MYTHS ABOUT 3 DATA & DESIGN

myt

h 1 DATA=NUMBERS

Think of it like

ARCHEOLOGY

It’s Incomplete

Traces

…..about

PEOPLE

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h2DATA=OBJECTIVE TRUTH

Big Data can have

SIGNAL BIAS

Big Data can have

ALGORITHMIC BIAS

myt

h3DATA IS FOR MANAGERS

• Personal well BeingMEASURE WITH MEANING

• Collective well Being• Markets & Money

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