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N2-Road
Mount Frere
Alfred Nzo District Municipality
Umzimvubu Local Municipality
Eastern Cape Province
September 2015
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Company Details (herein after referred to as Petrorex)
Company Name DOTCOM TRADING 278
Trading as Petrorex
Registration number CK 2008/008384/23
Members JL Pieterse
Slogan “Energy in Motion”
Official Logo
Website www.petrorex.co.za
Address 42 Bontebok crescent
Theresaburg security village
Thereseapark
Pretoria
Postal Address P O Box
52039
Dorandia
0188
Telephone number 012-542 1368
Hannes Pieterse 082 440 7969
e-mail [email protected]
Dawie Pieterse 074 585 5085
e-mail [email protected]
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DOCUMENT DISCLAIMER
This report has been prepared by Petrorex , with all reasonable skill, care and due diligence within the terms of the
appointment with the client within the parameters specified in this document, incorporating our General Terms and Conditions
of Business and taking account of the resources devoted to it by agreement with the client.
We disclaim any responsibility to the client and others in respect of any matters outside the scope of the above.
No warranty or representation are made, either expressed or implied, with respect to fitness of use and no responsibility will
be accepted by Petrorex or the authors for any losses, damages or claims of any kind, including, without limitation, direct,
indirect, special, incidental, consequential or any other loss or damage that may arise from the use of the document
This report is confidential to the client and we accept no responsibility of whatsoever nature to third parties to whom this
report, or any part thereof, is made known. Any such party relies on the report at their own risk
Petrorex does not accept responsibility for any errors or omissions in the supplied information and does not accept any
consequential liability arising from commercial decisions or actions resulting from them.
Any decision based on the contents of this report is, however, the sole responsibility of the decision maker.
Opinions presented in this report apply to the site conditions and features as they existed at the time of the survey, and those
reasonably foreseeable.
These opinions do not necessarily apply to conditions and features that may arise after the date of this Report, about which
Petrorex had no prior knowledge nor had the opportunity to evaluate.
No part of this document may be changed/ altered without permission and approval of Petrorex.
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DOCUMENT CONTROL SHEET:
Report prepared for: Umzimvubu investment Group
Report Number: 20150903-03
Remarks Date Prepared by Signature Reviewed by Signature Authorized by Signature Project Number
1st issue None 03/09/15 Dawie Pieterse
Hannes Pieterse
Hannes Pieterse
201450903-03
1st
Revision
- - - - - - - - -
2nd
Revision
- - - - - - - - -
3rd
Revision
- - - - - - - - -
Distribution
Name Company Copy No Date Authorized by
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DECLERATION
DOTCOM TRAIDING 278 Registration number 2008/008384/23 (Herein after referred to as
Petorex) including of its directors, Chief Executive Officer, members, consultants, employee’s,
sub-contractors/consultants including of their direct family members hereby declare the
following :
1. That Petrorex including of its directors, Chief Executive Officer, members, consultants,
employee’s, sub-contractors/consultants including of their direct family members does
not have personal relationship outside of the work environment with the client / applicant.
2. That Petrorex does not have a relationship to sponsor (consultant serves as an
executive to a company sponsoring the research or serves on the company’s board of
directors);
3. That Petrorex does not combine the business operations in any way with the client’s
/applicant’s business operations instead of maintaining all such operations separately
and distinctly.
4. That Petrorex does not have any financial or personal interest/gain in the proposed
development, or from its developers or any subsidiaries, apart from the provision of the
services rendered and accepted from the official appointment.
5. That Petrorex does not have any non-financial interest, gain in the proposed
development or from its developers or any subsidiaries, apart from the provision of the
services rendered and accepted from the official appointment.
6. That the consultant is listed as an investigator on the project or is a member of the
research team within the Petrorex business unit
7. That the Banking details provided for payment is registered and in use by Petrorex and
not registered to any directors, Chief Executive Officer, members, consultants,
employee’s, sub-contractors/consultants in their personal capacity.
8. The business does not establish a quality standard for the individual (except that the
business may provide plans and specifications);
9. That Petrorex does not establish a quality standard for the client’s/ Applicant’s
development and planning process (except that Petrorex may provide plans,
recommendations and specifications regarding work but cannot oversee the actual work
or instruct the individual as to how work will be performed)
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10. That Petrorex does not dictate the time, performance and progress of the planning and
development process.
11. That the research and report was compiled and completed under supervision of the
director, CEO before distributed
12. That the information including but is not limited to research and the report compiled and
completed will be confidential and under the distribution from the client / applicant or with
requested approvals distributed from Petrorex.
Petorex including of its directors, Chief Executive Officer, members, consultants, employee’s,
sub-contractors/consultants including of their direct family members will at the best of their
ability, capability and knowledge adhere to the declaration obligations.
A breach of the declaration will result in an investigation and findings will be made available
between the parties for action to be taken.
I Dawid Jacobus Pieterse ID No 9002285071087 hereby being of sound mind hereby
acknowledge fully understand and accept the declaration made available.
Consultant 21//09/2015
Signature Position Date
I Johannes Lodewickus Pieterse ID No 6507215004084 hereby being of sound mind hereby
acknowledge fully understand and accept the declaration made available.
CEO
21/09/2015
Signature Position Date
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INDEX DESCRIPTION PAGE
Document Disclaimer 3 Document Control Sheet 4 Declaration 5 Acronyms used 8 SECTION ONE INTRODUCTION /
1 Background 10. 2 Planning approach, objectives & limitations 10. 3 Work method 11. 4 Use of this document 12. 5 Report outline 13.
SECTION TWO THE MACRO ENVIRONMENT
1. Background 15. 2. Regulatory accounting system 18.
SECTION THREE THE MICRO ENVIRONMENT, PHYSICAL AND LEGAL FEASIBILITY, MARKET FEASIBILITY, FINANCIAL VIABILITY, ECONOMIC FEASIBILITY.
1 Physical and legal feasibility 22 1.1 Geographic site location 22 1.2 Description of the proposed development 24 1.3 Accessibility 25 1.4 Visibility 26 1.5 Property Information 27 1.5.1 Title deed information 27 1.5.2 Surveyor’s information 28 1.5.3 Zoning information 29 1.5.4
1.5.5 1.5.6
Environmental authorization Site and Retail license Availability of services
29 30 30
1.6 The planned development 31 1.6.1 The development concept 31 1.6.2 The development team 34
2. Market feasibility 34 2.1 Catchment area 34 2.2 Demographic and economic information 37 2.3 Existing road network 44 2.4 Fuel sales projection / Market demand analysis 45 2.4.1. Volume projection 46 2.4.2 In Terms of socio-economic impacts 50 2.5 Competitor service stations 52 2.5.1 Market supply analysis 52 2.5.2 Undeveloped Service Stations 56
3. Financial viability 56 3.1 Operational viability 57 3.2 Development viability 61 3.2.1
3.2.2 3.2.2.1 3.2.2.2
Oil Company transaction The service station development assessment The Income Approach The Goodwill/Business assessment
62 63 64 67
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SECTION FOUR CONCLUSION AND RECOMMENDATIONS – NEED AND DESIREBILITY
68
REFERENCES Umzimvubu Local Municipality Integrated Development Plan 2013/2014- 1
st IDP
review for the period :2012-2017 Alfred Nzo District Municipality 2014/15 Integrated Development Plan Traffic Impact Assessment July 2015: Engineering Advice and Services (Pty) Ltd-Project Name Proposed Filling Station and Truck Stop NR00220 KM 9.8 Umzimvubu Municipality
Revision of the guidelines for access to filling stations. – 07/2001
LIST OF TABLES
PAGE
Table 1 – GPS Co-Ordinates of proposed development 22.
Table 2 – Population profile 38
Table 3- Population by Gender 40
Table 4 - Traffic Highlights of Site 688 (2015) N2. 46
Table 5 - Interception rates versus passing-by traffic. 47
Table 6 - Average Fill per Vehicle Type. 48
Table 7 - Projected average fuel sales per month from year 1 to year 5. 50
Table 8 – Parties involved 56
Table 9 – RAS opex 59
Table 13 - Volume Loss – Market Shift Based On Shared Traffic Stream Appendix K
Table 14 - Volume Loss – Moving Market Factor / Calculation Appendix K
LIST OF FIGURES
Figure 1- Location of the proposed development in relation to surrounding
suburbs in the area 23.
Figure 2- Proposed development in relation to the Surrounding road
network 24.
LIST OF APPENDIX’S
Appendix A -Proposed service station layout
Appendix B –Areal view of the application site and surrounding areas
Appendix C –Proposed accesses
Appendix D – Title Deed Information
Appendix E – Surveyors information
Appendix F – Zoning information
Appendix G – Environmental Information
Appendix H – Site and Retail License
Appendix I – Photographs of the application site
Appendix J –Photographs and information of the competition sites
Appendix K –Financial analysis
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ACRONYMS USED: ACRONYMS.
ADT Average Daily Traffic ADTT Average Daily Truck Traffic AMEF African Minerals and Energy Forum ATM Automatic Teller Machine APO Additional Profit opportunity BBBEE Broad Based Black Economic Empowerment BEE Black Economic Empowerment BID Background Information Document BSS Benchmark Service Station CBD Central Business District CBO Community Based Organization DCF Discounted Cash Flow. DEAT Department of Environmental Affairs and Tourism. CCTV Close Circuit Television network CORO Company Own Retailer Operator DASC Direct Access Service Centre DGO Diesel Gas Oil DoE Department of Energy DWAF Department Water and Environmental Affairs. EIA Environmental Impact Assessment EMP Environmental Management Plan FRA Fuel Retailer Association GDP Gross Domestic Product GVA Gross Value Added HDSA Historical Disadvantage South Africans HES Health Environment & Safety IDP Integrated Development Plan ISO International Organization for Standardization LED Local Economic Development LFC Liquid Fuels Charter LPG Liquid Petroleum Gas LRP Leaded Replacement Petrol MDZ Magisterial District Zone MPAR Marketing of Petroleum Assets Return MSDS Material Safety Data Sheet PPA Petroleum Products Act PPM Particles per million PTO Permission To Occupy QTY Quantity RAS Regulatory Accounting System RON Research Octane Number RORO Retailer Own Retailer Operator SABS South African Bureau of Standards
SANS South African National Standards
SAPIA South African Petroleum Industry Association SAPRA South African Petroleum Retailers Association SASRIA South African Special Risks Insurance Association SDF Spatial Development Framework SMME Small Medium Micro Enterprise
UIG Umzimvubu Investment Group ULP Unleaded Petrol WWTP Waste Water Treatment Plant
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SECTION ONE
INTRODUCTION
1. BACKGROUND
DOTCOM TRADING 278 CC t/a Petrorex registration number. 2008/005718/23 ,an independent
consultant, was commissioned by Luzuko Mdutyana member of Umzimvubu Investment Group
(UIG) (herein referred to as “the applicant/client”) to perform a detailed analytical survey on the
feasibility and economic viability inclusive of construction and operation costs involved of the
proposed service station development.
Petrorex will make specific emphasis with regards to the influence of the locality of the property
as well as the assessment on the Need and Desirability, which comprises Market Delineation,
Market Demand and Market Supply.
Based on the findings of the survey the “Applicant” would be able to determine the risk factor
involved as well as to make logical deductions obtained from the feasibility study.
2. PLANNING APPROACH AND OBJECTIVES
The planning approach ensued in the preparation of the feasibility study was based on the
following aspects:
To provide a plan and document which would be practical, understandable, realistic and
enhance the implementation there-of.
To provide a Feasibility Study that would serve as a guideline or framework in the
various decision-making processes.
The main objectives of this study are:
Provide evidence of the suitability of the proposed site for the intended development as
part of the Physical and legal feasibility,
Description of the site, Market feasibility, to determine and estimate the potential market
for the products and services that the proposed service station is intended to provide.
The last phase is to determine whether the project satisfies the financial requirements of
the parties, Developer, Operator and the Oil Company involved.
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Limitations
The identified Competitor Sites in the local trading area fuel volume sales in literage
information is considered as confidential by the relevant Dealers. At the time of the
survey the Dealers were not approach to obtain such information. The respective Oil
Companies and the Department of Energy are the only institutions that attain this
classified information. The volume of sales or throughput can only be accurately
included in an amended report once obtained through a public participation process,
if applicable.
Information obtained in regards to undeveloped service station sites (sites / property
carrying the relevant zoning classification) are obtained from the relevant Local
Authorities. Although Petrorex uses it best endeavors to obtain the relevant
information Petrorex has to depend on the administrators’ cooperation in providing
such reports and insight of the local trading area.
