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| Date post: | 27-Mar-2016 |
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guiding real peopleto real healthcare
designing the media surrounding a non-profit healthcare website
Stephanie Trimboli
Introduction
Concept
Market Research
Name and Identity
Color Exploration
Moving to the Web
Preliminary Sketches
Website
Logo Animation
Other Applications
Conclusion
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5
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IntroductionFor this assignment we were asked to work in teams of three, within defined roles. Our task was to create an innovative idea for an informational service, delivered through technology in the health, education, or news industry.
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IntroductionFor this assignment we were asked to work in teams of three, within defined roles. Our task was to create an innovative idea for an informational service, delivered through technology in the health, education, or news industry.
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The IdeaThe topic on everyone’s mind these days is healthcare. Specifically, how do I get some? Healthcare is changing in 2012, and we decided to create a website for people who are not provided with healthcare through their jobs and
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are looking for a private plan — the unemployed, the freelancers, the part-timers. A key component of our product would be the database of community reviews which allowed users to see what other users thought of individual plans.
The GroupStephanie Trimbolimedia designerdesign website animate logo
Sasha Yancopywriterwrite tagline create brochure
Anna Shafer-Skeltonidentity designerdesign logo create deliverables
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Market ResearchWhen we began this project, we did some light market research to see if similar products already existed. I did some more in depth research before I started sketching for the website. Two similar websites already existed. We began to define our website in relation to these two competing sites. The amount of information on healthcare.gov was overwhelming, so we decided to keep our website simple, in contrast, with info only directly related to private healthcare plans. Ehealthcareinsurance.com didn’t have enough information, and lacked a trustworthy tone. We based our forms and results pages on those of healthcare.gov.
Healthcare.gov
This government sponsored website covered every possible healthcare option for revery possible patient. The design of the website is basic, but the site is stuffed with information.
Ehealthinsurance.com
This private website is profit-driven, gathers little information to generate plans and has no assurance of the quality of its information.
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The NameWhen deciding on a name, we kept in mind the core qualities of our site. We wanted a friendly and approachable name. ‘My Plan’ described the key product of our
MyPlanProven plans
Healthcare for me
Policyfinder
Healthcare uncensored
Healthcare for you
Your perfect plan
site — a healthcare plan — and emphasized the personal, individual quality, conveying the idea that our site helps users find exactly the right plan for them.
all the facts and more
your choice made easy
guiding real people to real healthcare
The TaglineOur tagline needed to make the healthcare aspect of our product clear, since it wasn’t referenced in the name. It also emphasizes the genuine quality of My Plan — one
the whole healthcare truth
healthcare peace of mind
relax, we’re here to help
of the site’s distinguishing factors was that it was unbiased, neither government run nor profit driven, and is a practical database of real people’s opinions.
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guiding real peopleto real healthcare
The LogoRather than appropriating medical imagery to reinforce the fact that our product is healthcare related, we chose a mark more unique to My Plan. The arrows reference the different reviews and inputs that
guide a user to their plan. The handmade quality of the arrows creates a friendly, approachable impression. Their imperfectness reinforces the idea that My Plan is a genuine company about real people.
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Color Exploration
Gradients were quickly discarded because they interfered with legibility.
I first simplified the color palette by limiting background color to one shade of light blue, and adding a bright red-orange as an accent color.
In the final drafts, the background color was change to manila to echo the file folders used for medical files, and the accent orange was changed to a browner orange to reflect the colors of the logo. A white box was added to frame the questions.
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Our initial thought for a color palette was blues and greens. Cool colors appear calming and friendly. Blue was also a common color in other healthcare products and services.
We decided on a combination of two color palettes for experimentation in early drafts. However, these proved to be too complicated, distracting from the content.
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We wanted MyPlan to be available to the largest amount of people, so we decided it would be a website, rather than an app. As a website, it could be accessed at people’s home or work, or at places like the public
library. We felt that people would probably not be making important healthcare decisions on the go, but our website would be optimized for mobile viewing.
