient, and assures maximum
safety with cost effectiveness, and
patient compliance.
DR. SUPRIYA SHIDHAYE
Principal
VES College of Pharmacy
ONPOINTERS
PHARMACY
Snippets on the profession
Develop different dosage forms like
tablets, capsules, injections, syrups,
and ointments.
Ensure effectiveness, safety, stability
and patient acceptance
Discover and synthesize bulk drug
Computer aided drug designing
Standardize drug & its dosage form in
terms of its strength, identity & purity
Study drug effect on body and
understand mechanism of action of
the drugs
Study medicinal plants and establish
the activity of their constituents
Branch of pharmacy where
pharmacist provides patient care that
optimizes the use of medication and
promotes health of patients
Scope
Job opportunities in R & D
production department in
pharmaceutical industry
R & D bulk drug Quality control
and quality assurance department
Medical, clinical research, R & D
departments of pharmaceutical
industry. Clinical research
organizations to conduct clinical
trials on human beings to establish
activities of the drug products
Herbal medicines and cosmetic
products industry; like Dabur,
Levers, Ayush range etc.
Practice as a member of healthcare
team in community, patient care
institutions and hospitals. In India,
role of pharmacist in clinical
practices is yet to evolve With the
introduction of 6 years Pharm. D.
course after 12th std PCI is taking
steps to progress in this direction.
Profession in Pharmacy
PharmaceuticsPharmaceuticsPharmaceuticsPharmaceuticsPharmaceutics
Medicinal and AnalyticalMedicinal and AnalyticalMedicinal and AnalyticalMedicinal and AnalyticalMedicinal and AnalyticalChemistryChemistryChemistryChemistryChemistry
PharmacologyPharmacologyPharmacologyPharmacologyPharmacology
PharmacognosyPharmacognosyPharmacognosyPharmacognosyPharmacognosy
Clinical PharmacyClinical PharmacyClinical PharmacyClinical PharmacyClinical Pharmacy
>> page 09
Skills Required
Key Skill Area Requirement
People skills : High
Sales skills : High
Communication : Very High
skills
Analytical skills : Low
Ability to : High
synthesize
Creative ability : High
Initiative : Medium
Work hours : 40-70/week
Page 8
CLIENT SERVICING
C A R E E R S I N
MyEDUCATIONALGUIDE ARTICLES Mar-Apr 2010 08
Over the years
the advertising
has moved
away its
t r a d i t i o n a l
d e f i n i t i o n .
T o d a y ,
Advertising is
a dynamic,
d i v e r s e ,
a Ability to work as a teamAbility to work as a teamAbility to work as a teamAbility to work as a teamAbility to work as a teamas well as independentlyas well as independentlyas well as independentlyas well as independentlyas well as independentlywithin deadlineswithin deadlineswithin deadlineswithin deadlineswithin deadlines
a Managing time andManaging time andManaging time andManaging time andManaging time andresourcesresourcesresourcesresourcesresources
a Mediating and negotiatingMediating and negotiatingMediating and negotiatingMediating and negotiatingMediating and negotiatingskillsskillsskillsskillsskills
a Making presentationsMaking presentationsMaking presentationsMaking presentationsMaking presentationsa Synthesizing informationSynthesizing informationSynthesizing informationSynthesizing informationSynthesizing informationa Problem solving skillsProblem solving skillsProblem solving skillsProblem solving skillsProblem solving skills
Career ladder of a Client
Servicing Executive:
Client Servicing Director/
Account Director
Account Manager
Advertising Manager
Account Supervisor
Account Co-ordinator
Brand Associate
Account Executive
Assistant Account Executive
Salary Structures: Being an
industry where the employee
attrition is extremely high, starting
salaries are low. The organizations
usually pay higher salaries to
employees who stay longer with
the company i.e. once they are sure
of the loyalty and indispensability
of the employee. The salary
structure for Management Trainee
profile in Client Servicing ranges
from RS 1.80 - 4.00 lakhs per
annum depending on the
candidature and agency size.
challenging, and rewarding
profession encompassing all media
from billboards to television,
newspapers to internet search
engines. And advertising is here to
stay; no matter how much the
promotional vehicle changes –
business and government will
always need to get their advertising
messages out.
Even though the worth of an
Advertising agency is determined
by the quality of creatives work
and its effect on the brand’s growth,
the coordination between the client
and the agency is of utmost
importance. Client servicing
department is the main & executive
interface between the client and
the different verticals of an agency.
‘Client Servicing is identifying,
understanding & meeting client
requirement,’says Ivan Couto, Vice
President, Goldmine Advertising.