A traffic count was conducted by means of a manual counts at the proposed service
station site for a 12 hour period from 06h00 until 18h00 (30 minutes interval) on a
typical weekday of Tuesday, Wednesday and a Thursday. The manual count
gathered data for determination of vehicle classification (Light vehicles, Taxi’s and
heavy vehicles) taking into consideration turning movements and direction of travel.
A key limitation of a manual counts is the lack of information about long-term
temporal variation. Average daily traffic (ADT) counts represent a 24-hour count at
any specified location. To determine the 12 hour count to an ADT an expansion
factor was used. This calculated expansion factor is determined from electronic
counts comparison in the vicinity obtained from local authorities and traffic count
engineers.
That there is currently no universal scientific method available in the calculation of
the economic influence on competitor sites and that each Applicant has to formulate
their own methodology.
3. WORK METHOD
Congregation of information relating to the physical characteristics and existing land uses of the
trading area was compared to the global development and activities obtained by means of
interviews and insight in existing reports to acquire a general impression of the trading area.
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The methodology of the working method utilized in the compilation of the Feasibility Study was
based on:
Document Review: Various strategic government documents and reports were consulted
during the research process. They include the following:
o Umzimvubu Local Municipality Integrated Development Plan 1st IDP Review for
the period: 2012-2017
o Alfred Nzo District Municipality 2014/15 Integrated Development Plan
o Traffic Impact Assessment July 2015: Engineering Advice and Services (Pty) Ltd-
Project Name Proposed Filling Station and Truck Stop NR00220 KM 9.8
o SAPRA Newsletter – 05 June 2012
o Department of Energy MDZ Zones and Price regulations
Desktop Research: Desktop research was undertaken to collect some of the economic
and social data and information.
Databanks: Data were also from strategic documents and other publications on
economic and social development in Umzimvubu Local Municipality
Site Visit: A trip was taken by the study team to the proposed site for the purposes of:
o Identifying the areas that are likely to be affected by the proposed development,
o Identifying the locations of the potential competition of the proposed
development, their distance from the proposed development site, and
o Deepening understanding of the potential catchment area.
o Information was collected through observation during this trip
4. USE OF THIS DOCUMENT
This report will provide details regarding the necessity of appointing qualified professionals Such
as:
Plans to be designed by an architect.
Costing and economic evaluation to be done by a quantity surveyor.
In- and egresses improvement to be determined by a traffic engineer.
Environmental Management Plan to be performed by an independent consultant.
This report can also be utilised for the following purposes:
Negotiating transactions with an Oil Company / Registered Wholesaler.
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Obtaining approval for financing of the project.
Consent for the proposed development activities from the applicable local governing
authorities.
Obtain an relevant approval documents from the Department of Energy
5. REPORT OUTLINE
The report consists of four sections. Apart from the first section, which provides the introduction
and background, the report contains the following:
SECTION TWO: This section provides an insight into the Macro-environment of
the Oil Industry which comprises of the institutions, broad issues and trends
outside the Service Station Facility over which you have no, or limited control.
Emphasis has been made to process (Project ME 686) undertaken by the
Department of Energy and its appointed consultants, included all stakeholders,
from Oil Companies, SAPIA, Retailers (SAPRA) and a group representing
Independent Wholesalers. Project ME 686 had to establish margins for the
various components of the value chain under review.
SECTION THREE: This section focuses on the Micro-environment such as;
Socio-economic information - the active and effective acquisition of the
service station dependents upon favourable socio-economic factors as
well as the socio-economic profile of the potential catchment area. The
section comprises a number of sub-sections. They are; a description of
the area, a demographic profile, an economic profile, an assessment of
the types of transport used by people living in the area, an analysis of
traffic flows in the catchment area, and a description of the future
developments in the area.
Physical and legal feasibility is an analysis of the suitability of the site for
the proposed development,
Marketing feasibility comprises of a study of the demand and supply and
the analyses thereof to determine whether the property would be
marketable, taking into consideration the socio-economic impacts of the
proposed service station. It examines the demand side of the proposed
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development. This provides a market delineation and demand
assessment for the proposed filling station. Specifically, it analyses the
location of the proposed development site and traffic flows in the area
where it is located. It also describes the geographic extent of the possible
demand for fuel and other products and facilities that the proposed filling
station is intended to offer. It assesses the key characteristics of the
service stations located in proximity to the proposed development site in
order to determine their implications for the proposed development.
These characteristics include the estimated volumes of fuel sales that
they supply and convenience facilities that they provide. It investigates
the possible impacts of the proposed development and assesses their
intensity. Specifically, the section examines the possible impacts on
existing filling stations and on the area surrounding the proposed
development site.
Financial viability - the last phase of the feasibility section is to determine
whether the project satisfies the financial requirements of the Operator /
Dealer, the Developer and the financial institution.
SECTION FOUR: This last section provides a summary of the main findings and
some recommendations for the proposed development, based on the need and
desirability, as well as a conclusion on the overall feasibility of the investing in the
service station.
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SECTION TWO
THE MACRO ENVIRONMENT: DOWNSTREAM FUEL INDUSTRY
1. BACKGROUND
1998 White Paper on Energy Policy set the sustainable presence, ownership or control by
historically disadvantaged South Africans of a quarter of all facets of the liquid fuels industry
or plans to achieve this as a milestone to trigger the substantive re-regulation of the
petroleum and liquid fuels industry in South Africa.
The government has linked the re-regulation of the industry to the meaningful participation in
the industry by South Africans who were excluded in the past through the general racial
political dispensation, social inequalities and provisions governing the industry specifically. In
pursuit of this objective, the government has taken various steps together with industry
leaders and associations, such as the South African Petroleum Industry Association (SAPIA)
and the African Minerals and Energy Forum (AMEF).
At several meetings between Pumzile Mlambo Ngcuka, the then Minister, and industry
associations in 1999 and 2000, the idea of a task team as well as an industry summit were
proposed as mechanisms to take forward the imperative posed in the White Paper. In her
Parliamentary budget vote address on 11 May 2000, Ms Mlambo Ngcuka announced the
appointment of a ministerial task team.
While transformation and de-regulation need to take place with a minimum of disruption and
unintended negative consequences, the meaningful participation by historically
disadvantaged South Africans in the economy is an urgent and overriding national economic
and political imperative. After initial consultations, the task team embarked on a series of
workshops examining the entire liquid fuels petroleum industry in South Africa:
Oil and gas exploration and production;
Crude oil refining;
Synfuels manufacturing;
Marketing of petroleum products; and
Transportation of petroleum products.
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Industry associations were tasked to ensure that any unorganized industry players are
brought into the process. Efforts were made to this end, and some of these companies did
participate in part of the deliberations.
The Liquid Fuels Empowerment Charter (LFC) emerged as an attempt to capture the
frustrations of the new participants in the industry and the ways in which transformation could
best be facilitated. In some ways, the process leading to the signing of the charter was as
important as the document itself. The final document, signed by key industry players in
November 2000, is a statement of the commitment of the signatories to transformation of the
industry as a principle, as well as details of the key measures and expectations.
Since then, it has become the organizing force in the transformation of the liquid fuels sector.
“Focus areas”. The areas focused on by the task team were:
Employment equity
The key concern here was the participation of historically disadvantaged South
Africans in the mainstream of the industry, especially at managerial and operational
levels.
Capacity building
The industry requires certain high level skills that are in general inadequately
provided for in the South African labour market. Emerging companies are especially
under-skilled. A key driver in their success will thus be the extent to which their
capacity can be accelerated.
Ownership and control
The industry is highly capital intensive, with major infrastructure. This has historically
been in the hands of the multinational companies. The focus here was on the
acquisition of such ownership by historically disadvantaged South Africans, and what
such ownership would entail.
Financing
The key obstacle for new and small entrants into the industry is its high capital
intensity and relatively low or slow return rate. Financing mechanisms will need to be
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devised if this objective is to be achieved.
Procurement
In the past, positive or affirmative procurement policies have been used to accelerate
the growth of new entrants. This avenue was examined as a key driver in the
nurturing of emerging companies from all sectors. The focus here was on both private
sector and public sector procurement.
Legislation and regulation
Within which the White Paper milestone is to be achieved was examined to determine
the extent to which it may assist or hamper progress, and to arrive at interventions at
this level. Industry agreements were also examined as part of this focus.
In May 2010, the minister of energy, Ms Dipuo Peters, indicated that the Department of
Energy (DoE) will conduct an audit into the compliance of the oil industry with the provisions
of the Liquid Fuels Charter (LFC) before the 10th Anniversary of the signing of the first ever
empowerment charter, the Liquid Fuels Charter.
The compliance audit was finalized in April 2011 and the final audit report with
recommendations was in circulation in Cabinet. The objective of the audit was to have a
comprehensive independent and representative assessment of the state of transformation
within the industry against the set charter targets. It also would identify bottlenecks in its
implementation, the interventions required and develop standardized criteria to assess and
monitor transformation and compliance within the petroleum and liquid fuels industry,
throughout the value chain.
The LFC strategic focus areas were: ownership, control, supportive culture, capacity building,
employment equity, financing, preferential procurement and terms of credit to Historical
Disadvantage South Africans (HDSA) companies.
There were a number of implementation challenges that the charter faced:
LFC compliance was not monitored regularly and there were no serious
consequences for non-compliance.
Financial sustainability of Black Economic Empowerment (BEE) deals.
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Continued barriers to entry such as access to finance, access to infrastructure,
lack of pricing transparency and skills transfer to retailers.
The lack of women representation.
The abuse of the HDSA definition that was used to include white females.
With regards to retailers, the license applications the DoE reflected a trend in that a particular
section of the population was applying for the licenses. The most lucrative sites were still
unobtainable and the playing field was not level. In relation to people with disabilities, the
DoE was not doing as well as they were supposed to do. There was one wholesale
application the DoE received from an association of people with disabilities and the
application had been processed.
The minister of energy also mentioned the reviewing of the Petroleum Products Act (PPA)
with a view to further strengthening legislative framework’s ability to address the needs of a
developmental state, including the transformation of the liquid fuels industry. By law it has
become the DoE responsibility to implement transformation in considering license
applications to:
promote the advancement of historically disadvantaged South,
give effect to the Charter.
The Controller of Petroleum Products may require any category of license holder to
furnish information, as prescribed, in respect of the implementation of the Charter.
2. REGULATORY ACCOUNTING SYSTEM (RAS)
In the Minister of Energy, budget vote address during April 2010, to the national council of
provinces energy portfolio committee, Ms Dipuo Peters gave emphasis to the DoE’s
finalization and implementation of the Regulatory Accounting System (RAS) for the
petroleum sector that will be used to determine appropriate margins for:
wholesale,
coastal storage,
handling
secondary storage,
distribution, and
Return on assets for the Benchmark Service Station (BSS).
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In ensuring that the RAS system was effective, the process had to look at correcting the past
irregularities that were embedded in the old Marketing of Petroleum Assets Return (MPAR)
system, some of these included:
Cross subsidies between different products (petrol/diesel)
Retail customers were subsidising commercial customers
Uneven treatment between assets owned by oil companies and those owned by
retailers
To limit the amount of investment made into retail developments
Secrecy that surrounded the MPAR system
The ultimate goal was to achieve a uniform and transparent set of regulatory accounts where
costs are allocated according to predetermined methods. To provide certainty to investors
with regard to the return on assets throughout the petroleum industry value chain. These
objectives would be achieved by separating regulated from unregulated activities in order to
eliminate actual and potential cross-subsidies to promote appropriate investments in this
sector.
The process (Project ME 686) undertaken by the DoE and its appointed consultants,
included all stakeholders, from Oil Companies, SAPIA, Retailers (SAPRA), (FRA) and a
group representing Independent Wholesalers. Project ME 686 had to establish margins for
the various components of the value chain under review.
Essentially Regulatory Accounting is about:
Effective pricing regulation and should promote efficient and equitable prices, industry
viability (fair returns), availability and access to Energy services and products as well
as policy goals including the PROHIBITION OF VERTICAL INTEGRATION,
development of SMME’s, Black Economic Empowerment, price stability and
economic development.
The Industry being rewarded in terms of the regulation via a revenue requirement
formula. In order for this formula to be applied models of the activities needed to be
developed in conjunction with regulatory accounts based on Activity Based Costing
for each of the categories.
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The long awaited Regulatory Accounting System (RAS), widely known as Task 141, was
implemented December 2013.
The spirit of negotiations under RAS will hopefully be that the owner of an asset should be
fully compensated for that asset, whether that owner is a retailer or Oil Company (around
60% of retail assets are still owned by Oil Companies).
The bottom line is that at full implementation, the retailer will collect all margin related to the
operations and assets of the Benchmark Service Station (BSS) and the investor on the asset
will recover their return due in both Company Own Retailer Operator (CORO) and Retailer
Own Retailer Operator (RORO) operating platforms or agreements.
