Life after the invention of the Omni-channel Retail Tero Helenius Happimaa Oy H A P P I M A A

S T E V E N T Y L E R

WE ARE CONSUMERS

WE BRING AGILITY TO OUR CLIENTS

PASSION FROM CONCEPT TO IMPLEMENTATION

WE LOVE WHAT WE DO

Design, communication and consulting agency. 20 years of experience in the creation of retail environments. Focus on the interrelation between consumers, retailers, brands and property owners. Goal is to generate, inspire and support successful businesses.

H A P P I M A A

H A P P I M A A

H A P P I M A A

Mark Bonchek and Cara France, HBR Blog, April 15, 2013

H A P P I M A A

http://blogs.hbr.org/2013/04/people-are-the-new-channel/

H A P P I M A A THE EVOLUTION OF ADVERTISING: HOW CONSUMERS WON THE WAR FOR THEIR ATTENTION

http://www.slideshare.net/HubSpot/the-evolution-of-advertising-how-consumers-won-the-war-for-their-attention?utm_source=buffer&utm_campaign=Buffer&utm_content=buffera8057&utm_medium=twitter

H A P P I M A A

H A P P I M A A

H A P P I M A A

Commoditisation of the future

H A P P I M A A

H A P P I M A A

H A P P I M A A

H A P P I M A A H T T P : / / W W W . M E T A E F F I C I E N T . C O M / B O O K S - W E B - S I T E S -I N F O / E F F I C I E N T - 2 0 1 2 - C O L L A B O R A T I V E - C O N S U M P T I O N . H T M L

http://www.metaefficient.com/books-web-sites-info/efficient-2012-collaborative-consumption.htmlhttp://www.metaefficient.com/books-web-sites-info/efficient-2012-collaborative-consumption.html

H A P P I M A A THE EVOLUTION OF ADVERTISING: HOW CONSUMERS WON THE WAR FOR THEIR ATTENTION

http://www.slideshare.net/HubSpot/the-evolution-of-advertising-how-consumers-won-the-war-for-their-attention?utm_source=buffer&utm_campaign=Buffer&utm_content=buffera8057&utm_medium=twitter

Amazon

H A P P I M A A

H A P P I M A A

The future!

H A P P I M A A H A P P I M A A

H A P P I M A A

Channel-less (retail) environment where channels have taken the backseat

H A P P I M A A

H A P P I M A A

TERO HELENIUS HAPPIMAA OY WWW.HAPPIMAA.COM

@TEROMHELENIUS (TWITTER/SLIDESHARE)

We believe anything worth doing, is worth overdoing.Happimaa is.HappimaaHappimaaPeople are the new channelSlide Number 6Slide Number 7HappimaaSlide Number 9Happimaaretailers are in difficulties!DISTRIBUTION CHANNELSlide Number 13Slide Number 14Native retailSlide Number 16NON-CHANNEL RETAILSlide Number 18Personalized Retail hubsSlide Number 20