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Myths, Mysteries and Magic
Professor Alan Clarke
University of Pannonia, Hungary
BE AMBITIOUS, CRITICAL
& SMART
Professor Moscarolo
TTRA and the boundaries of knowledge Thank you for the invitation to participate
in this process Observation of management fashions –
changing discursive constructions of management, our worlds, our experiences and our knowledges
From platitudes to myths, mysteries and magic
Are you sitting comfortably?
Then I shall begin …
Seen it all mate …
The voice of experience
The voices of experiences
Seeing creativity for what it is
Changing cultures
Manufacturing Product development Services Service Quality Standardisation/customisation Commodification
Co-Creation
Beyond supply and demand Beyond suppliers and customers Resources in (co-)production and
(co-)consumption
Myths
Panacea for success Innovation is all you need Creativity adds value to products and
services
Urchin AirlinesThe flight comparison site Skyscanner announced
the maiden flight of Urchin Airways, such a
terrifyingly plausible idea it should probably be
kept from Michael O'Leary:
the first child-passenger only plane took off from
Heathrow, it reports. "Cabin crew on Urchin
Airways will all be dressed as clowns and will
oversee the library of video games and supervise
a ball pit area.
An April 1st Creation ..
Activities such as egg-and-spoon races
will be held along the aisle and targets
woven into seating upholstery will offer
youngsters the chance to hone their seat
kicking skills. Whereas on regular flights
children are scolded for making noise,
screaming will be encouraged in 'who can
scream loudest?' challenges."
Original Innovation – who would have thought of that?
Creativity and fast seconds
Better than the original?
Fairy Tale or Myth?
Valuing difference
Creativity in context Not necessarily better … but different
Once upon a time: Innovation
Slow Seconds
Thinking Outside the Box
Mantra of the movement or
myth of the moment?
Thinking?
Here is Edward Bear coming downstairs nowBump Bump – on the back of his head
Behind Christopher Robin – it is as far as
he knows the only way of coming
downstairs. But sometimes
he feels that there is another
way, if only he could stop
bumping for a moment and
think of it.
Open the box?
Or have we spent so long looking outside the boxes we need to look into them again?
Spot the difference …
Creativity and comedyComedy is like a frog,
when you dissect it,
it does not work!”
Two options Scotland Directing Leading Training
Ireland Facilitating Stimulating Opening
Attraction Economy
Emotion
“Reason leads to conclusions. Emotion leads to action.”
Donald Calne http://www.saatchikevin.com/Come_to_the_Edge/
Action comes from the “I” words – Imagination, Insight, Intuition, Inspiration and Ignition.
Lovemarks
Brands are built on Respect. Lovemarks are built on Love and Respect.
Brands create loyalty for a reason. Lovemarks create Loyalty Beyond Reason.
Great brands are Irreplaceable. Lovemarks are Irresistible.
The three secrets of Lovemarks are:
Mysteries
What works where and why Creative adaptations are more than
copies Aren’t they?
Limits on Innovation
Mystery, Sensuality and Intimacy. Mystery mixes dreams, icons, symbols
and stories to create the attractions of the unknown.
Sensuality is the portal to our emotions. The five senses need to be fully amplified, packaged and distributed.
Intimacy. It’s about empathy, commitment, passion and most important of all, connectivity.
Stories in tourism Authenticity not necessarily reality Does the future lay with what is truer than
truth - Stories. Rolf Jensen: “The highest-paid person in the
first half of this century will be the story-teller.” (oh, I hope so …)
What connects fastest? The story or the strategy of a development?
The story connects and builds. It shares the dream.
Our Lake – the Balaton
Yes –our lake but not our boat!
And we all wore approved life jackets!
Åre: An Ice Lake
The question to us …
What can we do in the Summer? Knowledge management, knowledge
transfer with implicit as well as explicit knowledges
What we know What we take for granted What can have value for others Is it magic when we know something
they don’t know?
Magic
Izzy Wizzy Let’s Get Busy!
A more modern invocation
Personal Practice – magic!
Crash Testing Innovation
And magically it works
Follow your Destiny
“ ‘I will give you some free advice, though.’
‘Will it cost me anything?’ ‘What I just said it was free!’ said Miss
Tick. ‘Yes, but my father said that free advice
often turns out to be expensive,’ said Tiffany.
‘You could say this advice is priceless,’ ‘Good. Now ... if you trust in yourself...’ ‘Yes?’ ‘... and believe in your dreams ...’ ‘Yes?’ ‘... and follow your star ...’ Miss Tick
went on. ‘Yes?’
‘ ... you’ll still get beaten by people who spent their time working hard and learning things and weren’t so lazy. Goodbye.’
Pratchett, T. (1987) The Wee Free Men London Corgi Books pp. 50 - 51
The Creative Experience
Move beyond product Move beyond service Engage all five senses Engage our emotions
Two models of management Unleash Inspire
Command Control
Boundaries of …
“ ‘Before I heard him talk, I was like everyone else. You know what I mean? I was confused and uncertain about all the little details of life. But now,’ he brightened up, ‘while I’m still confused and uncertain it’s on a much higher plane, d’you see, and at least I know I am bewildered about the really fundamental and important facts of the universe.’
Treatle nodded. ‘I hadn’t looked at it like that,’ he said, ‘but you’re absolutely right. He’s really pushed back the boundaries of ignorance.”
Pratchett, T. (1987) Equal Rites London Corgi Books p. 216
Thank you for the invitation and Thank you for listening
Here is to better questions and deeper understandings of our processes and practices
I hope you enjoyed the experience!
Professor Alan Clarke [email protected]