A scientific, financial model was developed by the consultants for each of the components
under review. The RAS is based on a foundation, that “whoever invests in or whoever incurs
the cost” should receive the remuneration.
The first step in the process was to establish a margin for selling fuel only which set in motion
a survey to determine the average volume of all fuel sales over the past ten years. A figure of
297 000 kl/month was reached for combined petrol, diesel and paraffin sales through Retail
sites. The next step was to determine the kind of facility that would be needed to pump this
amount of fuel which resulted in a Benchmark Service Station (BSS) being built but for fuel
sales only. The idea behind this was that the methodology would aim to provide an
appropriate return for an “efficient” benchmark service station rather than provide for a return
on total industry assets, which could worsen investment incentive problems. An amount of
R6.7m would be required to build a fully operational BSS accounting for all assets, from land
to relevant equipment. The BSS margin was then calculated to establish the required margin,
in cents per litre, to produce a fair return on the investment where the Rate of Return was
determined based on the Capital Asset Pricing Model methodology. The following equation
was used to calculate the margin: Permissible revenue = (Asset base)*ROR + expenses +
taxes where ROR refers to Rate of Return and expenses refer to the operating expenses that
would be incurred when running the BSS. Together these elements form the foundation of
RAS which ultimately intends to remove vertical integration in the industry.
With CORO (Company Owned, Retailer Operated) sites, Oil Companies shall recover their
capital portion less an entrepreneurial compensation for operating the assets on their behalf.
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They will recover from the OPEX numbers those expenses that are incurred by the oil
company as per the BSS model i.e. pump and tank maintenance, rates and taxes as well as
any other assets and operating expenses allowed in terms of the BSS model.
With RORO (Retailer Owned, Retailer Operated) sites, Oil Companies may own the pumps
and tanks and, in certain instances, some small assets such as generators, hence the
calculations work differently. The capital expenditure recovery will be based on the BSS
assets owned by the company and OPEX recovery will be based on the expenses incurred
as per the BSS model. In a nutshell, RAS will reward the investor who owns the assets and
incurs the operating expenses as per the BSS model.
The proposed service stations would be established as a RORO sites that would comprises
of a supply–only agreement with a Wholesaler and where the Retailer would be the investor
to capitalise on a maximum return on investment.
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SECTION THREE
THE MICRO ENVIRONMENT: PHYSICAL AND LEGAL FEASIBILITY, MARKET
FEASIBILITY, FINANCIAL VIABILITY AND ECONOMIC VIABILITY.
1. PHYSICAL AND LEGAL FEASIBILITY
1.1 Geographic site location
In the macro context- Mount Frere is a town located in the Eastern Cape Province,
previously known as the Transkei region. Mount Frere is situated between Kokstad and
Mthatha along the N2 road about 100 km north east of Mthatha. It is administered by the
Alfred Nzo District Municipality (one of six districts of the Eastern Cape Province); the
District Municipality includes local municipalities of Matatiele, Umzimvubu, Mbizana and
Ntabankulu. The Umzimvubu Local Municpailty includes villages / towns Mount Frere, Mount
Ayliff, Amahlubi, Makaula, Mosesh and Matandela.
In the micro- context- the Site is situated on the eastern periphery of the N2 road, 10.6
kilometers north east of Mount Frere next to the Umzimvubu River known as the
KuMakhola. The property description needs to be obtained as the property is part of rural
tribal land. The property and the size of the proposed service station development need to
be determined according to the road, access, services and site layout plan.
The closest geographical co-ordinates of the proposed service station development is:
TABLE 1: GPS CO-ORDINATES OF PROPOSED DEVELOPMENT
Latitude Longitude
30°50'59.62"S 29° 4'18.52"E
The proposed service station development property is bounded by:
The N2 National Highway to the north
Tribal/Community village and grazing land to the east
The Umzimvubu River to the west
Community farming activities to the south
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The land use surrounding the proposed sites can be described as rural in nature.
The figure below, illustrates the location of the proposed development in relation with other
suburbs in the Mount Frere Region, Eastern Cape Province.
Refer to Appendix I for additional photographs/images and information of the
proposed development.
FIGURE 1: location of the proposed development in relation to surrounding suburbs in the area.
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FIGURE 2: Proposed development in relation to the surrounding road network
Source Google earth, 2015
1.2 DESCRIPTION OF THE PROPOSED DEVELOPMENT
The proposed development is a new filling / service station facility development.
The land use surrounding the proposed development can be described as rural in nature.
A service / filling station land use can be defined as a building designed or used for the
supplying of fuel, the sale of oil, additives, new emergency spares, promotional items, firewood,
charcoal and fire lighters, a shop (convenience store), one working bay for emergency repairs to
vehicles, an area for mechanical car wash unit, an automatic teller machine (ATM) and offices
which are direct relation to a filling station.
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Truck stop land use can be defined as a facility especially for truckers that include fuel pumps,
sanitary facilities, resting and overnight activities accompanied by a shop with basic items for
truckers convenience.
It aims to serve all traffic, travelling along the N2 Highway eastbound and westbound. The
service station is also intended to provide service to vehicles in the local trading area consisting
of residential, recreational, business, agricultural and tourism activities as well as the heavy
vehicle commuting along the N2 Highway by providing facilities in accordance.
1.3 ACCESSIBILITY
Accessibility illustrates the level of access to the development site by means of various transport
modes and is paramount to the success at a filling station development. Accessibility in terms of
potential access points, level of vehicles movement and transport infrastructure surrounding the
site are analysed in the sub-Section
Due to the site having topographical constraints due to road and ground level difference, road
and earth works are required to accommodate the designed access and egresses.
The following aspects should be taken into account regarding road safety and traffic capacity
when considering the availability of Diesel facilities for larger vehicles, inclusive of the fuel
delivery trucks:
The service station positioned to optimise the line of sight to incoming traffic so that the
decision making can be timeously affected.
Layout to the Site is adequate in order to accommodate the turning radius of a large fuel
delivery truck and would also prohibit any damage due to the off-tracking of its rear
wheels.
There are no sharp turn movements that can cause unwanted freight movement
resulting in damage and/or loss of valuable freight. In order to prevent these situations
trucks would also be required to slow down to speeds well below that of passenger
vehicle to be able to enter the site safely.
The Site is accessible from the adjacent N2 Highway westbound and eastbound traffic through
A left-in / left-out movement on the N2 Highway, with deceleration lanes with adequate
length to allow for safe left – in / left-out movements.
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A right turn access on the N2 Highway with an extended lane for motorist intended to
make a right turn into the site.
Entry radius. The entry radius can make or break the effectiveness of the deceleration
lane.
Refer to Appendix C for the proposed accesses layout.
1.4 VISIBILITY
Visibility of a service station relates to the applicability of stopping sight distance as well as the
behaviour of the driver when driving along a road.
The driving task, as described in the SA Road Safety Manual, consists of several tasks and is
quoted here below.
The driving task consists of three components, namely:
Navigation – Route following and trip planning
Guidance - Following the road and keeping a safe path in response to the traffic
conditions
Control – Speed control and steering.
The driving task requires the following process:
The driver receives input (mostly visual)
The driver processes the information
The driver predicts the outcome of alternative actions
The driver decides on the appropriate action and execute them
The driver observes the effect of the actions through reception and processing of
updated information
A driver has peripheral vision and focal vision. Peripheral vision is what the human eyes see in
the total cone of vision (based on the SA Road Traffic Sign Manual, this is 15 degrees to each
side, i.e. 30 degrees). Any movement or change in this peripheral area is picked up by the eye
and interpreted by the brain, although the eyes are not focused on the object specifically. This
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allows the driver to observe the whole road reserve in front of him, while focusing on the vehicle
he is following or on the colour of the traffic light, for example. Focal vision, which has a width of
about 1 degree, is used to read road signs, focus on specific objects, to judge distance etc.
If the driver is following a vehicle, his focal vision is mostly on the vehicle he is following as this
presents the critical braking scenario. Peripheral vision is then used to pick up other information
such as accesses, road signs etc., and if necessary, the focal vision is shifted to these areas to
interpret the information.
The site is highly visible and located directly along the N2 Highway
The Site is visible from approximately 200 meters westbound and 300 meters eastbound on the
N2 Highway.
The visibility profile aims to highlight the exposure of the development site which is directly
correlated to the potential utilization of the filling station by passing traffic
The high visibility levels are likely to attract a high volume of potential consumers
owing to the outstanding exposure to the public and provide transport market.
The site enjoys above-average exposure and advertising capabilities
The visibility of a service station is critical to its success and marketability.
Strategic location of the main identification signs will increase the drivers’ observation capacity
at the respective property.
1.5 THE PROPERTY INFORMATION
1.5.1 TITLE DEED INFORMATION
This property falls under communal land, a letter from the traditional council for further use with
respect to a Service Station needs to be obtained. a PTO is a less formal tenure right that
merely evidences a user right and as such is only a personal right. It is not proof of titled
ownership in land and therefore cannot be classed as a Title Deed to Land.
The holder of the Permission to Occupy (PTO) can be described as a "putative holder". A
"putative holder" in the definitions means that the person occupies an erf as if he or she is the
holder of the land tenure right in respect of that erf, but who is not formally recorded in the
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register of land rights as the holder of the right in question.
The permission to occupy can be regarded as a land tenure right. This statement can be
confirmed by the definition of Land Tenure Right set out under the definitions of the Upgrading
of Land Tenure Rights Act. The definition reads as follows "land tenure right" means any
leasehold, deed of grant, quitrent or any other right to the occupation of land created by or
under any law and, in relation to tribal land, includes such land under the indigenous law or
customs of the tribe in question.
PTO's are not eligible for registration in a Deeds Registry as they are by nature classified as
mere personal rights whereas only real rights and limited real rights can be registered in a
Deeds Registry.
PTO tenure is not an economically viable form of land holdership as it is not acceptable as real
security or collateral by any financial institution (in other words it cannot secure a debt or
mortgage against it).
PTO’s are no longer procured, since 1 September 1999 (section 2(2),(a) Schedule 2: Upgrading
of Land Tenure Rights Act 112 of 1991) as they are automatically upgraded ex lege as long as
the following requirements are met, namely:
That the land in question has been formalised (by laying it out on a general plan) or
survey diagram
That a township register thereof has been opened in the relevant deeds registry.
Refer to Appendix D for the Title Deed information.
1.5.2 SURVEYOR’S INFORMATION
The external form of development site is an irregular rectangular shape of land along the
southern boundary of the N2 Highway. The dimensions of the site were not available at the time
of the study.
The Surveyors General Diagram needs to be obtained.
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Refer to Appendix E for the SG diagram.
1.5.3 ZONING INFORMATION
A formal application needs to be lodged for final approval at the Umzimvubu Local Government
in alignment to the integrated development plans (IDPs) in terms of the Municipal Systems Act
in 2000 (“MSA”). The MSA (2000) IDPs include a mandatory spatial component in the form of
spatial development frameworks (SDFs) to direct municipal planning decisions and
developmental interventions.
The purpose of the Upgrading of Land Tenure Rights Act, 1991 (Act No. 112 of 1991) is "To
provide for the upgrading and conversion into ownership of certain rights granted in respect of
land; for the transfer of tribal land in full ownership to tribes; and for matters connected
therewith".
The Act is used in the former self-governing territories to upgrade land tenure rights (PTO’s and
Deed of Grants) in unproclaim settlements and townships, and to convert tenure rights
mentioned in Schedule 1 and 2 to the Act (e.g. leaseholds, PTO’s, etc.) into rights of ownership.
Refer to Appendix F for the Zoning information.
1.5.4 ENVIRONMENTAL AUTHORIZATION
An application needs to be submitted in term of the National Environmental Management Act
(NEMA) No. 107 1998, List Notice (GN R 544) of the EIA regulations, direct the department of
Economic Development, Environment, Conservation and Tourism, Eastern Cape Province
Government to consider the social, economic and environmental impacts of activities, including
disadvantages and benefits of such an listed activity by an Environmentalists.
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Refer to Appendix G for the Environmental Information./SRK ENVIRONMENTAL
REPORT
1.5.5 SITE AND RETAIL LICENSE
A Retail and Site Licence needs to be obtained in terms of the Petroleum Act, 1977 (ACT 120 of
1977).
1.5.6 AVAILABILITY OF SERVICES
It is the responsibility the Applicant to provide sustainable services in regards to water
reticulation, sewerage and waste management, storm water drainage and electricity supply to
the infrastructure of the foreseen activities. Taking into consideration the location far from
existing services from Umzimvubu local municipality the Applicant needs to focus on the
quantity and quality water required, waste and effluent quantity and treatment thereof, volume of
waste generated, storm water accumulation due to hard surfaces and the capacity of electricity
distribution and required and the capacity of the local authority to fulfil in these requirements.
