1. 1. Allan Isfan, CEO, MyEventApps @isfan @myeventapps Mobile 101 The Basics
2. 2. Answering Some Basic Questions and Much More Were here to help Are smartphones phones with an IQ over 130? Think Android is a robot that looks and acts like a human? What are those black and white squiggly things? Confused when people talk about web apps vs. native apps? Whos using smartphones and what are they doing with them?
3. 3. Outline Catching the wave: the stats Lets get nerdy: critical terms Social Mobile commerce The Future Glossary 3
4. 4. 4 Smartphones are the fastest spreading technology in history! More smartphones than toothbrushes! 4x more new phones bought per day than babies born More smartphones than PCs
5. 5. 5 Were well into the post PC world There are now more smartphones than computers!
6. 6. 6 More media consumption on smartphones per day than any other medium! Amazing no?
7. 7. 7 http://www.nielsen.com/us/en/insights/news/2014/mobile-millennials-over-85-percent-of- generation-y-owns-smartphones.html Nearly doubled from 2013 to 2014 Some demographics nearing 90% smartphone penetration and 55+ ramping fast!
8. 8. Mobile Only Internet Generation 25% of U.S. mobile users are part of the mobile only internet generation! Increasing number of people are mobile only, i.e. almost never use computers to go online
9. 9. Source: 11mark Mobile is about CONVENIENCE, not just mobility Case in Point 75% of Americans use their mobile phones in the bathroom
10. 10. Lets get a bit nerdy 10
11. 11. There are several mobile Operating Systems (the software): Operating Systems There are companies that build the phones, companies that build the software that runs on the phones (operating system) and some that do both. The different systems are not compatible with each other. For examples iPhone apps dont work on Android and vice versa There are many manufacturers of phones Android owned by Google iOS owned by Apple iPhone, iPod & iPad BlackBerry Windows Open to all manufacturers: Samsung (#1 in the world) HTC and more. Apple (uses iOS Operating Software, also created by Apple) Blackberry builds the phones and the operating software Microsoft, Nokia, LG and others
12. 12. Cellular vs WiFi 12 WiFi is short range wireless and uses unlicensed frequencies. This makes Wi-Fi very affordable and anyone can set up a hotspot. Cellular uses licensed spectrum (must pay to use the frequencies) and long range making it much more expensive.
13. 13. 4G LTE >> 3G 13 Although cellular data connections are getting faster, Wi-Fi continues to allow for more data content to be transferred: often unlimited or 200G-400G residential vs 2G-6G for cellular packages
14. 14. Dealing with Capacity: Temporary Towers and hotspots 14 Cellular towers and Wi-Fi hotspots often run out of simultaneous connections, i.e. the number of devices they can connect at one time. If youre looking to assess capacity at your event, be sure to estimate how many people will be present in the vicinity of the hotspot and discuss this with your provider.
15. 15. Native Apps, Web Apps, Responsive Native Apps Do you use Microsoft powerpoint or Word? Those are applications that run directly on your computer and smartphones have those too Software application you download to your smartphone are called native because they run directly on your phone Web Apps Web apps are essentially websites designed to work well in your mobile browser Web apps are getting better but they cant do everything native apps can The latest tech is HTML5 Responsive Websites A Responsive website adapts to your screen size automatically. It is the latest tech!
16. 16. Native App & Responsive Web example: Imperial Theatre 16 http://bit.ly/imperialapp Native App Responsive Website (WordPress with MyEventApps Plugin) http://www.imperialtheatre.nb.ca/ Responsive websites adapt to the screen automatically. If viewed on a narrow screen like a smartphone, it looks different than on a computer with a wide screen: this can include resizing of images, changing the menu from words across the top to a dropdown menu and the layout may even change substantially. You can see if a site is responsive by shrinking the width of your browser: if it doesnt change, it isnt responsive (test your own site!). Note: Responsive websites should not be considered a replacement for native apps. Native apps provide a better experience and support advanced features. Wide Narrow
17. 17. 17 Apps are eating the mobile web Although responsive websites are getting better, native apps continue to dominate the mobile web
18. 18. 18 MPI research state of the event apps 2014
19. 19. 19 MPI research state of the event apps 2014
20. 20. Key advantage of Native Apps over web solutions 20 People love apps: 100M downloaded/day Top of Mind & Easy to access Offline Access Premium Features: Push notifications Photo tools, GPS, calendar integration Make Money Most mobile usage is through apps Just click the icon (no browser) Many apps work without an internet connection Apps can support features websites cannot In app purchases, sponsorship, premium tools 1 2 3 4 5
21. 21. 21 What are the key social trends? (hint: going MOBILE ONLY)
22. 22. People use Mobile EVERYWHERE And not just outside! 58% use it watching TV and 51% while lying bed. Source: Google/Ipsos, Nielsen
23. 23. 23 78% of users are Mobile! 30% user are MOBILE ONLY (and they love photos)
24. 24. 24 75% Mobile! Getting tougher to get attention
25. 25. 25 #feo2014 #celtic #livemusic 15 Mobile Only! Instagram
26. 26. 26 Mobile Only! Vine (6 second video)
27. 27. 27 Founder Quote intended to counteract the trend of users being compelled to manage an idealized online identity of themselves, which he says has "taken all of the fun out of communicating. 10 Mobile Only! Snapchat (one to one, one to many image based)
28. 28. What does this mean? 28 We love SOCIAL pictures are key We love news in the right CONTEXT We REALLY love pictures and short videos We love short videos . if they are creative We want to use temporary media . to communicate (and kids are trying to get away from grandma)
29. 29. 29 Follow the money
30. 30. 30 https://squareup.com/ http://www.payanywhere.com/ https://www.paypal.com/webapps /mpp/credit-card-reader https://getpayd.com/
31. 31. WTF is NFC? 31 The same NFC technology (short range wireless) that exists in credit cards to support tap payments have not moved to smartphones. Great for payments and ticketing.