Moving to the Web
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Preliminary SketchesWhen I began my preliminary sketches, I was thinking about the content of the website and the framework of the website. I was trying to determine what content would be on each page, and how the pages would work together. How many pages total would the website be? How many levels of navigation would I need? What would appear on every page? Even though I would only be creating a few screens, I created a map of pages and how they might link together.
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Home Page
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My Account FAQ Log Out
My Plan is dedicated to helping you choose the best health insurance plan. Enter some basic information and we’ll show you a selection of plans tailored to your needs. To make your choice, read reviews on each plan from users just like you!
Get Started Log In
guiding real peopleto real healthcare
Our home page is very basic, and establishes the look for the rest of the website. With only two options, the user is not overwhelmed with choices. The figures reference other
literature for MyPlan. They are unique and individual, like each plan. They represent the real people who helped create MyPlan.
Welcome to My Plan!My Plan is a non-profit website dedicated to
helping you choose the best health insurance
for you. Cest autemquas sit eum quos ut od
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Get Started
Log In
Welcome to My Plan!My Plan is a non-profit website dedicated to helping you choose the best health insurance for you. Cest autemquas sit eum quos ut od maion et reperum il maioreprae viducid untium harum autam inctota comnis et que voloria expellesequo imi, nessit reiumendis uta et lique vent, tem! Optibus. Aquaepe ritinulpa vit volupta voluptas etur!
Get Started Log In
I used photographs in early attempts to personalize our home page and link it to MyPlan’s brand, but photos were too specific and generic. Instead we chose to use illustrations created by Sasha. Their charming handmade quality helps express the idea of MyPlan as a individualistic product and creates a visual language that is unique to MyPlan.
My Account FAQ Log Out
My Plan is dedicated to helping you choose the best health insurance plan. Enter some basic information and we’ll show you a selection of plans tailored to your needs. To make your choice, read reviews on each plan from users just like you!
Get Started Log In
guiding real peopleto real healthcare
16
Drafts
Personal Information
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My Account FAQ Log Out
Create Account Personal Information Medical Conditions Preferences Results
I am a... (Select all that apply to you.)
Veteran
Native American or Alaskan Native
Add More Dependents
Do you have any dependents?If so, please list.
A dependent is a minor child, a disabled child, or a child who is a full time student under the age of 26.
Relation Gender Date of BirthName
/ /
/ /
/ /
/ /
Next
Where do you live? State Zipcode
How old are you? Age
After going through the basic steps to create an account, users enter their personal information. In its early incarnations, this page was overloaded with questions. Initially I had planned on using both a serif
and a sans serif typeface. However, I found I could create enough levels of hierarchy with a sans serif alone, and a serif typeface seemed too formal for MyPlan’s needs.
Next
Create Account Personal Information Medical Conditions Preferences
How old are you?
Where do you live? State Zipcode
Do any of these apply to you? (Select all that apply to you.)
Veteran Status
American Indian or Alaskan Native
Medical condition or health problem
Disability
Breast or cervical cancer
Dependent under 21
Nursing home or long term care
Special healthcare needs
Pregnancy
Do you have any dependents? If so, please list.
When do you want your medical coverage to start?
/ /
Results
Do you have any dependents? If so, please list.
Relation Gender Date of BirthName
/ /
/ /
/ /
/ /
Next
Create Account Personal Information Medical Conditions Preferences
How old are you?
Where do you live? State Zipcode
Do any of these apply to you? (Select all that apply to you.)
Veteran Status
American Indian or Alaskan Native
Medical condition or health problem
Disability
Breast or cervical cancer
Dependent under 21
Nursing home or long term care
Special healthcare needs
Pregnancy
Do you have any dependents? If so, please list.
When do you want your medical coverage to start?
/ /
Results
Do you have any dependents? If so, please list.
Relation Gender Date of BirthName
/ /
/ /
/ /
/ /
Next
How old are you?
Where do you live? State Zipcode
I am a... (Select all that apply to you.)
