MyWay Different way of travelling

From time to time something revolutionary comes

Currently we know some apps.

More than 8 mil. sold applications

More than 14mil. sold applications

More than 35mil. sold applications

We are building future called:

MyWay

From time to time something revolutionary came's

+ + Guide                Society          Recognize

Lack of touristic guidance in smart phones

Current problem

Expensive internet connection

Missing information for society

Where to go ?

 People can’t share their thoughts?

Brand new augmented reality offline app.

Now you know where to go

Whole world in your hand

Bring transparency into world tourism

Connection with tourists al over the world

Solution

MyWay

Supporting

MyBuddiesStay connected with your friends

SocializeMeAbility to connect with friends all over the world + 

gamefication method implementedHistory storing

MyWay will have possibility to store each step(giving you possibility to load all of your trips to PC)

Blogs, pages, stories, albumsOnline web interface

MyWay

Offline/online object recognition > description & hints

Trip planner

Core functionality Additional functionality

MyWay

Interesting places

What I can found in country package for 0.79€

Museums & monuments

Transportation

City guide

Services

Everything offline

Market research

Smartphone market in 2011OS Shipments (mil.) Market share Annual growth

Android 237.7 48.8% 244%

Apple 93.1 19.1% 96%

Market research

Regular population 1 272 690 citizens4 500 000 tourists visit Prague every yearAccording to market share 360 000 of them has smart-phone

Let’s take 5% of them = 18 000 potential users

5% was chosen according to competition research

Case study – Prague package

Business model

Selling strategy Selling channelsApplication with home package will 

be FREE

Every new package with new country will cost 0.79€

Communication channelsPartners & social media

Business model

Forecast

We need

• 90k €

Get it back

• 113 000 sold packages

• In 13 moths

Profit

• 13k € per month

45k development25k marketing

20k project management

Based on case study

from slide 9

From 360mil. of potential users

Business model

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

90k

inve

stm

ent MyWay launch

20 packages

Investment return

Covering all capital cities in 

Europe40 packages

Expansion to US

MyWay  gamification challange

months

55k spen

t

90k spen

t

+90kProfit

Business model

Future of MyWay - where to earn money 

Re-Connection with services

Booking functionality

Common Country specs. (laws, restrictions etc.)

Expansion to US

Focus on other areas (products, services) – not just on travelling

Potencial risks

Low interestPossibility to implement Challenge method

Partners from travelling society

Social media

Competition Market re-search -> SWOT analysis

Customer supportOnline support – chat

Helpdesk team

Improper market targetingDetailed tourism analysis

Team

Business lead

Responsible for company running---------------------Team leader, IBM

Project manager

Handling all ongoing company projects---------------------

Project manager, IBM

Development lead

Experienced java developer

------------------------IT architect, PWC

Lukas MichalPeter

Thank you

Questions