The client’s brief must be translated
correctly and the creative team
must be briefed clearly. In the
absence of a proper conduct
between the Creative team at the
Ad agency and the Client, the
satisfaction of the client will be at
stake. As a result the agency may
lose the account. This is the reason
why Client Servicing is like a true
Today in this era of competition
how can pre-banking exams remain
untouched? As the banking
industry in India is witnessing
change the competition exams to
get into the banks have opened the
doors of possibilities to make one’s
career in banking. On the other
hand there are many competitive
banking aspirants deviate from the
competition due to unavailability
of resources, guidance or assistance
to guide them in this career.
Let us acquaint ourselves to the
various aspects as elaborated below
of the examinations:
1. The pre-banking examinations
are conducted for various
public & private sector banks
by IBPS (Institute for Banking
& Personnel Selection).IBPS sets
the question paper for banking
recruitments for various
designations.
2. Banks come out with detailed
advertisements throughout the
year as when vacancies arise.
They do so through print &
electronic media. The application
form can be either downloaded
from the Bank’s website or is
readily available across various
railway book stalls. Aspirants are
advised to purchase such
applications only from
authorized sources in their own
interest.
3. Eligibility : In the present
scenario, many banks often set
minimum percentile at
graduation level to be the eligible
criteria for the examinations.
Candidate need to have the
required degree & should have
attained prescribed age as on the
date of application.
4. The examinations can be grouped
as objective & descriptive tests:
A : Objective Tests : These tests
often have four subjects viz.,
a) Quantitative Aptitude,
b) Reasoning Abilities / Test of
reasoning, c) English, d) General
Awareness / General Knowledge.
However, clerical cadre
examinations has a slight variation
like: the replacement of General
Awareness by Clerical Aptitude &
inclusion of subjects like
Psychometric Tests, Computers,
Marketing, etc., Banks are at liberty
to decide over combination of the
above subjects & also inclusion or
exclusion of subjects.
Each subject carries 50 marks for
clerical cadre examinations;
whereas, In case of officer cadre
examinations the above subjects
remain the same with the exception
of Reasoning Ability/Test of
reasoning carries 75 marks.
The scoring in subjects except
English is the marks obtained in the
entrance test. English is reckoned
only for passing. Point to be noted,
objective tests carry 0.25 negative
marking for officer cadre though,
clerical tests do not lay down any
such conditions.
Through the call letters bank inform
the candidates about the subjects and
weight age for the examinations
Pre
-Ba
nk
ing
Ex
am
s
MS. MAYURA AMARKANT
Faculty, MET League
of Colleges
MR. RUPESH B. JADHAV
Manager
Dhanalaxmi Bank
B : Descriptive Tests : These tests
form part of the preliminary
screening & carry 100 marks. They
are held for adjudging one’s
knowledge about surroundings –
General Awareness or command
over English.
Though the examinations derive
50 per cent contents from
academics, another 50 per cent
comes from Logical deductions &
General Awareness. Nowadays, we
have many institutions train
students (names undisclosed
judiciously) to face the competitive
exams make sure you are with the
right one.
Candidates not only have to qualify
such examinations but also have
to score sufficiently high in merits
in order to receive a call for the
next stage of
s c r e e n i n g
w h i c h
happens to be
a Personal
i n t e r v i e w,
Group Dis-
cussions, etc.
backbone to the advertising agency
and its various functions.
According to Rohan Mascarenhas,
former strategic planning director –
Grey Worldwide (India) Private Ltd.
‘Client servicing is the 2nd toughest
job after god’s. You have to keep all
the people happy at all the time, the
boss, the finance head, the brand
manager, the creative team, the
planner & last but not the least,
yourself.’ Client Servicing
professionals are like partners in the
client’s success stories.
The role of a good client servicing
person entails:
Identifying opportunities to
build the client’s brand and
market share and delivering
them
Assisting in creating a
superior advertising
Ensuring smooth internal co-
ordination with allied
functions – creativity, media
films, studio and production
Maintaining client contact and
all the relevant documentation
Internal projects coordination
and management
Selling of Advertising creative
work and plans to clients
Financial management
The main aim of client servicing
begins with the agency to pitch the
client, develop & maintain business
relations with them. Aclient servicing
executive / team strategize and plan
the advertising process of the product
for the client. The client first gives
a brief about his demands and
expectations about advertising his
brand. The client servicing executive
explains the requirements to the
creative team and ensures that work
is done as per client brief and presents
the same to the client. A client
servicing executive has to handle an
account (product) in an ad agency
and keeps a continuous update with
the marketing of the product i.e.
growth, sales, competitors
advertising, their promotional moves
so they can plan their strategies
accordingly.