Veteran
Native American or Alaskan Native
Create Account Personal Information Medical Conditions Preferences Results
Do you have any dependents?
If so, please list.
A dependent is a minor child, a disabled child, or a child who is a full time student under the age of 26.
Relation Gender Date of BirthName
/ /
/ /
/ /
/ /
Add More Dependents
Where do you live? State Zipcode
I am a... (Select all that apply to you.)
Veteran
Native American or Alaskan Native
Create Account Personal Information Medical Conditions Preferences Results
How old are you? Age
Add More Dependents
Do you have any dependents?If so, please list.
A dependent is a minor child, a disabled child, or a child who is a full time student under the age of 26.
Relation Gender Date of BirthName
/ /
/ /
/ /
/ /
Next
guiding real peopleto real healthcare
The uppermost question was occupying the most space, and requested a lot of information from the user in one sentence. In later drafts, it was split into three questions and distributed across two screens.
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Drafts
Medical Conditions
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My Account FAQ Log Out
Next
Do you have any pre-existing conditions? (Press shift to select more than one.)
Do you smoke? Yes No
A medical condition or health problem
A disability
Breast or cervical cancer
Special healthcare needs
I have...(Select all that apply to you.)
In a nursing home or long term care
Pregnant
I am...(Select all that apply to you.)
Create Account Personal Information Medical Conditions Preferences Results
After entering their personal information, users click the next button which takes them to the Medical Conditions screen. Here they enter information about any preexisting conditions they might
have, and any unique needs they have. In early drafts this page was very sparse, consisting of only to questions, on tobacco use and preexisting conditions.
Do you have a pre-existing condition? (Press shift to select more than one.)
Do you smoke? Yes No
A medical condition or health problem
A disability
Breast or cervical cancer
Special healthcare needs
I have...(Select all that apply to you.)
In a nursing home or long term care
Pregnant
I am...(Select all that apply to you.)
Next
Create Account Personal Information Medical Conditions Preferences Results
Create Account Personal Information Medical Conditions Preferences Results
Do you have a pre-existing condition? (Press shift to select more than one.)
Do you smoke? Yes No
Next
Do you have a pre-existing condition? (Press shift to select more than one.)
Do you smoke? Yes No
A medical condition or health problem
A disability
Breast or cervical cancer
Special healthcare needs
I have...(Select all that apply to you.)
In a nursing home or long term care
Pregnant
I am...(Select all that apply to you.)
Next
Create Account Personal Information Medical Conditions Preferences Results
Do you have any pre-existing conditions? (Press shift to select more than one.)
Do you smoke? Yes No
A medical condition or health problem
A disability
Breast or cervical cancer
Special healthcare needs
I have...(Select all that apply to you.)
In a nursing home or long term care
Pregnant
I am...(Select all that apply to you.)
Next
Create Account Personal Information Medical Conditions Preferences Results
guiding real peopleto real healthcare
These questions developed from the long question on the previous page. Splitting the long query allowed me to create a more equitable distribution of information , so no once screen felt overcrowded or unfinished, and rephrase the new questions to be more friendly and less formal.
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Drafts
Preferences
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My Account FAQ Log Out
How important are each of these qualities to you?
When do you want your medical coverage to start? /
Next
/
Next
Deductible Amount Not at all important Very important
Customer Service Not at all important Very important
Claim Fulfillment Not at all important Very important
Price Not at all important Very important
Coverage Not at all important Very important
Create Account Personal Information Medical Conditions Preferences Results
After entering information about their medical conditions, users are guided to the preferences page. This page is what make MyPlan unique from its competitors. Users select how important various qualities
are to them when selecting a healthcare plan. These preferences are incorporated into the sorting algorithm, which returns plans that have the corresponding qualities.
Create Account Personal Information Medical Conditions Preferences Results
Please rate your preferences from least important (1) to most important (5).