The Technical Services Department of Umzimvubu local Municipality is responsible for water
and sanitation, waste removal, technical services, roads and storm water drainage, electricity,
expanded as indicated in their repairs and maintenance programme. The Project Management
unit will be responsible for the implementation and management of capital projects such as the
proposed service station development in the municipality environmental management.
It is foreseen that the development would be supplemented by making provision for a bore hole
for water supply and onsite septic tank for effluent waste, containment crease and oil separation
traps. The tank shall be designed and constructed in accordance with the information contained
within SANS 10400 – 1990.
Refer to Engineering Service Report for Proposed Fuel Service Station Near
Mount Frere, Eastern Cape- Report Number 489097/2.
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1.6 THE PLANNED DEVELOPMENT
1.6.1 THE DEVELOPMENT CONCEPT
Service Stations are designed according to the standard Oil Industry minimum requirements
and in accordance with specific conventional construction techniques.
The design must also be in compliance with the minimum development requirements of the
National Road Agency. Being a highway site development provision must be made to acquire
the property or a portion thereof opposite the proposed development property for future
utilization should the traffic count warrant such an additional development. An added advantage
of commercial note is that the Wholesaler / Oil Company could obtain the rights for brand
advertising on the National Information category marketing boards alongside the N2.
The size of the subject site is sufficient to be utilised for the proposed activities with ample of
free space for the envisaged activities, vehicular movement and parking
The Service Station Site is of sufficient size to operate successfully. Manoeuvring space and
parking space is sufficient to prevent vehicles from obstructing each other as well as the
entrances and exits.
The following facilities will be available,
Fuel bay - Providing a 24-hour and courteous service. The pump islands are strategically
placed on site to prevent traffic flow problems, and to ensure maximum utilization of all
servicing points.
24/7 Petrol and diesel categories under one roof
o Pumps; 4 x 6 hose, 1 x 2 hose.
o Five (5) islands
Product – Unleaded 93 & 95 RON, Diesel 50ppm & 500ppm.
Separate – Diesel 50ppm & 500ppm island at the fuel delivery point to
accommodate larger vehicles.
Centrifugal or submersible pump units will be used to pump the product
through a metering device into a vehicle fuel tank or to a portable
container.
Erection of a suspended forecourt roof above the dispensers to protect
customers and dispensing facilities from the elements
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Remote fuel filling points will be installed as close to the USTs as
possible, although the location of the filler points is dependent on delivery
tanker access.
Construction of a concreted forecourt
Installation of an oil/water separator connected to the surface drainage
from the concreted forecourt and fill containment areas, discharging into
the municipal sewer system
Quick Service Restaurant 1 ,900m²
Play park 150m²
Storage yard for flammable products (e.g oils and greases)
The tank farm1 will, at a minimum, include the following:
o Monitoring wells and leak detection system installed
around the tank farm
24/7 Convenience Shop – Take- aways for consumers in the local trading area and or
passersby. 180m2
Parking facility for at least 19 vehicles integrated with the shopping centre parking
facilities.
Staff ablution facilities
A small waste water treatment plant to serve the staff ablution facilities
Ancillary offices
Storage area
Security -The premises will be well lit at night by providing a high level of illumination in
the parking areas and on the walkways to the restrooms in and around the buildings.
Security will entail guard services, armed response and armed escorts service if and
when necessary.
Reaction services to unwanted behavior ensuring right of admission and linkage to a
centralized South African Police Services.
State of the art security and camera surveillance will be installed and the cash will be
connected to the high security safe.
Communication services will be readily available in the event of emergencies.
o Pay phone facilities for private and work related calls.
o Provide an information display complete with a map of the trading area and
descriptions, street names, major routes and places of importance.
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Convenient and functional, ablution only facilities for the vehicle operators will be
developed on the proposed site, providing both male and female patrons.
Restrooms - Sufficient restroom facilities will be provided to minimize the inconvenience
to the traveling motorists when either the men or the woman’s restrooms are out of
service these facilities will also be incorporated with the shopping center facilities.
Truck stop facility guarded with necessary security measures, providing trucker
convenience and basic sanitary services
Bulk service supply – in regards to water storage facilities not only for human
consumption or gardening but also in sufficient capacity for firefighting purposes. In
regards to sewerage, waste and effluent water a specialized plant should be considered.
The internal layout is in accordance with the following, in addition to more restrictive local
conditions and bylaws which may be applicable;
The width of the access driveways should be between 4 and 8 meters,
The driveways between pumps should be 6 meters wide,
The nearest pumps to the property boundary should be 3.5 meters clear or a distance
equal to the building line restriction, whichever the larger,
The pump islands are located behind the ingress point, to allow proper and safe
circulation through the forecourt.
The layout of the forecourt designed to minimize traffic conflict with the balance of the
site and ensure that vehicles entering the forecourt do not interfere with vehicles queuing
at the stop Line exiting the site
These above mentioned facilities tend to attract passing motorist because it creates a “one-stop
shop” for motorist and make their trip more convenient
Refer to Appendix C for the proposed site layout.
1.6.2 THE DEVELOPING TEAM
The professional team for the development of the Service Station facilities need to consist of the
following parties:
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Landlord / Developer.
Architects.
Quantity Surveyors.
Civil Engineers.
Traffic Engineers.
Electrical Engineers.
Building Contractor.
Project Management.
Safety Officer.
The Landlord / Developer in collaboration with the Retailer / Lessee and Oil Company appoint
the professional team to develop and manage the Service Station development process.
2. MARKET FEASIBILITY
This section provides a description of the study area in order to determine the potential market
for the products and services that the proposed service stations is intended to provide.
Specifically, the section identifies the catchment area and describes its characteristics.
It is structured as follows:
Identification of the potential supporters of the service stations in the catchment area,
Demographic profile of the catchment area,
Economic profile of the assessment of the assessment area,
Types of transport used by people living in the area,
Travel patterns within the study area and between the area and other places,
Traffic flows in the assessment area, and
Future developments in the area.
2.1 CATCHMENT AREA
Taking into consideration the accessibility, visibility and convenient location of Service Station
site, the Trading Area in which the Service Station is going to operate, primarily consist out of
the following:
The primary market can be described as -Through traffic on the N2 Road, traveling west to east
and east to west between Kokstad and Mthata.
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Definition of through traffic - traffic initiated at and destined from points outside a local zone
Tourism:
South Africa’s ‘Wild province’ the Eastern Cape features expanses of untouched beach, bush
and forest. This was former presidents Nelson Mandela’s home province and is an area with
some enticing attractions- among them the Addo Elephant National Park with densest elephant
population in the world; the dramatic Wild Coast, and of course the Mandelas’s home at Qunu.
The landscape is extremely diverse. The western interior is largely arid Karoo, while the east is
well-watered and green. The Eastern Cape offers a wide array of attractions, including 800 km
of untouched and pristine coastline along with some particularly splendid beaches, and "big-
five" viewing in a malaria-free environment.
The province is the location of South Africa's only Snow skiing resort, Tiffindell, which is situated
near the hamlet of Rhodes in the Southern Drakensberg on the slopes of Ben Macdhui, the
highest mountain peak in the Eastern Cape (3001 m).
The National Arts Festival, held annually in Grahamstown, is Africa's largest and most colourful
cultural event, offering a choice of the very best of both indigenous and imported talent. Every
year for 11 days the town's population almost doubles, as over 50,000 people flock to the region
for a feast of arts, crafts and sheer entertainment.
The Tsitsikamma National Park is an 80 km long coastal strip between Nature's Valley and the
mouth of the Storms River. In the park the visitor finds an almost untouched natural landscape.
Near the park is the Bloukrans Bridge and Bloukrans Bridge Bungy which is the world's third
highest bungee jump,
Jeffreys Bay is an area with some of the country's wildest coastline, which is backed by some of
Africa's most spectacular sub-tropical rainforest. Famous for its "supertubes", probably South
Africa's longest and most consistently good wave, it's charged with a surf vibe as relaxed as it is
friendly, and this tends to soften the effect of the wealthy set who have made this part of the
coast their own.
Aliwal North, lying on a splendid agricultural plateau on the southern bank of the Orange River,
is one of the country's most popular inland resorts and is famous for its hot springs.
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The rugged and unspoilt Wild Coast is a place of spectacular scenery, and a graveyard for
many vessels. Whittlesea, Eastern Cape, situated in the beautiful Amatola Mountains, is now
famous for the first wine estate in the province.
Agriculture
There is much fertile land in the Eastern Cape, and agriculture remains important. The fertile
Langkloof Valley in the southwest has enormous deciduous fruit orchards, while sheep farming
predominates in the Karoo. The Alexandria-Grahamstown area produces pineapples, chicory
and dairy products, while coffee and tea are cultivated at Magwa. People in the former Transkei
region are dependent on cattle, maize and sorghum-farming. An olive nursery has been
developed in collaboration with the University of Fort Hare to form a nucleus of olive production
in the Eastern Cape.
Domestic stock farming is slowly giving way to game farming on large scale, fueled by the
commercial benefits of eco-tourism and the lower risk needed to protect wild game against
drought, the natural elements and poaching.
The area around Stutterheim is being grown extensively with timber plantations.
The basis of the province's fishing industry is squid, some recreational and commercial fishing
for line fish, the collection of marine resources, and access to line-catches of hake.
Industry
With three import/export harbors and three airports offering direct flights to the main centres,
and an excellent road and rail infrastructure, the province has been earmarked as a key area for
growth and economic development in modern South Africa.
The two major industrial centres, Port Elizabeth and East London have well-developed
economies based on the automotive industry. General Motors and Volkswagen both have major
assembly lines in the Port Elizabeth area, while East London is dominated by the large
DaimlerChrysler plant, now known as Mercedes-Benz South Africa.
Environmental-friendly projects include the Fish River Spatial Development Initiative, the Wild
Coast SDI, and two industrial development zones, the East London Industrial Development
Zone and the Coega IDZ near Port Elizabeth. Coega is the largest infrastructure development in
post-apartheid South Africa. The construction of the deepwater Port of Ngqura was completed
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and the first commercial ship anchored in October 2009. It is expected that this development will
give the province a major economic boost.
Other important sectors include finance, real estate, business services, wholesale and retail
trade, eco-tourism (nature reserves and game ranches) and hotels and restaurants.
The secondary market can be described as Commuter trade – these are motorists with their
point of origin and destination inside the trading area to and from the residential areas
surrounding the Site utilizing the N2 Highway.
Commuter traffic can be define as traffic created by people going to or returning from work
whereby traffic can be described as the combination of things (pedestrians or vehicles) coming
and going in a particular locality during a specified period of time
There is one major street in Mount Frere and it is the Main Street on the N2 road. It has many
restaurants, shops and public services including the Police Station, Post Office, Municipal
offices and the newly built Madzikane Ka Zulu Memorial Hospital. Most of the businesses and
shops are situated along the Main Street, there are only a few outside this area.
There are farmers in and around Mount Frere and most of the people rely on subsistence
farming for their basic needs. Peaches, pears, oranges and maize meal are the most popular
fruits and vegetables in Mount Frere and recently there has been involvement from the
Municipal to change these Subsistence farmers into Commercial farmers.
Public transport activities- There are no formal public transport facilities in the direct vicinity of
the proposed site however several minibus taxis were observed parking informally on the road
network within the study area making special trips between towns.
Pedestrian activities- A fair volume of pedestrian activity was observed in the vicinity of the
proposed petrol filling station. No pedestrian sidewalks provided along a section of N2 while in
other sections of the study area pedestrians use the grasses road verges or the roadway itself
to commute
There is currently a low residential market in Mount Frere area but tends to have a significant
potential for residential development.
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Refer to Appendix B for an aerial view of the trading area indicating Mount Frere
and
2.2 DEMOGRAPHIC AND ECONOMIC INFORMATION
Demographic Profile
There are various estimates for the population of the Umzimvubu Municipal area. For the
purpose of the situation analysis the official Census 2011 and Community survey 2007 and
Urban-Econ EC Calculations based on Quantec, 2010 will be used and these figures are widely
used within all spheres of government.
Population Estimates
Umzimvubu Local Municipality has a total population of approximately 191 620 people on 2506
square kilometers area, 99.8% are Africans and the remaining 0.2% of the population includes
the Coloureds, Asians and Whites. The average population density of Umzimvubu Municipality
is 88 people per square kilometers which is higher than the district average of 70 people per
square kilometers but is relatively low.
Population Profile and Household Trends
This section will briefly discuss trends and changes in the Umzimvubu populace. These are
characterized in Table below within the district’s standing, and allow for a beter understanding of
the area as an investment destination.