Skills required to be a successful
Client Servicing Professional
a Good Communication SkillsGood Communication SkillsGood Communication SkillsGood Communication SkillsGood Communication Skillsa Networking SkillsNetworking SkillsNetworking SkillsNetworking SkillsNetworking Skillsa Language SkillsLanguage SkillsLanguage SkillsLanguage SkillsLanguage Skillsa GroomingGroomingGroomingGroomingGrooming
3
3
3
3
3
3
3
Page 9
from Page 07
Ticker NewsTicker NewsTicker NewsTicker NewsTicker News
Snippets on the profession
Use of microorganisms or biological
substances such as enzymes to
perform industrial or manufacturing
processes like fermentation
Scope
Genetically engineered products
manufacturing technology such as
human insulin’s for diabetis,
monoclonal antibodies for cancer
treatment, peptides used in cardiac
failure and stroke treatment
Profession in Pharmacy
Biotechnology andBiotechnology andBiotechnology andBiotechnology andBiotechnology andmicrobiologymicrobiologymicrobiologymicrobiologymicrobiology
MyEDUCATIONALGUIDE Mar-Apr 2010 09
j The most common contributor
to wasted management time is
doing an employee’s job for him
or her.
j Another cause of lost
productivity in management is
doing tasks that can be handled
by someone with less
responsibility.
j It’s common to find a manager
spending a disproportionate
amount of time on a favourite or
pet project at the expense of items
that are more valuable to the
organization as a whole.
j Repeating instructions is another
time killer. This misguided
practice teaches employees that
they don’t have to take action
until the boss instructs them for
the third time.
Minor corrections can mean major
improvements. For example, if a
manager figures out a way to save
PLAN YOUR TIME EFFECTIVELY
by-day or short-term basis and
just see what happens.”
j “I don’t have enough information
to plan well” really means “I
don’t have enough faith in the
information I’ve gathered so far
so I’d better wait.”
j “It’s impossible to predict the
future” really means “I would
have to give up acting on impulse
and develop new disciplines.”
“Your team members are no“Your team members are no“Your team members are no“Your team members are no“Your team members are nobetter at planning time thanbetter at planning time thanbetter at planning time thanbetter at planning time thanbetter at planning time thanyou are.”you are.”you are.”you are.”you are.”
Contributed by Mr. Austin Gomes
Plan your Career with
EducEducEducEducEducaaaaation Abroadtion Abroadtion Abroadtion Abroadtion Abroad
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and send it to
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E-COUNSEL ME
only 10 minutes every workday, that
savings will total 42 extra hours
gained by the end of a year. That
would be like having a 53-week year
and would result in one heck of an
increase in productivity—all from
just 10 minutes per day. Here are
some ways to save time:
Get organized: The average person
spends 150 hours per year looking
for things. That’s almost a full week.
Follow these three suggestions
from Peter F. Drucker: Record your
time. Don’t count on your memory
for an accurate assessment of how
you spend your time. Manage your
time. Drucker said, “Until we can
manage time, we can manage
nothing else.’’ Plan your time, but
also time your plan. Consolidate
your time. Group chores to increase
efficiency.
Don’t fall for these most common
excuses for not planning time:
j “It takes too long” really means
“I would rather focus on a day-
POINTERS ON PHARMACY
Way to PharmacyWay to PharmacyWay to PharmacyWay to PharmacyWay to Pharmacy Pharmaceutical sciences
Pharmaceutical Sciences deal with
the design, development, production
and use of medication by utilizing
the blend of the basic sciences, viz.,
Physics, Chemistry and Biology with
applied sciences viz., Pharmaceutical
technology and Clinical sciences
What are the post graduation avenues
for allied branches?
MBA / MMS / PGDM
Dip. in regulatory affairs & patents.
Diploma in clinical research
MS opportunities outside India;
primarily in US, UK and Australia
Scope for allied branches
MBA/MMS: Product management
(Marketing & sales), Business
development.
Regulatory Affairs: Govt. Job in
FDA as Drug Inspector, as Patent
attorney or Patent advisor in IPR &
Patent Cell of Pharma Industry.
Clinical research: Job in Clinical
Research Organizations such as
Quintile, Sun, Glenmark, Pfizer.
Students, I hope you find the pointers
on the career options in pharmacy
handy. Before I end I’d like to quote.
BC Forbes, “Think not of yourself
as the architect of your career but
as the sculptor. Expect to have to
do a lot of hard hammering &
chiseling & scraping & polishing.”
Most people waste time the same
way every day. Robert Benchley was
bullish on human determination
when he said, “Anyone can do any
amount of work… provided it isn’t
what he’s supposed to be doing at
the time.” The following thought was
found in the pages of Boardroom
Reports: “ALL you can do with time
is spend it or waste it. Find the best
ways to spend available time and
the appropriate amount of time for
each task. Concentrate on the best
ways to spend time, instead of
worrying about saving it.”
In a recent survey, business managers
blamed their own lack of time
management for 92% of the failures
among those under their supervision.
This raises the ominous question,
“How do managers waste so much
time?’’ several reasons top the list:
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