Next
Customer Service 1 2 3 4 5
Claim Fulfillment 1 2 3 4 5
Price Value 1 2 3 4 5
Deductible Amount 1 2 3 4 5
Coverage 1 2 3 4 5
When do you want your medical coverage to start?
/ /
How important are each of these qualities to you?
Customer Service Not at all important Very important
Claim Fulfillment Not at all important Very important
Price Value Not at all important Very important
Deductible Amount Not at all important Very important
Coverage Not at all important Very important
Next
Create Account Personal Information Medical Conditions Preferences Results
How important are each of these qualities to you?
When do you want your medical coverage to start? / /
Next
Deductible Amount Not at all important Very important
Customer Service Not at all important Very important
Claim Fulfillment Not at all important Very important
Price Not at all important Very important
Coverage Not at all important Very important
Create Account Personal Information Medical Conditions Preferences Results
guiding real peopleto real healthcare
Create Account Personal Information Medical Conditions Preferences Results
Please rate your preferences from least important (1) to most important (5).
Next
Customer Service 1 2 3 4 5
Claim Fulfillment 1 2 3 4 5
Price Value 1 2 3 4 5
Deductible Amount 1 2 3 4 5
Coverage 1 2 3 4 5
The original question was stiff and formal, and the radio buttons gave the impression that the user must rank these qualities on a scale of importance from 1 to 5.
When do you want your medical coverage to start?
/ /
How important are each of these qualities to you?
Customer Service Not at all important Very important
Claim Fulfillment Not at all important Very important
Price Value Not at all important Very important
Deductible Amount Not at all important Very important
Coverage Not at all important Very important
Next
Create Account Personal Information Medical Conditions Preferences Results
A slider without numbers was introduced to make it clear that the individual rankings of each quality had no bearing on each other. However, this rectangular slider was not easy to use and it was not clear to users that it was a slider.
How important are each of these qualities to you?
When do you want your medical coverage to start? / /
Next
Deductible Amount Not at all important Very important
Customer Service Not at all important Very important
Claim Fulfillment Not at all important Very important
Price Not at all important Very important
Coverage Not at all important Very important
Create Account Personal Information Medical Conditions Preferences Results
guiding real peopleto real healthcare
The simple circular slider is more user-friendly. The phrasing of the question was changed to ‘How important are each of these qualities to you’ to emphasize the personal nature of the query.
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Drafts
Results
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My Account FAQ Log Out
Create Account Personal Information Medical Conditions Preferences Results
Your Top Results
CelticSaver HSA PPO 100% 1500 Individual or 3000 Family
CelticSaver HSA Indemnity 100% 1500 Individual or 3000 Family
QHDHP PPO 1500 100%
CeltiCare Preferred Any Doc PPO 100% 2500 Deductible
CeltiCare Preferred Select PPO 100% 2500 Deductible
CeltiCare Preferred Itndemnity 100% 2500 Deductible
More Results (68 Total)
CelticSaver HSA Indemnity 100% 1500 Individual or 3000 Family DeductibleCeltic Insurance Company
In-Network Out-of-Pocket Limit $1500
Annual Deductible $1500
Doctor Choice EPO
Prescription Cover Yes
Estimated Monthly Base Rate $213 per month
You may be charged more. 6% received surcharge quotes.
How many applications were denied? 32%
Reviews
John SmithThis plan had an affordable premium. I have been impressed with the quality of care so far...
John DoeI spent hours on the phone waiting to speak to a Celtic customer service rep. I do not recommend...
Details
act affordable beneficiaries bill budget
care comparable control costs
coverage create defined federal grant health
increase insurance market medicare
obamacare payment people plan premium
CelticCare Preferred Indemnity 100% 2500 DeductibleCeltic Insurance Company
In-Network Out-of-Pocket Limit $2500
Annual Deductible $2500
Doctor Choice EPO
Prescription Cover Yes
Estimated Monthly Base Rate $205 per month
You may be charged more. 5% received surcharge quotes.
How many applications were denied? 35%
Reviews
John SmithThis plan had an affordable premium. I have been impressed with the quality of care so far...
