Media Kit 2009

Get to the top audience with National Geographic magazine!

For 126 years NG is the flagship of the highest-quality photojournalism in the world.

Third place worldwide as the most read magazine

60 millions readers monthly around the world

8.2 millions copies sold monthly

The most read magazine in Europe (2.5 million readers)

48 international prizes among which 17 are “General Excellence”, the most

important title for magazines.

There are 38 local-language editions plus the English-language edition.

Flagship of NATIONAL GEOGRAPHIC Society since 1888

National Geographic

Source: http://press.nationalgeographic.com

Editorial excellence and awards

Editorial excellence

A magazine for everybody, easy to read and

understand

It’s presenting the world in all aspects: nature, wild

life, society, culture, history.

NG Romania

11 years in Romania.

Magazine of culture, relaxation and entertainment

based on true values of the nature

Top magazine, reliable, with trustful sources

of information.

Readers

* Source: SNA FOCUS CAPI, SEPT 11 – IUN 13

310,000 readers per issue

Men: 152,000

Women: 158,000

Age 19 – 44 years old: 173,000

High Education: 126,000

High Household income: 130,000

Live in large cities: 197,000

High social status : 162,000

0

50,000

100,000

150,000

200,000

250,000

Business Magazin

Capital Forbes National Geographic

Ziarul Financiar

18,000

55,000

27,000

162,000

48,000

23,000

64,000

29,000

207,000

56,000

Personal Income Household Income

High & Medium Personal income/Household income

Top management leaders

read National Geographic monthly

more than any other business title

11,000

36,000

17,000

74,000

32,000

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

Business Magazin

Capital Forbes National Geographic

Ziarul Financiar

Top management position

* Source: SNA FOCUS CAPI, SEPT 11 – IUN 13

An affinity index over 100 shows that NG readers

are interested to contract

bank loans / insurance

102

114

121

128

129

164

132

167

175

203

245

286

Bank bonds

Private pension

Bank account in Lei

Deposits

3 or more debit cards

Online Banking

Life Insurance

Green Card Car Insurance

Foreign Currency Deposit

Car Leasing

2 Business Bank Accounts

Travel Cheques

113

143

104

160

Credit for buying a car

Shopping Card

Virtual cards- Internet payment

Home credit for house repair

Banking services/products used by NG readers

Intention to use banking services/products by NG readers in the next 12 months

* Source: SNA FOCUS CAPI, SEPT 11 – IUN 13

An affinity index over 100 shows that NG readers are oriented to

driving automobiles

101

106

112

116

123

Brand

Technical details

Comfort

Safety

Information in ads

Mentioned as the main criteria when making a

decision to buy a car:

118

124

129

145

I enjoy driving a car

I Spend A Lot For Maintaining My Car

I intend to buy a car

Owner of several cars

* Source: SNA FOCUS CAPI, SEPT 11 – IUN 13

An affinity index over 100 shows that NG readers

are oriented in using cosmetics products, buying of

known brands of clothing and accessories

102,000 of our readers say that

advertising reminds them to buy a

specific product, and for

126,000 of them information from

commercials is helpful to decide what

to buy

104

112

114

121

128

128

138

142

142

147

153

I spend more than planned

I plan to buy a wrist watch

I'm aware of how my hair looks

I don't leave the house without being properly arranged

Interested in Bio cosmetics

I spoil myself buying something special

I buy expensive self care products, cosmetics

I Like To Buy Gadgets

Willing To Pay More For Non E Products

I spend a lot on cosmetics

I spend a lot on clothes

* Source: SNA FOCUS CAPI, SEPT 11 – IUN 13

An affinity index over 100 shows that NG readers are oriented

in using cosmetic products

105

118

124

130

132

133

135

138

142

150

151

Face Cream/Antiaging lotion

Perfume/Eau de Toilette

Facial make-up

Eye make-up

Foundation cream

Lipstick

Face Cream

Antperspirant

Mascara

Face Cream/Cleansing lotion

Gloss

116

123

129

142

148

Cream/Gel/Shaving foam

Antiperspirant

Perfume/Eau de Toilette

Aftershave/Lotions/Special Aftershaves

Cream/Lotion/Face balm

Men who read NG

Women who read NG

* Source: SNA FOCUS CAPI, SEPT 11 – IUN 13

An affinity index over 100 shows that NG readers are oriented

in consuming

quality alcoholic drinks

121

139

140

157

167

188

212

Liqueur

Wine

Vodca

Champagne

Whisky

Cognac/Brandy

Beer

* Source: SNA FOCUS CAPI, SEPT 11 – IUN 13

An affinity index over 100 shows that NG readers

are oriented in purchasing electronics and trying out new ones

122

134

142

145

150

150

155

158

165

170

189

iPad

Professional Camera

Mp3 Player or Ipod

Home Cinema

House alarm

Video camera

E-Book Reader

Digital photo frame

Blu-Ray Player/Recorder

Pocket PC or Palm

Photo digital camera

* Source: SNA FOCUS CAPI, SEPT 11 – IUN 13

An affinity index over 100 shows

the interest of NG readers in

mobile phones

Phone specifications importance:

114

134

143

151

162

180

193

201

208

221

Smartphone Mobile Phone (Iphone/Htc/Etc)

Games

Photo Camera

View/Listen:Music/Movies/ Other Materials

Email

Social Networks

Download Applications

Gps

Voip (Skype/Webcalldirect)

News Sites

104

109

112

114

114

114

120

131

143

143

Signal Quality

Tariff For Postpaid Services

Network Cover Extent

Personal Experience

Company'S Services Range

Company'S Reputation

My Acquaintances Use This Service

Friends/Acquaintance Recommendation

Commercials Information

Salers' Recommendation

Mobile Telephony Service Criteria

* Source: SNA FOCUS CAPI, SEPT 11 – IUN 13

Core Data

Publisher: Burda Media Bucuresti

Frequency: monthly

Book-size: 124 pages

Distribution: national

Print run: 20,000

Circulation: 10,562 (BRAT, Jul – Sept 2013)

Audience: 310,000 readers per issue

Size: 174.5 x 254 mm

Paper: interior - 90 g ART, cover 150 g ART

Price: 15 lei

Ratecard: € 5,900

Contact

Genoveva Enuta

Advertising Sales Manager

genoveva.enuta@burda.ro

Mobile: 0729.218.680

along with: National Geographic Traveler, FHM, Men’s Health, Esquire, Casa si Gradina,

Villa Design, Cosmopolitan, BEAU MONDE, Story, mami, femeia de azi, FEMEIA., Harper’s Bazaar,

Marie ClairePublished by

Burda Media Bucuresti

85, Buzeşti, 4th

Floor

Bucharest, sector 1

Phone: (+4) 031 22 58 700

Fax: (+4) 031 22 58 715

www.burdamedia.ro

Rate Card

Format Rate Card

1/1 page € 5,900

2/1 page (spread) € 11,800

1/2 page € 4,200

1/3 page € 3,000

Cover 4 € 8,900

Cover 3 € 6,800

Cover 2 € 8,600

Opening Spread € 14,200

Junior Page (1/2 page portrait) € 5,600

Insertions Costs (for 1,000 copies) Format Costs (for 1,000 copies)

Random Insert € 46 max. 4 pages € 79

Certain Page € 49 max. 8 pages € 115

Glued € 51 max. 16 pages € 229

Stitched € 63 more than 16 pages € 344

Production deadlines

Media

Our preferred method of delivery is CD-ROM, but we can also accept digital

transmissions (FTP, e-mail). Each disk should be properly labelled and

accompanied by a full directory printout.

Proofs

Each page should be accompanied by a proof. Please specify the type of the

proof: - Content only proofs - not accurate for colour (prints on laserjet printers,

digital proofs not accurate for colour etc.) - Content accurate proofs - digital

proofs, Matchprint, ColorArt etc. This type of proof must contain a colour

calibration bar.

Bleed, Trim Marks and Page Size

Our standard bleed size is 5mm. Trim marks should be included in the final .PDF,

.TIF or .PS files. Please ensure that all page elements required to appear entirely

within the trimmed product are plaed at least 5mm inside the trim. Similarly,

please ensure that all parts of items intended to be trimmed off are placed at least

5mm outside the trim.

Format Dimensions Area

Spread 349 x 254 mm 330 x 235 mm

1 Page 174.5 x 254 mm 155.5 x 235 mm

1/2 vertical page 82.5 x 254 mm 82.25 x 235 mm

1/2 horizontal page 174.5 x 126 mm 155.5 x 120 mm

1/3 vertical page 58 x 254 mm

1/3 horizontal page 174.5 x 84.5 mm

Month AD Booking AD Material On the Market

January 3-Dec-13 10-Dec-13 7-Jan-14

February 6-Jan-14 13-Jan-14 2-Feb-14

March 4-Feb-14 11-Feb-14 4-Mar-14

April 4-Mar-14 11-Mar-14 1-Apr-14

May 2-Apr-14 9-Apr-14 1-May-14

June 6-May-14 13-May-14 3-Jun-14

July 3-Jun-14 10-Jun-14 1-Jul-14

August 1-Jul-14 8-Jul-14 31-Jul-14

September 5-Aug-14 12-Aug-14 2-Sep-14

October 2-Sep-14 9-Sep-14 2-Oct-14

November 1-Oct-14 8-Oct-14 4-Nov-14

December 4-Nov-14 11-Nov-14 2-Dec-14