Table 2: Population profile
Indicator Year Umzimvubu LM Alfred Nzo DM
Area km²
Population Size 2009
1999
223 330
205 779
481 601
413 853
Number of
households
2009
1999
50 969
46 511
108 060
95 513
Population Density 2009 89 70
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p/km
Household Density
(h/h p./sk
2009 20 15
Average H/H Size
(people)
2009 4.3 4.4
Average Population
Growth Rate per
year (1995-2009)
2009 0.85% 1.64%
2009 0.85% 1.64%
Age structure 2009 0-14:40.3%%
15-34:36%
35-64:17.9%
65+ :5.6%
0-14: 40.3%
15-34: 35.5 %
35-64: 18.74%
65+: 5.3%
(Urban-Econ E.C. Calculations based on Quantec, 2010)
The Umzimvubu IDP (2010/2011) estimates that 90% of the population reside in rural areas,
with the rest being found in the two urban centres of Mt Frere (15 444 people)and Mt Ayliff (6
618). The area has a large population given its rural nature and relatively spatial extent, as seën
through the population and household densities. The population grew at a slow rate between
1999 and 2009, both in absolute and relate terms, mirroring Eastern Cape provincial trends. The
average household size brings out the rural nature of the area With regards to the municipality’s
age structure, it emerges that juvenile cohort (014) have a high level of representation.
Converse experienced individuals are to be found 17.9% of the population. What thus stands
out is thus the area has a youthful population, which is a factor to be characteriz in the
economic development of Umzimvubu
Age and Gender Profile
The age profile for age groups 0 – 14, 15 – 65 and 65 and up is reflected in the table format
below. These categories represent infants and school going age category, school leaving and
economically active category and retired category, respectively.
The municipality comprises of 54% female and 46% male of the total population.
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Table 3: Population by Gender
Age Male Female Total %
0-14 47 924 45 803 93 727 42
15-65 48 811 62 886 111 697 51
65 and Up 4 992 10 214 15 206 7
Total 101 727 118 903 220 630 100
Racial Profile
The population of Umzimvubu municipal areas is predominantly African. African people
constitute 99.8% of the population.
Socio- Economic Analysis
This section considers salient features that define the Umzimvubu area. The characteristics of
an area determine its present investment climate, and also have a bearing on its suitability for
various forms of economic activity in the future. If the planning principles and guidelines brought
out in the previous section are to be implemented effectively, a good understanding of the
area’s socio-economic traits is needed, as will be developed in brief in this section.
Level of Education and literacy
The education levels achieved by a group of individuals are indicative of the level of human
development within a population group. It furthermore serves as the potential of the population
generate an income, thereby increasing the capital (social and otherwise) circulatingin the
micro-economy. The average educational attainment levels of residents of the Umzimvubu area
are presented in Figure 3.4.1. The area has a low number of high and primary schools (SDF,
2010), as well as one higher learning institute (Ingwe Training College.
It can be seen that the area has low levels of educational achievement, with only 7.1% of the
population having completed Matric or higher. This compares poorly against the Eastern Cape
and is less than half of the provincial average of 16.5%. This has implications on the worker
profile, as individuals that have not reached a certain level of educational attainment are often
faced with barriers to entry into the formal employment market. This has further bearing on the
nature of investment activity that will be feasible and sustainable in the area. Without the
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provision of adequate education and training, a skills deficit may constrain future development
within the umzimvubu area.
Although there appear to be an adequate number of primary education facilities in the district,
there is a conspicuous lack of senior secondary schools with less than 10% percent of schools
providing secondary level education. This is aggravated by poor access to these facilities. The
only tertiary education facility is a FET College in Mount Frere.
This lack of secondary and tertiary education facilities contributes significantly to the low literacy
and education levels and lack of graduates in the area.
Employment Status & Occupation
As was indicated in the education profile, education levels have an impact on employment
levels in an area. Employment in turn has an impact on household income levels and the overall
economic structure of an area. An investment plan such as this takes due characterized of the
relationship between the levels of education and how these translate into characterizedeconomy
employment opportunities for the residents of the area. Any actions by the Umzimvubu local
municipality must thus consider the current state of employment in the area.
For the purposes of this section, people’s employment status may be categorized as employed,
unemployment and not economically active. These statuses may be defined as:
Employed have within the last seven days performed work for pay.
Unemployed (i.e. Those people within the economically active population who: did not work
during the seven days prior to the interview; want to work and are available to start work within
two weeks of the interview; and have taken active steps to look for work or to start some form of
self‐employment in the four weeks prior to the interview.)
Not economically active (i.e. A person who is not working and not seeking work not available for
work) Umzimvubu has a working age population of approximately 118 122 individuals. However,
given the low levels of functional literacy in the area (adult population that has gained at least a
grade six level of education), the quality of the Umzimvubu labour poor is compromised, giving
rise to a small base of employable individuals from the area.
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Employment levels are very low, with fewer than one in three adult residents engaged in gainful
employment of a formal or informal nature. It is further estimated that almost a quarter of all
employment in the area is informal in character. This leads to a low labour force participation
rate of 38% in the area (Quantec, 2010)
It can be seen from the high percentage of individuals classified as ‘not economically active’ that
there is a high level of worker discouragement in the area, which are those individuals that have
given up their attempts to gain employment, because of perceived futility in the action.
This undermines the otherwise low level of unemployment and puts to the fore the reality of
Skills mismatch (given the educational profile of the area)
New entrants into the labour market (given the youthful population demography of the area)
Barriers to entry into the job market (geographic and financial, especially given the rural nature
of the area) Low wages in the area in comparison to wages commanded in other places such as
Kokstad.
The high level of economic inactivity and de facto unemployment is a structural issue that is to
be addressed by planning documents such as this investment plan. The nature of employment
in the area is presented above, with most employment opportunities arising for semi-skilled
individuals. The implication of this is that:
There are limited opportunities for highly skilled labour to be employed in the area, which may
perpetuate structural brain drain. The majority of the population which is unskilled is also not
fully catered for through labourabsorbing opportunities. These two factors serve to undermine
the quality and robustness of the Umzimvubu labour pool.
Household Income
The demographic make‐up of an area, coupled with its educational characteristics and
employment trends all have an impact of household incomes. Household incomes in the context
of this report are important insofar as they function as a proxy that reveals the extent of poverty
in the area. An investment (social, infrastructural, financial or otherwise) that takes place in
Umzimvubu will be undertaken within the socio-economic parameters enforced by poverty and
income levels of local households.
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Household income is defined as the combined income of all members of a household. The
determination of the income includes:
Labour remuneration
Income from property
Transfers from government (including pensions)
Transfers from incorporated businesses
Transfers from other sources
Household income is concentrated and compressed in the lower brackets, with a cumulative
65.4% of all households earning less than R1 600 per month. Although South African
government does not prescribe to any universal measure of poverty, based on the Bureau of
Market Research’s Minimum Living Level and the UNDP’s parity US$1 per day, over 65.4% of
all households subsist to varying degrees in income poverty.
The low levels of income have wide-ranging ramifications on the Umzimvubu economy,
perpetuating depressed HDI score cycles and limited access to economic opportunities within
the area. This corresponds with a high percentage of the population being dependant on grants,
subsidies and other forms of transfer payments from the government for their daily livelihoods.
The low levels of household income negatively affect the effective dependency ratios, which
compares the portion of those in the population not able to work with those that make up the
productive labour pool in Umzimvubu
Employment per Sector
The employment per sector categories for the study area reflected in the column graph below.
The information is derived from the 2007 community survey.
The employment sector is dominated by elementary occupations and occupations requiring low
skills levels. Elementary occupations constitute 34.3% of the employment sector. Craft and
related workers, service shop market and sales workers, and clerks jointly constitute a further
22.5% of the employment sector. Professionals, technicians and associate professionals and
legislators /senior managers jointly constitute only 36.8 % of the employment sector. If one
compares Matatiele Local Municipality to Umzimvubu Municipality, there is a significantly higher
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number of the latter group in Umzimvubu Local Municipality which is probably attributable to a
high number of government services in the municipal area, including a Local Municipality,
District Municipality and the District offices of several Government Departments as Mt Ayliff was
declared by the Provincial Legislature as the home of district offices of sector departments. This
dominance of elementary and other low level occupations is testimony to the low skills base of
the area. This is aggravated by an absence of tertiary educational institutions which contribute
significantly to the low levels of graduates in the area. Consequently there is an acute shortage
of skilled artisans, engineers, project managers, business management skills and technical
skills in agriculture, tourism, forestry and environmental management.
2.3 EXISTING ROAD NETWORK
National context:
The N2 is a national route in South Africa that runs from Cape Town through Port Elizabeth,
East London and Durban to Ermelo. It is the main highway along the Indian Ocean coast of the
country. Its total distance of 2,255 kilometres (1,401 miles) makes it the longest numbered route
in South Africa. Major towns and cities along the route of the N2 include Cape Town, Somerset
West, Caledon, Swellendam, Mossel Bay, George, Knysna, Humansdorp, Port Elizabeth,
Grahamstown, King William's Town, Bhisho, East London, Mthatha, Kokstad, Port Shepstone,
Durban, KwaDukuza, Empangeni, Piet Retief, and Ermelo.
In the Eastern Cape the N2 passes near Humansdorp and Jeffrey's Bay before becoming a
four-lane divided freeway through the city of Port Elizabeth, ending at Coega. The N2 continues
in a north-easterly direction from Port Elizabeth, moving away from the coast towards
Grahamstown; en route the N10 splits from the N2, going northwards towards Middelburg. After
Grahamstown the N2 passes through the former Ciskei; at King William's Town it turns back
towards the coast, meeting it at East London. The N2 passes around East London on a bypass;
it meets the N6 which runs northwards from East London towards Bloemfontein. After East
London the N2 turns again towards the interior, to avoid the difficult terrain of the Wild Coast. It
passes through the former Transkei and its former capital Mthatha. Near Kokstad, KwaZulu-
Natal the N2 crosses into the province of KwaZulu-Natal. The route passes the site on its
western periphery.
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Regional context:
The R61 is a provincial route that connects Beaufort West with Port Shepstone via Graaff-
Reinet, Queenstown, Mthatha and Port Edward. The R61 is co-signed with the N9 for 103
kilometres from Aberdeen through Graaff-Reinet to Bethesdaweg, and with the N6 for 18
kilometres near Queenstown. The R61 is located approximately 47.5 kilometers east of the
proposed development.
The R617 is a Regional Route with its north-eastern terminus is the N3 at Howick. It initially runs
south-west, along the southern shore of Midmar Dam. It wends west-south-west passing
through Bulwer. Just after Bulwer, it intersects with the northern terminus of the R612. After that
intersection, it heads west to the town of Underberg, passing through Underberg; it leaves to the
west before wending first south-south-west then west to reach Franklin. South of Franklin, the
route ends in Kokstad at an intersection with the R56. The R617 route is located approximately
47.63 kilometers north west of the proposed development.
The R56 is a provincial route that connects Middelburg with Pietermaritzburg via Molteno,
Maclear and Kokstad. It is co-signed with the N2 between Kokstad and Stafford's Post for 39
kilometres. The R56 route is located approximately 43.46 kilometers north west of the proposed
development.
The R396 is a Regional Route that connects the N2 north of Mthatha to Indwe via Maclear,
Rhodes, and Barkly East. The R396 route is located approximately 59.57 kilometers south west
of the proposed development.
The R612 is a Regional Route with its north-western terminus is the R617 near Bulwer. It heads
southeast through Donnybrook, KwaZulu-Natal to Ixopo, where it crosses the R56. From Ixopo,
it heads east-south-east. It passes through Umzinto just before crossing the N2 at an
interchange and ending its route at an intersection with the R102 at Park Rynie. The route is
located approximately 121.56 kilometers north east of the proposed development.
2.4 FUEL SALES PROJECTIONS/MARKET DEMAND ANALYSIS
This section provides the market demand assessment for the proposed development in order to
determine the feasibility of the development. The demand of the facilities are determined by
estimating the amount of fuel sales that may be attracted as well as the amount of business
attracted to the additional profit opportunities associated with a service station.
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2.4.1 VOLUME PROJECTION
Taking into consideration the accessibility, visibility and convenient location of Service Station
site, the Trading Area in which the Service Station are going to operate, primarily consist out of
the commuter and through traffic.
The effective fuel / petrol demand is one of the means to determine the sustainability of the
service station development by means of calculating the potential volumes of fuel sold by the
proposed service stations.
The total number of vehicles passing the site over a 24-hour period, disaggregated into types of
vehicles as indicated by Table__, are utilised for the purposes of calculating effective demand.
The basic formula used in the calculation of the anticipation of fuel sales is: = N x P x L x D
N: Number of vehicles passing the site during a 24 hour period.
P: The percentage of those vehicles calculated in N likely to support the Proposed Site.
