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McLuhan Meets Twitter
The “message” of Twitter with television as a cool medium
16 December 2015Lindsey O’Laughlin
S.I. Newhouse School of Public CommunicationsSyracuse University
This presentation was prepared for COM 600 taught by Professor Grygiel
Marshall McLuhan
Understanding Media: The Extensions of Man
1967
The Medium is the Message
“The ‘message’ of any medium or technology is the change of scale or pace or pattern that it introduces to human affairs.”
McLuhan, Marshall (1967). Understanding Media: The Extensions of Man. Cambridge, MA: The MIT Press.
Figure 1. Chicago Marquee. (Warot,
2010) Used with Permission.
Figure 2. Study desk at night. (Hare, 2011) Used with permission.
Media: Hot and Cold (Cool)
“A hot medium is one that extends one single sense in ‘high definition.’ High definition is the state of being well filled with data… Hot media are, therefore, low in participation, and cool media are high in participation or completion by the audience.”
McLuhan, Marshall (1967). Understanding Media: The Extensions of Man. Cambridge, MA: The MIT Press.
Marhsall McLuhan Speaks. (2012, Aug 28). Hot and Cool Media (1965) [https://www.youtube.com/watch?v=J3n65fa40JM]. Retrieved from http://youtube.com
Television + Twitter
“By disrupting the one-way relay of information, and making television party to a vast, uncontrolled conversation, Twitter is working a profound change in our relationship with the box.” (emphasis added)
Everett-Green, Robert. (2012, December 22). Social Network. The Globe and Mail. Retrieved from www.theglobeandmail.com
O’Laughlin, L (2015). @ScandalABC [Twitter homepage]. Retrieved from https://twitter.com/ScandalABC
#GOPDebate
2.4 million Tweets
522,220 were about Donald Trump
Jeb and Donald spat inspired 19,200 Tweets in one moment: 10:19 p.m. ET
Lafferty, J. (2015, December 16). #GOPDebate: When Donald Trump Speaks, Twitter Roars. Retrieved from http://www.adweek.com/socialtimes/gopdebate-when-donald-trump-speaks-twitter-roars/631665
#GOPDebate
O’Laughlin, L (2015). @marcorubio [Twitter homepage]. Retrieved from https://twitter.com/marcorubio
O’Laughlin, L (2015). @HillaryClinton [Twitter homepage]. Retrieved from https://twitter.com/HillaryClinton
#GOPDebate
O’Laughlin, L (2015). @PFTompkins [Twitter homepage]. Retrieved from https://twitter.com/PFTompkins
#GOPDebate
O’Laughlin, L (2015). @pattonoswalt [Twitter homepage]. Retrieved from https://twitter.com/pattonoswalt
TakeawaysMcLuhan’s understanding of television as an interactive, “cool”
medium has come to fruition with the advent of Twitter
The “message” of the Twitter + Television medium is the way it’s changed our interaction, involvement and use of both media.
Reference ListEverett-Green, Robert. (2012, December 22). Social Network. The Globe and Mail. Retrieved from
www.theglobeandmail.com
Hare, A. 2011. Retrieved from
https://www.flickr.com/photos/allisonhare/5392074546/in/photolist-9dtMUw-8vBW7x-6Vrq6y-4JoEtj-7kvBRX-8jGUUm-6AKadM-daQydD-fC86Ud-5SEsL5-4ZaAqH-5tofbX-iP5Ld-4cH3qJ-Q2tWq-6URkws-a3F5vz-2iaKR8-4rNa7N-5MjggP-njXHbt-4JjrJX-8Y38cY-jpaoo-zHA1C-tFEW-9hcqqv-74jgr-9RK15A-igFR4m-7Fwv3W-r1C-68wJvA-8bh1ww-bov2cY-kbyYt-rzyr-5G8WnZ-4CgDjh-5B1szo-6pbH7r-fM34Dh-7uksrZ-q86s8N-8SGvZm-33BBUM-GkBrJ-5Jt6sr-hwc5Yk-tPfU
Lafferty, J. (2015, December 16). #GOPDebate: When Donald Trump Speaks, Twitter Roars. Retrieved from
http://www.adweek.com/socialtimes/gopdebate-when-donald-trump-speaks-twitter-roars/631665
Reference ListMcLuhan, Marshall (1967). Understanding Media: The Extensions of Man. Cambridge, MA: The MIT Press.
O’Laughlin, L (2015). @ScandalABC [Twitter homepage]. Retrieved from https://twitter.com/ScandalABC
O’Laughlin, L (2015). @marcorubio [Twitter homepage]. Retrieved from https://twitter.com/marcorubio
O’Laughlin, L (2015). @HillaryClinton [Twitter homepage]. Retrieved from https://twitter.com/HillaryClinton
O’Laughlin, L (2015). @PFTompkins [Twitter homepage]. Retrieved from https://twitter.com/PFTompkins
O’Laughlin, L (2015). @pattonoswalt [Twitter homepage]. Retrieved from https://twitter.com/pattonoswalt
Reference ListWarot, D. 2010. Retrieved from
https://www.flickr.com/photos/--mike--/6100824901/in/photolist-ai7jGe-oo8op9-Z5EZi-4QFjR8-4QFk8k-oJ1kxs-bA4XvG-oKK7CS-bkxdAh-oJ1o8g-bJVqe4-aYST4B-8mmUT9-66M1gr-66RhL3-5kzmQw-b3je6H-btPgM5-b4WT7c-bxMuTG-bABEaS-bpmSWL-bpmSS3-bq9TSd-7f7kKs-b7FRi2-bKSvLK-4axR45-4bt6KQ-7J9dN4-4Bm4je-8miF5X-8mmX7u-8mn1KG-8miV7B-8miGYF-2kZrmj-328Fys-2Ja51w-3e9twt-7fbw21-28VaUn-9fbBPh-6Apqy7-9ceQfa-7iM85h-5kv7eX-5DSL5a-aznE8H-2yuAwj