John DoeI spent hours on the phone waiting to speak to a Celtic customer service rep. I do not recommend...
Details
Sort by: GoAnnual Deductible
act affordable beneficiaries bill budget
care comparable control costs
coverage create defined federal grant health
increase insurance market medicare
obamacare payment people plan premium
Details Details
After entering their preferences, users are taken to the results page. These results page is initially blank, with a list of plans on the left side, which users can sort by a variety of features, or select to see more of if they wish. Users can compare up to two plans at a time. When a plan is selected, the selection is indicated by an orange bar, and the information populates in the left or right box. The information includes the plan name and basic
details, as well as an average rating and a sample of both a positive and a negative review. The word cloud collects the most commonly used words in all the reviews for a single plan; the most common words are largest and less common words are smaller, allowing the user to see which features are commonly discussed. A ‘details’ button is available for each plan, which takes the users to a more in depth view of the selected plan.
Create Account Personal Information Medical Conditions Preferences Results
Your Top 3 Results
CelticSaver HSA PPO 100% 1500 Indi-vidual or 3000 Family Deductible
In-Network Out-of-Pocket Limit: $1500
Annual Deductible: $1500
Doctor Choice: EPO
Prescription Cover: Yes
Estimated Monthly Base Rate: $213 per month
You may be charged more. 6% received surcharge quotes.
How many applications were denied? 32% of applicants were denied.
Reviews
John SmithPudi ventio et lanitiatia nistium excere op-tiatist et in con porro vit hil ipsam reperfe
Celtic Insurance Company
John SmithPudi ventio et lanitiatia nistium excere op-tiatist et in con porro vit hil ipsam reperfe
Details
CelticSaver HSA Indemnity 100% 1500 Individual or 3000 Family DeductibleCeltic Insurance Company
In-Network Out-of-Pocket Limit: $1500
Annual Deductible: $1500
Doctor Choice: EPO
Prescription Cover: Yes
Estimated Monthly Base Rate: $213 per month
You may be charged more. 6% received surcharge quotes.
How many applications were denied? 32% of applicants were denied.
Reviews
John SmithPudi ventio et lanitiatia nistium excere optiatist et in con porro vit hil ipsam reperfe ribusa seditis que na-tati sim harcim volorum estotat omnihicae voluptam,
John DoePudi ventio et lanitiatia nistium excere optiatist et in con porro vit hil ipsam reperfe ribusa seditis que na-tati sim harcim volorum estotat omnihicae voluptam,
Details
More Results
CelticSaver HSA PPO 100% 1500 Indi-vidual or 3000 Family Deductible
In-Network Out-of-Pocket Limit: $1500
Annual Deductible: $1500
Doctor Choice: EPO
Prescription Cover: Yes
Estimated Monthly Base Rate: $213 per month
You may be charged more. 6% received surcharge quotes.
How many applications were denied? 32% of applicants were denied.
Reviews
John SmithPudi ventio et lanitiatia nistium excere op-tiatist et in con porro vit hil ipsam reperfe
Celtic Insurance Company
John SmithPudi ventio et lanitiatia nistium excere op-tiatist et in con porro vit hil ipsam reperfe
Details
Sort by: Go
Your Top Results
More Results
Sort by: GoCelticSaver HSA Indemnity 100% 1500 Individual or 3000 Family Deductible
Celtic Insurance Company
In-Network Out-of-Pocket Limit: $1500
Annual Deductible: $1500
Doctor Choice: EPO
Prescription Cover: Yes
Estimated Monthly Base Rate: $213 per month
You may be charged more. 6% received surcharge quotes.
How many applications were denied? 32% of applicants were denied.