L: The amount of litres likely to be purchase by the vehicles calculated in N and P.
D: The number of days per month in which the calculated support is expected.
A traffic count was conducted on the location of The Site and was done by means of a physical
count over 12 hours. This 12-hour count was then converted into an Annual Average Daily
Traffic Count (AADT) by means of an expansion factor of 1.20.
(N): SUMMARY OF THE 24 HOUR TRAFFIC COUNTS.
TABLE 4: Traffic Highlights of Site 688 (2015) N2
Conducted by: Mikros Traffic Monitoring KZN (Pty) Ltd
Date: June 2015
Proposed site: Mount Frere N2
2015
To Mount Ayliff
To Mount Frere
Lane 1 Lane 2
Date count started 2015/06/01 Date count ended 2015/08/31 Actual available data ( Hours ) 2,208
Actual number of days counted 211 Total number of vehicles counted over total
period
39,556
19,758
19,798
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Average Daily Traffic ( ADT ) 4,489
2,242
2,247
Average Daily Light Vehicles 3,712
1,849
1,863
Average Daily Heavy Vehicles 777
393
384
Percentage of Trucks 17.3% 17.5% 17.1%
Truck Split % ( short : medium : long ) 41 : 17 : 42 40 : 17 : 43 42 : 17 : 42
Percentage of Night Traffic ( 20:00 - 06:00 ) 12.7% 11.6% 13.9%
Speed Limit ( km / hr ) 60.00 60.00 60.00
Average speed ( km / hr ) 92.40 92.30 92.50
Average speed - light vehicles ( km / hr ) 94.30 82.40 94.30
Average speed - heavy vehicles ( km / hr ) 83.30 82.40 84.20
Average night speed ( km / hr ) 92.90 62.50 93.30
Percentage vehicles in excess of speed limit 96.50% 96.10% 96.80%
(P): In the analysis of the feasibility of a service station, the interception rate (percentage of
traffic on the adjacent road that turns into the service station) is a critical variable. It also has an
implication on the operation of the accesses to the service station as the number of potential
conflict movements’ increase with increasing vehicles that enter the filling station.
The turn-in percentage (interception rate) is also influenced by the following factors:
Convenience (clean new facility and easily accessible);
Visibility (good-long time to decide whether to use the facility or not);
The amount of passer-by traffic (fixed, as per traffic count);
Type of traffic (transient, Commuter and residential);
Other nearby filling stations (competitor sites);
Service provided to public (car wash, convenience shop, ATM. etc.);
Good accesses (proper deceleration and acceleration lanes);
Location (homebound and work bound);
Site layout (large enough to have proper site circulation)
The expected interception rates for the proposed development are indicated in Table 5
TABLE 5: INTERCEPTION RATES
ROUTE LIGHT HEAVY
TOTAL VEHICLES VEHICLES
1 1,849 393 2,242
2 1,863 384 2,247
Total 3,712 777 4,489
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1) Light vehicle traffic:
From this traffic a support of "P" 10% to 12% is expected.
2) Heavy vehicles:
That the expected support from the Trucks would vary
between "P"
8% to 10%
Taking into consideration the Truck Split %(short:
medium: long)
41.00% 17.00% 42.00%
The percentage % market allocation - split% 85.00% 75.00% 5.00%
Calculation 34.85% 12.75% 2.10%
Total allocated market 49.70%
Average litres were obtained from surveys done at the service stations in the area.
The average fill per vehicle, facilities provided at the various sites, and estimated current
monthly sales were surveyed at all sites within the study area. The average fill expected from
the proposed site was consequently estimated, given the location and expected increase in
amount and quality of facilities. The average fill at a site also varies depending on the type of
traffic that the proposed site is exposed to. Higher average fill rates are generally encountered
for sites exposed mainly to transient traffic, while lower average fill rates are generally
encountered for sites exposed to local traffic.
Competitor sites were surveyed to determine an average fill per vehicle at a station. These
competitor service stations represent the average fill for vehicles within the study area.
(L): Average litres were obtained from surveys done at the service stations in the area.
The estimated average fill per vehicle type is indicated in Table 6 below.
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TABLE 6_: AVERAGE FILL PER VEHICLE TYPE
Light Vehicle 23 litres
Heavy Vehicle 70 litres
(D): The definition of full normal trading days in a month is the number of typical weekday sales
in a month. A typical weekday is a Tuesday, Wednesday or a Thursday during a week with no
holidays or public holidays. If there was no variation in the traffic there would have been 29.5
(365/12) full normal trading days in a month. If, for example, the weekend traffic demand is
higher than during the week, the full normal trading days in a month become less. It is thus
wrong to assume that a default value of 29.5 days should be used due to the fact that a 24 hour
facility will be operated for each day of the month.
Traffic patterns have an impact on the number of trading days per month. It is suggested that
29.5 trading days in respect to light vehicles and 22.5 operational days for heavy vehicles be
used for this study.
The following assumptions applied when this volume projection was done:
The Site will be operated by an average dealer with average effort.
Direct accesses are approved from the adjacent roads.
Visibility from both directions remains unobstructed.
No other service station development takes place in the trading area during the
projected period.
Upon the first two years of operation a service station’s fuel sales reach a high
percentage of their full potential, but only during the third year the full (100%) potential is
usually reached.
When looking at the future demand potential for the proposed service station, a five year growth
scenario was considered. Given the characteristics of the site and the future development
potential of the area in which the proposed site of the service station is positioned, it is expected
that there will be increased volumes of traffic in the area. An additional assumption was made
based on traffic volume growth of 3.5% is in line with realistic economic growth in the area
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Based on the above methods we were satisfied that a reasoned and dependable weighted
projection of fuel sales per month at the application service station site would be,
TABLE 7: PROJECTED AVERAGE FUEL SALES PER MONTH FROM YEAR 1 TO YEAR 5.
YEAR AVERAGE
L.P.M
1 - 2015 331,785
2 343,397
3 355,416
4 367,855
5 380,730
Refer to Appendix K for detail traffic counts, volume projections and financial
analysis
Different minimum fuels sales exist for different fuel companies. For example, Sasol has
adopted a minimum fuel sale amount of ±300 000 liters per month as an adequate indicator of
the potential feasibility of Sasol filling stations. However other factors also contribute to this,
such as the capital expenditure and other forms of investments as well as the operational
requirements that have been made. For the purposes of this study, the minimum fuel sales
amount of ±150 000 liters / month, adopted by some emerging Companies such as Viva Oil
(Royal Energy), MBT and Brent Oil, will be used.
2.4.2 IN TERMS OF SOCIO-ECONOMIC IMPACTS
Employment Impact
In business and government policy, social impacts refers to how the organisation’s action affect
the surrounding community
Recent advances in economic forecasting and modelling techniques consider not only the direct
benefits of the development on its users, but also the broader impact on the local and regional
economy. For example, increased jobs could lead to increased household incomes, which could
result in increased spending which could result in increased business sales (turnover), which
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could result in expansion of businesses and thus the need to employ more people and improve
the lifestyle of the community
The property, once developed, is envisaged to have the feasible potential to generate up to 25
permanent employment opportunities, consisting of Cashiers, Forecourt attendants, Chars and
Management.
It is estimated that the proposed service station development will create an estimated 50 job
opportunities during the construction phase alone. This will have a great impact on lives of
people currently employed as it will alleviate the level of their poverty.
The implication of an additional permanent jobs being created in the local economy is that
multiplier effects could result in additional income being generated in terms of additional
household income for the local population. Most of this additional income would be spent in the
local economy (excluding leakages into the regional economy) which would result in increased
turnover for local businesses.
Safety and Security or crime impact
In some cases, the service stations pose the problem of safety and security for the surrounding
residents. As people know that there is a safe for cash at the petrol station, this becomes a
major target for criminals. While targeting the service station, criminals might end up by
victimizing other residents
It is important to indicate that the development does not impact negatively on the desired
lifestyle of the surrounding areas. The development should not encourage crime or alcohol
abuse since the presence of security in place will discourage any criminal activity in the area
Life style impact
The proposed development is likely to improve on the lifestyles of those residing in the study
area mainly since the cost of living of residents is that of the low to middle income. These
impacts are explored below.
As a result of the position of the proposed site for service station, the convenience aspects of its
positioning are envisioned to lower the cost of living. This results from local residents having to
travel shorter distances to purchase fuel for their vehicles and additional items such as the daily
consumables.
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Shopping Patterns
The proposed petrol filling station will act as a “one stop shop” that will positively impact on
residents looking for shopping convenience so as to simplify their lifestyles.
Pollution and Noise impacts
There are various pollution risks during the construction phase of the proposed development as
well as the operational phase. These pollution risks may impact on the groundwater systems,
the watercourse systems and the air quality of the area surrounding the proposed site. Water
and air pollution has a negative impact on the health of individuals and households.
It should be indicated that during the construction phase, residents living up to 500 metres from
the site will be affected by the noise of the construction heavy vehicles.
During the construction phase of the proposed petrol filling station, there will be a noise pollution
impact especially of the surrounding residents. Again this will be a temporary concern that will
end once the project is completed
Visual Impact
The visual impact depends on the design of the service station as well as on the location of
residents. If the service station will be designed to have fuel tank above the ground, viewing
that, close residents will be psychologically affected. Further, some surrounding residents who
are use to a quiet atmosphere will be sometimes affected when viewing a large number of cars
queuing to fill up.
In terms of visual impacts, there is a need to indicate that this is a temporary concern that will
end with the end of the construction phase of the proposed service station.
2.5 COMPETITION SERVICE STATIONS
2.5.1 MARKET SUPPLY ANALYSIS
This section examines the findings of the market supply assessment undertaken within the
trading area. Specifically, it discusses the key characteristics of the service stations located in
proximity to the proposed development site. A better understanding of such characteristics will
help determine their likely implications for the proposed development and vice versa.
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This discussion covers the following issues:
Location of existing service station within the study area and its description in relation to
the proposed development site,
Estimated fuel volumes sold by existing service stations,
Convenience facilities provided by existing service stations, and
Implications of the existing service stations for the proposed development
Competitor sites identified were based on the general guideline “within 30 kilometers of an
existing filling station along a national route”.
The adoption of the policy guideline by several Departments was mainly influence by
Environmental Impact Assessment (“EIA”) Administrative Guideline ─ Guideline for the
Construction and Upgrade of Filling Stations and Associated Tank Installations, March 2002.
This limitation on the distance between service stations was highly influence by international
experience, views of interest persons as well as the anticipated limited end-use of filling
stations. The reuse of filling stations must therefore be considered especially if there accesses
have been granted at Provincial level where such direct accesses cannot be used for any other
purposes.
The rational to this reasoning is to avoid so called “graveyard” sites” and remediation cost are
high if environmental damage should occur. Given the so called proliferation of filling stations
within a specific trading area there exists a serious concern by Authorities and effected parties
as to the economic viability of the new filling station and the potential economic effects that the
filling station will have on already existing service stations. It should be noted that the distance
rule is only a guideline and that the Decision makers accordingly have the right to deviate from
the guideline where appropriate. It is therefore in the interests of the Department to make
informed and defensible decisions in regard to the merits of each application.
The Study reveals the following considerations to be taken into account:
The location of the site in relation to the competitor sites in sharing in the same trading
area with the emphasis on sharing in the same directional platoon of traffic.
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The geographical area divided into several market segments due to natural barriers such
as mountains and rivers as well as manmade structures such as arterial roads, railway
lines and open land for recreational purposes or government institutions.
The physical characteristics of the competitor sites in regards to accessibility, visibility
and overall its visual manifestation.
The diversity in quantity and quality of services offered by competitor sites in relation to
market demand.
The positive economic influence of the RAS module on RORO sites.
That there is currently no universal scientific method available in the calculation of the
economic influence on competitor sites and that each Applicant has to formulate their
own methodology.
Limited to none statistical market related information, inclusive of volumes throughput of
the competitor sites, accessible.
In this study Seven (7) existing service station sites were identified, the closest 3.14 km radius
to the furthest at 9.33 km radius.
The competitor sites primarily sharing in the same directional platoon of traffic on the N2
highway were identified as all the seven competitor sites numbered 1 to 7.
Competitor site 1,Kwampiti Station, is an Exel branded service station. This site does not
represent Sasol’s latest visual manifestation and presents itself as a dilapidated site due to
unpaved entrances and shop front, but this site is equipped to serve its customers. The site is
located approximately 10.30 kilometers west of the proposed development in Mount Frere along
the N2 Highway (Main road). The site’s visibility from the N2 highway is poor due to lack of
branding and identification markings present. Due to the site layout the accessibility is restricted
due to site layout and size which leads to poor maneuverability on site.