32. 32. 32 NFC is now supported by Apple (finally). This is a big deal! Apple Pay is helping the world move to digital payments.
33. 33. RFID Tickets 33 RFID Access Control Cashless Payment Social Media Radio Frequency Identification (RFID) uses NFC chips in wristbands, tickets and badges. It speeds up entry and allows money to be added virtually to enable cashless transactions.
34. 34. Mobile Loyalty Systems with mobile payment 34 Many organizations are moving to apps with payment, loyalty and pre-ordering of goods. Order ahead of time, pay, pick up and collect points.
35. 35. Top 5 Revenue Generating Techniques 35 Charge for download1 Free with In-App purchases Ad Networks Sponsorship Exhibitor/Vendor Tools & Promotions 2 3 4 5 $0.99, $1.99 etc, app store keeps 30%! Buy extras in the app, app store keeps 30%! Need 100,000+ downloads to make $ Ideal solution for events: $5k-$15k is typical Charge vendors and exhibitors for exposure & tools
36. 36. 36 The Future is Here
37. 37. The Coming of the drones (awesome for festivals) 37 https://www.youtube.com/watch?v=m2ThTb6iffA
38. 38. Augmented Reality 38 Augmented Reality overlays content on the image viewed through the smartphone camera. More info https://en.wikipedia.org/wiki/Augmented_reality
39. 39. Geo-fencing 39 A geo-fence is a virtual perimeter for a real-world geographic area mostly used for location based marketing.
40. 40. Beacon 40 Beacon is similar to Geo-fencing but it is used indoors and is based on Bluetooth. It is used to send people messages based on their location. Some festivals and indoor venues have begun deploying Beacon very early days More info: https://en.wikipedia.org/wiki/IBeacon
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42. 42. Beyond the Smartphone 42 Mobile is moving beyond the smartphone and into wearable devices. Health gadgets such as FitBit are leading the charge but smart watches are gaining popularity.
43. 43. 43 Congratulations for taking a great step into the future
44. 44. 44 Mobile: +1 613-799-6300 allan.isfan@favequest.com twitter: @isfan linkedin: linkedin.com/in/allanisfan Allan Isfan, CEO
45. 45. 3G 3G stands for 3rd generation mobile phone standards and technology. Analog cellular phones were the first generation and digital phones were the second generation (2G). 3G is marked by high data speeds, always-on data access, and greater voice capacity. Source: http://www.phonescoop.com
46. 46. 4G 4G stands for 4th generation mobile phone standards and technology. They offer faster data rates than 3G networks, are more data-centric and are based on standard Internet technologies such as IP. Source: http://www.phonescoop.com
47. 47. Accelerometer An accelerometer is an electronic component that measures tilt and motion. Common uses include detecting whether the phone is upright or sideways to automatically rotate the graphics on the screen and to control applications (such as music player) by moving or shaking the phone. Source: http://www.phonescoop.com
48. 48. Bluetooth Bluetooth is a short-range wireless technology used to create PANs (Personal Area Networks) among your devices, and with other nearby devices. Bluetooth allows you to leave your phone in your pocket, while talking on your phone with a Bluetooth headset with no wires. You can also exchange information with other Bluetooth-enabled devices such as phones or printers. Source: http://www.phonescoop.com
49. 49. Cache A cache is a memory storage area in the phone that stores copies of information that is likely to be needed in the near future so it can be accessed faster. For example, when you visit a web page on your phone, a copy of the page may be stored in the phones cache memory so that page is requested again, it can instantly be displayed from the cache, instead of waiting for the page to download from the Internet again. Source: http://www.phonescoop.com
50. 50. GPS / Location GPS (Global Positioning System) is a global satellite-based system for determining precise location on Earth. It can transmit users location information to services such as applications and the phones map feature. For example, a location-enabled phone book service might tell you where the nearest Chinese restaurant is, without manual entry of a postal code, etc. Source: http://www.phonescoop.com
51. 51. OTA OTA stands for Over-The-Air and represents any kind of event, transfer or transaction that takes place wirelessly using the cellular network, as opposed to using a cable or other local connection. It is usually used in reference to downloading or uploading content or software such as downloading a new application. Source: http://www.phonescoop.com
52. 52. Push Notifications Push notification allows an app to notify you of new messages or events without the need to actually open the application, similar to how a text message will make a sound and pop up on your screen. This is a great way for apps to interact with us in the background such as a game notifying us of some event occurring in our game world. Source: http://www.about.com
53. 53. QR Codes vs. NFC QR codes are images that you scan with your mobile phone using a QR code scanner app. For example, it can take you to a web page thanks to the URL embedded in the code. Near field communication, or NFC, allows the transfer of information between two NFC enabled devices. For example, an NFC enabled phone scanning a microchip in a door will enable the phone to unlock the door.