Reviews
John SmithPudi ventio et lanitiatia nistium excere optiatist et in con porro vit hil ipsam reperfe ribusa seditis que na-tati sim harcim volorum estotat omnihicae voluptam,
John DoePudi ventio et lanitiatia nistium excere optiatist et in con porro vit hil ipsam reperfe ribusa seditis que na-tati sim harcim volorum estotat omnihicae voluptam,
Details
CelticSaver HSA Indemnity 100% 1500 Individual or 3000 Family Deductible
Celtic Insurance Company
In-Network Out-of-Pocket Limit: $1500
Annual Deductible: $1500
Doctor Choice: EPO
Prescription Cover: Yes
Estimated Monthly Base Rate: $213 per month
You may be charged more. 6% received surcharge quotes.
How many applications were denied? 32% of applicants were denied.
Reviews
John SmithPudi ventio et lanitiatia nistium excere optiatist et in con porro vit hil ipsam reperfe ribusa seditis que na-tati sim harcim volorum estotat omnihicae voluptam,
John DoePudi ventio et lanitiatia nistium excere optiatist et in con porro vit hil ipsam reperfe ribusa seditis que na-tati sim harcim volorum estotat omnihicae voluptam,
Details
Create Account Personal Information Medical Conditions Preferences Results
Plan 1
Plan 2
Plan 3
Plan 4
Your Top Results
More Results
Sort by: Go
Create Account Personal Information Medical Conditions Preferences Results
CelticSaver HSA PPO 100% 1500 Individual or 3000 Family
CelticSaver HSA Indemnity 100% 1500 Individual or 3000 Family
QHDHP PPO 1500 100%
CeltiCare Preferred Any Doc PPO 100% 2500 Deductible
CeltiCare Preferred Select PPO 100% 2500 Deductible
CeltiCare Preferred Indemnity 100% 2500 Deductible
CelticSaver HSA Indemnity 100% 1500 Individual or 3000 Family DeductibleCeltic Insurance Company
In-Network Out-of-Pocket Limit $1500
Annual Deductible $1500
Doctor Choice EPO
Prescription Cover Yes
Estimated Monthly Base Rate $213 per month
You may be charged more. 6% received surcharge quotes.
How many applications were denied? 32%
Reviews
John Smith
Pudi ventio et lanitiatia nistium excere op-tiatist et in con porro vit hil ipsam reperfe ribusa seditis que natati sim harcim volorum
John Doe
Pudi ventio et lanitiatia nistium excere op-tiatist et in con porro vit hil ipsam reperfe ribusa seditis que natati sim harcim volorum
Details
act affordable argued beneficiaries bill budget care comparable contribution control costs coverage create defined federal grant health implementation increase insurance market medicare number obamacare payment people plan premium promise proposal provision return state support system today waiver year
CelticSaver HSA Indemnity 100% 1500 Individual or 3000 Family DeductibleCeltic Insurance Company
In-Network Out-of-Pocket Limit $1500
Annual Deductible $1500
Doctor Choice EPO
Prescription Cover Yes
Estimated Monthly Base Rate $213 per month
You may be charged more. 6% received surcharge quotes.
How many applications were denied? 32%
Reviews
John Smith
Pudi ventio et lanitiatia nistium excere op-tiatist et in con porro vit hil ipsam reperfe ribusa seditis que natati sim harcim volorum
John Doe
Pudi ventio et lanitiatia nistium excere op-tiatist et in con porro vit hil ipsam reperfe ribusa seditis que natati sim harcim volorum
Details
act affordable argued beneficiaries bill budget care comparable contribution control costs coverage create defined federal grant health implementation increase insurance market medicare number obamacare payment people plan premium promise proposal provision return state support system today waiver year
The results page initially displayed three plans at once, but the amount of information on the page was overwhelming, so I decreased it to 2.
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Drafts
In the logo animation, it seemed natural to invoke the hand drawn aspect of our logo. The arrows are drawn on individually, and
Logo Animation
25
then MyPlan fades in as a block, and finally the tagline fades in as a block. The entire animation is 4 seconds long.
26
Sasha, our copywriter, created MyPlan’s business papers. The business cards, letterhead and envelope reflect the friendly, approachable feel seen in myPlan’s logo, incorporating the cut paper patterns used to create the figures and the bright colors of our logo.