Competitor site 2,Mount Frere Motors,is an Engen branded service station. This site does not
represent Engens latest visual manifestation but is equipped to serve its customers. The site is
located approximately 11.00 kilometers west of the proposed development in Mount Frère along
N2 Highway (Main road). This site is convenient accessible and mainly serves the commuter
and transient trade on the N2 (Main road). This site’s visibility is sufficient but has restricted
onsite maneuverability due to the site layout and design.
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Competitor site 3, this site indicates that it was branded as an Engen Service station, this site
appears to be closed for operations and has a poor visual manifestation and presents itself as
dilapidated. The site is located approximately
Competitor site 4 is a Total branded service station. At the time of visit this site was under
construction and the assumption was made that it was upgraded and will represent Total’s latest
visual manifestation and will be equipped to serve its customers. The site is located
approximately 12 kilometers west of the proposed development in mount frère along N2
highway (Main road). This site is convenient accessible and mainly serves the commuter and
transient trade on the N2 (Main road). This site’s visibility is sufficient and has proficient onsite
maneuverability due to the site layout and design.
Competitor site 5 is an Engen branded service station. The site does represent Engen’s latest
visual manifestation and is well equipped to serve its customers. The site is located
approximately 33 kilometers east of the proposed development in mount Ayliff along the N2
highway. Although the site does not share direct access to the N2 Highway it is conveniently
accessible and mainly serves the commuter and transient trade on the N2 Highway. Due to the
sites layout and design of the site the visibility and onsite maneuverability is sufficient
Competitor site 6 is a Shell branded service station, The site does represent Shell’s latest visual
manifestation and is equipped to serve its customers. The site is located approximately 49
kilometers west of the proposed development in Qumbu along the N2 passing through the
village. The site has convenient accessibility and mainly serves the commuter and transient
trade on the N2 highway. The onsite maneuverability and visibility of the site is sufficient due to
the site layout and design.
Competitor site 7 is a Total branded service station, The site does not represent Total’s latest
visual manifestation but is equipped to serve its customers. The site is located approximately 49
kilometers west from the proposed development in Qumbu along the N2 passing through the
village. The site has convenient accessibility and mainly serves the commuter and transient
trade on the N2 highway. The site’s visibility is obstructed due to overgrown vegetation but the
onsite maneuverability is sufficient due to the site layout and design.
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The majority of competition sites are located in Mount Frere area, approximately 10 Kilometers
west from the site. With respect to the competition sites identified, the oil company with the
highest representative’s sites in the study area is “Engen” at 42.86% brand market share
followed by “Total” with 28.57% brand market share.
Refer to Appendix K to Table 19 and 20 indicating a detail calculation of the
potential volume loss off the identified competitor sites. Inclusive in Table 19 is
also an indication of the volume loss recovery in year one to three after the
proposed sites has been activated.
Refer to Appendix J for photographs and information of the competition sites.
The potential volume loss on all off the identified competition sites would not lead to their
closure at all.
2.5.2 UNDEVELOPED SERVICE STATIONS
Information could not be obtained in regards to undeveloped service station sites (sites /
property carrying the relevant zoning classification) from the relevant Local Authorities. Although
Petrorex uses it best endeavours to obtain the relevant information Petrorex has to depend on
the administrators’ cooperation in providing such reports and insight of the local trading area.
3. FINANCIAL VIABILITY
The major objective of the financial viability is to determine whether there is sufficient scope in
the market to proceed successfully with the Service Station as an investment and business
opportunity.
This entails a detailed investigation of the viability from the Operators/Dealer who would be
involved in the day to day running of the Service Station as well as from a Development /
Investors point of view.
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The viability must be determined both from the point of view of the operator / dealer who would
be involved in the day to day running of the service station as well as from the point of a
developer / investor / oil company transaction.
TABLE 8: PARTIES INVOLVED
3.1 Operational viability
The Operator of the service / filling station would be a separate entity than the Development
Company. The operational company also known as the “Dealer” would be responsible for the
day to day operational requirements of the service station.
The Dealer has to be approved by the relevant Oil Company to ensure that the Dealer is
suitable and has the ability to continue to achieve its operating objectives and fulfill its mission
over the long term.
Business start-up costs are the expenses the business incurs before actually begin business
operations. The following are typical start-up costs for a filling station:
Office furniture,
Electronic equipment – personal computer & printer,
Stationary,
Uniforms for Staff,
Marketing / Promotion,
Working Capital ( to cover a large percentage of the first most expenses)
Deposits for water and electricity usage,
Stock
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o Wet stock – Fuel: Tanks should at least be filled to 50% of the overall capacity,
o Dry stock – Oils and lubes & shop stock.
Part of the start-up cost would be “key-money” payable either to the Oil Company or to the
Development Company depending on the overall deal structuring. The key-money payable is
based on a “goodwill” calculation of the service station operational ability to generate a profit.
This key money is non-refundable and the Operator can only recover such money in the event
of selling the business rights / goodwill to another Operator.
Proof of sufficient funds available, preferably no finance should be obtained, must be delivered
before the Operator would be approved and commence business.
Refer to Appendix K – 14. Operational and development capital required.
A big chunk of the costs of running your business will go to a broad category called operating
expense. They're also called operating expenditures, operational expenses (or expenditures), or
OPEX. It's the ongoing cost of running your business. The OPEX incurs as a result of normal
business operations.
The two main expense items are the rent and wages. The operational rental per month was
normally based on a fixed rental component based on the floor areas of the service station as
well as a turn-over / gross profit percentage share to be paid to the Oil Company / Developer.
During the RAS module negotiations 11cpl was allocated from the litrerage volume of fuel sales
towards a rental component based on a BSS. This excludes Revenue generating areas such as
the convenient store, ancillary profit centres and non- revenue generating areas as well as turn-
over percentages on shop sales. A market norm for all rental components payable should
between 20% to 24% for a non-branded service station (white site) and 25% to 30% for a
completely branded service station.
The following table illustrates the OPEX allocated to the Dealer from a RAS perspective (Fuel
sales only).
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TABLE 9:RAS OPEX
Advertisements 1,788.50 0.769
Audit fees 1,230.25 0.529
Bank charges 6,345.33 2.729
Credit Card Commissions 303.25 0.130
Credit Crad Losses 165.17 0.071
Credit Card Swipe machine 270.25 0.116
Cash Shortage 585.92 0.252
Cleaning Materials 1,130.83 0.486
Computer expenses 451.83 0.194
Cash collection fess 2,571.00 1.106
Donations 398.17 0.171
Electricity & water 12,058.50 5.187
Entertainment 828.50 0.356
Equipment rental 0.00 0.000
Franchise fees (driveways) 0.00 0.000
Interest paid 0.00 0.000
Insurance 3,921.75 1.687
Internet costs 487.17 0.210
Legal cost 175.42 0.075
Maintenance and repair 3,235.00 1.391
Membership fees 170.75 0.073
Owners rumination 24,507.17 10.541
Professional fees 204.83 0.088
Rates and taxes 523.50 0.225
Security 1,551.08 0.667
Stationary 945.00 0.406
Staff uniforms 777.17 0.334
Staff welfare 1,306.92 0.562
Motor vehicle expenses 1,842.17 0.792
Rental driveway property 0.00 0.000
Telephone and fax 442.50 1.900
Subscriptions 309.08 0.133
Depreciation 0.00 0.000
General expenses 847.17 0.364
Travel and accommodation 599.00 0.258
Other 3,400.83 1.463
Other 2
Other 3
Total attendance wages 64,693.75 27.827
Total cashier wages 15,268.33 6.567
Total Admin salaries 12,702.33 5.464
Rates a taxes (oilco) 2,023.58 0.870
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Maintenance and repair (oilco) 9,676.25 4.162
Evaporation 6,753.50 2.905
Operational Gains and losses 6,753.50 2.905
Opex margin contributions 191,245.25 83.97
Taking into consideration the substantial, annually, increase in wages, determined by the DoE, it
has become imperative for all Dealers to revise their wage bill and time-schedule to their own
financial advantage. This action lead to an actual increase in newly appointed staff instead of
paying expensive overtime.
Refer to Appendix K – 12. Operational Shift Roster & 13.Operational Wage
calculation, for a detail analysis.
Other monthly expenses applicable on all departments (excluding “Rent to the Landlord”) are
suggested in detail in Appendix K – 14.Operational expenses. The monthly rental payable was
calculated as part of 16. Financial Analysis.
As part of the financial analysis a statement is included illustrating the operating and potential
income activities. Provision has been made for Rental payable on a percentage of the foreseen
gross profit as well as for tax payable. Although it is not a cash flow statement, the financial
analysis statement, is concerned with the flow of cash in and out of the business. As an
analytical tool, the statement of cash flows is useful in determining the short-term viability of a
company, particularly its ability to pay bills. The financial statement also reflects the business
ability to make a profit or loss.
Refer Appendix K – 16.Financial analysis for a detail breakdown of the
Operational income ability as well as the suggested Operational Expenses
applicable. It also indicates the profitability of the Operational business.
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Refer to Appendix K – 17. Break even, scenario 1 from an Operators point of
view, illustrating the point at which cost or expenses and revenue are equal:
there is no net loss or gain / a profit or a loss has not been made. This break-
even point determined by the amount of litres to be sold compares favourably
with the market viability of the business.
CONCLUSION
The conclusion is that the market viability shows that the required level of sales can indeed be
realised and from an Operators point of view the business is financially viable.
3.2 DEVELOPMENT VIABILITY
The financial feasibility from a development point of view consists out of the following;
Estimation of the total capital outlay of the project
Estimation of the total net project income
A financial analysis statement projection
The estimate of the current building cost is based on the preliminary design and consists mainly
of:
Basic items
Special items
Site works
Preliminaries
Contingencies
The Client / Developer and the Oil Company will appoint a Quantity Surveyor to do a final
costing of the proposed development.
The soil conditions appear suitable for development however a geological survey will be
performed before the final costing is to be calculated. A final costing on the earthworks that
includes all roadwork to be done needs to be part of the final costing report of the proposed
development.
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Refer to Appendix K – 10. Estimated Development Cost.
For this project it was assumed that the Development Company has taken out an amortization
loan and it will need to make periodic payments (monthly) for this loan over a period of 10 years
(120 monthly payments) at a predetermined interest rate ( prime rate).
For the sake of financial planning and analysis amortization rate and calculation procedure were
followed as indicated in Appendix K – 11.Ops. & Dev. Assets Required.
The bond payment that includes capital and cost of capital, incorporating operational cost for the
development company, normally indicates the basic income required from any agreement either
from the Dealer and / or Oil Company. Provision has been made for the Dealer by means of
allocating percentage of the Operational Gross Profit and in accordance with the RAS allocation
to the Landlord.
Refer to Appendix K – 16. Financial Analysis.
3.2.1 THE OIL COMPANY TRANSACTION
The following transaction is applicable:
RORO – DODO “Dealer Owned site”
This option suggests that the Developer constructs the facility himself. The contract entered into
is a “Supply Agreement “and the Oil Company will then recover a margin fee from the operator /
developer based on the monthly petrol purchases only and on diesel pay the operator a rebate
according to the level of gasoline sold for that month. The owner will development and nominate
the operator.
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The following agreements are applicable;
Head lease agreement, notarial registered against the title deed of the property
and ceded to a financial institution,
A development agreement that contains all the conditions regarding the
development,
a Product servitude securing the Oil companies sale of product from the property
for the duration of the agreement
Sub-lease agreement / Operating lease,
If the Landlord wishes to have the right to be the Dealer/Operator or to nominate
such and Operator, the Oil Company can retain the right to approve and appoint
the Landlord as a Dealer/Operator according the Oil Companies standard rules
and regulations for Dealer/Operators
A Deed of Surety ship
Refer to Appendix K – 16. Financial analysis for an indication of the required
monthly Lease Amount.
3.2.2 THE SERVICE STATION DEVELOPMENT ASSESSMENT
There are various factors, which arise when an assessment on Service Station Development is
done. It is assumed that the property has the correct attached rights, proper accessibility and
the capability of being used for future income and amenities, which is likely to be produced.
The improvements on a Service Station Site are specifically designed and built to sell fuel and
allied products. Therefore an investor’s primary interest in a Service Station is its income stream
and desirable return on his equity.
The purpose of the assessment is to act as a guideline to enable the role players such as the
investor to make decisions as to the financial viability of this development based on the RAS
module principles.
For an analysis of the Service Station Development Assessment Approach, refer to Appendix J.
A formal feasibility study is essential in assessment of a Service Station Property. The
improvements on a Service Station Site are specifically designed and build to sell fuel and allied
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products. There is actually no alternative use for a Service Station Development therefore an
investor’s primary interest in a Service Station is its income stream and desirable return on his
equity.
The purpose of the Assessment is to act as a guideline to enable the role players such as the
Investor / Financial Institution, Department of Energy or the Oil Company to make critical
decisions.