Business Papers
27
Sasha, our copywriter, created MyPlan’s business papers. The business cards, letterhead and envelope reflect the friendly, approachable feel seen in myPlan’s logo, incorporating the cut paper patterns used to create the figures and the bright colors of our logo.
BrochureSasha also created this double sided, trifold brochure, to be left in the waiting rooms of doctor’s offices, clinics, and emergency rooms. The language of the brochure is friendly and personable and utilizes a handwriting font.
MyPlan.org
November 7, 2011
Mr. and Mrs. Johnson
123 Cherry Tree Lane
Greendale PA, 37904
Dear Mr. and Mrs. Johnson,
Over 52 million Americans do not have basic health insurance. Although President Obama’s
healthcare plan covers a large portion of America, it still excludes some people and will not fully take
effect until 2014.
We know that being uninsured is stressful and scary, but you can get the answers you need from
MyPlan and our community of hundreds of people just like you. With a few specific questions, you are
on your way to finding the healthcare plan that best suits your specific needs and preferences.
MyPlan is dedicated to helping you find the best plan with the help of people just like you. User
reviews from real people on real plans are unbiased and a deeper look into what it’s really like to have
each plan. They understand what you are going through and can relate to your struggles be they
financial or medical and chances are their stories will sound familiar as well.
So if it’s flexible spending, a large network of doctors, or great customer service that you’re looking
for, you can sort your options based on your priorities.
After all, this is your plan.
Sincerely,
Anna Shafer-Skelton
Stephanie Trimboli
Sasha Yan
The MyPlan Team MyPlan.org
Resources
Public Library(805) 345.4433
Daily 9 am - 6 pm
Urgent Care(805) 554.6442
Open 24/7
Planned Parenthood(805) 345.4554
Open 9 am - 5 pm Closed Sunday
Local Community Center(805) 335.5433
Daily 10 am - 4 pm
Local Schools
Emergency Rooms
These sponsors have computers available for MyPlan users.
guiding real peopleto real healthcare
www.MyPlan.org
Hi! I’m Jess.
I can help you find the right
health insurance with MyPlan.
Along with two other uninsured Americans, I can show you how easy it is to find the best health insurance with the help of MyPlan.
I’m Tomas Hernandez & I haven’t had insurance
since my wife passed away last year.
We’re the Goodmans. We need insurance because
Dads work doesn’t provide it.
I’m Jessica Lee I lost my health insurance
after I graduated college.
Since I aged off my parents’ plan and am unemployed, I need
to find basic health insurance on my own.
My family has a history of breast cancer and I want to constantly
monitor my health.
MyPlan helped me find an affordable & comprehensive
plan. I read the user reviews to pick one with great customer service.
(I like nice people.)
Dad loves his new job, but they don’t offer health insurance.
Mom homeschools me (Abi!) and stays at home since I’m getting
a new brother soon.
MyPlan helped us find a plan with excellent prenatal care for Mom and a flexible spending plan to cover my
inhalers and allergy shots.
I’m a retired veteran of the US Navy and used to be on my
wife’s insurance plan.
I need help paying for my many medications for blood
pressure, heart, and diabetes.
MyPlan helped me find a manageable plan with
very understanding customer service. They are always
willing to answer my questions.
Stephanie TrimboliDigital Design
Identity ApplicationsAnna, our identity designer, created two additional applications of MyPlan’s identity. Because of myPlan’s health-related nature, it seemed natural to create a branded
first aid kit. The second application is a small, wallet-sized card that explains various health insurance terms and is meant to be handed out in doctor’s offices and clinics.
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ConclusionMyPlan fills a need in this new era of healthcare. As we envision it, MyPlan would be a nonprofit company, that would work with insurance providers, doctor’s offices, clinics, and hospitals to provide information and services to patients.
MyPlan would be advertised in health magazines and public transit, among other places. The goal would be to drive patients to myPlan’s website, where they can evaluate their health insurance.