The assessment of Service Station Developments can be placed into three categories.
1) Cost approach
2) Income approach
2.1) Modern Capital Approach / DCF Analysis
2.2) Cap rate method
3) Goodwill / Business assessment.
3.2.2.1 THE INCOME APPROACH
The Income Approach is applicable to Service Station Developments due to the fact that income
can be derived from:
Rent receives on non-fuel sales developments such as offices, workshop's and car wash
as well as well as income receives on the fuel-sale improvements on the forecourt.
The day to day operation of the Service Station.
It is important to evaluate the applicable Oil Company transaction, Lease Agreement, the
amount, escalations and the period of payment before applying the income approach.
It is important to note that when both the development and operational income is evaluated that
there must be a clear distinction made between the goodwill value and property assessment.
3.2.2.1.1 Modern capital budget approaches-discounted cash flow analysis
Discounted cash flow is a vital concept for any investor. It has many applications, and can be
regarded as the most important of all techniques used in finance.
The major methods used to make capital budgeting decisions are presented as follows:
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Net Present Value (NPV)
Internal Rate of Return (IRR)
Profitability index (PI)
THE PRESENT VALUE MODEL
The present value (PV) model, also called the net present value (NPV) and the discounted -
cash-flow (DCF) method work as follows:
determine the sum of all cash flows (both-in -and outflows, and initial outlay), and
discount to present values at the project’s cost of capital.
With a positive NPV the project can be accepted and it should be rejected if the NPV is
negative.
The Present Value can also be regarded as the maximum price the investor should pay if
discounted at the chosen Cost of Capital.
INTERNAL RATE OF RETURN (IRR)
The internal rate of return (IRR) is defined as the rate of return, which will make the present
value of future cash inflows equal to the present value of the initial investment, cost and other
cash outflows. The NPV would therefore be exactly zero if the IRR is used as the discounted
rate.
If the IRR is greater or equal to the Cost of Capital the project can be accepted and it should be
rejected if it is less than the Cost of Capital.
THE PROFITABILITY INDEX (PI)
The profitability index (PI) is merely the present value of cash inflows divided by the investment
cost. It also refers to as the benefit/cost ratio and is indicated as an Add Value percentage in the
DCF.
THE DISCOUNT RATE
All cash flows are discounted at a certain rate.
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This rate could be as follows:
RISK PREMIUM
Property is usually more risky than a “risk free” investment and therefore a premium is
added to the risk free, to present the risk of the property investment. The rate used in
this study is based on the R208 long bond rate plus 5% risk factor.
WEIGHTED AVERAGE COST OF CAPITAL (WACC)
The goal is to estimate the overall cost of capital, or the weight average cost of capital (WACC)
and is calculated on an after-tax basis.
The concept of WACC can be applied in any situation where an asset has to be finance and
different forms of financing or a combination thereof, are being considered.
Refer to Appendix K – 18. Assessment Investor Scenario - for a detail economic
evaluation of the proposed sites.
Sensitivity Analysis (what if scenarios) shows what would happen to the key aspects (debts
service ability, return on investment, oil price changes) of the business; how the business ability
to service debt would be affected by an increase in interest rate.
Refer to Appendix K – 19. Sensitivity Indicators for an indication of the changes
in the following criteria’s:
Initial Volume projection
Yearly Fuel Sales growth
Cost of Finance / Interest rate
Yearly escalation in Retail Margin
Yearly operational cost escalation
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Company tax adjustment
Discounted rate @ DCF model
After the Sensitivity Indicators has been taken into consideration a new DCF was done to
determine the financial / economical outcome thereof.
Refer to Appendix K – 20. Assessment Investment Sensitivity- outcome.
3.2.2.1.2 CAP RATE METHOD
The value of the development using the capitalization rates is based on the market comparison
method to determine these rates. The cap rate analysis are based on a one year income stream
and do not take the sale or any renovations into account, which is a limitation.
Refer to Appendix K – 18. Assessment Investor Scenario & 20. Assessment
Investment Sensitivity- outcome.
3.2.2.2 THE GOODWILL/BUSINESS VALUE
A definition:
“Going concern value indicates the existence of business assets ready for use in producing
business income. The value is created because a business can effectively apply its capital
(financial resources and equipment), labor (employees), and coordination (management) to
produce economic benefits for its owners.”
The goodwill associated with a Service Station is also influence by the Site’s position in the
marketplace and its ability to effectively serve its customers. The fair market value of Goodwill in
the Service Station industry is whereby a willing Dealer / Operator and a willing seller (In this
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case the Landlord / Developer) reach an agreement, with both parties acting in full knowledge of
all facts (financial outcome).
In determining the market value of a Service Station Operations / Business, the Capitalized
Earnings method was used and the following were taken into consideration:
The net profit derived from Fuel and Other sales, before Owner’s remuneration cost of
finance and taxes payable.
Monthly Operational rental to the Landlord was adjusted to the market related rentals.
The required Return on Investment.
A payback period as a result of the capitalization earnings method served as an indicator of the
willingness of an investor to invest in the operations or not.
Refer to Appendix K – 18. Assessment Investor Scenario & 20. Assessment
Investment Sensitivity- outcome.
SECTION FOUR
CONCLUSION AND RECOMMENDATIONS-NEED AND DESIRABILITY
It is imperative to satisfy the needs and requirements of both the transient trade and the traffic
from the local trading area to ensure a concurrent and full time support of the Service Station
facility. The usage of fuel facilities is the only method to ensure financial benefit towards the Oil
Companies and the Operator of the Service Station facility.
Among complying with the basic requirements the application site also enjoying very specific
and desirable special advantages such as,
The development of the site will contribute to a new and modern look with decent
facilities to suit the consumers’ requirements.
The site does offer the highest convenience for drivers when filling up with fuel as the
layout and the availability of a suitable access point do not encourage motorist travelling
into Mount Frere or the surrounding residential areas, to make special trips to the service
station itself. Overall the Site encourage the reduction of energy consumption by
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reducing special trips to Service Stations when filling up with fuel,
The convenience and safety factors of vehicles travelling at lower speed differentials are
highly advantageous and desirable,
The proposed site is extremely visible and accessible from the N2. The site will also be
extremely visible during night as light poles are positioned in close proximity of the
entrance to the propose site. The result thereof is that access to the site is safer and the
additional illumination contributes to the safety and security aspect of the proposed site,
The main access from the N2 road was designed according to sound road planning
principals, to satisfy the obligatory requirements for a direct entrance point to the
proposed service station for vehicles and trucks.
Product type distribution on the forecourt and the fact that the canopy and pump island
layout is directly behind the ingress point will not cause traffic conflict points. The layout
will also allow for proper and safe circulation between motorists and heavy vehicles,
including that of fuel delivery vehicles. This principle will apply to the forecourt itself as
well as for traffic flow to enter and exit the site.
Each and every logical requirement for a Service Station is focused on the convenience and
safety of the motoring public this is what is needed and this is what the proposed service station
will provide and it is therefore the ideal site.
The availability of a Service Station is very important that they do have to provide for the
requirements of convenience and safety, diversion is inconvenient, causes many additional
conflict turning movements and thus negatively affect road safety. Diversion also often causes
inconvenience to other legitimate uses, which are served by the diversion route.
The assessment of the proposed development from an Operational and Developers point of
view indicates that it will be viable and sustainable based on the demand for fuel in the market
area.
All the above factors show that the development of the application site will be desirable. A
further desirable factor is also that it provides a much needed and safe facility, secure, well
lighted, with ablution and refreshment facilities.
Taking into consideration that the volume projection clearly indicates that the projected level of
sales can be realized as well as the above-mentioned findings, the proposed development is
highly likely to be viable.
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APPENDIX A: PROPOSED SERVICE STATION LAYOUT
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APPENDIX B: AERIAL VIEW OF THE APPLICATION SITE AND SURROUNDING AREAS
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APPENDIX C: PROPOSED ACCESSES
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APPENDIX D: TITLE DEED INFORMATION
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APPENDIX E: SURVEYORS INFORMATION
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APPENDIX F: ZONING INFORMATION
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APPENDIX G: ENVIRONMENTAL AUTHORIZATION
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APPENDIX H: SITE AND RETAIL LICENCE
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APPENDIX I: PHOTOGRAPHS OF THE APPLICATION SITE.
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The proposed development property from (DIRECTION)
The proposed development property from (DIRECTION)
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APPENDIX J: PHOTOGRAPHS AND INFORMATION OF THE COMPETITION SITES.
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1. Name Kwampiti Station Brand. Exel Location. Mount Frere-N2 Southbound
GPS Co-ordinates Distance from Site / km
30°53'40.97"S 28°59'49.42"E Radius Road
8.70 10.30
AVERAGE FUEL SALES. KLPM.
Diversifications.
Non Branded shop
Carwash
Neighbor to “Built it”
QTY Entrance:2
QTY Islands:4
QTY Storage tanks:4
Petrol Diesel Market
135 15 150
Wet stock diversification.
ULP 95
DGO 50ppm and DGO500ppm
No LRP and ULP 93 available
One dispenser X Single Nozzle
One dispenser X Six nozzle’s
One dispenser X Eight Nozzle’s
2. Name Mount Frere Motors Brand. Engen Location. Mount Frere-N2 Southbound
GPS Co-ordinates Distance from Site / km
30°54'0.56"S 28°59'39.85"E Radius Road
9.26 11.00
AVERAGE FUEL SALES. KLPM.
Diversifications.
Non branded shop
Neighbor to retail activities
Payphones
Vehicle Spares sales
QTY Entrance:2
QTY Islands:2
QTY Storage tanks:4
Petrol Diesel Market
215 15 230
Wet stock diversification.
ULP95
DGO 50ppm and DGO 500ppm
No LRP and ULP93 available
Five dispensers X Dual Nozzle’s
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3. Name “No Name Visible” Brand. Engen Location. Mount Frere-N2 Northbound
GPS Co-ordinates Distance from Site / km
30°54'3.37"S 28°59'36.67"E Radius Road
9.38 11.10
AVERAGE FUEL SALES. KLPM.
Diversifications.
Closed for operations
QTY Entrance:1
QTY Islands:4
QTY Storage tanks:3
Petrol Diesel Market
0 0 0
Wet stock diversification.
Close for operations
4. Name Total Mount Frere Brand. Total Location. Mount Frere-N2 Southbound
GPS Co-ordinates Distance from Site / km
30°54'33.52"S 28°59'29.66"E Radius Road
AVERAGE FUEL SALES. KLPM.
Diversifications.
Steers
Debonair’s
KFC
Neighbor to Retail activities
QTY Entrance: 2
QTY Islands:6
QTY Storage tanks: (Under construction)
Petrol Diesel Market
365 25 390
Wet stock diversification.
(under construction) Product availability not determined
One dispenser X Dual Nozzle’s
Four dispensers X Six Nozzle’s
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5. Name Mount Ayliff Convenience Centre Brand. Engen Location. Mount Ayliff-N2 Southbound
GPS Co-ordinates Distance from Site / km
30°47'53.19"S 29°21'59.23"E Radius Road
28.78 33.80
AVERAGE FUEL SALES. KLPM.
Diversifications.
Quick Shop
ATM
Lotto
Corner Bakery
QTY Entrance:1
QTY Islands:4
QTY Storage tanks:4
Petrol Diesel Market
345 45 390
Wet stock diversification.
LRP
ULP 93 and ULP 95
DGO 50ppm
No DGO 500ppm
Four dispensers X Eight Nozzle’s
6. Name Qumbu Service Station Brand. Shell Location. Qumbu-N2 Southbound
GPS Co-ordinates Distance from Site / km
31° 9'35.81"S 28°52'8.70"E Radius Road
39.46 49.30
AVERAGE FUEL SALES. KLPM.
Diversifications.
QTY Entrance:2
QTY Islands:2
QTY Storage tanks:4
Petrol Diesel Market
225 35 260
Wet stock diversification.
LRP
ULP95
DGO 50ppm and DGO 500ppm
No ULP 93
Three dispensers X Four Nozzle’s
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7. Name Total Qumbu Brand. Total Location. Qumbu-N2 Southbound
GPS Co-ordinates Distance from Site / km
31° 9'48.56"S 28°52'4.17"E Radius Road
39.86 49.70
AVERAGE FUEL SALES. KLPM.
Diversifications.
Non branded shop
B&B
QTY Entrance:2
QTY Islands:5
QTY Storage tanks:5
Petrol Diesel Market
215 25 240
Wet stock diversification.
LRP
ULP95
DGO 50ppm
No ULP93 and DGO500ppm Available
One dispenser X Dual Nozzle’s
Four dispensers X Six Nozzle’s
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APPENDIX K: FINANCIAL VIABILITY.